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Duct Tape Marketing

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United States

Twitter:

@ducttape

Language:

English

Contact:

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Episodes

How to Build a Brand that Drives Growth

8/20/2019
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Lindsay Pedersen, brand strategist, leadership coach, and author of Forging an Ironclad Brand: A Leader's Guide, shares the nine criteria that define a successful brand and some tips for creating one.

Duration:00:29:08

How to Discover and Embrace Your Creative Side

8/14/2019
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Tania Katan, author of Creative Trespassing, talks about the beauty of welcoming the messiness of creativity into your professional and personal life. She also shares exercises for tapping into your creativity.

Duration:00:26:21

Why You Need a Virtual Assistant (And How to Find One)

8/13/2019
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Melissa Smith, founder and CEO of the Association of Virtual Assistants, discusses all of the value that a VA can provide for an entrepreneur or business owner. She also walks us through the process of searching for, screening, and hiring a VA.

Duration:00:24:43

Putting Social Media Myths to the Test

8/8/2019
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Scott Ayres of AgoraPulse's Social Media Lab stops by to talk about the work he does in challenging social media marketing conventions.

Duration:00:27:41

Why Customer Service Must Come from the Heart

8/7/2019
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Jeanne Bliss, who pioneered the role of Chief Customer Officer and authored Would You Do That to Your Mother?, shares why business leaders should make every customer service decision with compassion and care (and how to do it).

Duration:00:21:04

How Ultralearning Helps You Master New Skills

8/6/2019
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Scott Young discusses his book, Ultralearning, and shares the principles that empower anyone to learn any skill via aggressive, self-directed learning.

Duration:00:21:47

5 Ways to Get More SEO Bang for Your Buck

8/1/2019
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John Jantsch shares five SEO techniques that go beyond the basics. For consultants or marketing agencies who are looking to get results for their clients, these approaches can take their SEO to the next level.

Duration:00:08:12

Overcoming Objections in Sales

7/31/2019
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Jeb Blount, sales acceleration specialist and author of 10 books on sales and leadership, stops by to discuss how to move past objections and get to a yes in sales discussions.

Duration:00:28:20

Why Reviews Matter to Your Business

7/30/2019
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John interviews Aaron Weiche, CEO of GatherUp, a review and customer feedback platform. Weiche shares everything small business owners need to know about reviews, customer experience, and managing their online reputation.

Duration:00:23:35

To Niche, or Not to Niche in Your Business?

7/24/2019
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John Jantsch discusses the concept of finding a niche for your business. While some advocate for settling on a niche right away, John suggests a different approach.

Duration:00:11:46

Advice for Entrepreneurs from Someone Who's Been There

7/23/2019
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Rand Fishkin, founder and former CEO of Moz and current CEO of SparkToro, stops by to share what he's learned along his entrepreneurial journey with others who may be starting their own businesses.

Duration:00:24:08

Important Changes to the Google My Business Tool

7/17/2019
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John Jantsch walks small business owners through the value of claiming their Google My Business profile. Plus, he shares the latest updates to the tool that users can and should take advantage of.

Duration:00:14:24

Setting Priorities to Make Time for What Matters

7/16/2019
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John chats with Laura Vanderkam, author of several time-management and productivity books, including her latest, Juliet's School of Possibilities. Here, she shares learnings and takeaways from the book.

Duration:00:22:20

Everything You Need to Know About Creating Strategic Content

7/10/2019
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John sits down with Rachel Parker, CEO of Resonance Content Marketing and author of The Content Marketing Coach. They discuss best strategies and tactics involved in producing high-quality content.

Duration:00:18:31

Learning to Speak Like a Pro

7/9/2019
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John speaks with Grant Baldwin: speaker, author, blogger, podcaster, and founder of The Speaker Lab. Grant shares his in-depth knowledge about all that it takes to get into speaking and how to turn it into a source of revenue (or even a full-time career).

Duration:00:23:43

Growing Your Business with Chat Bots

7/3/2019
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Andrew Warner stops by the podcast to chat with John about his latest initiative, Bot Academy, and to share why he's so excited about what chat bot technology can do for your business.

Duration:00:20:12

How to Win Your Clients in Bulk

7/2/2019
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John sits down with Jeanna Pool, marketing expert and creator of the coaching program Clients in BULK. They discuss the offline marketing approaches that can help you win new business in droves.

Duration:00:24:27

The Three Step System for Keeping Clients for Three Years or Longer

6/26/2019
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John shares his three step system for establishing a consistent flow of leads, developing a repeatable process for serving your clients, and engaging trusted partners - all to keep clients coming back year after year.

Duration:00:22:23

How to Make Your Brand Unskippable

6/25/2019
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John speaks with Jim Kukral, marketing expert and the author of Your Journey to Becoming Unskippable. They discuss what it means to be unskippable, how it can help you win customers for life, and what you must do to become unskippable.

Duration:00:20:37

Taking Relationship Marketing to the Next Level

6/19/2019
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John sits down with Zvi Band, co-founder and CEO of the CRM platform Contactually and author of Success Is in Your Sphere. Band shares all he's learned about relationship building and networking.

Duration:00:24:19