Drivetime Marketing

Learning a few key things will make you a better DIY marketer, but it can also make you a better client. You'll be able to clearly give direction and measurable goals so that both you and your agency, consultant or marketing director can be successful. www.jcarcamoassociates.com www.drivetimemarketingpodcast.com

Have you ever walked in a store and thought, "That's odd music"? What about the zen-like sound of a spa. THAT is sonic branding. Sonic branding and the use of sound can reinforce your brand identity. Yet, the power of sonic branding is generally overlooked by many marketers. Read more at https://www.jcarcamoassociates.com/why-sonic-branding-is-important/. www.drivetimemarketingpodcast.com

Today we continue our discussion of marketing training. The marketing landscape continues to shift and change at a rapid pace. Along with the changes comes an ever-increasing need to polish or improve our skills. www.jcarcamoassociates.com www.drivetimemarketingpodcast.com

If you’re looking for a fun way to glean some marketing know-how, I highly recommend you turn your attention to some of the area’s weekend happenings. www.jcarcamoassociates.com www.drivetimemarketingpodcast.com

You've hired your best talent. You've provided them with a roadmap to success and continuous training. Now you must allow them to act like the marketers you need. This week we're talking about building great marketing teams. www.jcarcamoassociates.com www.drivetimemarketingpodcast.com

What if in some sci-fi style cataclysm, we were left with no new customers? All that remains are the customers we have right this very moment. What would we say to them? How could we keep them? What would we do to get back the customers who tried us out once or twice, but chose to go elsewhere? We've got a few survival tips. www.jcarcamoassociates.com www.drivetimemarketingpodcast.com

As a marketer, I'm constantly looking for ideas form a variety of industries, but I've learned a few lessons in casino marketing that can be applied anywhere. www.drivetimemarketingpodcast www.jcarcamoassociates.com

Whether you are a new entry into the market or one that has falling behind, you can take some easy steps to act like the market leader with these easy steps…until you ARE the market leader. www.jcarcamoassociates.com www.drivetimemarketingpodcast.com

The brand is not your logo....at least not ONLY your logo. It's all this other stuff that no one really ever sees, but if you don't pay attention, you could find your brand floating away from you with nothing to hold on to. www.jcarcamoassociates.com www.drivetimemarketingpodcast.com

We continue our dive below the surface of the brand. Today we're talking about the emotional capital that is at the foundation of your brand strategy. www.jcarcamoassociates.com www.drivetimemarketingpodcast.com

For most, a brand is distilled down to a logo and maybe a tagline, causing the biggest confusion because while you do rely on those two elements to communicate your brand, your brand is SO much more. Today we're exploring part one of the brand iceberg. www.jcarcamoassociates.com www.drivetimemarketingpodcast.com

It's hard to believe a whole month has passed us by. If you're tweaking your marketing plan - or even if you haven't started - this episode will jump-start your planning. www.jcarcamoassociates.com

Being a salesperson is a daunting task. It can be a little like rolling a boulder up a hill. Congratulation! You're the person that must interrupt someone's day. Today, I’m talking about flipping the usual vendor sales approach to marketing. www.jcarcamoassociates.com

“Without a heart, it's just a machine”. Without a brand promise and our employees, casinos are just a box of slots and table games. Today, I’m talking about engaging employees in your brand. These ideas come from my experience in casinos, but I think they can apply in any business. www.jcarcamoassociates.com

Did you know that you could market your business like a casino? Today we’re talking about lessons learned taking a gamble and how your business - whether large or small - can adopt some casino marketing strategies.

What does it take to get great advertising that works? The formula is really simple. Clear direction from a client and great creative from the agency. But getting there is a little trickier than you would think. We're going to talk about the two things you need to have for great advertising...maybe three.

Developing and breathing life into a brand requires passion. Keeping that brand alive requires love. Much like two people promise to love each other for a lifetime, you hope customers and guest will do the same with your brand. https://www.jcarcamoassociates.com/ http://drivetimemarketingpodcast.com/

Just a few short days ago, we rang in a new year. The next morning, we all made our yearly intentions that – we hope – will shape the rest of the year. Yet, New Year’s resolutions have become such an expected occurrence that we don't flinch when we fail to stick to them. Here in New Orleans, we often give it another go during Lent. As a marketer and business owner, this is also the time when I make some resolutions that I think will improve my businesses and bring success. Here are my...

Welcome back to Drivetime Marketing - tips tricks and tools to drive your marketing to new and great destinations. I know it’s been a while but I’m your host Julia Carcamo. I’m gonna be bringing you the tips and tricks that I have learned along the way and hopefully, they’ll make some sense and you’ll be able to put them to some good use. We’re gonna try a slightly different format going forward. Previously we would have a guest and chat for a bit. The guests were great but sometimes it felt...

Imagine the marijuana consumer. Now throw that image out with the rest of your dated wardrobe and ideas. Legal cannabis sales are now the norm rather than the exception. As markets grow and entrepreneurs and startups enter the arena, those who know the ins and outs of running and marketing a cannabis business will be the ones standing when the gold rush shakes out. Kyra Reed is a trailblazer in this area. Founder of the Kadin Academy, she's showing women entrepreneurs the path to success....