Cosmic Soup: A Senior Living Podcast-logo

Cosmic Soup: A Senior Living Podcast

Business & Economics Podcasts

Welcome to the Cosmic Soup Podcast where we talk about everything senior living. The teams at 3rdThird Marketing and Culinary Coach will share business ideas around serving older adults and cover a variety of topics including dining, marketing, operations and more. We'll also interview industry movers and shakers so you can get some different insights and perspectives into issues we all face. Fun and informative, Cosmic Soup will help your community to be successful and innovative.

Welcome to the Cosmic Soup Podcast where we talk about everything senior living. The teams at 3rdThird Marketing and Culinary Coach will share business ideas around serving older adults and cover a variety of topics including dining, marketing, operations and more. We'll also interview industry movers and shakers so you can get some different insights and perspectives into issues we all face. Fun and informative, Cosmic Soup will help your community to be successful and innovative.

Location:

United States

Description:

Welcome to the Cosmic Soup Podcast where we talk about everything senior living. The teams at 3rdThird Marketing and Culinary Coach will share business ideas around serving older adults and cover a variety of topics including dining, marketing, operations and more. We'll also interview industry movers and shakers so you can get some different insights and perspectives into issues we all face. Fun and informative, Cosmic Soup will help your community to be successful and innovative.

Language:

English

Contact:

360-551-5255


Episodes

Internalized Ageism with Cynthia and Derek

8/11/2022
Do you know the term “internalized ageism”? Do you know how it impacts sales and marketing, warps the perspectives of your prospects and can make an immense difference in your own longevity? According to gerontology researchers Levy, Kunkel, and Kasl (2002), “Older individuals with more positive self-perceptions of aging lived 7.5 years longer than those with less positive self-perceptions of aging.” Our 3rdThird Marketing creative director Derek Dujardin and principle at 3rdPlus, Cynthia...

Duration:00:27:03

The Magic of Outdoor Dining with Chef Scott Daniels

6/9/2022
The outdoor dining season is officially here, and communities across the country are getting their patios and grills ready to offer their residents a taste of summer! There are so many reasons to include outdoor dining options at your community, and joining Mike on the show today to discuss them is Executive Chef and VP of Culinary and Operations Scott Daniels. Hang out with Scott and Mike as they dispel the myths and rumors about expensive and complicated operations and illustrate how easy,...

Duration:00:24:48

F-Tag Friday: F804-807

2/25/2022
In today's episode of F-Tag Friday, 3rdPlus and Culinary Coach VP of Health Services Randi Saeter discusses four separate F-Tags: Links: www.3rdplus.com www.culinarycoach.us www.facebook.com/3rdPlus www.instagram.com/3rdplus www.linkedin.com/company/3rdthird-marketing

Duration:00:24:26

Managing Your Contracted Dining Program

2/8/2022
In the senior living industry, one of the most hotly debated topics is whether to self-operate your own dining program or to farm out to a food service contractor. Either way, the C-Suite must set clear expectations in order to ensure resident satisfaction and industry compliance. As a follow-up to last week's episode on managing your own dining department, we brought back 3rd Plus founder/principal Cynthia Thurlow and Culinary Coach Executive Chef/VP of Culinary and Operations Scott...

Duration:00:20:59

Dining Management and the C-suite

2/1/2022
Dining Management and the C-suite As a C-suite professional of a senior living community, you may know something needs to change when it comes to dining … but you’re not sure what. You probably didn’t study hospitality management or attend culinary school, so how can you positively affect your community’s dining program? That’s what this episode is all about. Culinary Coach Executive Chef and VP of Culinary and Operations Scott Daniels teams up with 3rdPlus Founder and Principal Cynthia...

Duration:00:27:08

F-Tag Friday: F803

1/28/2022
On this episode of F-Tag Friday, 3rd Plus and Culinary Coach VP of Health Services Randi Saeter discusses F803, which states that menus need to Meet Resident Needs, Be Prepared in Advance, and Followed. This includes considering the religious, cultural, and ethnic needs of residents and also states that menus need to be analyzed and updated periodically and in such a way so as not to limit the resident's right to make personal dietary...

Duration:00:17:06

F-Tag Friday: F801 and F802

12/31/2021
In this episode of F-Tag Friday we discuss F801 and F802, which layout the requirements for having Qualified Dietary Staff as well as sufficient levels of Dietary Support Personnel. Tune in to hear 3rdPlus and Culinary Coach VP of Health Services Randi Saeter share her insight on these two critical areas. Links: www.3rdplus.com www.culinarycoach.us www.facebook.com/3rdPlus www.instagram.com/3rdplus www.linkedin.com/company/3rdthird-marketing

Duration:00:17:04

F-Tag Friday: F800

12/3/2021
Welcome to F-Tag Friday, our new semi-regular segment on Cosmic Soup! On any given Friday of our closing, 3rdPlus VP of Health Services Randi Saeter will break down the often confusing Code of Federal Regulations for Long Term Care into bite-sized, digestible morsels with the goal of helping senior living communities provide the best care possible and avoid getting fines, citations and additional regulation and monitoring placed on their already challenging operations. And because we're so...

Duration:00:17:34

Why the World Needs 3rdPlus

10/12/2021
It’s been a busy and productive year for us here at 3rdThird Marketing, and we wanted to take this opportunity to share some exciting news and give you a sneak peek of what we’ve been working on behind the scenes for quite some time. As many of you know, the company has branched out to provide additional services in the form of Culinary Coach and Community Coach. We have now added one more business unit to the fold: SparksPlus. And with such expansion came the need to develop a concept that...

Duration:00:31:10

Sell the Future: Blue Sky Selling with Don Warfield

9/24/2021
Have you been dreaming about expanding your community or even just upgrading an area of your campus? Do you need the revenue and the financing to make it happen, but aren't sure where the funds will come from? Then we have three words for you: Blue Sky Selling. And while this concept may seem daunting for some, it doesn't have to be. There are predictable, reliable and formulaic techniques that have a track record of proven results when applied correctly. Joining us today to discuss this...

Duration:00:27:02

Contracted Dining Vs. Self-Operation - Introducing Culinary VP Scott Daniels

7/16/2021
"How's the food?" The quality of a community's dining operation is one of the largest factors that potential residents take into consideration when deciding where to spend their retirement years. The reality is that the success or failure of a food program can make or break a community. It's no wonder, then, that one of the hottest topics in the industry is whether to self-operate or go with a contracted dining company. Fortunately, we've got an expert in this area in our ranks. Joining...

Duration:00:50:49

Visual Storytelling for Maximum Impact: Introducing Elliott Moore

5/19/2021
Fresh off our trip through the cosmos, we make a triumphant return to introduce our newest addition to the team, visual storytelling guru Elliott Moore. Join Mike, Cynthia, and Elliot as they discuss the various ways that communities in the aging services industry can build census and fight ageism by using affordable and accessible video technology to create impactful visual campaigns. Make sure you tune in to check out this fun conversation and hear our exciting announcement about Elliott's...

Duration:00:27:57

Holiday COVID-19 Immune-Boosting Superfood and Microbiome Extravaganza!

12/23/2020
To close out the year, we thought it would be fun (because we're food nerds) to have a lighthearted but serious discussion about what kinds of food we should eat and what we can do to help boost our immune systems to better fight COVID-19 and other life-sucking illnesses. To make sure we roll into the New Year better prepared, Cynthia and I invited registered dietician Randi Saeter and professor of audiology and neuroscience Dr. Kelly Tremblay to join us for an epic conversation about the...

Duration:00:45:15

Entertainment and Engagement During COVID: Lifting Spirits with Aldersgate's Brooks Shelley

11/30/2020
Aldersgate Life Plan Services is a picturesque community located on 231 majestic acres in Charlotte, NC. And while there is no denying the beauty of the locale, what is truly stunning are the hearts and minds of those that run the operations at this one-of-a-kind community. The folks at Aldersgate consider the residents, the employees, and the outlying communities their family and are dedicated to delivering on their mission to provide diversity, inclusion, and equity into every facet of...

Duration:00:31:20

Don Warfield - Level Up Your Sales!

11/10/2020
We're back! And to celebrate our triumphant return, we're pleased to introduce you to our brand new VP of sales and marketing, Don Warfield! Join Cynthia, Don, and Mike as they discuss Don's epic sales career and his philosophy on generating lasting relationships. We explore his vision for the industry, the creation of Community Coach, and what he brings to the 3rd Third soup! We also recap what's been going on with us over the last couple of months … and drop a few hints on what's coming...

Duration:00:43:43

Cultivating Culture at Cadence: Talking Horticulture and Memory Care with Rob Leinbach and Roy Wilburn

9/3/2020
What’s a common hobby among centenarians? According to a study recently covered by the BBC, the favored hobby is … gardening! Because we’re in the thick of summer, a lot of cool stuff is growing in the garden. So to celebrate all things green, we’re producing a series of podcasts on urban gardens located at senior living properties. Joining us today is Rob Leinbach, Principal at Cadence Living, a company that develops, manages and owns a national portfolio of communities ranging from modest...

Duration:01:00:02

Bringing Nature Indoors with Orla Concannon of Eldergrow

7/30/2020
Are you a fan of hands-on gardening, farm-to-fork culinary projects or natural alternatives to pharmacology? Then check out this uplifting episode! We meet Orla Concannon, founder and CEO of Seattle-based Eldergrow. This company brings gardening programs to senior living communities. In sharing her company’s origin, Orla highlights the roles that horticulture and therapeutic gardening play in elder care. We discuss how Eldergrow developed and expanded its concept, plus how these evolved in...

Duration:00:45:29

Mailbag! - Your Questions Answered

6/15/2020
For the last few months, we've invited you to submit your questions and comments to cosmicsoup@3rd3rd.com so that we can address them on the air and answer your burning questions. And now that day has finally arrived! Today, on our first ever "Mailbag" episode, Cynthia, Shawn, and Mike respond to questions about community living during COVID-19, leads and lead generation, faulty kitchen equipment, issues with getting fresh vegetables, and how to address concerns with food...

Duration:00:49:28

Derek Dujardin (Part 2) - COVID-19 and Pivoting for Productivity

5/21/2020
In part two of our conversation with Creative Director Derek Dujardin, we discuss his thoughts on how COVID-19 has affected the ways we approach marketing, branding, and pivoting for productivity. We also learn what Derek's ideal community would look like! Finally, he shares three things communities can do today to impact the lives of their residents in a positive way. Links https://www.3rdThirdmarketing.com/podcast https://www.culinarycoach.us https://cosmicsoup.podbean.com Follow us...

Duration:00:28:05

Derek Dujardin (Part 1) - Creativity and ROI

5/21/2020
As the architect of many award-winning campaigns for 3rdThird Marketing and its clients, Creative Director and Brand Strategist Derek Dujardin has had a front-row seat to the evolution of branding and marketing strategies in the senior living field. We asked Derek for his perspective on the state of the industry prior to COVID-19 as well as on how things are evolving as the worldwide crisis continues to unfold. He shares some outside-the-box ideas on pivoting your marketing to minimize...

Duration:00:33:04