Drivetime Marketing

What if in some sci-fi style cataclysm, we were left with no new customers? All that remains are the customers we have right this very moment. What would we say to them? How could we keep them? What would we do to get back the customers who tried us out once or twice, but chose to go elsewhere? We've got a few survival tips. www.jcarcamoassociates.com www.drivetimemarketingpodcast.com

As a marketer, I'm constantly looking for ideas form a variety of industries, but I've learned a few lessons in casino marketing that can be applied anywhere. www.drivetimemarketingpodcast www.jcarcamoassociates.com

Whether you are a new entry into the market or one that has falling behind, you can take some easy steps to act like the market leader with these easy steps…until you ARE the market leader. www.jcarcamoassociates.com www.drivetimemarketingpodcast.com

The brand is not your logo....at least not ONLY your logo. It's all this other stuff that no one really ever sees, but if you don't pay attention, you could find your brand floating away from you with nothing to hold on to. www.jcarcamoassociates.com www.drivetimemarketingpodcast.com

We continue our dive below the surface of the brand. Today we're talking about the emotional capital that is at the foundation of your brand strategy. www.jcarcamoassociates.com www.drivetimemarketingpodcast.com

For most, a brand is distilled down to a logo and maybe a tagline, causing the biggest confusion because while you do rely on those two elements to communicate your brand, your brand is SO much more. Today we're exploring part one of the brand iceberg. www.jcarcamoassociates.com www.drivetimemarketingpodcast.com

It's hard to believe a whole month has passed us by. If you're tweaking your marketing plan - or even if you haven't started - this episode will jump-start your planning. www.jcarcamoassociates.com

Being a salesperson is a daunting task. It can be a little like rolling a boulder up a hill. Congratulation! You're the person that must interrupt someone's day. Today, I’m talking about flipping the usual vendor sales approach to marketing. www.jcarcamoassociates.com

“Without a heart, it's just a machine”. Without a brand promise and our employees, casinos are just a box of slots and table games. Today, I’m talking about engaging employees in your brand. These ideas come from my experience in casinos, but I think they can apply in any business. www.jcarcamoassociates.com

Did you know that you could market your business like a casino? Today we’re talking about lessons learned taking a gamble and how your business - whether large or small - can adopt some casino marketing strategies.

What does it take to get great advertising that works? The formula is really simple. Clear direction from a client and great creative from the agency. But getting there is a little trickier than you would think. We're going to talk about the two things you need to have for great advertising...maybe three.

Developing and breathing life into a brand requires passion. Keeping that brand alive requires love. Much like two people promise to love each other for a lifetime, you hope customers and guest will do the same with your brand. https://www.jcarcamoassociates.com/ http://drivetimemarketingpodcast.com/

Just a few short days ago, we rang in a new year. The next morning, we all made our yearly intentions that – we hope – will shape the rest of the year. Yet, New Year’s resolutions have become such an expected occurrence that we don't flinch when we fail to stick to them. Here in New Orleans, we often give it another go during Lent. As a marketer and business owner, this is also the time when I make some resolutions that I think will improve my businesses and bring success. Here are my...

Welcome back to Drivetime Marketing - tips tricks and tools to drive your marketing to new and great destinations. I know it’s been a while but I’m your host Julia Carcamo. I’m gonna be bringing you the tips and tricks that I have learned along the way and hopefully, they’ll make some sense and you’ll be able to put them to some good use. We’re gonna try a slightly different format going forward. Previously we would have a guest and chat for a bit. The guests were great but sometimes it felt...

Imagine the marijuana consumer. Now throw that image out with the rest of your dated wardrobe and ideas. Legal cannabis sales are now the norm rather than the exception. As markets grow and entrepreneurs and startups enter the arena, those who know the ins and outs of running and marketing a cannabis business will be the ones standing when the gold rush shakes out. Kyra Reed is a trailblazer in this area. Founder of the Kadin Academy, she's showing women entrepreneurs the path to success....

When you're trying to build an emotional connection with consumers, the messenger can be just as important as the message Brandon challenges our traditional thought of the value of staying on message and why messengers are becoming the important factor in brand stories. He also talks about how social media has allowed companies to have more than one "face of the brand". Then he turns the tables on me and asks me a question. Hey, who's interviewing who? www.drivetimemarketing.com

The easy access to tools and software have created a world of DIYers in both home renovations and creative arts. How do you remain relevant if you're a graphic designer? Hear how Skeet Hanks approaches design and how he likes to tell a story, much like the album art that has inspired him. For him the design tells the story as much as the copy does. He also thinks logos don't have to be as big as possible...gasp!

Like the races he manages, Danny Bourgeois knows that marketing is a marathon, not a sprint. Today, we talk to him about the growth of endurance sports and the expansion of the appeal and marketing of such unique events. Plus, he gets us in on the ground floor of his newest endeavor. Links to Bourgeois and his races are available at http://www.jcarcamoassociates.com/drivetime-marketing/

Ken Kachnic is leading the way as VizExplorer shifts from "hunting to farming". Hear what that means for the company and his approach to sales. Plus, get some great tips of making your next conference investment pay off. http://www.jcarcamoassociates.com/

Landmarks, Trends and Karaoke Jerry Epstein is a man who has seen the world of marketing shift in unprecedented ways. Now leading the way with new technology to change an industry, he tells us about introducing soccer to US audiences, talking his business partner into the notion of engagement, and converting online interest into brick and mortar visits.