Colin Kelly rounds up the key points from the first day of Working Digital 2018, brought to you by East Ayrshire Council, and featuring Innocent Drinks, Three Sisters Bake, OFCOM, Corrine Smith Design and Break The Silence. Principal sponsor Worksmart Contracts.
Colin is back with a roundup of the week's news - including discussion on Oxfam, the Daily Record and Facebook's critics. But the main chat looks at PR professionals, 'digital experts' and small business owners who moan about wifi on trains and in hotels. Colin explains why you should stop. There's also an exclusive discount code to save on the next social media masterclass. (Valid until 1 March 2018)
For small business owners taking their first steps in email marketing, Colin covers the basics. There's also an exclusive 20% discount offer on the Embrace The Space Social Media For Business Masterclass. (Valid until 1 March 2018)
Lack of confidence in writing is the biggest single impediment to success for small business owners and communications professionals, in my opinion. In this episode, I talk about the new, digital first, writing skills we all need to develop - whether we were good at writing in school or not so good at it. I also stress the importance of breaking the link between being able to write well and being considered intelligent.
Something different for a Friday afternoon. I've been in London all week running workshops and took some time today to visit my favourite building. Less focus on PR and communications this time and more about the media.
Now more than ever, communications professionals can get to the top. But what does it take? Among other things - a commitment to being a professional. And that's what we're talking about in this episode.
Colin Kelly discusses the law firm letting staff wear jeans, a look at the technology on display at the Consumer Electronics Show and some opinion on the u-turn over Virgin Trains' decision to take the Daily Mail out of its on-board shop.
Nike has been saying 'Just Do It' since 1988. How many straplines has your organisation used in that same period? One radio station has churned through 8 since 1999. Colin Kelly explains why that's a problem.
How does your boss like you to refer to them in internal comms? Is it by their first name only? Do senior colleagues refer to each other by their initials only? Are you working for an organisation with needy leadership?
An essential listen. Colin Kelly welcomes Janet Lessells from SGN as a special guest on the podcast. Discover how SGN has achieved huge success with an employee app, how the company has adapted the content it publishes and what Janet thinks it takes to succeed in the modern communications business.
Colin Kelly suggests new skills you might think about developing in order to advance your career. He also reveals the number to call if you have comments to share regarding something you hear on this podcast.