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Kate Barrett is the founder of eFocus Marketing (https://www.e-focusmarketing.com) – a specialist email marketing agency based in London providing consultancy, management and training services to companies around the world. Welcome to my brand-new podcast ‘E-telligence’!

Kate Barrett is the founder of eFocus Marketing (https://www.e-focusmarketing.com) – a specialist email marketing agency based in London providing consultancy, management and training services to companies around the world. Welcome to my brand-new podcast ‘E-telligence’!
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Location:

London, United Kingdom

Description:

Kate Barrett is the founder of eFocus Marketing (https://www.e-focusmarketing.com) – a specialist email marketing agency based in London providing consultancy, management and training services to companies around the world. Welcome to my brand-new podcast ‘E-telligence’!

Language:

English

Contact:

01159831519


Episodes

E-telligence 005 - E-telligence Masterclass – Using Emotional Intelligence to Achieve Email Zen; the human side of email marketing in practice

9/18/2019
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Today it is my pleasure to welcome Kait Creamer from Scaled Agile to join me on our monthly E-telligence Masterclass session. Kait is the Email Marketing Manager at Scaled Agile and a passionate advocate of empathetic "surprise and delight" email marketing. Prior to joining the Scaled Agile team, Kait managed the digital marketing and automation strategy at Boulder SaaS innovator, MakeMusic. 2019 Stefan Pollard Email Marketer of the Year award winner, featured on Phrasee's "Who to Follow"...

Duration:00:40:05

E-telligence 004: Brand Spotlight - How TrustedHouseSitters engage their audience with intelligent email marketing

9/4/2019
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Today it is my pleasure to welcome Catherine Loftus from TrustedHouseSitters to our monthly E-telligence Brand Spotlight session. Catherine is the head of marketing at TrustedHouseSitters, based in Brighton and has worked for them for over 3 years. TrustedHouseSitters Connects pet owners with people who want to go pet sitting – in over 130 countries around the world! During the interview, Catherine was kind enough to share some amazing insights into how they keep their subscribers so...

Duration:00:26:00

E-telligence 003 - E-telligence Masterclass – Deliverability & the holistic story marketers need to understand for better inbox placement (with 250OK)

8/21/2019
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For our very first E-telligence Masterclass it is my absolute pleasure to be joined by Matthew Vernhout from 250OK (https://250ok.com/). 250OK are an email intelligence platform providing additional services and analytics on top of those in your Email Service Provider (ESP) including Inbox Placement Rate monitoring, analytics, DMARC services, a signal network monitoring spam traps and a number of consulting services to help you understand potential pitfalls in your program or solve domain...

Duration:00:38:03

E-telligence 001 - Introduction

8/7/2019
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Hi everyone, I’m Kate Barrett, the founder of eFocus Marketing (https://www.e-focusmarketing.com) – a specialist email marketing agency based in London providing consultancy, management and training services to companies around the world. It is my absolute pleasure to welcome you to my brand-new podcast ‘E-telligence’! Every 2 weeks I’m going to be bringing you brand new content, digging into a specific area of email marketing, to help you energise your campaigns and use email more...

Duration:00:04:58

E-telligence 002 - Emma Haskell, Vision Direct

8/7/2019
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Today it is my pleasure to welcome Emma Haskell from Vision Direct to our monthly E-telligence Brand Spotlight session. Emma has worked for Vision Direct for 7 years and is the head of customer retention for the brand. Vision Direct are primarily an online contact lens store operating across 7 markets around the world. During the interview, Emma was kind enough to share some fantastic insight with us including: Vision direct send weekly marketing campaigns across 3 core segments (active...

Duration:00:25:44