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Consulting Success Podcast

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Welcome to the Consulting Success Podcast, hosted by entrepreneur, coach to Elite consultants, and CEO of Consulting Success Michael Zipursky. On this podcast you'll find interviews with high-performing successful consultants where we cover proven principles, strategies and mindsets to attract clients, increase your income, scale your consulting business and live a life of true freedom and meaningful success.

Welcome to the Consulting Success Podcast, hosted by entrepreneur, coach to Elite consultants, and CEO of Consulting Success Michael Zipursky. On this podcast you'll find interviews with high-performing successful consultants where we cover proven principles, strategies and mindsets to attract clients, increase your income, scale your consulting business and live a life of true freedom and meaningful success.


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Welcome to the Consulting Success Podcast, hosted by entrepreneur, coach to Elite consultants, and CEO of Consulting Success Michael Zipursky. On this podcast you'll find interviews with high-performing successful consultants where we cover proven principles, strategies and mindsets to attract clients, increase your income, scale your consulting business and live a life of true freedom and meaningful success.




How to Achieve Consulting Business Growth Through Elimination with Perry Marshall: Podcast #186

Every business owner or entrepreneur is looking to achieve business growth but doesn’t know where to start. Perry Marshall, one of the most expensive business strategists in the world and well-known for his book, 80/20 Sales and Marketing, has come to talk with Michael Zipursky on growing a business through elimination. Perry explains the principles and ideas used in his books that have helped immensely in discovering the right path to success. He also shares the concept behind elimination...


BONUS: Consulting Sales - How to Benefit from Objections

Handling objections is one of the main areas one must face when delving into the world of consulting sales. Most of the time, this response is seen negatively, and many veer away from them as much as possible. Michael Zipursky disagrees. He explains the two essential steps in facing objections and how it must always be seen as a source of strength instead of a highlight of your weaknesses. He also emphasizes how these must be turned into an opportunity for growth and improvement,...


Growing a Consulting Firm by 500% During COVID-19 with Nadya Zhexembayeva: Podcast #185

The COVID-19 pandemic has reinforced that disruptions will come again and again in business. You can only either learn to live in it or get left behind. Nadya Zhexembayeva has chosen the former. In fact, as the Founder and Chief Reinvention Officer of the Reinvention Academy, she has led her consulting firm to a growth of around 500% during this pandemic. What are her secrets? In this episode, she joins Michael Zipursky to share how she helped with the firm's reinvention as they look out for...


BONUS: Consultants - Focus More On THIS If You Want Greater Results

Sometimes, even when you put so much effort into trying to get in front of your ideal clients, you're still not getting great results. It doesn't always mean, however, that it’s a sign for you to abandon ship. Most often, what you need to do is ensure that you're looking at who's your ideal client and what’s the message. In today’s bonus episode, join Michael Zipursky as he shares his insights on when you should shift your focus around your ideal client or your offerings. Love the show?...


How to Develop a Flourishing Network as A Consultant with Aga Bajer: Podcast #184

Starting your own consulting business can be challenging, but the decision to leave your job and try to make it on your own is always a process. Aga Bajer is the Founder and CEO of a culture strategy firm called Aga Bajer & Associates. He worked with well-known brands like Toyota, Porsche, Citibank, PwC, and many other well-known brands. He is also an author, a keynote speaker, and the host of a podcast called the CultureLab Podcast. On today’s show, he sits down with Michael Zipursky to...


BONUS: Why Your Consulting Proposals Fail (& How to Fix Them)

In this bonus episode, Michael Zipursky explains why you shouldn’t focus on consulting proposals if you want to win. Rather, focus on having a meaningful consulting sales conversation with your ideal client. Dive deep into the conversation and really understand their situation, their problems, and their goals. Once you know your client’s needs in and out, you’ll know exactly what to include in your consulting proposal. Tune in to learn more! Love the show? Subscribe, rate, review, and...


What Music Can Teach You About Consulting with Gerald J. Leonard: Podcast #183

Sometimes, one's love for music will give you more than entertainment. For Gerald J. Leonard of Principles of Execution, this put him on a path toward success in the realm of consulting. Sitting down with Michael Zipursky, he shares how he integrates the musical talents he honed from childhood into his career in consulting, helping scale businesses through programs that actually work. Gerald explains how this experience taught him the importance of getting proper mentorship to continuously...


BONUS: Should You Charge to Give Presentations? (Consulting Perspective)

With almost everything being done virtually, Zoom presentations are becoming commonplace. This is certainly an excellent chance for businesses to get out there and make their brands visible and recognizable. But one question is still up for debate: should you charge for such speaking stints? Michael Zipursky tries to answer this by looking at presentation opportunities from a marketing perspective, exploring how you can leverage this to benefit your business the most, not only in terms of...


Profitable Growth Strategies for Consultants with Thomas Michael Hogg: Podcast #182

The greatest challenge of all companies is to figure out and properly implement profitable growth strategies to boost sales and enter the profit zone. Today’s guest is Thomas Michael Hogg, the author of Profitable Growth Strategy: 7 proven best practices from German companies. In this episode, Thomas discusses with Michael Zipursky the key factors that make Germany a leading market leader in the world, how to implement them in your own consulting company, and why it’s essential to have a...


BONUS: Ideal Client Clarity - Which Consulting Clients Do You Want?

Finding your ideal client is an essential skill of running a highly-successful consulting business. You have to identify your greatest passion and identify which type of client will benefit from it the most. Once you find the right kind of client, you’ll become more confident in your marketing and start developing content that speaks directly to them. This clarity comes from knowing who you want and don’t want to attract. In this bonus episode, Michael Zipursky gives quick tips on how you...


Generating $2M In Consulting Revenue In 18 Months With Shiv Narayanan: Podcast #181

Saying no to revenue is the hardest thing to do, but sometimes you have to do it in order to build a more sustainable business. This is one of the things that Shiv Narayanan learned on his way to generating $2 million in consulting revenue for his B2B SaaS startup. The founder and CEO of How To SaaS, Shiv developed high-performance marketing systems that drive revenue growth. These systems helped him lead his company in a staggering growth from zero gains to seven figures in a span of 18...


BONUS: 3 Signs It’s Time To Build Your Consulting Team

If you are always struggling to fit all of your work within your limited time, then it’s a clear indication that you need your own consulting team at once. But many people are afraid to do that because of fear of additional work and responsibility. Michael Zipursky explains how to solve this single challenge of building a consulting team through a smooth delegation process. He discusses why appreciating other people's talent and skill is the first step in making your work responsibilities a...


Leaving a Multi-Billion Dollar Company to Start a Consulting Business with Amanda Hill: Podcast #180

Are you thinking of venturing into the unknown to pursue building your own business? Today's guest is Amanda Hill, CEO of Female Forward. Amanda left her position in P&G to pursue her calling in consulting. Amanda was driven by her servant leadership mentality, passion for learning new industries, and her personal desire to have more time for herself and her children to take the leap of faith outside of her comfort zone. What are the important things you need to know when starting your...


BONUS: The Consulting Discovery Offer (Easiest Consulting Sale)

What usually happens when you talk to a new client about a potential project is that they’ll buy time to get to know you more to minimize what they perceive as "risk" before moving forward. Did you know you can eliminate this “risk” by giving them a discovery offer? In this episode, Michael Zipursky explains what a discovery offer is. You can prove your trustworthiness and dedication to the potential project by delivering value right off the bat with your discovery offer. Do you want to know...


Step-By-Step Business Development For Consultants With Tom McMakin: Podcast #179

If you're a consulting firm and you want to know the hows of business development and expansion, then this episode is for you. Michael Zipursky’s guest today is Tom McMakin, the CEO and Partner of Profitable Ideas Exchange. There are generally two ways to grow your business: getting new clients and deepening your relationship with existing clients. Guess what? Most companies agree that 80% of their revenue comes from existing clients. How then do you deepen and expand your relationship with...


BONUS: Value Drivers: How To Decide Where To Focus Your Energy

An efficient business is a profitable business. On today’s podcast, Michael Zipursky gives a much better understanding of how to create greater efficiency in your business, drawing out from his experience in leveraging systems to grow multiple consulting businesses. Don’t know where to focus your energy? Tune in. What Michael’s about to share is going to be really helpful. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community...


Creating Licensing and Partner Networks for Consulting Businesses with Dr. Sherri Malouf: Podcast #178

Relationships lie at the heart of partner networks and business organizations. Michael Zipursky’s guest today is Dr. Sherri Malouf, who recently got her Ph.D. in Human Development focused on studying the relationship between leaders and followers. In this episode, Dr. Sherri explains a tool she developed to help you determine critical unconscious building blocks in your relationships within your organization. Called “Implicit Social Elements,” these building blocks include fairness, status,...


BONUS: The Importance Of Sharing Your Values

It is very important to share your values in order to attract the people that you want to work with the most. But in order to share your values, you need to be clear about what it is that you really value. In this bonus episode, Michael Zipursky explains how consultants can get clarity about their values, share them consistently, and work that message in their marketing content. Listen in as Michael models how this is done by sharing their values at Consulting Success. Love the show?...


Benefit From Conflict And Build Effective Teams With Liane Davey: Podcast #177

Do you want to know how to build effective teams and benefit from conflict? Liane Davey, known as the "Teamwork Doctor," has worked with 26 Fortune Global 500 companies. She joins Michael Zipursky to share how you can be a valuable asset to your team. Don't be afraid to tell your clients or colleagues what they don't want to hear, especially when you know they're doing it wrong, so you can help them make it work! But that's only half of it! The other half? Be fun to work with! Care for the...


BONUS: 7 Steps To Leverage Your Content

In the vast ocean that is the internet, making yourself seen is not that easy, not only because of the tight competition but also of the ever-changing and evolving algorithms. So what are the most practical and effective ways to leverage your content despite these complications? Michael Zipursky presents seven steps on how to make your content creation process actually reach your audience and make a real impact on their behavior and mindset. He shares the secrets on navigating social media,...