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Capital Point Marketing

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Capital Point Marketing is the premier marketing podcast for banks and credit unions. Learn more about topics like SEO, website best practices, branding, advanced PPC and social media advertising to attract new customers and grow your financial institution.

Capital Point Marketing is the premier marketing podcast for banks and credit unions. Learn more about topics like SEO, website best practices, branding, advanced PPC and social media advertising to attract new customers and grow your financial institution.
More Information

Location:

United States

Description:

Capital Point Marketing is the premier marketing podcast for banks and credit unions. Learn more about topics like SEO, website best practices, branding, advanced PPC and social media advertising to attract new customers and grow your financial institution.

Language:

English

Contact:

855.218.5538


Episodes

E47: Optimizing Your Banking Website for AI-Powered Search

6/1/2018
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A discussion on SEO in the age of AI-powered search and how to optimize your banking website to stay relevant.

Duration:00:18:09

E46: Customer Reviews, Private Communities and the Marketing Flywheel in Banking

5/18/2018
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A discussion on modern digital marketing and how private communities and customer referrals and reviews are a stronger component than ever.

Duration:00:27:11

E45: The Most Important SEO Ranking Factors of 2018

5/11/2018
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Everyone is interested in getting high rankings on Google. But who has time to keep up with all the ranking factors? Have no fear... let's discuss the most important factors to focus on.

Duration:00:22:38

E43: 3 Ways to Use Marketing Automation Software in Banking

4/19/2018
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Banks and credit unions are spending more time exploring marketing automation software for both pre-sales and onboarding. We've had questions recently on how to make the best use of these tools. We'll talk through some scenarios based on the needs we're hearing from our clients.

Duration:00:27:33

E42: What Goes Into Planning a Successful Banking Website (And Why Does It Take So Long)?

4/6/2018
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What's the most critical signal of a successful outcome when it comes to a banking website project? Planning. Most people don't really get it. We'll dig into what goes into website planning and why it takes so long.

Duration:00:21:54

E41: How Will the Facebook Data Scandal Affect Marketing?

3/30/2018
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Facebook is in hot water as a result of the recent spotlight on the Cambridge Analytica Crisis. How will this affect social marketing in the banking industry moving forward? What players are poised to gain ground as a result and where should you be investing future efforts?

Duration:00:22:46

E40: How to Use Google Data Studio for Executive Reporting

3/23/2018
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Google Data Studio is free and is a powerful way to craft custom marketing dashboards for your boss, board or leadership team. Most people don't really know how to use it or what it's capable of. We bring the magic to you and teach you how to look like a hero by using it for executive reporting in your bank or credit union.

Duration:00:28:40

E39: What Makes Your Banking Website Trustworthy?

3/16/2018
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The banking industry is in the business of trust. So why are so many bank and credit union websites out of date and overdue for a redesign? And how does this affect trust? We'll discuss a comprehensive list of things that create trust with your website visitors.

Duration:00:27:56

E38: Brand Distillery Part 5 - Implementing a Refreshed Brand

3/9/2018
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Once you've crafted a refreshed brand message, how do you launch it into the wild? Garrett and Michael will talk about to use your new brand narrative as the the source material for all of your marketing content.

Duration:00:30:35

E37: Brand Distillery Part 4 - Crafting a Great One-liner

3/2/2018
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Imagine being able to convey your unique market position with clarity, brevity and meaningfulness — all in one sentence. Garrett and Michael will talk about how you can revolutionize your landing page and networking with a really great one-liner.

Duration:00:31:01

E36: Brand Distillery Part 3 - Designing Your Brand Perceptions

2/23/2018
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Brand can be defined as "the gut-reaction others have about you". So, what's the gut reaction you intend others to have? Garrett and Michael will talk about how to design brand perceptions, and be properly positioned in the mind of the customer.

Duration:00:24:13

E35: Brand Distillery Part 2 - Appealing to the Story of the Customer

2/16/2018
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Did you know that the customer is the hero of their own story? Garrett and Michael will quickly cover the seven basic plot points of a customer's story, where financial institutions appear in that story and how they can appeal to what is really at stake for the customer.

Duration:00:22:57

E30: What Facebook's Newsfeed Update Means for Financial Institutions

1/12/2018
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This week, Facebook announced a BIG update in how the news feed will operate in the coming months to favor more content from people and less content from brands. We've seen this coming already but what does it mean for financial institutions?

Duration:00:26:21