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Drivetime Marketing Podcast

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Julia Carcamo is one of the best brand marketers in the casino industry. A Latina from New Orleans, she paved her career from the days of riverboat gaming to the Las Vegas Strip and beyond. She shares lessons learned along the way for marketers to create their one paths to success.

Julia Carcamo is one of the best brand marketers in the casino industry. A Latina from New Orleans, she paved her career from the days of riverboat gaming to the Las Vegas Strip and beyond. She shares lessons learned along the way for marketers to create their one paths to success.

Location:

United States

Description:

Julia Carcamo is one of the best brand marketers in the casino industry. A Latina from New Orleans, she paved her career from the days of riverboat gaming to the Las Vegas Strip and beyond. She shares lessons learned along the way for marketers to create their one paths to success.

Twitter:

@jccarcamo

Language:

English

Contact:

(504) 309-5653


Episodes

Building An Internal Marketing Department

11/23/2022
While building an in-house marketing department can be a significant investment, it can pay off through increased sales and a stronger brand. This capability allows a company greater control over the marketing process and ensures that it aligns with the overall business strategy. Choosing not to use an external agency with its drawbacks, but today we're going to guide you in the process of creating an in-house resource. Learn more at www.jcarcamoassociates.com/. Get insights delivered to...

Duration:00:12:09

To Rebrand Or Refresh - Which one do you need to do?

11/17/2022
The dictionary defines a brand as a product manufactured by a particular company under a specific name. It also describes it as an identifying mark burned on livestock. It can be used as a noun or verb, but unfortunately, the dictionary only begins to unwrap the meaning “brand” has in the business. Language has a way of evolving when brought into a new environment. The exact words quite possibly have entirely new or different meanings. When you add "rebrand" into the mix, it gets even more...

Duration:00:14:42

Building Your Brand On Customer Service Excellence

10/26/2022
When you think about customer service, you probably think about big companies like Amazon or Apple. But there are many ways for even the smallest companies to be known for great service. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

Duration:00:13:01

How Brand Rituals Can Give Your Casino an Advantage

10/13/2022
The meaning customers and team members will attach to routines and brand rituals is needed today more than ever. They foster a sense of belonging, but because these are often as natural to us as breathing, they often go under-appreciated. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/ For more on our take on Talk...

Duration:00:11:51

Why You Should be Engaging with a Hispanic Audience

9/28/2022
Among the many multicultural groups in the U.S, the Hispanic audience has become one of the most influential and affluent. Yet so many businesses have failed to truly understand this shift. However, there is an opportunity for us to connect and engage with this audience, but first, we must understand what matters most to them and the diversity that binds them together. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox:...

Duration:00:11:27

4 Ways To Build A Crisis - Proof Brand

9/15/2022
Large or small brands can find themselves with sizable brand-defining moments. These moments are opportunities to recognize the most genuine parts of our brands and to consider how our brands influence the lives of stakeholders. A company's brand is its promise to customers, employees, vendors and stakeholders. It's not just a logo or slogan; it's an entire set of beliefs and expectations. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox:...

Duration:00:09:28

How to Stop Panic Marketing and Become an Agile Marketer

8/31/2022
Panic marketing has good intentions – to counteract a disaster of some sort – which is why it can be so insidious. Worse, however, is when we justify panic marketing as a means to “loyalize” customers – something that does not happen through marketing in and of itself. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

Duration:00:13:46

Why Internal External Branding Matters

8/18/2022
Internal or employer branding may be the most effective way to promote your company. Done properly, it can turn employees into ambassadors and make recruitment much easier, in addition to influencing choice among consumers. Learn how to do it right here! Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

Duration:00:13:46

Operationalization Of Your Brand

8/3/2022
We all contemplate the same identical games for our casino floors and in many cases the same marketing tools. But it's not all bad news because armed with a lot of sameness, you also have something that can make a huge difference in whether you win the day. It's your brand - not your logo or ad campaign- leveraging your brand as THE business.

Duration:00:11:19

Brands And Culture

7/20/2022
Casino marketers work tirelessly to deliver amazing experiences, but sometimes we miss. When that happens, a strong brand culture can help win back customers. To create this, first, start with values and then look to integrate them into the employee experience.

Duration:00:09:32

How To Get The Most Of Your Casino Conference Attendance

7/7/2022
A casino conference is an excellent opportunity to network with other marketers and learn new things. It is also a great place to find out what is going on in online gambling, currently impacting nearly every operation. You might even meet some potential partners, vendors, and (if you are B2B) clients. But how do you choose and how do you make the most of your investment? Find out here. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox:...

Duration:00:16:03

Modernizing Your Brand to Stand The Test of Time

6/23/2022
The Covid pandemic took the marketer's playbook, shredded it, and set it on fire. Two years later there is no going back to our old ways. However, some brands managed (and continue) to stand the test of time, modernizing themselves in a very specific manner. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

Duration:00:16:16

Are You Ready for the Crisis Ahead?

6/8/2022
No one wants an emergency on their hands, but we've seen far too many instances of companies ill-prepared for a crisis. In this podcast, we'll share some lessons learned and a few tips to help you get ready for a crisis. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. casinomarketingbootcamp.com/

Duration:00:11:28

The Casino Marketing Skills You Need to Win Your Career

5/25/2022
If you are involved in the casino industry, you know how lucrative it can be. It is also a great place to start and develop a marketing career in one of the most exciting industries. The only way to ensure that you have a successful long-term business and career is to keep up with the competition, invest time and funding into effective marketing, and have the skillset for success. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox:...

Duration:00:13:44

Marketing Skills Your Team Needs

5/11/2022
Consumers are getting smarter and wiser and demanding more every day. The readily available information makes the modern marketer’s job that much more challenging. How do they stay on top of everything? How can you identify the needed skills and give them the tools and training they need to stay ahead of the curve? Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing...

Duration:00:11:55

How to Get Your Marketing Skills Ready by Summer

4/26/2022
Learning something new or improving a skill you thought you already had locked down can sometimes be more of a challenge than you realized when you started. Now is a great time to think about working on gaining more skills and knowledge. The best approaches to physical training can be applied to learning or enhancing your abilities. And the payoff is advancing your career. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox:...

Duration:00:14:13

Proven Casino Marketing Tactics to Drive Revenue

4/14/2022
Low-cost strategies to increase revenue by creating visits and engagement. Plus, tips to measure and grow from some of the best casino marketing experts around. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. casinomarketingbootcamp.com/

Duration:00:14:51

Brand Laddering for Casino Marketers

4/14/2022
Brand laddering is an essential shift in your mindset, but one that can take you from a good marketer to a great one. Moreover, when you make the sift, you’ll start to create (and strengthen) a brand that customers will love – not merely buy – because customers will connect with the brand, perhaps even love it. Learn more at www.jcarcamoassociates.com/. Get insights to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training....

Duration:00:14:03

Creating Brand Love

4/14/2022
Now is the time to invest in genuine connections with our guests, relationships so strong they will come to our defense and support even when we may be at fault. We need to invest in a love affair with our customers. As casino marketers, we know guests like us (because their play tells us so), or do we? Given a choice of two brands offering nearly identical offerings – say, two casinos, which would you choose? The selection might be as simple as the location for guests who are not in love...

Duration:00:15:54

Your Most Effective Brand Tool is Internal

4/14/2022
Every year companies invest thousands if not millions of dollars in developing great branding. Seldom do they invest in the internal brand, but The THING that makes each of our brand experiences unique is our team members. They are the faces of our organizations and can set us apart from the competition. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training....

Duration:00:09:16