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Do It My Way Podcast

Business & Economics Podcasts

DO IT MY WAY PODCAST empowers women business owners and CEO’s to do business on their terms with no regrets, hesitation or fear! Maybe you are a CEO ready to build a personal brand OR you’re an entrepreneur listening to all of the pressure from those around you....this is the place for you! We will be talking about all things marketing and how to create your personal brand to make money by teaching others what you already know and get paid to do it! Most importantly, you will learn to do business on your terms and make the money you want to make! https://d2branding.com/ https://www.facebook.com/D2Branding https://www.instagram.com/d2branding/ https://www.linkedin.com/in/deedradeterman/ https://www.youtube.com/channel/UCG50qyXALXNtXeWoBtR32lw https://twitter.com/d2branding

Location:

United States

Description:

DO IT MY WAY PODCAST empowers women business owners and CEO’s to do business on their terms with no regrets, hesitation or fear! Maybe you are a CEO ready to build a personal brand OR you’re an entrepreneur listening to all of the pressure from those around you....this is the place for you! We will be talking about all things marketing and how to create your personal brand to make money by teaching others what you already know and get paid to do it! Most importantly, you will learn to do business on your terms and make the money you want to make! https://d2branding.com/ https://www.facebook.com/D2Branding https://www.instagram.com/d2branding/ https://www.linkedin.com/in/deedradeterman/ https://www.youtube.com/channel/UCG50qyXALXNtXeWoBtR32lw https://twitter.com/d2branding

Language:

English


Episodes
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Pursuing Passion, Facing Challenges, and Cultivating Happiness – Lisa Riley

11/7/2024
Lisa Riley shares her incredible journey from refinery manager to owning three Pinot’s Palette franchises in Tulsa. Known for her authenticity and fearless drive, Lisa talks about embracing a major career pivot, the surprises of running an art studio, and learning to prioritize family and health. She opens up about how cancer reshaped her priorities, the power of trusting her team, and how she now starts every day with gratitude. Tune in for Lisa’s down-to-earth advice on passion, resilience, and finding joy in the little things!

Duration:01:01:21

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How Speed Dating Prepares You For Business Success

10/31/2024
I had the honor of judging the Oklahoma State Homecoming Court last week. There were 30 candidates (15 for Queen, 15 for King) and they did a speed dating round for us to get to know the candidates. Each student had two minutes to share a little about themselves and talk about their biggest accomplishment while at OSU and we quickly judged them on appearance, communication, confidence, eye contact and enthusiasm for all things OSU. The students were all so bright but several really stood out because they had perfected their two minute "elevator pitch." It got me thinking about the CEOs and entrepreneurs I work with and how important it is to be able to articulate exactly who you are, the problem you are solving for your ideal client, your X-Factor and a call to action in two minutes or less. People don't have the time or the patience to listen to a long pitch. Be concise. Deliver with enthusiasm. Share with them the next step in working with you. Don't miss the latest episode of the DO IT MY WAY Podcast where I share all of the important things you need to include in your pitch.

Duration:00:15:44

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Progress Over Protection

10/17/2024
Something I have struggled with over the years is progress over perfection. If it doesn't feel "perfect" I don't like putting it out there whether it's on my social media or on a podcast episode. I had a goal to write a book by the time I was 50 and guess what? I'm 51 and my book is launching in a couple of weeks. I struggled getting it out on time because I wanted it to be perfect. Guess what would have happened if I waited until I thought it was perfect? I would have never launched it! Perfectionism often holds back female CEOs and entrepreneurs. We are too worried what we look like, what other people will say vs. thinking of the person on the other side that you are helping. So, if you have a project you have been holding onto until it's perfect, it's time to get it out into the world! Someone needs what you have to succeed! Don't miss the latest episode of the DO IT MY WAY Podcast, Progress Over Perfection!

Duration:00:24:44

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Trailblazing for Women Entrepreneurs – Kathy Taylor

10/3/2024
In this inspiring episode, I sit down with Kathy Taylor, former mayor of Tulsa, successful businesswoman, and a relentless advocate for community growth. From leading a city to empowering future female entrepreneurs, Kathy's journey is nothing short of remarkable. We explore her diverse career, her dedication to lifelong learning, and her drive to break down barriers for women in business. Kathy shares powerful lessons from her time as mayor and business leader, offering invaluable advice to women seeking to make their mark. Whether you're just starting out or looking for the motivation to keep going, this episode is packed with insights you won’t want to miss. Tune in for a conversation that will inspire you to take bold steps in your own journey.

Duration:00:32:27

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Is Influencer Marketing Right For My Business?

9/26/2024
We have been doing a lot of influencer marketing lately for clients and seeing some really great results! We all follow influencers that we like and trust and we've probably bought products because they said they were great. Influencers are able to "influence" their audience in such a powerful way. Influencer marketing offers several benefits, making it an effective strategy to add to your marketing mix. Here are three reasons why: 1. Targeted Audience Reach: Influencers often have a dedicated, niche audience allowing businesses to connect with potential customers on a "human" level. 2. Enhanced Brand Awareness: Collaborating with influencers helps expose your brand to a broader audience, increasing visibility and recognition in a more organic way. 3. Improved Engagement: Influencers have strong engagement with their followers, and their content tends to generate more likes, comments, and shares, helping brands foster a more interactive connection with potential customers. Check out the latest DO IT MY WAY Podcast to see if influencer marketing is right for you!

Duration:00:15:49

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Do People Really Still Advertise in the Phonebook?

9/12/2024
As I was driving home this past weekend, I noticed there were phonebooks placed at every mailbox in my neighborhood. I had to laugh as I thought to myself, "Is there really still a phonebook?" and better yet, "Are people really still advertising in the phonebook?" Sure enough, it was a full blown phonebook with ads throughout. I took it to work because all of the advertisers in it are GREAT candidates to be educated on the power of digital marketing. And, honestly I would love to hire the salesperson who was able to get all of those people to buy something everyone throws away! That's one heck of a seller! That's what brought me to talk about today's episode which focuses on the power of digital marketing, tracking a lead and following up with your lead. If you are out there and aren't sure how digital marketing works, I would love to set up a free consultation with you. Just go to D2Branding.com and click on Get a Quote! In the meantime, check out the latest episode of the DO IT MY WAY Podcast!

Duration:00:09:59

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Building a Business and a Community – Hannah Arnaud

9/5/2024
I had an amazing conversation with Hannah Arnaud, owner of The Scout Guide - Tulsa. Hannah’s path has taken her from a corporate office, to the classroom, and to a nonprofit before becoming an entrepreneur. She shares the pivotal moments that led her to become a business owner and the community she’s passionately built around it—all while raising three young children under the age of four. Join us for an inspiring conversation about leadership, balance, and the power of community.

Duration:00:40:11

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How Do Working Moms Find Work Life Balance?

8/29/2024
Back to school time has me thinking about work/life balance. It is always such a crazy time getting the kids back in gear for school, making lunches, taking them to all of their after school activities all while you are trying to run a business! As a new empty nester, I am wishing those days were back, but remember all too well the hustle it took getting everyone out the door in the mornings! Balancing work and family life can be challenging for working moms. Here are five tips to help get you through the school year: 1. Prioritize and Set Boundaries: Clearly define your priorities, both at work and home. Set boundaries to protect your time. When you are home and it's family time, you are not on your phone or computer. 2. Delegate and Ask for Help: Don't hesitate to delegate tasks at work and home. Whether it’s asking your partner, hiring help, or getting assistance from coworkers, sharing responsibilities can lighten your load. 3. Use a Flexible Schedule: If possible, arrange a flexible work schedule that accommodates your family’s needs. Flexibility, like working from home or adjusting hours, can provide the necessary balance between work and family time. 4. Make Time for Self-Care: Prioritizing your own well-being is crucial. Carve out time for activities that rejuvenate you, whether it’s exercise, hobbies, or just relaxing. Taking care of yourself helps you manage stress and be more present in all areas of your life. 5. Stay Organized and Plan Ahead: Use calendars, to-do lists, or apps to keep track of work deadlines, family activities, and personal time. Planning meals, preparing for the next day the night before, and setting routines can help you manage your time more effectively and reduce daily stress. I don't have all of the answers, but once I started to protect my family time and not answer emails or work during that time, my life got easier! Check out the latest episode of the DO IT MY WAY Podcast on how to find work/life balance!

Duration:00:24:34

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10 Reasons Content is King in Your Marketing

8/8/2024
I met with a client the other day who was questioning continuing their social media content posting. They had gotten over 45,000 impressions on their posts in the last couple of months but weren't sure if it was converting to buyers. I get it, when you don't see a return on something you are investing in, it can get frustrating. They weren't doing any video, just static posts on Facebook + Instagram, which is a great start. Content is not a quick game. You don't suddenly start posting on Instagram and get orders, however you are building up credibility, start to get engagement, and increase your brand awareness. If you want to see a return on your investment, you need to do social media advertising, but you will still need to have fresh content up at least 3x week with your ad campaign. Content is KING for several reasons that I am sharing on the latest episode of the DO IT MY WAY Podcast at DeedraDeterman.com/podcast!

Duration:00:17:43

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Finding Your Superpower – LaTonya Pratt

8/1/2024
In this episode, I sat down with LaTonya Pratt, leader of the nonprofit "In Tulsa," which connects job seekers to opportunities. LaTonya shares her journey from aspiring to be the next Oprah to becoming a leader in HR and a champion for women. She discusses her role as a mom, wife, and career woman, fashion influencer, and the importance of finding your superpower. Tune in to hear about her faith, fashion journey, and advice for job seekers. Don't miss this inspiring conversation about resilience, authenticity, and empowering others!

Duration:00:33:25

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Give More Than You Receive

7/25/2024
I was reminded of why it is so important to give more than you receive yesterday when I got a call from an attorney out of L.A. that I talked to back in 2020. He saw something I posted on LinkedIn when we were in the thick of Covid and things weren't looking so good for business owners. I felt helpless myself, but decided that I had knowledge that others could learn from in a time where people really needed it. I started posting marketing tips and ways to market without spending money to help those that put a hold on their marketing because they were trying to keep paying their team. This meant I was giving advice on ways for my own clients to quit and try to do it on their own. This attorney reached out to me and asked for a zoom call because he had some marketing questions. I did this with many, many people during that time and it was honestly therapeutic for me to not think about my own business and worry about paying my own team. I ended up talking to him for an hour and a half giving him advice on ways to navigate this new world. I never thought of this guy again and did not expect anything in return. Well, yesterday, he reached out. He said he was so appreciative of the time I spent with him during 2020 that he wanted to use me as his marketing partner now that he has a budget. I honestly didn't remember who he was because I had countless meetings like that during that time but it felt really good to have something come back, even if it was four years later! Sometimes it's more important to focus on long term success rather than short term gains. In this episode, I share why it is more important to give then receive in business, in relationships, and even to strangers. How do you give more than you receive in your life? Check out Learn to Give More Than You Receive on the DO IT MY WAY Podcast.

Duration:00:12:17

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Following Your Calling and Empowering Women – Courtney Bullard

7/4/2024
Courtney Bullard is a dynamic speaker, accomplished author, and dedicated mentor with a passion for making a difference. As a mother and wife, she balances her personal and professional life with grace and determination. Courtney is also the visionary behind The Pearl House, a life-changing nonprofit organization that empowers teenage girls in Ghana, providing them with the tools and support they need to succeed. In this episode, she shares how her personal brand and unwavering positivity have helped her fulfill her calling, inspiring others to find and follow their own paths to making a positive impact in the world.

Duration:00:40:11

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Turn Adversity Into Motivation

6/28/2024
We all face adversity from time to time and it can be a real downer! It has taken me some time, but I have learned to turn my adversity into motivation! One of the hardest things I have lost was the Tulsa Spirit Award competition for my business start up idea: a niche website for moms in the Tulsa area. I can't remember if it was a $10,000 or $15,000 prize, but it was a LOT of money that we really needed to WIN to get the website going. I'll never forget when one of the male judges named Sean said to us, "Why would anyone go to a mom website? And why would anyone buy advertising on a mom website?" This was back in 2009 when digital was just coming on the horizon. We were ahead of our time, or at least in his mind. I was so FIRED UP by his comment, that I used it as motivation to blow that website up! Fast forward to many sleepless, late nights launching that website but guess what would pop into my mind everytime I wanted to give up? A picture of "Sean" saying it would never work! I couldn't wait to prove him wrong! A year later the website grew to 100,000 moms visiting it every month and we sold that website to Griffin Communications, who owns the News on 6 and News 9 in Oklahoma. Guess what happened to the winner of the Tulsa Spirit Awards that year? He never even launched the business. I often wondered if we would have had that much success if we weren't motivated by Sean's comments. What if we had won? Would we have been complacent and not as motivated? It was the first time I was able to see how powerful it was to turn adversity into motivation! Find out how to turn your adversity into motivation on the next episode of the DO IT MY WAY Podcast!

Duration:00:17:51

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Why Leaders Should Avoid Doing The Work

6/20/2024
My 19-year-old son, Jace, is an intern at D2 Branding this summer and he had his friend come with him one day. They are fresh out of high school and learning how a digital marketing agency works. At the end of the day, his friend said to me, "You mean you don't do any of the work?" It made me laugh because he thought I was a genius creating websites, running TikTok accounts, doing photography, graphic design, digital ads and video production. I had to share with him that I don't do any of that, but I have an amazing team that are experts in each area that do the work. I am not sure if he thought I was stupid or a genius at that point, but it made me think about business owners out there that are trying to do it all. You will never scale and grow if you are the one doing the work! I did all of the work in the beginning and I quickly realized that I could only have a handful of clients because I was exhausted working 12 hour days. I knew I couldn't sustain that for long, so I started hiring a great team that could execute way better than I ever could! Find out why leaders should avoid doing work and how D2 Branding has been able to scale on the latest episode of the DO IT MY WAY Podcast!

Duration:00:15:05

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Never Stop Cold Calling!

6/13/2024
I recently hired a sales rep and we spent a day cold calling local businesses, which is walking in without having an appointment or knowing who to talk to. It reminded me that you can never stop cold calling! Remember people have to get to know you, like you and trust you to buy. You have to start somewhere! We talked to 15 different business owners and had at least five that acted interested and wanted more information. Sales is a numbers game! The more you call on, the more you close.

Duration:00:12:54

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You Can Do It All AND Be Successful – Teresa Forehand

6/6/2024
Tulsa-based digital creator, Teresa Forehand, started her career as a physician’s assistant and loved her job until she had a baby and realized her priorities were changing. She began sharing her workouts online and documenting her journey while growing a large following on Instagram. She eventually left her PA job, and now is a mom of three little ones and a full-time digital creator known for creating “20-minute meals.” She shares how she navigates being a full-time working mom, overcoming adversity when her husband suffered a severe brain injury, and how she built an online community of over 150k loyal, raving fans. Her story is inspiring and shows us how you can do it all and be successful too!

Duration:00:43:29

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Why You Should Say Yes To That Speaking Engagement

5/23/2024
Someone asks you to speak as an expert in your industry but you would rather die than get in front of a group. I know you are probably thinking no, but the next time you get asked, you need to say YES! It is a great way to get your personal brand out there and be seen as the expert in your industry. You can also get sales leads added to your list. I understand your hesitation, the first time I got asked to speak, I didn’t realize how hard it would be until I tried it. I have spent years in sales, so I thought it was going to be easy for me like a sales call, but I was wrong! It’s just like anything else, practice makes perfect! On this episode of the DO IT MY WAY Podcast, I share the most important steps you can take to prepare for a speaking engagement. The first thing you need to do is know your audience! Who is in the crowd? What is the biggest problem you can solve for them? Are they potential clients? Potential referrals? What value can you add to their life so they see you as the expert in your industry? Find out the other steps by listening now!

Duration:00:22:02

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7 Steps to Creating a Successful Personal Brand

5/16/2024
We've talked a lot about personal branding and the importance of launching a personal brand to grow and scale your business. You might be thinking, ok, I know I need to create a personal brand, but I just don't know where to start! After coaching female CEOs and entrepreneurs on creating personal brands, I came up with the seven things that make successful personal brands so you have a game plan of where to start! First you have to create your brand story. This is 3-5 things that have happened to you in your life that have shaped who you are today. This could be a relationship, a job, a divorce, a promotion or becoming a mom! Everyone's story is different so think of those 3-5 things that make you who you are today! Maybe it's the hero story showing you down and out to becoming a hero and overcoming a huge obstacle. This could be losing 100 lbs, going from broke to a millionaire or even just the best gardener on the block. Maybe it's your career path with you sharing the incredible things you have done to become successful. The #1 thing you need to do is show up authentically as YOURSELF! No one can be YOU, but YOU! Be vulnerable and relate to people. If you only share your highlight reel of all of the amazing things that have happened in your life, you will relate to no one. Listen now to hear the rest of the steps to creating a successful personal brand!

Duration:00:20:40

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Six Options If You Are Out of Money for Your Startup

5/9/2024
If you are thinking of starting a business, listen up! Business startups are not for the faint at heart! I recently met with a client who had just spent $250k on a build out for their business and they were out of money and ready to give up. Find out the six options I coached her on and quitting was not one of them!

Duration:00:17:00

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Paving The Way For Women – Dr. Kayse Shrum

5/2/2024
We took the DO IT MY WAY Podcast on the road to my alma mater, Oklahoma State University, to chat with the university’s first female President, Dr. Kayse Shrum! She started as a pediatrician, became Dean of the medical school at OSU, and now is the President! Not to mention a wife and mother to SIX KIDS! She has set an incredible example for young girls and showed them that they can do anything they set their mind to. I am so excited for you to hear her amazing story!

Duration:00:34:26