Digital Marketing Strategies for Lawyers
Business & Economics Podcasts
This is a show for lawyers who want to master the digital strategies they need to succeed in their practice. We help you weave together elements like blogging, SEO for lawyers, podcasting, video, Ad campaigns, content marketing and social media. With the skills you will learn in our marketing podcast you can grow your practice and generate inbound leads for your firm. From there you can increase your client base, develop more referrals, and ultimately continue to grow as much as you care to.
Location:
Australia
Description:
This is a show for lawyers who want to master the digital strategies they need to succeed in their practice. We help you weave together elements like blogging, SEO for lawyers, podcasting, video, Ad campaigns, content marketing and social media. With the skills you will learn in our marketing podcast you can grow your practice and generate inbound leads for your firm. From there you can increase your client base, develop more referrals, and ultimately continue to grow as much as you care to.
Twitter:
@joyouslawyer
Language:
English
Contact:
400700891
Email:
chris@tipsforlawyers.com
Episodes
Defeat your Fears of Video and Audio Content
6/26/2022
I get it - we all like hiding behind the fairly comfortable set or writing skills we developed as lawyers, and kind of hate the sound of our voices in recordings, or the way we look in videos.
It's time to get past it, because the success of your firm's marketing efforts might just depend upon it.
Don't worry though - we're here to help.
Duration:00:14:27
Oh Where Does All the Time Go ?!?
6/23/2022
You sit down at your computer, ready to "do some marketing".
You blink a few times, and realise that an enormous amount of time has passed. Worse - you haven't achieved very much.
What's gone wrong, and how do we fix it?
Find out in this episode.
Duration:00:11:00
Are you Chasing Meaningful Metrics?
6/13/2022
With so much data available to you now, what measurements actually matter? Are follower counts really just "vanity" metrics or is there something else to it?
Duration:00:10:48
Is Your Content Only Interesting to Other Lawyers?
6/8/2022
Lawyers are great 'n' all, but that doesn't mean we're trying to get them as clients. So why is it that so many firms produce content on topics for lawyers, written in a style that only lawyers care about?
Duration:00:07:00
The Value of your Marketing Hour
6/6/2022
Spending an hour early on in your marketing efforts isn't the same as spending an hour 3 years later with a bunch of expertise under your belt.
Duration:00:05:59
Are your Google Ads Leaking Money?
6/2/2022
Lawyers are spending more and more on Google Ads - but are you getting the best bang for your buck?
Duration:00:06:03
What if... You were just Nicer to People?
1/27/2022
One of the easiest marketing strategies to implement is also one of the best - just be nicer to people.
No - not bland, uninteresting and inoffensive - nicer.
Let's talk about that.
Duration:00:06:38
Is Consistency Really Necessary?
7/27/2021
You hear it a lot - post consistently or you'll fail!
But is it true? Do you really need to post at the same time, the same day, regularly?
Duration:00:09:09
Too Much Billable Work to Do for Marketing
6/2/2021
As an up and coming younger lawyer, at some point you will be encouraged to do more marketing. The only problem? That suggestion comes with precisely no relaxation of your billable targets or current workload.
Duration:00:08:11
The Idea will Blow your Mind
5/16/2021
I mean, it might not. In fact, it's the most simple idea in the world, but it's a good one. And you know how many people actually do it? Basically none...
Duration:00:03:40
Start Deleting Things
5/14/2021
All good things must come to an end - and your content is no different.
Sometimes you just have to say goodbye, and delete a bunch of your old or terribly performing content.
Duration:00:05:01
Are You Using Tech Barriers as an Excuse?
4/13/2021
While researching which microphone is "best" for 100 hours is a common activity, that doesn't make it a particularly sensible one. So seriously: is it the microphone problem that's actually stopping you from your marketing efforts? I doubt it...
Duration:00:05:56
Well that Didn't Last Long...
4/13/2021
Often our marketing ideas are bigger than our ability to execute - so what do we do when the grand plans fall into a grand heap?
Duration:00:09:27
So you Didn't Start a Podcast Yet, Huh?
3/16/2021
If you've been ignoring the advice to start a podcast for a few years now, the question is going to come up at some point: is it too late?
Answer... in this episode.
Duration:00:03:48
Have you Found Your Video Style?
3/15/2021
Video marketing might be all the rage, but if you're not assessing a few simple presentation methods along the way then you're missing an opportunity to improve.
Duration:00:06:35
What if Someone Else Already Said It?
3/14/2021
Gets a bit annoying doesn't it - you have this cool thing to say but realise as you go to say that... somebody else said it first.
So what should you do?
Duration:00:04:51
It's OK To Repeat Yourself!
3/14/2021
Do you ever wonder if you're going to "run out" of content? Fear not - it's actually OK to say the same thing more than once...
Duration:00:04:55
Are you Letting SEO Mangle your Content?
3/11/2021
Many law firms are just letting SEO "professionals" have a crack at making their sites more search engine friendly... which would be fine if they didn't make all of your content utter garbage in the process.
Duration:00:04:24
Should you Connect with Others Lawyers on LinkedIn?
8/20/2020
I hear a lot of people concerned about connecting with their colleagues on linkedin. In this episode I explain why it's not a terrible idea, and how you can actually benefit from it.
Duration:00:04:59
How to Make your Content More relevant...
8/10/2020
Getting people to read your stuff is pretty hard. But this simple tip will help your law firm's blog at least be relevant and useful for the people you care about.
Duration:00:02:32