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CoI'Q with Dr. Roxie

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CoI’Q with Dr. Roxie is a first-of-its-kind interactive video show, where top health innovators, early adopters, and influencers speak candidly about the peaks, valleys, and wild ride of commercializing healthcare innovations. Many people will launch a new product, but few will commercialize it. On CoI'Q, you'll learn the difference between launch and commercialization, so you can circumvent failure, accelerate customer adoption, and optimize market success! Brought to you by Legacy DNA, a healthcare marketing firm.

CoI’Q with Dr. Roxie is a first-of-its-kind interactive video show, where top health innovators, early adopters, and influencers speak candidly about the peaks, valleys, and wild ride of commercializing healthcare innovations. Many people will launch a new product, but few will commercialize it. On CoI'Q, you'll learn the difference between launch and commercialization, so you can circumvent failure, accelerate customer adoption, and optimize market success! Brought to you by Legacy DNA, a healthcare marketing firm.
More Information

Location:

United States

Description:

CoI’Q with Dr. Roxie is a first-of-its-kind interactive video show, where top health innovators, early adopters, and influencers speak candidly about the peaks, valleys, and wild ride of commercializing healthcare innovations. Many people will launch a new product, but few will commercialize it. On CoI'Q, you'll learn the difference between launch and commercialization, so you can circumvent failure, accelerate customer adoption, and optimize market success! Brought to you by Legacy DNA, a healthcare marketing firm.

Language:

English

Contact:

407.523.0604


Episodes

How to Launch a Breakthrough Innovation From Concept to Mass Adoption w/Sarah Sossong

6/7/2019
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When it comes to commercializing breakthrough innovations, how you position yourself in the category and the ability to find the right partners are key. How can you fund new innovations and overcome physician adoption challenges? How do you get the top healthcare leaders to support the innovation? What are some of the elements that can become barriers to market success? On this episode, I’m joined by health tech investor, digital health innovator, and health systems operator, Sarah Sossong....

Duration:00:53:27

Understanding the Privacy Regulations and Legislation Affecting Digital Health Innovators w/Lucia Savage

5/30/2019
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In an age of digitized healthcare, some of the biggest issues and challenges for innovators are privacy, how patient information is collected and protected, and how legislation impacts the landscape of innovation. How can health innovators uphold regulations in their business models and operations? How can privacy influence the success and failure of an innovation? On this episode Lucia Savage, Chief Privacy and Regulatory Officer at Omada Health, shares on why healthcare innovators needs...

Duration:00:31:31

Physician Turned Entrepreneur: A Formula for Innovation Success w/Dr. Tal Rapke

5/23/2019
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Physician turned entrepreneur. Working within the healthcare ecosystem can definitely be an advantage. It's important to understand how healthcare thinks and being a physician-entrepreneur can offer credibility for knowing what it's like to be on the frontline. On the flip side, doctors are trained to think about problems in a linear way, which can sometimes get in the way of innovation. Just because you've identified a real problem in healthcare and developed an innovation that is...

Duration:00:36:18

How to Find Success With Radical Innovations, Establish a New Category & Cut Through the Noise w/Michael Dermer

5/17/2019
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The process of commercializing an innovation in a completely new category requires an approach that is entirely different to incremental innovations. When you’re trying to innovate in such a space, how do you get the messaging and positioning right? Why do you have to put a lot of time and effort into your sales strategy? What core capabilities does an innovator need to have in order to succeed? On this episode, I’m joined by healthcare rewards pioneer, IncentOne and The Lonely Entrepreneur...

Duration:00:38:18

What It's Really Like to Ride the "Roller Coaster" of Healthcare Innovation w/Meghan Conroy

5/9/2019
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Commercializing an innovation in healthcare is complex and hard. But, there are challenges and opportunities that lie within the artistic economics of healthcare. Traditionally, medicine is practiced based on how insurance will pay for that medicine to be practiced. The lack of consumer empowerment and choice not only affects how medicine is practiced, but how difficult it is for entrepreneurs to commercialize their innovations. What are some of the barriers to commercialization and how...

Duration:00:37:10

Digital Medicine, Messaging Strategies & Improving the Efficiency of Adoption w/Dr. Ashish Atreja

4/10/2019
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Health systems have inherent challenges when adopting technology because of how they are structured. How does this impact the ability to commercialize innovations? Why is collaboration such a key ingredient to finding success when selling innovations to hospital systems? What challenges are innovators facing and what can they do to solve them? On this episode, I’m joined by Dr. Ashish Atreja, the Chief Innovation Officer of Medicine at Icahn School of Medicine at Mount Sinai, co-founder of...

Duration:00:29:13

Product Co-Creation, Adoption Strategies & The Power of Engaging With Patient Leaders w/David Goldsmith

4/4/2019
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Thousands of apps, devices, and wearables are brought to market with good intentions of solving real problems, but they just don’t get any adoption. Part of the problem is a disconnect between the innovation and the patient’s needs. What are patient leaders, and why is it so important for innovators to engage with them? How can involving a patient in the co-creation process help uncover hidden insights? What are some of the problems that can arise in these engagements? On this episode...

Duration:00:44:03

Bridging the Gap Between Academia and Entrepreneurship in Evidence-Based Digital Health w/Dr. Kate Wolin

3/29/2019
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Many healthcare innovators build amazing technology but struggle with adoption and engagement. What can healthcare entrepreneurs learn from academia to solve this problem? Why is it so important to understand the business models in healthcare innovation? On today’s show, we’re talking to Dr. Kate Wolin, the CEO and co-founder of ScaleDown, the one-of-a-kind digital behavioral health innovation that successfully eliminated the “graveyard” drawer of digital fitness devices, attracted around...

Duration:00:40:52

The Beauty of Rapid Cycle Innovation w/Jeff Gasser

3/1/2019
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Running a business can feel a lot like raising a child: anything can happen. What are some of the key decisions we can make in order to be more adaptable to shifts and changes? Why is saving money in the early stage of a company so important? How can rapid cycle innovation influence our success? On this episode, Deerwalk CEO Jeff Gasser shares how he turned his health innovation into what Amazon health considers one of the best life science companies in the country. He’ll walk us through...

Duration:00:42:27

The 3 Unspoken Languages of Healthcare Innovation w/ Dr. Paul Markham

2/22/2019
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Many healthcare innovators fail to get any traction because they don’t take the time to learn the unwritten rules and principles of the industry. What are the rules and languages that govern healthcare, and how do we become better skilled at using them to guide our approach? How can you cross the chasm from pilot to mainstream? On this episode, I’m joined by President of Health Strategy at V3, Dr. Paul Markham, who talks about the mistakes innovators are making and how we can correct...

Duration:00:46:00

The Keys to Launching a Successful Pilot

2/15/2019
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“Death by pilot” is a phenomenon that happens far too often for healthcare innovators, and it can take them out of business before they even start selling anything. What is the root of this problem, and what are the initial mistakes innovators make? What are the things you need to nail down before you launch a pilot so that it doesn’t mark the end of your business? On this episode, I talk about how to have a pilot that actually leads to sales and avoids “pilot purgatory”. 3 Things You'll...

Duration:00:12:47

3 Vital Techniques Every Innovation Leader Needs to Include in Their Commercialization Plan w/John Sharp

2/7/2019
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Healthcare is a complex industry, and a lot of innovators and founders underestimate the process of bringing an innovation through the regulatory process to commercialization. How can you avoid “death by pilot”? What are the biggest potential failure points to be prepared for in the commercialization process? Why is it so important to include real patients in the development process, and what are the potential pitfalls you might deal with? On this episode, we're joined by John Sharp, the...

Duration:00:40:38

The Difference Between Launch & Commercialization

1/31/2019
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People often use the terms “launch”, “go-to-market”, and “commercialization” interchangeably, but it’s important to separate them. What are the core differences between a launch strategy and a commercialization strategy? What are some of the considerations made in commercialization that aren’t included in a launch strategy? On this episode, we talk about the key factors that make a difference in commercialization and launch. 3 Things You'll Learn The key differences between launching and...

Duration:00:15:09

How to Avoid Pilot Purgatory in Healthcare Innovation w/Dr. Joseph Kvedar, VP of Connected Health with Partners HealthCare

1/24/2019
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The commercialization process in healthcare is very complex, and it’s impacted by a multitude of factors and circumstances. Why is commercialization so much harder in the healthcare industry? What are the biggest mistakes innovators are making, and how do these mistakes make growth impossible? What do we need to be mindful of when trying to get into a delivery network or hospital system? On this episode, I’m joined by Dr. Joseph Kvedar, VP of Connected Health with Partners HealthCare. Dr....

Duration:00:39:41

How to Build Healthcare Innovations With a Bottom-Up Business Case w/Ed Bukstel

1/7/2019
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There’s technological inertia and cultural inertia in healthcare innovation, and a lot of hard work is required for us to overcome it. What are some of the biggest challenges innovators are experiencing because of this? What would be a powerful pivot or pathway that would enable the successful commercialization of clinical blockchain? How do we break down the silo walls in healthcare? On this episode, Ed Bukstel, CEO at Clinical Blockchain, shares on how he successfully commercialized one...

Duration:00:36:38