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The CPG Guys

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CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explore how brands and retailers engage with consumers in-store, online and everywhere in between. http://cpgguys.com

CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explore how brands and retailers engage with consumers in-store, online and everywhere in between. http://cpgguys.com

Location:

United States

Description:

CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explore how brands and retailers engage with consumers in-store, online and everywhere in between. http://cpgguys.com

Language:

English

Contact:

5137207175


Episodes

Social Media & CPG Brands with Facebook's Dave Sommer

9/15/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Dave Sommer Director, CPG, Retail Partnerships, Shopper Marketing and eCommerce at Facebook. Founded in 2004, Facebook's mission is to give people the power to build community and bring the world closer together. People use Facebook's apps and technologies to connect with friends and family, find communities and grow businesses. Follow Dave Sommer on LinkedIn at: https://www.linkedin.com/in/davidsommer1/ Follow Facebook on LinkedIn...

Duration:00:47:14

Growing Brands Through Retail Media with Instacart's Seth Dallaire

9/11/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Seth Dallaire, the Chief Revenue Officer at Instacart, the leading online grocery platform in North America. Instacart shoppers offer same-day delivery and pickup services to bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada. Follow Seth Dallaire on LinkedIn at: https://www.linkedin.com/in/sethdallaire/ Follow Instacart on LinkedIn at:...

Duration:00:54:07

Improving Retail SEO Through Accurate Product Attributes with Foodspace's Ayo Oshinaike

9/10/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Ayo Oshinaike, co-founder & CEO of Foodspace Technology, a SaaS solution that helps brands get complete, accurate, and rich shopper-centric data so their products are discoverable everywhere they’re sold online. Follow Ayo Oshinaike on LinkedIn at: https://www.linkedin.com/in/ayodeleoshinaike/ Follow Foodspace on LinkedIn at: https://www.linkedin.com/company/foodspacetechnology/mycompany/ Follow Foodspace online at:...

Duration:00:35:48

Digital Shelf Analytics with e.fundamental's John Maltman

9/8/2021
The CPG Guys, Sri & PVSB, are joined in this episode by John Maltman, founder & CEO of e.fundamentals which helps CPG brands unlock eCommerce growth by transforming the knowledge, decision making & agility of brands online through actionable data and expert-led digital commerce insights. Follow John Maltman on LinkedIn at: https://www.linkedin.com/in/jmaltman/ Follow e.fundamentals on LinkedIn at: https://www.linkedin.com/company/e-fundamentals/ Follow e.fundamentals online at:...

Duration:00:44:28

Infusing Video Short Stories into Brand Sites with Firework's Vincent Yang

9/4/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Vincent Yang, founder & CEO of Firework, a B2B interactive short form web story video platform for brands to engage and convert their website visitors. This is the first of a two part partnership episode series with Firework. Follow Vincent Yang on LinkedIn at: https://www.linkedin.com/in/vincentyangeverstring/ Follow Firework online at: http://firework.tv Follow Firework on LinkedIn at:...

Duration:00:48:25

Targeted Digital Advertising with Criteo's Sherry Smith

8/30/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Sherry Smith, Managing Director of Retail Media at Criteo, a global technology company that powers the world’s marketers and media owners with trusted and impactful advertising through its world-leading Commerce Media Platform, a suite of products that activates the world’s largest set of commerce data to drive better commerce outcomes. Follow Sherry Smith on LinkedIn at: https://www.linkedin.com/in/sherryd-smith/ Follow Criteo online...

Duration:00:39:56

Salesforce Cloud-Driven Workflow Improvements with PSignite's Austin Wildmore

8/28/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Austin Wildmore, VP of Product Strategy at PSignite which uses AI, IoT and blockchain to guild applications on Salesforce Clouds to provide clients with workflow-driven solutions with deep analytics. This is the first of a two part partnership episode series with PSignite. Follow Austin Wildmore on LinkedIn at: https://www.linkedin.com/in/austinwildmore/ Follow PSignite online at: http://psignite.com Follow PSignite on LinkedIn at:...

Duration:00:56:31

Grocery Digital Growth Strategies and Technologies with Groceryshop's Joe Laszlo

8/25/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Joe Laszlo, VP of Content for Groceryshop which brings together leaders from the entire grocery ecosystem, including established and startup CPG brands, supermarkets, c-stores, drug stores, general merchandise stores, discount stores, ecommerce players, warehouse clubs, grocerants and non-traditional grocery retailers. Groceryshop is taking place Sept 19-22, 2021 at Mandalay Bay Hotel & Casino in Las Vegas, NV To learn more about...

Duration:00:33:20

Solving Problems Through AI & Analytics with Fractal's Dipita Chakraborty & Prateek Trivedi

8/21/2021
The CPG Guys, Sri & PVSB, are joined in this episode by CPG Chief Practice Officer, Dipita Chakraborty and CPG Principal Consultant Prateek Trivedi from Fractal, one of the leading providers of AI and analytics globally to the world’s most admired Fortune 500® companies. Fractal’s mission is to power every human decision in the enterprise by bringing AI, engineering, and design to solve some of the world’s toughest problems. This is the first of a two part partnership episode with...

Duration:00:55:36

Alcohol eCommerce with Freixenet’s Bryan Melo

8/18/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Bryan Melo, Senior Director of eCommerce at Freixenet-Mionetto USA, one of the largest sparkling wine companies in the U.S. Follow Bryan Melo on LinkedIn at: https://www.linkedin.com/in/bryan-melo-7ba64b55/ Follow Freixenet-Mionetto USA online at: https://www.freixenetmionettousa.com/ Bryan answers these questions: 1) You previously served in a similar role at Ste. Michelle Wine Estates. Can you give our audience a fundamental...

Duration:00:29:57

Product Information Management with Syndigo's Mark Detelich

8/14/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Mark Detelich, Chief Product Officer at Syndigo which enables commerce by supporting the efficient transfer of product information through its network of brands and their customers. The company provides descriptive product and nutritional information, images and other digital media, powered by deep analytics to empower engaging brand experiences online and in store. Follow Mark Detelich on LinkedIn at:...

Duration:00:51:23

Experience Relationship Management with AnyRoad's Daniel Yaffe

8/11/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Daniel Yaffe, the co-founder & COO of AnyRoad, the leading Experience Relationship Management (ERM) platform enabling global brands to properly measure, scale, and implement their experiential marketing campaigns. Follow Daniel Yaffe on LinkedIn at: https://www.linkedin.com/in/danielyaffe/ Follow AnyRoad online at: Daniek answers these questions: 1) What’s a bay area guy like you doing on the Kentucky Bourbon Trail? In other words,...

Duration:00:30:44

Enabling Contextual Commerce with The Mars Agency's Ethan Goodman & Chicory's Jason Young

8/7/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Ethan Goodman, SVP of Commerce, Media & innovation at The Mars Agency & Jason Young, President of Chicory a NYC-based tech firm and the leading digital shopper marketing platform for CPG and grocery brands. Its signature “Get Ingredients” button can be found on over 1,500 recipe websites, including Taste of Home, Delish, LandOLakes.com and thousands of influencer food blogs. Leveraging its extensive recipe network, Chicory partners with...

Duration:00:50:33

Targeted Digital Advertising with Criteo's Shery Smith

8/4/2021
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Duration:00:39:56

Cannabis Home Delivery with Lantern's Meredith Mahoney

8/4/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Meredith Mahoney, President of Lantern, a home-delivery cannabis business that was incubated within Drizly. Follow Meredith Mahoney on LinkedIn at: https://www.linkedin.com/in/meredith-mahoney/ Follow Lantern online at: http://www.lanternnow.com Meredith answers these questions: 1) You spent a good part of your career prior to Lantern working in DTC businesses, notably at Wayfair, a familiar online merchant of home furnishings,...

Duration:00:38:30

Scaled Data Analytics with Danone's Suresh Ganapathy

7/31/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Suresh Ganapathy, VP of Enterprise Analytics at Danone & Anil Kaul CEO of Absolutdata, an Infogain company. Absolutdata transforms how the world makes decisions by building AI-based scalable solutions enabling their clients to compete at a higher level and see the results in their top and bottom line. This is the the second in a two-part partnership with Absolutdata. Follow Suresh Ganapathy on LinkedIn at:...

Duration:00:49:46

Going Omnichannel with American Fireglass CEO Matt Doll

7/28/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Matt Doll, founder & CEO of American Fireglass, the world's premier manufacture of Fireplace, Fire Pit Glass and related burner products. Follow Matt on LinkedIn at: https://www.linkedin.com/in/%F0%9F%94%A5-matt-doll-%F0%9F%94%A5-61313532/ Follow American Fireglass online at: http://americanfireglass.com Matt answers these questions: 1) How exactly did you get into fireglass - how was it born - what is the history of the company 2)...

Duration:00:44:54

CPG & Retail Mobile Loyalty Platforms with Fetch Rewards' Wes Schroll

7/24/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Wes Schroll, co-founder & CEO of Fetch Rewards, a mobile shopping platform that rewards shoppers for buying the brands they love. Follow Wes on LinkedIn at: https://www.linkedin.com/in/wes-schroll-98164418/ Follow Fetch Rewards online at: http://fetchrewards.com Download the Fetch Rewards app for iOS: https://apps.apple.com/us/app/fetch-rewards-for-receipts/id1182474649 Download the Fetch Rewards app for Android:...

Duration:00:52:31

Accelerating Omnichannel & eCommerce with Crossmark's Chris Moye

7/21/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Chris Moye, CEO of Crossmark, a leading sales and marketing services agency that specializes in growing retail brands throughout nearly every category of the consumer goods industry. For more than 100 years, CROSSMARK has accelerated the world’s most powerful companies—ultimately driving sales and managing brand success. Our core services include Headquarter Sales, Retail Services, and Marketing Services. Follow Chris on LinkedIn at:...

Duration:00:35:29

Retail Media with Sam's Club's Abi Subramanian

7/17/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Abi Subramanian, Senior Director & head of advertising & brand partnerships at Walmart's Sam's Club division. Follow Abi on LinkedIn at: https://www.linkedin.com/in/abishake/ Follow Sam's Club online at: http://samsclub.com Abi answers these questions: 1) Is retail media - shopper marketing 201 or is it media 201? Audience or conversion? 2) Could you please explain to our audience why retail media is the single most important...

Duration:00:49:41