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Digital Marketing Mastery for Lawyers

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Digital marketing strategies, tactics and practical advice for lawyers in SEO, content marketing, social media and more

Digital marketing strategies, tactics and practical advice for lawyers in SEO, content marketing, social media and more
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Location:

Australia

Description:

Digital marketing strategies, tactics and practical advice for lawyers in SEO, content marketing, social media and more

Language:

English

Contact:

400700891


Episodes

Why Should I Follow YOU?

1/21/2019
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Most firms have brand pages across social media by now, and some have high hopes for developing a truck load of followers. But the question you need to ask is this: why should I, or anyone else for that matter, follow YOUR brand page? What exactly does it have to offer?

Duration:00:06:34

Trying to Scale Might Not be a Good Idea

1/18/2019
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While one of the big appeals of digital marketing is the sheer scope of what you can achieve with huge numbers of people, for lawyers aiming for astronomic numbers isn't necessarily the best aim for the game.

Duration:00:05:16

Reps and Sets

1/16/2019
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If you've ever tried to get into the exercise game, you know it's not a matter of busting your guts out for a week and then letting the next 51 slide. No - it's about constantly showing up, getting stronger and better and faster. Digital marketing is kind of the same... but less sweaty.

Duration:00:04:52

Why I Wouldn’t Start with Blogging

1/15/2019
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If you're just getting into the game, then the big wide world of digital marketing options is probably going to seem a bit overwhelming. But, you know you need to do something. The "go to" for many people is going to be blogging, but while that's a great content type for lawyers I'm not 100% convinced that's actually where I would start if I had my time over. Find out what I'd do in this episode.

Duration:00:06:07

Should you Care about Production Value?

1/14/2019
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If you're going to produce... stuff... then how much do you need to care about whether it looks like it came out of Hollywood ?

Duration:00:06:42

Trying to be Profound?

1/10/2019
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Hmmm - as many times as I have tried, I've probably failed. So what makes you so special?

Duration:00:04:47

Sucking the Fun Out of Marketing

1/9/2019
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It's tempting, as a "professional" (whatever that means) to keep ourselves suited up, serious minded and extremely conservative at all times. Unfortunately, from a content marketing perspective, the result is that we're also super boring a lot of the time. And in a sea of information, who in their right mind is going to pick the most boring thing they can find, if there's an viable alternative? So the trick is... don't be boring.

Duration:00:04:37

LinkedIn 101

1/8/2019
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Just in case you need it. Or perhaps a refresher on what the point of all this really is.

Duration:00:07:53

The Joy of Blogging Statistics

1/7/2019
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Yes - I said joy. Honest. I mean - not joy in the sense of overwhelming and inescapable inner peace, but at least some sense of vague understanding.

Duration:00:08:47

2019 Awaits – Are you Ready?

12/17/2018
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The final episode of 2018 is a bit different - let's take a look at 3 big areas that you need to be thinking about in your 2019 digital marketing efforts. Are you ready?

Duration:00:17:10

Realistic Expectations of Digital Marketing

12/13/2018
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So it would be nice to have a $5m ad spend each year, to kickstart our efforts and drive the necessary attention our way. But most of us don't have that. So what do we need to keep in mind in terms of expectations in our digital marketing? It's something I mentioned right at the start of this series...

Duration:00:05:40

Does the World Need Another LinkedIn Comment?

12/12/2018
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I regularly recommend that people "get amongst it" on social media by commenting more on other people's posts. This isn't always received with enormous support, with some wondering how a little comment here and there could possibly make any difference to their marketing strategy. That's a fair topic for discussion... so let's discuss it!

Duration:00:05:17

How to Start Improving your Copywriting

12/11/2018
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I bang on regularly about how poorly written some legal articles are. Despite this, as lawyers we convince ourselves that we're good writers, which is only a partial truth at best. We might be (although rarely are) good at writing a particular type of legal document. But that doesn't mean we're good at copywriting for marketing purposes. So what's the first thing we can do to start on the road to recovery?

Duration:00:05:25

What is Newsjacking and Why Should you Care?

12/10/2018
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One of the most powerful ways of getting yourself in front of a wider audience and positioning yourself as an expert is through newsjacking. Not heard the term before? No problem - let's chat about what it is and how it can help you.

Duration:00:05:07

What to Email your Database?

12/9/2018
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Building a database is one thing, but deciding what to actually send it is a completely different decision. Most law firms send out newsletters or links to their latest articles. That's fine (if you go for that kind of thing) but what else are you going to send people to mix it up a bit and offer them real value for being your best fans? Here are three ideas you can use easily and often.

Duration:00:07:20

A Simple Way to Improve your Legal Updates

12/7/2018
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It's true - I rant and rave about how much I dislike the stock standard "timely reminder" case law, legislative or academic legal updates. They stink, and they're boring. But I'm not against legal updates entirely - just ones that are done poorly. So let's see how we might be able to sharpen our attention on making this fundamental content type a bit better.

Duration:00:05:02

An Easy Start in Video Marketing

12/5/2018
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Lots of lawyers know (or at least, think perhaps) that video marketing could be a powerful tool in their arsenal. But despite having the fleeting thought, most do very little about it. All sorts of barriers might prevent you from getting started, so in this episode I'm trying to remove a few of them.

Duration:00:04:20

Gotta Turn Up if you Want to Play

12/4/2018
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Image for a second if you joined an association, said hello to one person at the start of the year, and then missed 29 consecutive events. How do you think it would go if on event number 30 you showed up an asked to give a speech about your product or service? Asking people to hire you as their lawyer? It would go badly. And there's a good reason for that.

Duration:00:05:23

Still Trying to Game the Algorithm?

12/3/2018
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Should you obsess over the best time of day, the best day of the week, the best content type, the precise word count that achieves the best results? While I love a good algorithm chat now and again, we have to be a bit cautious about going nuts over the whole thing. Let's chat about an approach that won't result in you wearing aluminium on your head, but won't totally ignore the process completely.

Duration:00:05:55

Facebook Must Hate Me

12/2/2018
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Something's wrong - I post and post and post, I share and share and share, and every day my reach on social media gets smaller and smaller. What's going on? Does Facebook simply hate me? Am I doing something wrong? Are the coding the algorithm to frustrate my efforts entirely? Or is it that Facebook just "doesn't work"?

Duration:00:06:25