Early Morning Riffs-logo

Early Morning Riffs

Business & Economics Podcasts >

A show meant to educate you, inspire you, and maybe even frighten you a bit about the need for change in Marketing today.

A show meant to educate you, inspire you, and maybe even frighten you a bit about the need for change in Marketing today.
More Information

Location:

United States

Description:

A show meant to educate you, inspire you, and maybe even frighten you a bit about the need for change in Marketing today.

Language:

English


Episodes

Episode 5 | A Fearless Take on Diversity and Inclusion with Ellen Walthour and Ingrid Sabah

10/15/2019
More
Ellen Walthour, CEO of The BrandLab, and Ingrid Sabah, Analyst at Ovative Group and BrandLab board member, talk the importance of understanding the lived experiences of your team members.

Duration:00:33:43

Episode 4 Riff 3 | Fact or Fiction

9/23/2019
More
Is ROAS an inauthentic measure of return on marketing investment? Meyers provides his point-of-view.

Duration:00:07:17

Episode 4 Riff 2 | Turning Values into Action

9/23/2019
More
Meyers dives into the importance of leveraging your values to make decisions about your consumers.

Duration:00:07:02

Episode 4 Riff 1 | Evolution of Values

9/23/2019
More
Meyers speaks to the evolution of Ovative's values, and when it makes sense for organizations to document their values in writing.

Duration:00:06:20

Episode 4 | The ROI of Company Values with Alex Meyers

9/23/2019
More
Alex Meyers, brand values activist at Ovative Group, speaks to the importance of company values and how they can unlock tangible benefits for marketers and business leaders in general. Riff 1 | Evolution of Values (6:20): Meyers speaks to the evolution of Ovative’s values, and when it makes sense for organizations to document their values in writing. Riff 2 | Turning Values into Action (7:02): Meyers dives into the importance of leveraging your values to make decisions about your consumers....

Duration:00:24:38

Episode 3 Riff 5 | The Future

7/16/2019
More
Dodge’s parting piece of advice for marketers looking to maximize the enterprise return of their marketing investments.

Duration:00:00:45

Episode 3 Riff 4 | Fact or Fiction

7/10/2019
More
Brandon and Dodge riff on some hot topics in the world of SEO.

Duration:00:03:07

Episode 3 Riff 3 | Tangible v. Intangible

7/10/2019
More
Understanding the ROI of investing in organic search.

Duration:00:04:31

Episode 3 Riff 2 | Worth the Wait

7/10/2019
More
Dodge riffs on the long-term value of investing in SEO.

Duration:00:11:31

Episode 3 Riff 1 | What's Trending?

7/10/2019
More
Dodge comments on what’s trending in the world of search.

Duration:00:04:21

Episode 3 | Why SEO is Worth the Wait with Scott Dodge

7/10/2019
More
Scott Dodge, Head of SEO at Ovative Group, reframes SEO as the most undervalued channel in your mix and, given today’s trends, how to use it to drive enterprise value. Riff 1 | What’s Trending (4:45): Dodge comments on what’s trending in the world of search. Riff 2 | Worth the Wait (4:22): Dodge riffs on the long-term value of investing in SEO. Riff 3 | Tangible v Intangible (4:31): Understanding the ROI of investing in organic search. Riff 4 | Fact or Fiction (11:31): Brandon and Dodge riff...

Duration:00:04:45

Episode 2 Riff 3 | What's Needed to Drive Adoption

7/10/2019
More
Dale speaks to what’s next. The C-Level needs to be thinking about enterprise metrics, the long-term view, and how they might empower their team members to do in order to drive meaningful change in their organizations.

Duration:00:06:52

Episode 2 Riff 2 | When the Going Gets Tough...

7/10/2019
More
Through real life stories from his experience at Dayton Hudsons, Target, and Ovative, Dale gives his take on why it’s so critical to prioritize change during tough times.

Duration:00:07:53

Episode 2 Riff 1 | Priorities of the C-Suite

7/10/2019
More
Dale hits on what’s top-of-mind for the C-Suite, and the growing focus on the customer.

Duration:00:29:50

Episode 2 | The C-Level Mindset with Dale Nitschke

7/10/2019
More
Brandon sits down with CEO and Founder of Ovative Group, Dale Nitschke, to chat through priorities and challenges that the C-Suite is facing, and what's needed to drive change. Riff 1 | Priorities of the C-Suite (0:59 - 8:35): Dale hits on what’s top-of-mind for the C-Suite, and the growing focus on the customer. Riff 2 | When the Going Gets Tough (8:35 - 15:08): Through real life stories from his experience at Dayton Hudsons, Target, and Ovative, Dale gives his take on why it’s so critical...

Duration:00:27:10

Episode 1 Riff 4 | Aspiring to EMR

7/10/2019
More
John and Andrew provide guidance on the communication and mindset needed to reach Enterprise Marketing Return.

Duration:00:25:55

Episode 1 Riff 3 | Signs of Pushback

7/10/2019
More
John and Andrew speak to instances in which they have experienced signs of pushback or skepticism, and how they have dealt with those.

Duration:00:11:51

Episode 1 Riff 2 | Analytical Tool Kit

7/10/2019
More
John and Andrew discuss the tools and techniques they leverage in the data science field and what tools will become more common as time goes on.

Duration:00:04:28

Episode 1 Riff 1 | What is Data Science?

7/10/2019
More
"A data scientist is someone who knows more statistics than a computer programmer and more programming than a statistician."

Duration:00:03:34

Episode 1 | Generation Data Science

7/10/2019
More
John Chandler, Clinical Professor of Marketing at University of Montana and Andrew Van Benschoten talk the next generation of marketing measurement. Riff 1 | What is Data Science? (3:20 - 7:40)"A data scientist is someone who knows more statistics than a computer programmer and more programming than a statistician." Riff 2 | Analytical Tool Kit (): John and Andrew discuss the tools and techniques they leverage in the data science field and what tools will become more common as time goes on....

Duration:00:08:17