Cutting Through The Noise-logo

Cutting Through The Noise

Business & Economics Podcasts >

Cutting Through The Noise: the newest podcast from Pintler Group addresses frequently asked marketing questions for business owners in key verticals. We address the marketing pains associated with not knowing what’s working, we cover reliable strategies and out of the box techniques in order to help you find new ways to own the internet as we explore all marketing channels. If you’re looking for a marketing resource that will help you reach new heights and think out of the box, we’ve got your back. Listen as the Pintler Group team shares years of marketing wisdom and case studies to give clarity in the noisy world of marketing.

Cutting Through The Noise: the newest podcast from Pintler Group addresses frequently asked marketing questions for business owners in key verticals. We address the marketing pains associated with not knowing what’s working, we cover reliable strategies and out of the box techniques in order to help you find new ways to own the internet as we explore all marketing channels. If you’re looking for a marketing resource that will help you reach new heights and think out of the box, we’ve got your back. Listen as the Pintler Group team shares years of marketing wisdom and case studies to give clarity in the noisy world of marketing.
More Information

Location:

United States

Description:

Cutting Through The Noise: the newest podcast from Pintler Group addresses frequently asked marketing questions for business owners in key verticals. We address the marketing pains associated with not knowing what’s working, we cover reliable strategies and out of the box techniques in order to help you find new ways to own the internet as we explore all marketing channels. If you’re looking for a marketing resource that will help you reach new heights and think out of the box, we’ve got your back. Listen as the Pintler Group team shares years of marketing wisdom and case studies to give clarity in the noisy world of marketing.

Language:

English

Contact:

4062143809


Episodes

Episode 3: Destination Marketing Series Part I: Five Metrics to Track From the Start

1/28/2020
More
In this episode, Shawn and Kyle talk about the first few metrics to look at when auditing a digital presence for a tourism company or a destination marketing firm. Time On Site New vs. Returning Users Geographic Representation Top Visited Pages/ Top Exit Pages Referral Sources This is episode one in our six part series on Destination Marketing. Stay tuned for our entire series, podcast, video and article. https://www.pintlergroup.com/blog/data-deep-dive-tourism-industry/ www.pintlergroup.com...

Duration:00:24:34

Gwen Landquist: Director of Brand at Clearwater Credit Union

1/27/2020
More
Gwen and Kyle look at a massive rebranding project: the Missoula Federal Credit Union and discuss how a project like that starts, middles and perhaps never ends. We chat about the importance of naming, earning buy-in from stakeholders and the community and then educating members, fans and community members on the new look and name. It's an amazing episode filled with some pretty powerful insights from a leader in the branding community. Enjoy. Cutting Through the Noise with Kyle Pucko: in...

Duration:00:40:12

Jed Liston: The Power of Networking

1/23/2020
More
We talk networking as a sort-of bonus traction channels for marketers. But not in a return-on-investment sort of way as Jed explains. This episode was particularly cool because we got to sit in the New Gilke building and visit our old stomping grounds at the University of Montana. Enjoy the episode!

Duration:00:27:36

Higher Education and Enrollment Management Marketing: Cathy Cole

11/27/2019
More
Cathy Cole brings a wealth of knowledge to the podcast studio. If you're looking to get involved in data analytics, marketing or strategy: higher education could be a great place to learn fast.

Duration:00:27:36

Community Building

11/15/2019
More
Kyle and Michelle discuss the final traction channel community building on this week's podcast. Covering communities like Google Tag Manager and Facebook Groups, learn about how creating a community for your startup can foster relationships with your customers, instill trust in your brand, and keep customers coming back. Google Tag Manager Community: https://support.google.com/communities/answer/7424249 Facebook Groups - What Are They?:...

Duration:00:12:01

Tips for Speaking Engagements

11/8/2019
More
Shawn and Michelle talk about the traction channel speaking engagements, if they are right for your business and how to get the most out of your presentation.

Duration:00:13:55

How to Leverage Digital Marketing for Offline Events

10/31/2019
More
The traction channel offline events can often be overlooked in today's digital age, but Michelle and Shawn dive into how digital marketing efforts and offline events can come together to make a very successful marketing campaign. Want to learn more about using offline events as a traction channel? Check out our blog (https://www.pintlergroup.com/blog/offline-events-and-online-tracking/) and video (https://youtu.be/i3a7CdvACYk) on this topic!

Duration:00:11:51

Trade Show Geotargeting

10/30/2019
More
In this video, Kassi and Kyle talk about the three prongs of trade shows and specifically, we talk about geotargeting your trade show before and during your event. Whether you're an attendee or a vendor, this episode is sure to be valuable for you. Want to learn more about trade shows? Check out our video (https://youtu.be/eitWWj5GlfU) and blog article (https://www.pintlergroup.com/blog/geofencing-trade-shows/) on this topic.

Duration:00:20:00

What are Existing Platforms?

10/18/2019
More
Kassi and Shawn dive into what existing platforms are and how they are used to build brand awareness. Want to learn more about using existing platforms as a traction channel? Check out our video (https://youtu.be/wh8HFoDLu6w) and blog article (https://www.pintlergroup.com/blog/leverage-existing-platforms/) on this topic.

Duration:00:12:46

What is Affiliate Marketing?

10/11/2019
More
Michelle and Kassi discuss the ins and outs of affiliate marketing. They dive into the different pieces that make a successful affiliate marketing campaign, why it is such a powerful channel, who should give it a try and much more! To learn more about affiliate marketing check out this blog post (http://www.pintlergroup.com/blog/affiliate-marketing-dos-and-donts/) and this video (https://youtu.be/p2wV9VElY9o) on the topic!

Duration:00:15:49

Using Sales Online and Offline to Grow Business

10/2/2019
More
In this episode of Cutting Through the Noise, we look at the traction channel of sales. Many books have been written on sales, and sometimes time spent doing is better than time spent reading how to do. Shawn and Kyle talk about the sales funnel, sales cycles and what to do after a lead is submitted on your website. Want to learn more about sales as a traction channel? Check out our blog article (https://www.pintlergroup.com/blog/qualifying-leads-how-to-gather-leads-that-convert/) and video...

Duration:00:19:25

How Can You Use Business Development as a Traction Channel?

9/27/2019
More
Kassi and Michelle discuss the different types of partnership models in this week's episode of Cutting Through the Noise. Specifically, Kassi talks about a few of her ventures and some of the possible partnership opportunities she's explored whithin them. Want to learn more about business development? Check out our blog article (https://www.pintlergroup.com/blog/business-development/) and video (https://www.youtube.com/watch?v=hXJKeSE2gZo&t=167s) on this topic.

Duration:00:14:22

What is Engineering as Marketing?

9/20/2019
More
In this podcast, Shawn and Kyle discuss the traction channel: engineering as marketing. Phew, that's a lot of disciplines mashed together. We walk through some software products that are simple and highly impactful for driving real dollars. We also find a place for the virtual tour. Spoiler alert, we're not fans of expensive virtual tours. Using examples from the financial industry and higher education, if you're looking for a creative way to add value to customers and help them solve a...

Duration:00:14:52

What is Viral Marketing?

9/13/2019
More
In this episode of Cutting Through The Noise, Shawn and Michelle talk about the traction channel, viral marketing. They discuss what it is, who it works best for, how to make it works and much more. Want to learn more about viral marketing? Check out our blog article (https://www.pintlergroup.com/blog/how-to-go-viral-in-three-easy-steps/) and video (https://youtu.be/CMHwCjYQhj4) to learn more!

Duration:00:13:17

Content about Content

9/6/2019
More
Content about content! Meta, we know. In this podcast, Shawn and Michelle walk through how to cut through the noise when it comes to content. What works. What doesn't. Curious about what length of content performs best? We're here to help. Want to learn more about content marketing? Check out our video (https://youtu.be/ey9MIk1DJyQ) and blog article (https://www.pintlergroup.com/blog/content-marketing-how-much-should-i-spend-for-my-business/) on this topic.

Duration:00:14:59

Honing in on Your Craft with Josh Quick

9/3/2019
More
Kyle and Josh Quick discuss the evolution from sketching to senior designing for a software company. This was an great conversation about the discipline it takes to publish a book and taking your skill to craft a product you can be proud of. Learn More about Josh: https://quickjosh.com/ Purchase the Book: Montana Quick Facts: https://www.amazon.com/Montana-Quick-Facts-Josh/dp/1080630929 Colstrip Tourism: https://www.visitmt.com/places-to-go/cities-and-towns/colstrip.html

Duration:00:36:51

What is SEO?

8/30/2019
More
Kassi and Michelle dive into the traction channel Search Engine Optimization and share tips for using your blog and video content to increase the SEO of your website. Want more information on SEO? Check out our video (https://youtu.be/heF_rNtUxGk) and blog post (https://www.pintlergroup.com/blog/readability-seo/) on this topic.

Duration:00:11:51

Tips from a Paid Acquisition Manager

8/28/2019
More
In this episode, Ryan Watson explains what it means to be a paid acquisition manager in one of Montana's fastest growing companies. We talk about influencer marketing, getting started in digital marketing and how early adoption paid off in mobile application advertising.

Duration:00:30:21

Billboards, Busses and Coasters: Out-of-Home Traction Channel

8/23/2019
More
In this episode of Cutting Through the Noise, we look at the traction channel that is out-of-home. In a world rapidly trending digital, out-of-home can feel archaic. However, there's an argument to be made for investing or at the very least, testing this traction channel with your business. Shawn and Kyle explain how to purchase a billboard in your area and why the bar-scene might be a good fit for your next SWAG purchase. Want more information on offline advertising? Check out our blog...

Duration:00:21:02

Social and Display Ads: When, How and Why to Use Them

8/16/2019
More
In this episode, Michelle and Shawn talk about strategy behind social and display ads. They discuss how to use them most effectively, when to use them, and why they are important to your business! For more information on social and display ads, check out our blog article (https://www.pintlergroup.com/blog/compelling-ads/) on this topic.

Duration:00:19:02