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The CPG Guys

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CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explore how brands and retailers engage with consumers in-store, online and everywhere in between. http://cpgguys.com

CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explore how brands and retailers engage with consumers in-store, online and everywhere in between. http://cpgguys.com

Location:

United States

Description:

CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explore how brands and retailers engage with consumers in-store, online and everywhere in between. http://cpgguys.com

Language:

English

Contact:

5137207175


Episodes

Walgreens Advertising Group with Walgreens' Katie Vogt & Criteo's Erin Lastra

5/25/2022
The CPG Guys, Sri & PVSB, are joined in this episode by: This episode is sponsored by Criteo, a global technology company that powers the world’s marketers and media owners with trusted and impactful advertising through a world-leading Commerce Media Platform, a suite of products that activates the world’s largest set of commerce data to drive better commerce outcomes. Follow Criteo online at: http://criteo.com Follow Criteo on LinkedIn at: https://www.linkedin.com/company/criteo/ Follow...

Duration:00:44:56

Data-Driven Loyalty in Convenience Retail with Casey's Art Sebastian & Fetch Rewards' Kevin McGovern

5/25/2022
The CPG Guys, Sri & PVSB, are joined in this episode by Art Sebastian, VP of Digital Experiences at Casey’s, a Fortune 500 company operating over 2,400 convenience stores, and Kevin McGovern, VP of Retail Partner Development at Fetch Rewards, a mobile loyalty platform. Follow Art Sebastian on LinkedIn at: https://www.linkedin.com/in/artsebastian Follow Casey’s on LinkedIn at: https://www.linkedin.com/company/caseys/ Follow Casey’s online at: https://www.caseys.com/ Download the Casey’s...

Duration:00:39:06

Consumer 360 Live! with Walmart's Whitney Cooper

5/21/2022
The CPG Guys, Sri & PVSB, are joined in this episode by Whitney Cooper, Senior Director of Omnichannel Transformation & Commercialization Follow Whitney Cooper on LinkedIn at: Follow Walmart on LinkedIn at: https://www.linkedin.com/company/walmart/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/ Follow Walmart online at: http://walmart.com Follow Walmart Connect online at: http://walmartconnect.com This episode is sponsored by NielsenIQ and was...

Duration:00:45:42

Consumer Omnichannel Insights & Engagement with Walmart's Seth Dallaire

5/18/2022
The CPG Guys, Sri & PVSB, are joined in this episode by Seth Dallaire, the Chief Revenue Officer at Walmart where he oversees Walmart Connect, Walmart Luminate & Walmart +. Follow Seth Dallaire on LinkedIn at: https://www.linkedin.com/in/sethdallaire/ Follow Walmart on LinkedIn at: https://www.linkedin.com/company/walmart/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/ Follow Walmart online at: http://walmart.com Follow Walmart Connect online...

Duration:01:04:36

Retail Media Revolution with Skai's Nich Weinheimer

5/13/2022
The CPG Guys, PVSB and Sri are joined in this episode by Nich Weinheimer, GM of Strategy and Commerce at Skai (fka Kenshoo). Skai is an AI-powered suite of technologies for brands and retailers including consumer and market insights, strategic planning, omnichannel media activation, testing and measurement. Skai’s solutions all share a uniquely comprehensive data foundation that informs intelligence and true incremental lift. This episode is sponsored by Skai. Follow Nich Weinheimer on...

Duration:00:55:23

Multi-Touch Attribution with Reckitt's Taj Peeran & Sigmoid's Rahul Kumar Singh

5/7/2022
The CPG Guys, Sri & PVSB, are joined in this episode by: This episode is sponsored by Sigmoid. Follow Sigmoid online at: https://www.sigmoid.com/ Follow Sigmoid on LinkedIn at: https://www.linkedin.com/company/sigmoid-analytics/ Follow Sigmoid on Instagram at: http://instagram.com/sigmoidinc Follow Rahul on LinkedIn at: https://www.linkedin.com/in/rksiit/ Follow Reckitt Online at: http://reckitt.com Follow Reckitt on LinkedIn at: https://www.linkedin.com/company/reckitt/ Follow Taj...

Duration:00:55:46

Searchable Video Content with Vyrill's Ajay Bam & John Casey

4/30/2022
The CPG Guys, Sri & PVSB, are joined in this episode by: This episode is sponsored by Vyrill, a fan video discovery, insights and content marketing platform enabling brand marketers to supercharge brand awareness and revenue with fan led content such as video reviews, unboxing, how-to videos and more. Vyrill is a Google for fan video and creators, capturing who, what, where and when –inside millions of videos. Follow Vyrill online at: https://www.vyrill.com/ Follow Vyrill on LinkedIn at:...

Duration:00:59:49

Shopping List Marketing Technology with AdAdapted’s Molly McFarland

4/23/2022
The CPG Guys, PVSB and Sri are joined in this episode by Molly McFarland, founder & Chief Revenue Officer of AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies, and retailers. With its powerful list data and unique ad products, AdAdapted helps the world’s top CPGs meet their most important goals. This episode is sponsored by AdAdapted. Follow Molly McFarland on LinkedIn at: https://www.linkedin.com/in/mollymmcfarland/ Follow AdAdapted on...

Duration:00:48:56

Digital Shelf Fundamentals with B&G Foods Neha Mallik

4/20/2022
The CPG Guys, PVSB and Sri are joined in this episode by Neha Mallik, Director of eCommerce & Digital Marketing at B&G Foods which manufactures, sells and distributes high-quality, branded shelf-stable and frozen foods across the United States, Canada and Puerto Rico. B&G's portfolio includes 50+ familiar brands like Green Giant, Cream of Wheat, Ortega & Spice Island. Follow Neha Mallik on LinkedIn at: https://www.linkedin.com/in/neha-gupta-mallik-0990a4a/ Follow B&G Foods on LinkedIn at:...

Duration:00:37:21

Discovering Demand Drivers Through AI with NWO.ai’s Miro Dimitrov

4/16/2022
The CPG Guys, PVSB and Sri are joined in this episode by Miro Dimitrov, COO at NWO.ai, whose bleeding-edge AI-based technology enables clients to surface the fears, motivations, and demand drivers underlying various Signals, providing them with unprecedented access to the why behind a narrative. This episode is sponsored by NWO.ai Follow Miro Dimitrov on LinkedIn at: https://www.linkedin.com/in/mirodimitrov/ Follow NWO.ai on LinkedIn at: https://www.linkedin.com/company/nwo-ai/ Follow...

Duration:00:43:40

From Launching Rockets to Launching CPG Products with Spectrum Brands' Mir Zaman

4/13/2022
The CPG Guys, PVSB and Sri are joined in this episode by Mir Zaman, VP of Commercial Operations at Spectrum Brands, a leading supplier of residential locksets, residential builders’ hardware, plumbing, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest control products, and personal insect repellents. Follow Mir on LinkedIn at: https://www.linkedin.com/in/mir-zaman-3519852/ Follow Spectrum Brands on...

Duration:00:40:22

Powering RGM Through Scalable AI Solutions with Carlsberg Group's Silvana Dimitrov & The Math Company's Prajwal Revanasiddappa

4/9/2022
The CPG Guys, PVSB and Sri are joined in this episode by Silvana Dimitrov, Revenue Management Director at The Carlsberg Group & Prajwal Revanasiddappa, Head of Delivery at TheMathCompany, a modern, hybrid consulting firm that builds custom AI applications for enterprises. Its consulting model addresses pressing gaps in conventional analytics service provider and off-the-shelf product models, including the lack of speed, reusability, and customization. This is the second of a 2-episode...

Duration:00:48:05

Non-Fungible Tokens with Doodles' Evan Keast

4/6/2022
The CPG Guys, PVSB and Sri are joined in this episode by Evan Keast, founder of Doodles, a community-driven collectibles NFT project. Doodle NFTs are made up with over a hundred exciting traits of faces, hair, hats, body and backgrounds. Each Doodle is a unique, non-fungible token (NFT) on the Ethereum blockchain. Follow Evan on LinkedIn at: https://www.linkedin.com/in/evankeast/ Follow Doodles on LinkedIn at: https://www.linkedin.com/company/doodlesllc/ Follow Doodles online at:...

Duration:00:47:02

Influencing Shopper Decisions Through Retail Media with Shipt's Dave Young & Criteo's Erin Dye Lastra

4/2/2022
The CPG Guys, Sri & PVSB, are joined in this episode by: This episode is sponsored by Criteo, a global technology company that powers the world’s marketers and media owners with trusted and impactful advertising through a world-leading Commerce Media Platform, a suite of products that activates the world’s largest set of commerce data to drive better commerce outcomes. Follow Criteo online at: http://criteo.com Follow Criteo on LinkedIn at: https://www.linkedin.com/company/criteo/ Follow...

Duration:00:41:39

Total Growth Accountability with The Digital Shelf Institute's Molly Schonthal Hamlin & Firstmovr's Chris Perry

3/30/2022
The CPG Guys, PVSB and Sri are joined in this episode by Molly Schonthal Hamlin, Executive Director of The Digital Shelf Institute and Chris Perry, co-founder & Chief Learning officer at Firstmovr, a satellite center of excellence for eCommerce education. Follow Molly on LinkedIn at: https://www.linkedin.com/in/molly-schonthal-she-her-a989a9/ Follow The DSI on LinkedIn at: https://www.linkedin.com/company/digital-shelf-institute/ Follow The DSI online at:...

Duration:00:51:32

Data Modernization for CPGs with Sigmoid’s Mayur Rustagi and Mondelēz's Frank Cervi

3/26/2022
The CPG Guys, Sri & PVSB, are joined in this episode by: This episode is sponsored by Sigmoid. Follow Sigmoid online at: https://www.sigmoid.com/ Follow Sigmoid on LinkedIn at: https://www.linkedin.com/company/sigmoid-analytics/ Follow Sigmoid on Instagram at: http://instagram.com/sigmoidinc Follow Mayur on LinkedIn at: https://www.linkedin.com/in/rustagi/ Follow Mondelēz International Online at: https://www.mondelezinternational.com/ Follow Mondelēz International on LinkedIn at:...

Duration:00:37:19

Breakthrough Hair Care Innovation with MYAVANA's Candace Mitchell Harris

3/23/2022
The CPG Guys, PVSB and Sri are joined in this episode by Candace Mitchell Harris, the founder & CEO of MYAVANA which blends customized haircare recipes + patented technology to support and guide consumers through every phase of their hair care journey. Follow Candace on LinkedIn at: https://www.linkedin.com/in/candacevictoria/ Follow MYAVANA on LinkedIn at: https://www.linkedin.com/company/myavana/ Follow MYAVANA online at: http://myavana.com Candace answers these questions: 1) Take us...

Duration:00:43:22

Responsive Dynamic Personalization with Clorox's Patty Descamps & Aki's Risa Crandall

3/19/2022
The CPG Guys, Sri & PVSB, are joined in this episode by Patty Descamps, Associate Director of Customer Experience & Personalization at The Clorox Company and Risa Crandall, SVP CPG Strategy at Aki Technologies which empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising. This episode is sponsored by Aki Technologies. Follow Aki Technologies online at: http://a.ki Follow Aki Technologies on LinkedIn at:...

Duration:00:33:28

3P Marketplace Mechanics with Walmart's Matthew Smith

3/14/2022
The CPG Guys, PVSB and Sri are joined in this episode by Matthew A. Smith, director, marketplace strategy & business development for food, consumables, health & wellness at Walmart Marketplace, the 3P online seller marketplace at the world’s most elite retailer. Follow Matthew on LinkedIn at: https://www.linkedin.com/in/matasmit Follow Walmart Marketplace on LinkedIn at: https://www.linkedin.com/company/walmart-marketplace/ Follow Walmart Marketplace online at:...

Duration:00:55:25

Big Beauty Event Sampling with Walgreens Jennifer Volz & Brandshare’s Casey Nider

3/12/2022
The CPG Guys, PVSB and Sri are joined in this episode by Jennifer Volz, Senior Manager, Beauty Customer Care at Walgreens, the Retail Pharmacy USA Division of Walgreens Boots Alliance, a global leader in retail pharmacy and Casey Nider, Vice President, Business Development and Customer Experience from Brandshare, which creates omnichannel brand experiences to accelerate purchase conversion through curated subscription boxes, loyalty programs and e-commerce sampling with digital...

Duration:00:31:27