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Contractor Marketing Podcast

Business & Economics Podcasts

We’re Webrunner Media, a team of experienced and passionate marketers, and we’ve been the driving force behind the growth of North America’s most innovative home service businesses.But even with a proven track record of helping our clients achieve quick, measurable growth, we soon realized that marketing is only one piece of the puzzle when it comes to success.So we decided to seek out the brightest minds in the home service industry and have them share their secrets.That’s how The Contractor Success Academy was born, and we invite you to join us as we learn from those who've worked their way up to great success!Don't forget to Subscribe and Get Notified to be the first to see our newest content.

We’re Webrunner Media, a team of experienced and passionate marketers, and we’ve been the driving force behind the growth of North America’s most innovative home service businesses.But even with a proven track record of helping our clients achieve quick, measurable growth, we soon realized that marketing is only one piece of the puzzle when it comes to success.So we decided to seek out the brightest minds in the home service industry and have them share their secrets.That’s how The Contractor Success Academy was born, and we invite you to join us as we learn from those who've worked their way up to great success!Don't forget to Subscribe and Get Notified to be the first to see our newest content.

Location:

Canada

Description:

We’re Webrunner Media, a team of experienced and passionate marketers, and we’ve been the driving force behind the growth of North America’s most innovative home service businesses.But even with a proven track record of helping our clients achieve quick, measurable growth, we soon realized that marketing is only one piece of the puzzle when it comes to success.So we decided to seek out the brightest minds in the home service industry and have them share their secrets.That’s how The Contractor Success Academy was born, and we invite you to join us as we learn from those who've worked their way up to great success!Don't forget to Subscribe and Get Notified to be the first to see our newest content.

Language:

English


Episodes

EP #52: The Roofer's Guide to Stop Leaving Money on The Table [Summa Media Demo] ft. Nick Peret

2/8/2022
Have you ever thought about the cost of having a poor online presence? Chaotic CRM? An outdated follow-up process? In our latest episode of Tools of the Trade, Nick Peret from Summa Media will be teaching us how contractors on the front lines are transforming their business through Summa's innovative marketing solutions. He'll be taking us step by step through their winning process for implementing technology to position contractors, and their team, for success. Listen to the full episode...

Duration:00:34:00

EP #51: How to Win Profitable Leads by Leveraging Happy Customers [Get The Referral DEMO] ft. Jamey Vumback

1/11/2022
How would you like more control over referral marketing costs while growing your business at the same time? In this episode of Tools of the Trade, Jamey Vumback will be sharing how to win profitable leads by leveraging happy customers. Their revolutionary software solution, Get The Referral, is helping contractors everywhere streamline their referral marketing efforts. We'll do a deep dive into the GTR app, and discover how one simple platform can help users leverage happy customers and...

Duration:00:34:14

EP #50: How to Increase Your Ticket Size by 30% [Hearth Demo] ft. Sarah Kreps

10/12/2021
In this latest episode of Tools of the Trade, we're sitting down with Sarah Kreps to learn more about the tool dedicated to protecting contractors' profits. Hearth is the ultimate finance platform, enabling speedy home improvement and repair financing. Whether it's text, email, or the Hearth app - contractors can now showcase flexible payment options and organize leads from the palm of their hand. With their fast and secure lending offers, this Webrunner partner has single-handedly...

Duration:00:33:10

EP #49: How to Save 8 Hours Every Week ft. Rachel Roberts from JobNimbus

8/31/2021
Are you running your business, or is your business running you? Rachel Rowan-Roberts, Senior Marketing Manager at JobNimbus, is stopping by to talk all things project and time management. And by the end of this Tools of the Trade episode, you'll discover how you can save 8 hours. Every. Single. Week. What makes JobNimbus a home remodelers dream? Thanks to its user-friendly automated platform and powerful integrations, JobNimbus helps contracting professionals become more effective,...

Duration:00:28:37

EP #48: Contractor Videos Designed to Convert w/ Ryan Landis from Just Share Media

8/17/2021
72% of homeowners would rather learn about a product or service by way of video. This makes investing in video marketing a no-brainer. With accessible services like Just Share Media, there really isn’t room for any excuse not to be using video in your marketing strategy. Just Share Media was created to allow roofing companies of all sizes the ability to obtain movie-quality roofing videos without breaking the bank. In this episode of TOT, the founder of Just Share Media, Ryan Landis, is...

Duration:00:27:12

EP #47: How to Win at Reputation Marketing ft. Shawn Hill from NiceJob

7/5/2021
Hey contractors, do you know how to win at reputation marketing? If you don't, well, you're in the right place! Did you know that 90% of consumers use the internet to find a local business? Your next question should be how you plan on making sure those consumers, or in this case homeowners, notice you instead of your competitors. The answer can be found in an emerging marketing strategy known as reputation marketing. A mix of brand marketing and reputation management, reputation marketing...

Duration:00:30:33

EP #46: 4 Reasons Why Marketing Metrics Can Be Misleading for Contractors ft. Ben Levesque

6/15/2021
The numbers never lie, right? Well, not necessarily. In this latest installment of Marketing Minutes, Ben explains why not all marketing metrics are created equal - and how they could be wreaking havoc on your contracting business. We're sharing 4 reasons why some of the most common marketing metrics aren't always what they're cracked up to be. Listen Now! 0:00 - Intro 0:14 - 4 Reasons Why Marketing Metrics Can Be Misleading for Contractors 0:37 - Local Market Targeting 1:23 -...

Duration:00:05:28

EP #45: Scaling Your Contracting Business Through Recruitment ft. Danny Kerr

5/11/2021
After this episode of Contractor Success Academy, you'll never underestimate the power of recruitment again. We spoke with Danny Kerr from Breakthrough Academy - a company dedicated to helping entrepreneurs in the trades grow their profitability. He believes the secret to unlocking your business's true potential starts with attracting the right team members. An established leader who has overseen the recruitment and retention strategies for 150 franchises, Danny is sharing everything he...

Duration:00:43:21

EP #44: How to Sell for Success in New Age Communications ft. Dave Yoho

4/6/2021
We had the pleasure of hosting legendary sales and consulting expert, Dave Yoho. Since founding his first company at the age of 28, Mr. Yoho has established himself as one of the most saught after consultants known for his proven sales methodologies and techniques. Join us as Mr. Yoho debunks some of the most common selling myths and shares his tips on how to be an effective communicator. Watch our full lesson and discover how you can completely transform your sales process! 0:00 -...

Duration:00:32:19

EP #43: Marketing Minutes - How to Track Your Marketing ROI and Make Smarter Business Decisions

12/15/2020
On this episode of marketing minutes, we have Kevin, our Co-Founder, to teach us How to Track Your Marketing ROI and Make Smarter Business Decisions. In this lesson, Kevin uncovers the 3 steps you need to do to properly track your marketing efforts so that you know where you should be investing your money! Listen to the lesson to learn more and head to our YouTube channel to get an exclusive look into one of our marketing dashboards! 0:00 - Intro 0:12 - How to track Your Marketing Roi &...

Duration:00:10:08

EP #42: The No Brainer Closing Tool: Bucket List Destinations That Increase Your Profit w/ Caleb Nelson

12/8/2020
Caleb Nelson from Destination Motivation joined us on the Academy to share with us his unique No Brainer Closing Tool: Bucket List Destinations That Increase Your Profit. Learn how you can increase your closing rate by at least 15% without having to cut back on your average ticket price all while providing the most exceptional customer experience. Sound too good to be true? Listen to the full lesson to find out how you can take advantage of this program today! Learn more about...

Duration:00:38:28

EP #41: The Best Close in the World Is a Masterful Presentation ft. Dominic Caminata from Grosso University

11/24/2020
Dominic Caminata from Grosso University joined us on the Academy to teach you exactly why The Best Close in the World Is a Masterful Presentation. Because a masterful sales presentation is so much more than just winging-it, the process of closing has become an intricate balance of strategy, tact, and confidence. Listen to his lesson to learn about his step-by-step closing process! Register for Closers Camp 2021: info.grossouniversity.com/closers-camp-2021 For a Free Demo and Trial of...

Duration:00:42:23

EP #40: The Power 5 Formula for Generating More Contractor Leads With Facebook Ads ft. Ben Levesque

11/19/2020
Our very own Ben Levesque is back for the second episode of Marketing Minutes & walks us through "The Power 5 Formula" to generate more contractor leads with Facebook ads. Use these 5 assets to take your Facebook ads to the next level! Listen today to find out how!

Duration:00:05:37

EP #39: Breaking the Barriers of Mental Illness Stigma ft. Jason Finucan from StigmaZero

11/12/2020
Jason Finucan from StigmaZero joined us to shed some light on how to break the barriers of mental illness stigma, an important topic that has been pushed to the side for years. In this lesson, Jason shares his personal story of having had both a physical illness and mental illness and how that impacted his life over the last decade. This lesson is for everyone. We all can eradicate mental illness stigma, especially in the trades. How can you help? It all starts with having a conversation.

Duration:00:34:39

EP#38: The Contractors Guide to Digital Networking ft. Heidi Ellsworth from Roofers Coffee Shop

11/2/2020
The power of digital networking is unparalleled. Just within your computer screen is an entire world of people, just like you, looking to make new industry connections. Taking advantage of the digital world and networking as a contractor can provide you with a sea of like-minded people who can help you advance both your personal and professional goals. So the question becomes, where and how do we start networking? Heidi Ellsworth from Roofers Coffee Shop joined us on the Contractor...

Duration:00:29:20

EP#37: How to Build a Resilient Business ft. Danny Kerr

10/28/2020
Danny Kerr from Breakthrough Academy joined us on the Contractor Success Academy to share with us how to create a resilient business that can stand the test of time despite an ever-changing marketplace. Danny goes into depth about the 6 pillars that can transform the adaptability and strength of your contracting business. He gives us an overview of how planning and financial budgeting, organizational structure, intentional recruiting, training systems, sales and marketing, and goal setting...

Duration:00:48:45

EP#36: 3 Proven Ways to Recruit Quality Employees ft. Vicki Suiter

10/21/2020
Discover the 3 Proven Ways to Recruit Quality Employees and overcome one of the biggest challenges in the trades: hiring. The right employees can either make or break your business. How and where do you find good people to work for you? Vicki Suiter from Suiter Business Builders joined us on the Contractor Success Academy for the second time to talk all things hiring. In this lesson, she gives us 3 proven strategies to find quality employees that will actually save you money in the long...

Duration:00:21:30

EP #35: The Best 6 Ways to Exploit Your Company's Most Valuable Asset [MarketSharp Demo] w/ Tim Musch

10/14/2020
Next to your company’s people, the single most valuable asset your business has is your company’s DATA! In today’s digital world, the information your business has available can have a tremendous impact on your success and profits! Unfortunately, this ‘asset’ is totally underleveraged by most home improvement companies. Tim Musch from MarketSharp will identify all these missed opportunities just waiting for you to leverage in your business in this episode of Tools of the Trade on the...

Duration:00:44:48

EP #34: Innovative Sales Presentations That Get Results [Ingage Software Demo] w/ Charley Goldberg

10/1/2020
Charley Goldberg joined us on the Contractor Success Academy to showcase Ingage and tell us the story behind the software Ingage is the industry leader in interactive content creation through its unique combination of software and storytelling. From its first foray into digital storytelling in 2008, when it was the first company to take children’s books and adapt them to the iPhone, Ingage has more than a decade of dynamic digital content creation experience. Ingage is a leader in...

Duration:00:22:40

EP #33: Marketing Minutes - 5 Facebook Ad Mistakes Contractors Should Avoid w/ Ben Levesque

9/18/2020
Our very own Ben Levesque joins us for our first episode of Marketing Minutes on The Contractor Success Academy! This ongoing video series is going to dig deep into all things 'digital marketing for contractors' so that you have all the tools, tips, and knowledge needed to grow your business faster! To kick things off, Ben walks us through the 5 most common mistakes contractors make when setting up their Facebook ads. If you want to avoid these mistakes and start generating more leads for...

Duration:00:07:21