The CPG Guys

The CPGGUYS are joined in this episode by Ajay Sharma, North America VP of eCommerce & Omnichannel for Bayer Consumer Health, manufacturer of iconic brands like One-A-Day, Claritin, Alka-Seltzer, & Miralax. Follow Ajay Sharma on LinkedIn : https://www.linkedin.com/in/ajay-sharma-26900360/ Follow Bayer on Linkedin : https://www.linkedin.com/company/bayer/ Follow Bayer online at: https://www.bayer.com/ Ajay answers these questions : CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com NextUp Website: http://NextUpisnow.org/cpgguys RetailWit Website: http://retailwit.com Rhea Raj’s Website: http://rhearaj.com Lara Raj on Instagram: http://instagram.com/lararajj DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

It’s women's month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. The CPG Guys, PVSB and Sri are joined in this episode by Megan Ramm, Head of CPG Partnerships of Uber advertising, a division of Uber Technologies. Follow Megan Ramm on LinkedIn at: https://www.linkedin.com/in/meganpetrie/ Follow Uber on LinkedIn at: https://www.linkedin.com/company/uber-com/ Follow Uber advertising online at: https://www.uber.com/us/en/advertising/ Megan answers these questions: CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com NextUp Website: http://NextUpisnow.org/cpgguys RetailWit Website: http://retailwit.com Rhea Raj’s Website: http://rhearaj.com DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

It’s women's month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. The CPG Guys speak to Abi Harmon, Founder & CEO of House Harmon, a commerce consultancy & Former CEO of Perpetua. This episode was recorded prior to Abi’s departure from Perpetua. Follow Abi on LinkedIn at: https://www.linkedin.com/in/abi-harmon/ CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com NextUp Website: http://NextUpisnow.org/cpgguys RetailWit Website: http://retailwit.com Rhea Raj’s Website: http://rhearaj.com DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

It’s women's month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. The CPG Guys speak to Megan Crozier, Chief Merchant at Sam's Club, a division of Walmart. Follow Megan on LinkedIn at: https://www.linkedin.com/in/megan-crozier-b680094/ Follow Sam's Club on LinkedIn at: https://www.linkedin.com/company/sam's-club/ Follow Sam's Club online at: https://www.samsclub.com/ Here's what we asked Megan: CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com NextUp Website: http://NextUpisnow.org/cpgguys RetailWit Website: http://retailwit.com Rhea Raj’s Website: http://rhearaj.com DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

It’s women's month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode one for the cpg guys women’s month 2023. The CPG Guys speak to our seventh guest to come from the iconic CPG manufacturer the Coca-Cola Company Pamela Stewart is the Chief Customer Officer for North America Retail. Follow Pamela on LinkedIn at: https://www.linkedin.com/in/pammiestewart/ Follow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/ Follow Coca-Cola online at: https://www.coca-colacompany.com/ Here's what we asked Pamela: CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com NextUp Website: http://NextUpisnow.org/cpgguys RetailWit Website: http://retailwit.com Rhea Raj’s Website: http://rhearaj.com DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

It’s women's month on the CPG Guys. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode four for the CPG Guys women’s month 2023. We’re happy to be formal sponsors of NextUp whose mission is to advance all women in business. We are giving away memberships to this prestigious network and organization so drop us a line at contact@cpgguys.com to learn more and take advantage of what NextUp has to offer. The CPG Guys welcome Kate Garner, SVP of Marketing for Demand Accelerator at PepsiCo. Follow Kate on LinkedIn at: https://www.linkedin.com/in/kate-garner/ Follow PepsiCo on LinkedIn at: https://www.linkedin.com/company/pepsico/ Follow PepsiCo online at: http://pepsico.com Here's what we asked Kate : CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com NextUp Website: http://NextUpisnow.org/cpgguys RetailWit Website: http://retailwit.com Rhea Raj’s Website: http://rhearaj.com DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

It’s women's month on the CPG Guys. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode four for the CPG Guys women’s month 2023. We’re happy to be formal sponsors of NextUp whose mission is to advance all women in business. We are giving away memberships to this prestigious network and organization so drop us a line at contact@cpgguys.com to learn more and take advantage of what NextUp has to offer. The CPG Guys welcome Marla Daudelin, SVP and 7-Eleven Account Team Lead at PepsiCo. Follow Marla on LinkedIn at: https://www.linkedin.com/in/marla-daudelin-bb48089/ Follow PepsiCo on LinkedIn at: https://www.linkedin.com/company/pepsico/ Follow PepsiCo online at: http://pepsico.com Here's what we asked Marla : CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com NextUp Website: http://NextUpisnow.org/cpgguys RetailWit Website: http://retailwit.com Rhea Raj’s Website: http://rhearaj.com DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

It’s women's month on the CPG Guys. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode three for the CPG Guys women’s month 2023. We’re happy to be formal sponsors of NextUp whose mission is to advance all women in business. We are giving away memberships to this prestigious network and organization so drop us a line at contact@cpgguys.com to learn more and take advantage of what NextUp has to offer. The CPGGUYS welcome Monica McGurk, CEo of Tropicana & Mainstream Brands at Tropicana Brands Group. Follow Monica on LinkedIn at: https://www.linkedin.com/in/monicamcgurk/ Follow Tropicana Brands Group on LinkedIn at: https://www.linkedin.com/company/tropicana-brands-group/ Follow Tropicana Brands Group online at: https://www.tropicanabrandsgroup.com/ Here's what we asked Monica : CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com NextUp Website: http://NextUpisnow.org/cpgguys RetailWit Website: http://retailwit.com Rhea Raj’s Website: http://rhearaj.com DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

It’s women's month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode one for the cpg guys women’s month 2023. We’re happy to be formal sponsors of NextUp whose mission is to advance all women in business. We are giving away memberships to this prestigious network and organization so drop us a line at contact@cpgguys.com to learn more and take advantage of what NextUp has to offer. The CPGGUYS welcome Tonya Herring, SVP of Omnichannel Merchandising at Peapod labs, the digital division of Ahold Delhaize. Tonya also serves on the board of NextUp. Follow Tonya on LinkedIn at: https://www.linkedin.com/in/tonya-herring-15889bb/ Follow AholdDelhaize on LinkedIn at: https://www.linkedin.com/company/ahold-delhaize/ Follow AholdDelhaize online at: https://www.aholddelhaize.com/ Here's what we asked Tonya : CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com NextUp Website: http://NextUpisnow.org/cpgguys RetailWit Website: http://retailwit.com Rhea Raj’s Website: http://rhearaj.com DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

It’s women's month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode one for the cpg guys women’s month 2023. We’re happy to be formal sponsors of NextUp whose mission is to advance all women in business. We are giving away memberships to this prestigious network and organization so drop us a line at contact@cpgguys.com to learn more and take advantage of what NextUp has to offer. The CPGGUYS speak to our sixth guest to come from the iconic CPG manufacturer the Coca-Cola Company, where she has spent the entirety of her professional career since graduating from Rollins College. In her 2+ decade tenure with Coca-Cola, Dagmar Boggs has worked in a number of key leadership positions across North America including Global and National Customers in Retail and Foodservice, Franchise Leadership, and Operations. Earlier roles include North America Chief Customer Officer, President of Global 7-Eleven, Vice President of Global Burger King, Vice President, and Global Customer Strategic Capabilities. Most recently, she served as Chief Customer Officer for North America. At the beginning of this year, she was named President of Foodservice and On-Premise, and if she isn’t already busy enough, she serves as a board member of Retail Industry Leaders Association (RILA), Food Marketing Institute (FMI), and Nextup, formerly the Network of Executive Women. Here's what we asked Dagmar : CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com NextUp Website: http://NextUpisnow.org/cpgguys RetailWit Website: http://retailwit.com Rhea Raj’s Website: http://rhearaj.com DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPGGUYS are joined in this episode by Gautam Kanumuru, founder & CEO of Yogi. Updated in real-time, Yogi's easy-to-use AI-powered platform enables you to always make the right decision quickly and confidently.” So we have the CPGGUYS famous power word of 2023 to discuss today AI or artificial intelligence. This episode is sponsored by Yogi. Follow Gautam on Linkedin here : https://www.linkedin.com/in/gautam-kanumuru-7a393161/ Follow Yogi on Linkedin here : https://www.linkedin.com/company/yogi-feedback/ Follow Yogi here : https://www.meetyogi.com/ Gautam answers the following questions : CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com NextUp Website: http://NextUpisnow.org/cpgguys RetailWit Website: http://retailwit.com Rhea Raj’s Website: http://rhearaj.com DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPGGUYS are joined in this episode by .......Yes, we have for a repeat visit none other than Ryan Mayward who is Walmart Connect’s Senior Vice President of Retail Media Sales. He is responsible for leading the sales organization for Walmart Connect. His team partners with large and small Suppliers, Marketplace sellers, agencies, and API partners. Follow Ryan Mayward on LinkedIn : https://www.linkedin.com/in/ryan-mayward-b67458/ Follow Walmart connect on Linkedin : https://www.linkedin.com/company/walmart-connect/ Follow Walmart connect : https://www.walmartconnect.com/ Ryan answers these questions : 1. Last time we had you on the podcast, you were the VP of Ad Sales at Instacart where you focused on building deep relationship with CPG brands and ad agencies. Prior to that, you had also helped build out Amazon Ads business from the ground up. Now you are about to celebrate completing your first year at Walmart Connect. What are some of the transition highlights you would like to share? 2. Ryan, we last interviewed someone from Walmart connect over 6 months ago, what's changed with connect? 3. How does Walmart connect advise brands to run successful campaigns? What metrics are you suggesting and what’s a successful campaign 4. How does a supplier’s access to Walmart Luminate enhance their ability to advertise through Walmart Connect? 5. What’s new in measurement techniques, reporting by Walmart connect? 6. What advice is your vendor community and advertisers giving in terms of what they want to see next? 7. Mid-October is a busy time for you and your team. You’re all in the midst of meeting with suppliers to plan ahead for next year. What are you hearing from marketers? What’s top of mind going into 2024? 8. CPGGUYS fast forward question - what's next for Ryan & connect CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com NextUp Website: http://NextUpisnow.org/cpgguys RetailWit Website: http://retailwit.com Rhea Raj’s Website: http://rhearaj.com DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPGGUYS are joined by Kunal Nagpal, who serves as Chief Business Officer at InMobi, responsible for global business strategy, product management, enterprise partnerships and client success on the sell side. InMobi Exchange is a marketplace for buying and selling advertisements across apps that work with InMobi and Meson, a true publisher-first mediation platform was launched in 2022. Under Nagpal’s leadership, InMobi Exchange became the second largest in-app exchange platform in the industry and has seen year-over-year growth of 39 percent in 2022. Episode sponsored by inmobi Follow Kunal Nagpal on LinkedIn at : https://www.linkedin.com/in/nagpalkunal/ Follow InMobi on LinkedIn at: https://www.linkedin.com/company/inmobi/ Follow InMobi online at: https://www.inmobi.com/ Watch Jeff Williams' LinkedIn LIVE event at: https://www.linkedin.com/events/emergingtrendsforcpgbrandswithi7085791345075777536/theater/ Kunal answers the following questions : 1. What are the main mobile market trends and emerging technologies that InMobi is closely monitoring or investing in? 2. How does InMobi differentiate itself from its competitors in the mobile advertising space? Whats your mojo? Why should brands pay attention? 3. How does InMobi approach customer acquisition and retention in such a dynamic and competitive industry? 4. How does InMobi address issues related to data privacy and security, especially in light of evolving regulations? 5. You are an app-focused company and perhaps the only one at this scale and reach to work with a diverse set of advertisers. Is this an opportunistic play executed well or is this some sort of a strategic advantage 6. Can you share insights into InMobi's approach to innovation and product development? 7. While on innovation, what is InMobi’s take on Retail Media Networks (RMN) that seem to be getting a lot of attention and interest from clients, especially large CPG players? How do those fit into your own strategy? 8. Thinking of a different take on them, do you think RMNs are a high ROI sandbox within the open programmatic ecosystem or are they a version of a walled garden that interplays well with the open ecosystem? CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com NextUp Website: http://NextUpisnow.org/cpgguys RetailWit Website: http://retailwit.com Rhea Raj’s Website: http://rhearaj.com DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Matt Van Gilder, director of ecommerce and digital experiences at SpartanNash. Follow Matt Van Gilder on LinkedIn at : https://www.linkedin.com/in/matthewvangilder/ Follow SpartanNash on LinkedIn at: https://www.linkedin.com/company/spartannash/ Follow SpartanNash online at: https://www.spartannash.com/ This episode was recorded live at Las Vegas during groceyshop while Matt was visiting the conference. Matt answers these topics : and, so much more.....!!!!! CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com NextUp Website: http://NextUpisnow.org/cpgguys RetailWit Website: http://retailwit.com Rhea Raj’s Website: http://rhearaj.com DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Chris Jensen, CRO of mobile loyalty rewards program Ibotta., a free cash back rewards web and mobile app that gives you real cash for everyday purchases when you shop. Ibotta provides thousands of ways for consumers to earn cash on their purchases by partnering with more than 2,700 brands and retailers. Ibotta also powers rewards programs for top retailers and makes its offer content available on a number of leading websites and apps through the Ibotta Performance Network. This episode is sponsored by Ibotta. Follow Chris Jensen on LinkedIn at : https://www.linkedin.com/in/chrisj-jensen/ Follow Ibotta on LinkedIn at: https://www.linkedin.com/company/ibotta-inc-/ Follow ibotta online at: https://home.ibotta.com/ This episode was recorded live at Las Vegas during groceyshop while iBotta was giving a press conference with announcements. Chris answers these topics : and, so much more.....!!!!! CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com NextUp Website: http://NextUpisnow.org/cpgguys RetailWit Website: http://retailwit.com Rhea Raj’s Website: http://rhearaj.com DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined by Dave Pollet, CEO and Skye Frontier, Chief Growth Officer for Incremental which helps brands unlock incremental growth through cross-channel predictive analytics with the Science of More. This episode is sponsored by Incremental. Follow Dave on LinkedIn at: https://www.linkedin.com/in/davidpollet/ Follow Skye on LinkedIn at: https://www.linkedin.com/in/skyefrontier/ Follow Incremenetal on LinkedIn at: https://www.linkedin.com/company/incrementalinc/ Follow Incremental online at: https://incremental.com/ Dave and Skye answer the following questions 1) Can you tell us about your personal journeys to Incremental - how did you each decide this was the place to be at this specific time in the industry’s evolution? 2) Dave - you’ve been around this world for a while and I know you tend to think about retail media as a series of waves - what do you mean by that and where in this current wave do you think we are 3) Skye - So, when you say incrementality…what do you/we mean by that? It’s a term that gets kicked around but how should we think about it? Coincidence to causatio 4) Skye - simple question - why is incrementality so hard to measure? 5) Skye - are incremental sales always lower than ad-attributed sales? Why? 6) Dave - How does cross channel investment shape or impact incrementality and how do you measure and quantify that? 7) Skye - so often the pain point n this world comes from the walled garden nature of the available data in this space - each RMN has its own data and then the adjacent data sets like Meta and Google are also walled off to some degree. How do you think about solving for that at Incremental? 8) Our last question as always is to “Fast Forward” - what do each of you think is the single most important future trend shaping the retail media landscape? CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com NextUp Website: http://NextUpisnow.org/cpgguys RetailWit Website: http://retailwit.com Rhea Raj Website: http://rhearaj.com Vote for Lara Raj in Dream Academy at: https://m.youtube.com/watch?si=E1LSX8plfy9J82cP&v=_lKKx3O30oI&feature=youtu.be DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined by Alister Greenwood, Global Head of eCommerce Analytics & Insights at Mondelez International. Follow Alister on LinkedIn at: https://www.linkedin.com/in/alister-greenwood-2363b915/ Follow Mondelez on LinkedIn at: https://www.linkedin.com/company/mondelezinternational/ Follow Mondelez online at: https://www.mondelezinternational.com Alister answers the following questions: CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com NextUp Website: http://NextUpisnow.org/cpgguys RetailWit Website: http://retailwit.com Rhea Raj Website: http://rhearaj.com Vote for Lara Raj in Dream Academy at: https://m.youtube.com/watch?si=E1LSX8plfy9J82cP&v=_lKKx3O30oI&feature=youtu.be DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined by Rebecca Mathew & Dr. Thiam Lee from WorldQuant Predictive. This episode is sponsored by WorldQuant Predictive. Follow Rebecca Mathew at : https://www.linkedin.com/in/rebeccamathew/ Follow Dr. Thiam Lee at : https://www.linkedin.com/in/thiam-l-3125001/ Follow World quant predictive at : https://www.linkedin.com/company/worldquant-predictive/ They answer the following questions : 1. Rebecca, the word is everywhere - everyone says words like generative AI, there’s predictive AI, there’s chat GPT. Decompose the word AI for our audience, how long has it been around and what are obvious use cases already in play in the CPG brand world? 2. Thiam, take us through the portfolio of services in this space WQP has and who should be connecting with WQP to manage their brand for growth equity? 3. Rebecca, AI providers are now several in the industry. Can you share why the brand world should connect with you - what’s your differentiator vs others? 4. Thiam, what has changed with technology in the world that allows for this sort of computational excellence by WQP to deliver AI based intelligence to brands? What makes you feel this will sustain and it’s not a fad? 5. Rebecca, give us an example of a case study of how WQP has impacted brand equity and growth? How can this example be applied to challenger brands that are seeking to grow their distribution channels? 6. Thiam, how has covid and the wild data streams that have emerged and rocked historical norms only challenged the analytics world even more than before? Why AI now or never? 7. Rebecca, as head of customer success, take us through how an engagement works with WQP - is it a few weeks, months, what outputs can brands expect? How do you measure success for brands you support? What makes a successful engagement? 8. Thiam - the last question on cpgguys is always called fast forward - keeping that spirit, what data and trends are you focused on? How is this going to make AI even more relevant for brands? CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com NextUp Website: http://NextUpisnow.org/cpgguys RetailWit Website: http://retailwit.com Rhea Raj Website: http://www.rhearaj.com Vote for Lara Raj in Dream Academy at: https://www.youtube.com/watch?v=1H9YILWKki0 DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined by Jim Presley, General Manager / SVP Total Wellness and Sustainability at NielsenIQ. Follow Jim on LinkedIn at: https://www.linkedin.com/in/jim-presley-0a17a55/ Follow NielsenIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/ Follow Nielsen IQ online at: https://nielseniq.com/global/en/ Jim answers the following questions: CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com NextUp Website: http://NextUpisnow.org/cpgguys RetailWit Website: http://retailwit.com Rhea Raj Website: http://rhearaj.com Vote for Lara Raj in Dream Academy at: https://www.youtube.com/watch?v=1H9YILWKki0 DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

PVSB is joined in this episode by Allume Group's CEO Andrea K. Leigh & VP of Operations Melissa Ardavany as they recap the recent 2023 Groceryshop industry event. Follow Andrea on LinkedIn at: https://www.linkedin.com/in/andreakleigh/ Follow Melissa on LinkedIn at: https://www.linkedin.com/in/melissa-ardavany/ Follow Allume Group on LinkedIn at: https://www.linkedin.com/company/allumegroup/ Follow Allume Group online at: http://allumegroup.com CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com NextUp Website: http://NextUpisnow.org/cpgguys RetailWit Website: http://retailwit.com Rhea Raj Website: http://rhearaj.com Vote for Lara Raj in Dream Academy at: https://m.youtube.com/watch?si=E1LSX8plfy9J82cP&v=_lKKx3O30oI&feature=youtu.be DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.