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This podcast is designed to teach you everything and anything digital marketing. This is your all inclusive one-stop shop for digital marketing knowledge

This podcast is designed to teach you everything and anything digital marketing. This is your all inclusive one-stop shop for digital marketing knowledge
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This podcast is designed to teach you everything and anything digital marketing. This is your all inclusive one-stop shop for digital marketing knowledge




What is click through rate

What is click through rate? Click through rate is the number of people that click on a link vs the number of people that saw the link. For example, if you sent out an email with a link to 5000 people, 4000 people open the email and read it. That means that 4000 people saw your link and let’s say 1000 people clicked on the link. This is how the math is done. 1000/4000 = 0.25. This means that you have 0.25*100 = 25% click through rate.


What is Call to Action

Call To Action (CTA) What is Call to Action (CTA)? Call to action is basically telling people what they should do next. Call to action could be telling people to call you, to read more, to download something, to buy something, or to take any other action you want your audience to take. Example of call to action would be telling people to subscribe to my YouTube channel at the end of my video, telling people to download free e-book and videos at the end of my blog, telling people to subscribe...


Personal Brand vs Name brand vs Generic Brand

Brand What is a brand? A brand is all the things that sets a business or individual apart from its competitors. A brand could include the name, customer service, design, logo, features, products, services, character, believes, of a business. Brands are not just for businesses, individuals can also build what is called a "personal brand." A personal brand usually represents what you are known for, the type of audience you have, what you believe, the niche or community that you serve, the type...


What is below the fold

Below the fold? For you to understand below the fold, you have to understand abov e the fold. What is Above the Fold (ATF)? Above the fold refers to where an ad is placed on a web page. Placement above the fold means the visitor can see the ad in a browser without having to scroll. Above the fold can refer to how your landing page for lead capture or how your ad appears on your browser.


What is Behavioral Targeting

Behavioral targeting What is behavioral targeting? User Information from browsing history, registrations, online purchases can be collected through data mining which is designed to find patterns in users digital behavior. This collected information can then be used to create ads that are more relevant to a user's interest. So, instead of creating an ad that targets a general audience, marketers would create ads that targets people that has certain interests, behaviors, purchase pattern,...


B2B vs B2C vs B2B2C

Business to Business VS Business to Consumer VS Business to business to consumer. B2B B2B or Business to Business What is B2B? What is Business to Business? Business to business is a business model where the primary customer of a business is another business. So, instead of businesses exchanging values such as products and services with consumers, they will exchange products and services with other businesses. B2C, Business to Consumer What is B2C? B2C which stands for Business-to-Consumer...


What is an API (Application Program Interface)

API What is an API? Application programming interface (API) is a way for software programs owned by different companies to talk to each other. Example of API. Company B has a software called Bread, and company C has a software called crumbs. In order for bread and crumbs to communicate with each other and exchange some information, company B and Company C need to integrate each other's API. This way, software Bread and Software Crumbs will be able to talk to each other and form bread-crumbs....


What is anchor text

Anchor text What is anchor text? The text that is usually highlighted in blue that contains a link to some webpage. When you click on the text, you will be taken to the webpage hidden within the text. Example of anchor text. The phrase FREE Digital Marketing Membership is highlighted in blue. When you look at it, it does not look like a link such as But when you click on the phrase above, it takes you to the link...


What is Marketing Analytics

Analytics What is Marketing analytics? Marketing analytics is the practice of measuring, managing and scrutinizing marketing performance to maximize its effectiveness and optimize return on investment (ROI). Marketing analytics allows for more efficiency and reduction of marketing cost. Example of marketing analytics: marketers could measure email marketing performance. How many people opened the email, how many people clicked the link in the email, how many people purchased a product from a...


What Is Adwords Match Type

Ad words match type: What is ad words match type? In google AdWords, you can have control of what searches in the search engine will trigger your ads to show up. There are four types of AdWords match type: ○ Broad match type ○ Modified match type ○ Exact match type ○ Phrase match type Lets explore each one in detail!!!


What is an Ad Pod explained

What is ad pod? Ad pod is combining multiple video ads together back to back during one ad break. This is more like the ads you will watch on cable tv, but this is for the digital world. Example of ad pod: you are watching an awesome ProfessorEvidence video and a video ad pops up in the middle of your video (annoying I know), instead of the video ad playing just one video, it will play 2 or 3 video ads at the same time back to back. After all the different video ads are done playing, then...


Ad exchange vs Ad server vs ad network

Example of ad exchange and example of ad network: I have a website that I have space to run ads on, you have video or display ads that you want to show my audience. The duty of the ad network like google is to use an ad exchange platform like google ads to connect me and you. Google ad is the ad exchange platform and google is the ad network. Facebook is the ad network, and Facebook ad is the ad exchange platform. There are many different ad networks and ad exchange platforms, but these two...


Ad copy vs Ad creative

Ad copy What is an ad copy? Ad copy is the words of the ads marketers create. So, when marketers create ads, they use words to convey the message they are trying to send to the customers. The words the marketers use to convey their message is called the ad copy. Ad creative What is an ad creative? The ad creative is the image, gif, emoji, animation, the video, or the series of images the marketers use in their ads. The words the marketers use in their ads is call the ad copy and the visual...


What is above the fold?

What is Above the Fold (ATF)? Above the fold Refers to where an ad is placed on a web page. Placement above the fold means the visitor can see the ad in a browser without having to scroll. Above the fold can refer to how your landing page for lead capture or how your ad appears on your browser. If users have to scroll down to view all your landing page or ad, then your landing page or ad is NOT above the fold. But if all your landing page or ad fits on the browser screen especially in mobile...


What is A/B testing and Split Testing

What is A/B testing, what is split testing? Good and Bad Example of A/B Testing and Split Testing A/B testing also known as split testing is when you compare two versions of a web page to see which one has the higher conversion rate. The one with the higher conversion rate is the winner. Usually, marketers compare landing pages.


Digital Marketing vs Traditional Marketing

In order to answer the question what is digital marketing, we first have to answer the question "what is the definition of marketing" There is no one size fits all definition of marketing, but we can look at a few definitions of marketing which will give us the background to define digital marketing


What is Digital Marketing [Short From Explanation]

Digital marketing is marketing activities executed through the use of online environment. These online platforms include: - Website - Search Engine Optimization (SEO) - Content Marketing - Social Media Marketing - Pay-Per-Click (PPC) - Affiliate Marketing - Native Advertising - Email Marketing - Online Public Relations (PR) - Inbound marketing - Outbound marketing - App/Mobile Marketing Lets dive deep and explore each area of digital marketing in detail.


Inbound Vs Outbound Marketing

Inbound vs Outbound marketing With inbound marketing • your ideal customers find you and your products. • They know, like, and trust you before buying from you. • You are able to build credibility and long lasting relationships with customers. • Results might be slower, but anything that is great takes time to build. • Inbound marketing is usually more cost effective than outbound marketing With outbound marketing • the results might be faster, but it is significantly less effective than...


How B2B and B2C Uses Digital Marketing

How B2C Uses Digital Marketing If your company is business-to-consumer (B2C), depending on the price point of your products, it's likely that the goal of your digital marketing efforts is to attract people to your website and have them become customers without ever needing to speak to a salesperson. How Business-to-business (B2B) Uses Digital Marketing • If your company is business-to-business (B2B), your digital marketing efforts are likely to be centered around online lead generation, with...


Benefits Of Digital Marketing

Benefits of Digital Marketing • Digital marketing allows marketers to see accurate results in real time. You can measure the ROI of any aspect of your marketing efforts • Examples include • Website traffic • Lead generation. • Content performance • Effective ad budgeting • And I will explain a few of these examples below