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Duct Tape Marketing

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United States

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@ducttape

Language:

English

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Episodes

Why The Only Move That Matters Is Your Next One

5/23/2019
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John speaks with business strategist and author Jenny Blake. She is the author of the book Pivot, and speaks about how to handle plateaus in life. She shares how you decide what your next move is and how to make the pivots to get yourself there.

Duration:00:24:35

Creating a Winning SEO Strategy

5/22/2019
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John speaks with Brian Dean, SEO expert and founder of Backlinko. Dean shares the latest SEO tips, discusses the SEO approaches that work best for B2B and local businesses, and debunks some common SEO myths.

Duration:00:32:25

The Secrets to Impactful Speaking

5/21/2019
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John sits down with Allison Shapira, founder and CEO of Global Public Speaking. They discuss her book, Speak With Impact, and she shares insights into how to give a powerful, compelling presentation.

Duration:00:22:31

Creating Customers Who Are Loyal for Life

5/16/2019
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John chats with Sandy Rogers, co-author of Leading Loyalty, about the actionable steps businesses can take to create deeply loyal customers.

Duration:00:18:10

Getting Salespeople and Prospects on the Same Side

5/15/2019
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John sits down with Ian Altman, B2B strategic consultant and author of Same Side Selling. They discuss why a major shift in the standard sales mentality is needed to better serve prospects and customers, and how to make that change within your business.

Duration:00:24:52

How to Become a Digital Minimalist

5/14/2019
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John visits with Cal Newport, computer scientist and author of Digital Minimalism. They discuss our collective tech obsession, and what we can do to find a healthier balance between our phone usage and high-quality leisure activities.

Duration:00:23:05

Why All Business Owners Should Become Authors

5/8/2019
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John sits down with Dan Janal, author of Write Your Book in a Flash, to discuss the benefits to any business owner of writing a book and the process for doing it.

Duration:00:19:29

How to Give a Great Business Presentation

5/7/2019
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John speaks with Michael Port, founder and CEO of Heroic Public Speaking, about the keys to giving an effective speech that builds trust and generates leads for your business.

Duration:00:37:33

Everything You Need to Know About Podcasting

5/1/2019
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John sits down with John Lee Dumas, host of the popular podcast EOFire, to talk about how he got his start in podcasting and how business owners can create their own show.

Duration:00:28:02

How Reducing Friction Increases Revenue

4/30/2019
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John sits down with Roger Dooley to discuss his new book, Friction. They discuss the concepts of friction and organizational drag in business, and how to find and address issues of friction, even in an organization that's resistant to change.

Duration:00:25:20

How to Turn Your Product Idea Into a Business

4/24/2019
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John speaks with Jules Pieri, founder and CEO of the Grommet, about how makers differ from other entrepreneurs and what they must do to create a business around their product idea.

Duration:00:19:47

Making Sales Prospecting Fun and Easy

4/23/2019
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John visits with Tom Martin, author, speaker, and founder of the digital strategy agency Converse Media. Martin understands how difficult sales prospecting can be, and today he shares his secrets for making the process less intimidating.

Duration:00:21:22

How to Roll Out the Red Carpet for Your Customers

4/17/2019
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John speaks with Donna Cutting, CSP, founder and CEO of Red Carpet Learning Systems about how to give your customers the star treatment.

Duration:00:20:30

How to Make Storytelling Work for Your Brand

4/16/2019
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John speaks with Kyle Gray, founder of The Story Engine, about what works (and what doesn't) when you're crafting a story about your brand.

Duration:00:20:17

How Giving Back Can Create Business Success

4/10/2019
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John chats with Sam Ashdown, a successful entrepreneur with three real estate businesses, about how she founded her companies and her commitment to teaching other local business owners important marketing strategy and skills.

Duration:00:25:15

Tapping Into Existing Connections to Network Smarter

4/9/2019
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John chats with David Burkus, author of Friend of a Friend, about how and why to engage with your existing, meaningful contacts when networking, rather than trying to cultivate a whole new network.

Duration:00:26:02

What it Means to be a Self-Reliant Entrepreneur

4/3/2019
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John introduces his upcoming book, The Self-Reliant Entrepreneur, and shares a reading from the project.

Duration:00:07:37

Why Great Leaders Give Less Advice and Listen More

4/2/2019
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John chats with Michael Bungay Stanier, founder and CEO of Box of Crayons and author of The Coaching Habit. They talk about how leaders can establish the kind of relationship that will get the best work out of their team.

Duration:00:25:18

Why Your Marketing Must Be Led By Strategy First

3/27/2019
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John talks about the importance of establishing a strategy first approach to marketing, rather than just focusing on a jumble of marketing tactics to get the job done.

Duration:00:13:46

Erasing Limits to Find Your Purpose

3/26/2019
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John chats with Laura Gassner Otting, author of Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life about how to use the framework of consonance to find and define your own purpose.

Duration:00:25:11