One of the first things you need to do in marketing is to define who your avatar is - your customer, your audience, your TRIBE!
You can’t be all things to everyone! If you market to everyone you will have no one respond! There are riches in niches! Niche down in marketing and you will start to see success!
In today’s episode, we are going to talk about personal branding and the importance of creating a personal brand in your business.
Maybe you are a woman CEO or business owner who has had success, made the money, but you want more. You are ready to give your greatest contribution to the world by teaching others what you already know. Or maybe you have overcome something incredible in life and are on the other side and want to help others who struggle in this area as well.