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Drivetime Marketing

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J Carcamo & Associates is a collection of experienced marketing and branding professionals serving in a variety of vertical industries including gaming & hospitality, entertainment, real estate, CPG, and B2B. Drivetime Marketing spotlights tips, tricks and tools to bring your marketing to new destinations.

J Carcamo & Associates is a collection of experienced marketing and branding professionals serving in a variety of vertical industries including gaming & hospitality, entertainment, real estate, CPG, and B2B. Drivetime Marketing spotlights tips, tricks and tools to bring your marketing to new destinations.
More Information

Location:

United States

Description:

J Carcamo & Associates is a collection of experienced marketing and branding professionals serving in a variety of vertical industries including gaming & hospitality, entertainment, real estate, CPG, and B2B. Drivetime Marketing spotlights tips, tricks and tools to bring your marketing to new destinations.

Twitter:

@jccarcamo

Language:

English

Contact:

(504) 309-5653


Episodes

Why You Should Market to Hispanics - Drivetime Marketing 2019.29

8/22/2019
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How does your organization evaluate and market to Hispanics? The idea of "Hispanics" is overly broad. Today, we're sharing a little culture of the Hispanic population you are trying to target to get you started in the development of your messaging to fit the culture. www.jcarcamoassociates.com www.drivetimemarketing.com

Duration:00:10:35

Rebranding for Success - Drivetime Marketing 2019.28

8/16/2019
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Although a rebranding is most visible through the use of a new name, logo, tagline, or some variation thereof, a true rebranding is more than just visual. It is a marketing strategy meant to communicate a differentiated identity in the minds of customers, employees, competitors, investors, and other stakeholders. www.jcarcamoassociates.com www.drivetimemarketing.com

Duration:00:09:23

Time for a Rebrand? - Drivetime Marketing 2019.27

8/8/2019
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Before you start a rebranding, ask yourself a few questions. www.jcarcamoassociates.com www.drivetimemarketing.com

Duration:00:06:27

Brand and Operations - Drivetime Marketing 2019.26

8/3/2019
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Here's what you should be asking yourself about your brand. Thanks to Denise Lee Yohn and Gini Dietrich for the constant inspiration. www.jcarcamoassociates.com www.drivetimemarketing.com

Duration:00:07:35

Modern Brands - Drivetime Marketing 2019.25

7/18/2019
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Look around at the brands that have stood the test of time. If you look closely, you'll see that successful ones have found a way to adapt to the modern world - whether that be digital applications of their identities, adapting to changing consumer lifestyles and needs or finding better ways to build a mousetrap. www.jcarcamoassociates.com www.drivetimemarketing.com

Duration:00:10:15

Why You Need to Become An Omni-Channel Marketer - Drivetime Marketing 2019.24

7/12/2019
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Think about how many customers you have and how many channels they utilize for information and then how many ways they are absorbing that message in that channel at that very point in time. If you haven't shifted from a multichannel mindset to an omnichannel one, you need to do that today. Here's how to do it. www.jcarcamoassociates.com www.drivetimemarketing.com

Duration:00:09:41

When Your Brand Portfolio Suddenly Expands - Drivetime Marketing 2019.23

7/5/2019
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Let's say your company is being bought or sold…. as executives in charge of marketing for your company, what is your next step? What is the impact on the customer? How will we integrate systems and policies? What happens to the existing brands? Deciding what to do with a new portfolio of brands says a lot about the company and its vision for its stakeholders. It only seems right that this process be well-thought and appropriately executed. www.jcarcamoassociates.com www.drivetimemarketing.com

Duration:00:09:52

Know Your Customer - Drivetime Marketing 2019.22

6/27/2019
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Knowing your customer as more than just a sale will be useful in tailoring communications, in determining the overall message, and perhaps even in making operational decisions. Today we're talking about the advantage of creating buyer personas. www.jcarcamoassociates.com www.drivetimemarketingpodcast.com

Duration:00:05:25

Telling Your Brand Story in the Mailbox - Drivetime Marketing 2019.21

6/20/2019
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Even though direct mail has a slightly higher acquisition cost, it is still an important part of anyone’s marketing toolkit, but how should you think about the investment you make in design and printing a mailer? www.jcarcamoassociates.com www.drivetimemarketingpodcast.com

Duration:00:07:29

Give Your Marketing Skills the Summer Bod Treatment - Drivetime Marketing 2019.20

6/12/2019
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Let's take the next 60 to 90 days to shape up our minds. Your body isn't the only thing that you should focus on this Summer. You can use the season to work ...out...your mind as well. www.jcarcamoassociates.com www.drivetimemarketingpodcast.com

Duration:00:04:41

Are You Ready for a Crisis? - Drivetime Marketing 2019.19

6/5/2019
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No one wants an emergency on their hands, but we've seen far too many instances of companies ill-prepared for a crisis. In this podcast, you'll learn our tips to help you get ready for a crisis. www.jcarcamoassociates.com www.drivetimemarketingpodcast.com

Duration:00:08:18

Creating the Perfect Employee Manual - Drivetime Marketing 2019.18

5/29/2019
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If the purpose of the employee manual is to create a sense of stability and avoid failure, you must do more than welcome employees with a dress code. To improve your culture and increase productivity, employees must be invested in your brand. You must create and maintain a culture that is inextricably tied to your brand so that how it is perceived on the outside matches the experience on the inside. www.jcarcamoassociates.com www.drivetimemarketingpodcast.com

Duration:00:09:49

DIY Marketing - Drivetime Marketing 2019.17

5/22/2019
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Learning a few key things will make you a better DIY marketer, but it can also make you a better client. You'll be able to clearly give direction and measurable goals so that both you and your agency, consultant or marketing director can be successful. www.jcarcamoassociates.com www.drivetimemarketingpodcast.com

Duration:00:05:36

Drivetime Marketing 2019.16 - The Sound of Your Brand

5/15/2019
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Have you ever walked in a store and thought, "That's odd music"? What about the zen-like sound of a spa. THAT is sonic branding. Sonic branding and the use of sound can reinforce your brand identity. Yet, the power of sonic branding is generally overlooked by many marketers. Read more at https://www.jcarcamoassociates.com/why-sonic-branding-is-important/. www.drivetimemarketingpodcast.com

Duration:00:05:46

Drivetime Marketing 2019.15 - Marketing Training For The Future

5/8/2019
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Today we continue our discussion of marketing training. The marketing landscape continues to shift and change at a rapid pace. Along with the changes comes an ever-increasing need to polish or improve our skills. www.jcarcamoassociates.com www.drivetimemarketingpodcast.com

Duration:00:10:27

Drivetime Marketing 2019.14 - Festival Marketing Lessons

5/2/2019
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If you’re looking for a fun way to glean some marketing know-how, I highly recommend you turn your attention to some of the area’s weekend happenings. www.jcarcamoassociates.com www.drivetimemarketingpodcast.com

Duration:00:08:23

Drivetime Marketing 2019.13 - Creating Great Marketing Teams

4/26/2019
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You've hired your best talent. You've provided them with a roadmap to success and continuous training. Now you must allow them to act like the marketers you need. This week we're talking about building great marketing teams. www.jcarcamoassociates.com www.drivetimemarketingpodcast.com

Duration:00:09:21

Drivetime Marketing 2019 episode 12 - No New Customers

4/17/2019
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What if in some sci-fi style cataclysm, we were left with no new customers? All that remains are the customers we have right this very moment. What would we say to them? How could we keep them? What would we do to get back the customers who tried us out once or twice, but chose to go elsewhere? We've got a few survival tips. www.jcarcamoassociates.com www.drivetimemarketingpodcast.com

Duration:00:10:02

Drivetime Marketing 2019 episode 11 - Five Casino Marketing Strategies for Your Business

4/10/2019
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As a marketer, I'm constantly looking for ideas form a variety of industries, but I've learned a few lessons in casino marketing that can be applied anywhere. www.drivetimemarketingpodcast www.jcarcamoassociates.com

Duration:00:08:35

Drivetime Marketing 2019 - Branding Like a Leader

4/3/2019
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Whether you are a new entry into the market or one that has falling behind, you can take some easy steps to act like the market leader with these easy steps…until you ARE the market leader. www.jcarcamoassociates.com www.drivetimemarketingpodcast.com

Duration:00:11:11