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The CPG Guys

Business & Economics Podcasts

CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explore how brands and retailers engage with consumers in-store, online and everywhere in between. http://cpgguys.com

CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explore how brands and retailers engage with consumers in-store, online and everywhere in between. http://cpgguys.com

Location:

United States

Description:

CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explore how brands and retailers engage with consumers in-store, online and everywhere in between. http://cpgguys.com

Language:

English

Contact:

5137207175


Episodes

Global Data Strategy & Value Creation with Mars’s Vidyotham Reddi

10/16/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Vidyotham Reddi- Director of market intelligence and analytics at Mars and Sinan Gurman - SVP of data & analytics at WNS (Holdings) Limited (NYSE: WNS), a leading Business Process Management (BPM) company. WNS combines deep industry knowledge with technology, analytics and process expertise to co-create innovative, digitally led transformational solutions with over 380 clients across various industries. This is the second of a two part...

Duration:00:51:31

FBA Aggregators with Boosted Commerce's Sarah Dajani

10/13/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Sarah Dajani, VP of Operations at Boosted Commerce, a FBA (Fulfillment by Amazon) aggregator focused on accelerating the growth of beloved consumer brands. Follow Sarah Dajani on LinkedIn at: https://www.linkedin.com/in/sdajani/ Follow Boosted Commerce on LinkedIn at: https://www.linkedin.com/company/boostedcommerce/ Follow Boosted Commerce online at: https://boostedcommerce.com/ Sarah answers these questions: 1) You have a...

Duration:00:37:48

Audacious Possibilities Through Data Analytics with Campbell's Maria Macuare

10/9/2021
The CPG Guys, Sri & PVSB, are joined in this episode by CPG Chief Practice Officer of Fractal, Dipita Chakraborty and Maria Macuare, VP of data & analytics from Campbell Soup Company. This is the second of a two part partnership episode series with Fractal. Fractal is one of the most prominent players in the Artificial Intelligence space. Fractal's mission is to power every human decision in the enterprise and brings AI, engineering, and design to help the world's most admired Fortune 500®...

Duration:00:57:31

Secrets to Scaling Your eCommerce Brand with Mindful Marketing's Jordan West

10/6/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Jordan West, CEO of Mindful Marketing and host of the popular "Secrets of Scaling Your eCommerce brand" podcast. Follow Jordan West on LinkedIn at: https://www.linkedin.com/in/jordan-west-marketer/ Subscribe to his podcast at: https://podcasts.apple.com/us/podcast/secrets-to-scaling-your-ecommerce-brand/id1480733021 Follow Mindful Marketing online at: https://mindfulmarketing.co/ This episode is also available on Jordan's...

Duration:00:54:40

Omnichannel Measurement & Diagnosis with NielsenIQ's Liz Buchanan & Harvey Ma

10/2/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Liz Buchanan and Harvey Ma from NielsenIQ, the leader in providing the most complete, unbiased view of consumer behavior, globally. NielsenIQ has partnered with The CPG Guys to discuss their new omnichannel measurement solutions OmniShopper and OmniSales and how they help brands and retailers get a more complete picture of omnichannel retail. They also share with us the news that NielsenIQ has acquired 2 companies to help further...

Duration:00:31:05

Meaningful Consumer Relationships with Kimberly-Clark's Josh Blacksmith

9/29/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Josh Blacksmith, Senior Director of Global Consumer Relationships & Engagement at Kimberly-Clark, a manufacturer of household paper and personal care products. Follow Josh Blacksmith on LinkedIn at: https://www.linkedin.com/in/josh-blacksmith/ Follow Kimberly-Clark on LinkedIn at: https://www.linkedin.com/company/kimberly-clark/ Follow Kimberly-Clark online at: https://www.kimberly-clark.com/en-us/ Josh answers these questions: 1)...

Duration:00:41:46

Retail Funnel Value Enhancement with PSignite’s Doug Miller & Alan Lindsay

9/25/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Doug Miller CEO and Alan Lindsay VP of Product Management at PSignite which uses AI, IoT and blockchain to guild applications on Salesforce Clouds to provide clients with workflow-driven solutions with deep analytics. This is the second of a two part partnership episode series with PSignite. Follow Doug Miller on LinkedIn at: http://linkedin.com/in/dmiller722 Follow Alan Lindsay on LinkedIn at:...

Duration:00:38:00

The eCommerce Maturity Curve with Profitero's Christina Vail

9/22/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Christina Vail, Director of Client Strategy at Profitero, the eCommerce performance analytics platform of choice for the world's leading brands. With Profitero, brands can measure their digital shelf performance across 8,000+ retailer sites and mobile apps in 50 countries, gaining actionable insights to improve product content, search placement, ratings & reviews, availability, assortment and pricing. Follow Christina Vail on LinkedIn...

Duration:00:35:00

Retail Media Process Management with WNS's Seema Kashyap & Sinan Gurman

9/18/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Sinan Gurman - SVP of data & analytics, and Seema Kashyap - Director and practice leader of Marketing Analytics at WNU at WNS (Holdings) Limited (NYSE: WNS), a leading Business Process Management (BPM) company. WNS combines deep industry knowledge with technology, analytics and process expertise to co-create innovative, digitally led transformational solutions with over 380 clients across various industries. This is the first of a two...

Duration:00:43:03

Social Media & CPG Brands with Facebook's Dave Sommer

9/15/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Dave Sommer Director, CPG, Retail Partnerships, Shopper Marketing and eCommerce at Facebook. Founded in 2004, Facebook's mission is to give people the power to build community and bring the world closer together. People use Facebook's apps and technologies to connect with friends and family, find communities and grow businesses. Follow Dave Sommer on LinkedIn at: https://www.linkedin.com/in/davidsommer1/ Follow Facebook on LinkedIn...

Duration:00:47:14

Growing Brands Through Retail Media with Instacart's Seth Dallaire

9/11/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Seth Dallaire, the Chief Revenue Officer at Instacart, the leading online grocery platform in North America. Instacart shoppers offer same-day delivery and pickup services to bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada. Follow Seth Dallaire on LinkedIn at: https://www.linkedin.com/in/sethdallaire/ Follow Instacart on LinkedIn at:...

Duration:00:54:07

Improving Retail SEO Through Accurate Product Attributes with Foodspace's Ayo Oshinaike

9/10/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Ayo Oshinaike, co-founder & CEO of Foodspace Technology, a SaaS solution that helps brands get complete, accurate, and rich shopper-centric data so their products are discoverable everywhere they’re sold online. Follow Ayo Oshinaike on LinkedIn at: https://www.linkedin.com/in/ayodeleoshinaike/ Follow Foodspace on LinkedIn at: https://www.linkedin.com/company/foodspacetechnology/mycompany/ Follow Foodspace online at:...

Duration:00:35:48

Digital Shelf Analytics with e.fundamental's John Maltman

9/8/2021
The CPG Guys, Sri & PVSB, are joined in this episode by John Maltman, founder & CEO of e.fundamentals which helps CPG brands unlock eCommerce growth by transforming the knowledge, decision making & agility of brands online through actionable data and expert-led digital commerce insights. Follow John Maltman on LinkedIn at: https://www.linkedin.com/in/jmaltman/ Follow e.fundamentals on LinkedIn at: https://www.linkedin.com/company/e-fundamentals/ Follow e.fundamentals online at:...

Duration:00:44:28

Infusing Video Short Stories into Brand Sites with Firework's Vincent Yang

9/4/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Vincent Yang, founder & CEO of Firework, a B2B interactive short form web story video platform for brands to engage and convert their website visitors. This is the first of a two part partnership episode series with Firework. Follow Vincent Yang on LinkedIn at: https://www.linkedin.com/in/vincentyangeverstring/ Follow Firework online at: http://firework.tv Follow Firework on LinkedIn at:...

Duration:00:48:25

Targeted Digital Advertising with Criteo's Sherry Smith

8/30/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Sherry Smith, Managing Director of Retail Media at Criteo, a global technology company that powers the world’s marketers and media owners with trusted and impactful advertising through its world-leading Commerce Media Platform, a suite of products that activates the world’s largest set of commerce data to drive better commerce outcomes. Follow Sherry Smith on LinkedIn at: https://www.linkedin.com/in/sherryd-smith/ Follow Criteo online...

Duration:00:39:56

Salesforce Cloud-Driven Workflow Improvements with PSignite's Austin Wildmore

8/28/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Austin Wildmore, VP of Product Strategy at PSignite which uses AI, IoT and blockchain to guild applications on Salesforce Clouds to provide clients with workflow-driven solutions with deep analytics. This is the first of a two part partnership episode series with PSignite. Follow Austin Wildmore on LinkedIn at: https://www.linkedin.com/in/austinwildmore/ Follow PSignite online at: http://psignite.com Follow PSignite on LinkedIn at:...

Duration:00:56:31

Grocery Digital Growth Strategies and Technologies with Groceryshop's Joe Laszlo

8/25/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Joe Laszlo, VP of Content for Groceryshop which brings together leaders from the entire grocery ecosystem, including established and startup CPG brands, supermarkets, c-stores, drug stores, general merchandise stores, discount stores, ecommerce players, warehouse clubs, grocerants and non-traditional grocery retailers. Groceryshop is taking place Sept 19-22, 2021 at Mandalay Bay Hotel & Casino in Las Vegas, NV To learn more about...

Duration:00:33:20

Solving Problems Through AI & Analytics with Fractal's Dipita Chakraborty & Prateek Trivedi

8/21/2021
The CPG Guys, Sri & PVSB, are joined in this episode by CPG Chief Practice Officer, Dipita Chakraborty and CPG Principal Consultant Prateek Trivedi from Fractal, one of the leading providers of AI and analytics globally to the world’s most admired Fortune 500® companies. Fractal’s mission is to power every human decision in the enterprise by bringing AI, engineering, and design to solve some of the world’s toughest problems. This is the first of a two part partnership episode with...

Duration:00:55:36

Alcohol eCommerce with Freixenet’s Bryan Melo

8/18/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Bryan Melo, Senior Director of eCommerce at Freixenet-Mionetto USA, one of the largest sparkling wine companies in the U.S. Follow Bryan Melo on LinkedIn at: https://www.linkedin.com/in/bryan-melo-7ba64b55/ Follow Freixenet-Mionetto USA online at: https://www.freixenetmionettousa.com/ Bryan answers these questions: 1) You previously served in a similar role at Ste. Michelle Wine Estates. Can you give our audience a fundamental...

Duration:00:29:57

Product Information Management with Syndigo's Mark Detelich

8/14/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Mark Detelich, Chief Product Officer at Syndigo which enables commerce by supporting the efficient transfer of product information through its network of brands and their customers. The company provides descriptive product and nutritional information, images and other digital media, powered by deep analytics to empower engaging brand experiences online and in store. Follow Mark Detelich on LinkedIn at:...

Duration:00:51:23