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The CPG Guys

Business & Economics Podcasts

CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explore how brands and retailers engage with consumers in-store, online and everywhere in between. http://cpgguys.com

CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explore how brands and retailers engage with consumers in-store, online and everywhere in between. http://cpgguys.com

Location:

United States

Description:

CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explore how brands and retailers engage with consumers in-store, online and everywhere in between. http://cpgguys.com

Language:

English

Contact:

5137207175


Episodes

Step-change Growth Through Connected Ecosystems with Genpact's Tom McGuire & Rona Saha

12/4/2021
The CPG Guys, Sri & PVSB are joined in this episode by Rana Saha – Global Head - Consumer Goods and Retail Leader, Sales and Commercial Practice and Tom McGuire – Consumer Goods and Retail Leader, Sales and Commercial Practice at Genpact, a global professional services firm that makes business transformation real. We drive digital-led innovation and digitally-enabled intelligent operations for our clients, guided by our experience running thousands of processes primarily for Global Fortune...

Duration:00:50:59

Succeeding in Omnichannel B2B/B2C with JBS Pilgrim's Riz Akbar

12/1/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Riz Akbar, Head of eCommerce for JBS Pilgrim's, a leading global provider of high-quality food products, including well-recognized brands and value-added premium products. As one of the world’s largest poultry producers and a fully integrated pork producer, Pilgrim’s has provided wholesome, quality products to customers and consumers for more than seven decades. Follow Riz Akbar on LinkedIn at:...

Duration:00:45:33

Driving Omnichannel Growth Through Insights & Technology with Tiger Analytics' Kishor Gummaraju & Sari Somani

11/27/2021
The CPG Guys, Sri & PVSB are joined in this episode by Kishor Gummaraju, Chief Customer Officer & Sari Somani, Omni Channel Strategy & Analytics Leader, of Tiger Analytics which develops bespoke solutions powered by data and technology for several Fortune 500 companies. This is a the first in a 2-episode partnership with Tiger Analytics. Visit https://www.tigeranalytics.com/omnichannel/ to know more about the Omnichannel offerings. Follow Kishor Gurramanju on LinkedIn at:...

Duration:00:47:59

Demystifying Crypto Currencies & NFTs with Grammy-Winner Gino the Ghost

11/26/2021
The CPG Guys are joined by Grammy-winning recording artist, songwriter and singer Gino "The Ghost" Borri, a Detroit Native. Follow Gino on Instagram at: http://instagram.com/ginotheghost Follow Gino on TikTok at: https://www.tiktok.com/@ginotheghost Follow Gino on YouTube at: https://www.youtube.com/channel/UCb2NG6NWyhjisymBWg8aSXQ Follow Gino the Ghost on Facebook at: https://www.facebook.com/GinoTheGhost Follow Gino on more platforms at: https://linktr.ee/ginotheghost Gino joins the...

Duration:00:45:22

2021 Holiday Gift Guide with Walmart’s Whitney Cooper

11/24/2021
Ho Ho Ho! This week, The CPG Guys are joined by Whitney Cooper, Senior Director of Omnichannel Transformation in the Walmart Connect retail media unit of Walmart. Whitney is here to give us a preview of her highly-anticipated Holiday Gift Guide! Link to Whitney's Holiday Gift Guide: https://www.linkedin.com/pulse/2021-holiday-gift-guide-whitney-cooper Follow Whitney on LinkedIn at: https://www.linkedin.com/in/whitneycook/ Follow Whitney on Instagram at:...

Duration:00:25:28

Scaling an Omnichannel Brand with JiMMYBAR's Jim Simon

11/20/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Jim Simon, the co-founder & CEO of JiMMYBAR, a family company with a female co-founder & creator of "Bars With Benefits" meaning high protein-low sugar great tasting bars with Functional ingredients like immune boosting fruit, Collagen, Turmeric, Guarana Caffeine, Keto friendly nuts. Follow Jim Simon on LinkedIn at: https://www.linkedin.com/in/jisimon/ Follow JiMMYBAR on LinkedIn at:...

Duration:00:48:28

Principles of Successful Leadership with Unilever's Vandana Khanna

11/17/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Vandana Khanna, Director of Digital Finance Transformation at Unilever. Follow Vandana Khanna on LinkedIn at: https://www.linkedin.com/in/vandanakhanna/ Follow Unilever on LinkedIn at: https://www.linkedin.com/company/unilever/ Follow Unilever online at: http://www.unilever.com Vandana answers these questions: 1) Your career has passed through several CPG brands, J&J, PepsiCo amongst them and core finance such as D&B. Decompose...

Duration:00:41:47

Insights-Driven Growth Marketing with Amazon Fresh's Rose Jia

11/13/2021
The CPG Guys, Sri & guest host Melisssa Burdick from Pacvue are joined in this episode by Rose Jia, head of Growth Marketing for Amazon Fresh. This is the second of a two part partnership episode series with Cardlytics which partners with financial institutions to understand where and when consumers are spending their money. They use these insights to help marketers identify, reach, and influence likely buyers at scale. Follow Rose Jia on LinkedIn at: http://linkedin.com/in/rjia Follow...

Duration:00:37:39

The CMO Suite with Connectivity Holdings' Sean Halter

11/10/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Sean Halter, CEO of Connectivity Holdings, a media strategy investment company and host of the CMO Suite podcast. Follow Sean Halter on LinkedIn at: https://www.linkedin.com/in/seanhalter/ Follow Connectivity Holdings on LinkedIn at: https://www.linkedin.com/company/connectivityholdings/ Follow Connectivity Holdings online at: https://connectivityholdings.com/ Follow The CMO Suite Podcast on LinkedIn at:...

Duration:00:55:42

Augmented Reality for CPG/Retail with Eyekandy's Scott Lester

11/6/2021
The CPG Guys, Sri & PVSB are joined in this episode by Scott Lester, the founder & Chairman of Eyekandy, the world's leading Augmented Reality (AR) Provider for commerce. Partnering with Brands and Retailers across the world to produce engaging AR shopper experiences in store, online and in print. This is a partnership episode with Eyekandy. Follow Scott Lester on LinkedIn at: https://www.linkedin.com/in/scott-lester-94104b2/ Follow Eyekandy online at: http://eyekandy.com/ Follow...

Duration:00:51:31

Scaling DTC into Omnichannel with Chomps Meat Snacks' Pete Maldonado & Stacey Hartnett

11/3/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Pete Maldonado the co-founder & CEO of Chomps & the Sr Director of eCommerce Stacey Hartnett. Chomps is a manufacturer of protein-packed meat snacks that deliver on taste, simple ingredients and powerful nutrition! Follow Pete Maldonado on LinkedIn at: https://www.linkedin.com/in/petermaldonado/ Follow Stacey Hartnett on LinkedIn at: https://www.linkedin.com/in/stacey-hartnett-berger-6b2aa124/ Follow Chomps on LinkedIn at:...

Duration:00:37:26

Engaging Grocery Shoppers Through Digital Innovation with H-E-B's Ashwin Nathan

10/27/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Ashwin Nathan, VP Head of Marketing and Advertising at H-E-B. Founded in 1905, H-E-B operates more than 400 stores in a number of formats and is the #1 food retailer in the Austin, San Antonio, Corpus Christi and Rio Grande Valley markets. It is the largest private company in Texas and one of the 15 largest privately held companies in the U.S. Follow Ashwin Nathan on LinkedIn at: https://www.linkedin.com/in/ashwinnathan/ Follow H-E-B...

Duration:01:04:07

Influencing Likely Buyers at Scale with Cardlytics' Ross McNab

10/23/2021
The CPG Guys, Sri & guest host Melisssa Burdick from Pacvue are joined in this episode by Ross McNab, President for North America Advertising at Cardlytics which partners with financial institutions to understand where and when consumers are spending their money. They use these insights to help marketers identify, reach, and influence likely buyers at scale. This is the first of a two part partnership episode series with Cardlytics. Follow Ross McNab on LinkedIn at:...

Duration:00:36:16

Accelerating Conversion Brand & Retail Sites Through Video Short Stories with Firework's Jeff Lucas

10/20/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Jeff Lucas, Chief Revenue Officer of Firework, a B2B interactive short form web story video platform for brands to engage and convert their website visitors. This is the first of a two part partnership episode series with Firework. Follow Jeff Lucas on LinkedIn at: https://www.linkedin.com/in/jeff-lucas-76911945/ Follow Firework online at: http://firework.tv Follow Firework on LinkedIn at:...

Duration:00:34:04

Global Data Strategy & Value Creation with Mars’s Vidyotham Reddi

10/16/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Vidyotham Reddi- Director of market intelligence and analytics at Mars and Sinan Gurman - SVP of data & analytics at WNS (Holdings) Limited (NYSE: WNS), a leading Business Process Management (BPM) company. WNS combines deep industry knowledge with technology, analytics and process expertise to co-create innovative, digitally led transformational solutions with over 380 clients across various industries. This is the second of a two part...

Duration:00:51:31

FBA Aggregators with Boosted Commerce's Sarah Dajani

10/13/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Sarah Dajani, VP of Operations at Boosted Commerce, a FBA (Fulfillment by Amazon) aggregator focused on accelerating the growth of beloved consumer brands. Follow Sarah Dajani on LinkedIn at: https://www.linkedin.com/in/sdajani/ Follow Boosted Commerce on LinkedIn at: https://www.linkedin.com/company/boostedcommerce/ Follow Boosted Commerce online at: https://boostedcommerce.com/ Sarah answers these questions: 1) You have a...

Duration:00:37:48

Audacious Possibilities Through Data Analytics with Campbell's Maria Macuare

10/9/2021
The CPG Guys, Sri & PVSB, are joined in this episode by CPG Chief Practice Officer of Fractal, Dipita Chakraborty and Maria Macuare, VP of data & analytics from Campbell Soup Company. This is the second of a two part partnership episode series with Fractal. Fractal is one of the most prominent players in the Artificial Intelligence space. Fractal's mission is to power every human decision in the enterprise and brings AI, engineering, and design to help the world's most admired Fortune 500®...

Duration:00:57:31

Secrets to Scaling Your eCommerce Brand with Mindful Marketing's Jordan West

10/6/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Jordan West, CEO of Mindful Marketing and host of the popular "Secrets of Scaling Your eCommerce brand" podcast. Follow Jordan West on LinkedIn at: https://www.linkedin.com/in/jordan-west-marketer/ Subscribe to his podcast at: https://podcasts.apple.com/us/podcast/secrets-to-scaling-your-ecommerce-brand/id1480733021 Follow Mindful Marketing online at: https://mindfulmarketing.co/ This episode is also available on Jordan's...

Duration:00:54:40

Omnichannel Measurement & Diagnosis with NielsenIQ's Liz Buchanan & Harvey Ma

10/2/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Liz Buchanan and Harvey Ma from NielsenIQ, the leader in providing the most complete, unbiased view of consumer behavior, globally. NielsenIQ has partnered with The CPG Guys to discuss their new omnichannel measurement solutions OmniShopper and OmniSales and how they help brands and retailers get a more complete picture of omnichannel retail. They also share with us the news that NielsenIQ has acquired 2 companies to help further...

Duration:00:31:05

Meaningful Consumer Relationships with Kimberly-Clark's Josh Blacksmith

9/29/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Josh Blacksmith, Senior Director of Global Consumer Relationships & Engagement at Kimberly-Clark, a manufacturer of household paper and personal care products. Follow Josh Blacksmith on LinkedIn at: https://www.linkedin.com/in/josh-blacksmith/ Follow Kimberly-Clark on LinkedIn at: https://www.linkedin.com/company/kimberly-clark/ Follow Kimberly-Clark online at: https://www.kimberly-clark.com/en-us/ Josh answers these questions: 1)...

Duration:00:41:46