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Educate to Engage Podcast

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I teach professional service providers the essential strategies to educate, prepare, and engage your prospects to hire you and turn into your raving clients so that you can build the practice of your dreams effectively, efficiently, and with ease.

I teach professional service providers the essential strategies to educate, prepare, and engage your prospects to hire you and turn into your raving clients so that you can build the practice of your dreams effectively, efficiently, and with ease.
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Location:

United States

Description:

I teach professional service providers the essential strategies to educate, prepare, and engage your prospects to hire you and turn into your raving clients so that you can build the practice of your dreams effectively, efficiently, and with ease.

Language:

English

Contact:

7203363101


Episodes

Embracing Education-Based Selling

9/12/2019
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As a professional, like it or not, you are in the business of education-based selling. The sooner you embrace that you are selling (and in fact every single human interaction is in a sense a sale), the faster you are traveling down the road to success. What do I mean by this? Well, education-based selling is the process of making your prospects better and more informed clients. I know this personally after having educated over 1,500 prospects in my community at over 91 live seminars and...

Duration:00:12:07

The Five Core Human Motivators

9/5/2019
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If you’re going to build a successful business, it’s imperative that you have a basic understanding of what people want - what drives them, what motivates them, what needs must be met. What are these core human motivators, or human drives that influence decision-making and human behavior? In a nutshell, these are: [03:24] The Drive to Acquire: this is the desire to collect material and immaterial things, like a car, or influence. [04:06] The Drive to Bond: this is the desire to be loved...

Duration:00:11:00

Calculating ROI When Paying a Mentor

8/29/2019
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In today’s episode I’m going to get vulnerable and tell you exactly how much I’ve paid certain mentors over the years as I’ve built my professional practice, and exactly how I evaluated whether I received any return on my investment in those mentors. Plus, I’m sharing an excerpt of a call with my business mentor, Greg Hickman, which inspired exactly the topic of today’s episode. How I calculate ROI might surprise you because I don’t use spreadsheets, despite how much I love Excel....

Duration:00:14:20

The 20-Mile March

8/22/2019
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Today’s lesson ties in a fascinating historical account about the South Pole that, believe it or not, has an impact on your professional practice. If you know me, you might’ve heard by now that I love reading about Mt. Everest history. There is something that attracts me to stories about pushing your limits in an unforgiving environment for a goal you crave. And while I love Mt. Everest, I’m also fascinated by other extreme places on Earth and how people have pushed their personal limits...

Duration:00:09:29

The Seven Books That Changed My Practice & My Life

8/15/2019
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Today I am excited to share seven of my favorite books that have been transformational in my professional practice and ultimately my life! Even though I’m an attorney by trade, but I never was attracted to books designed specifically for lawyers. I didn’t want to be the typical lawyer caught up in litigation, conflict, and hourly billing, so I purposely sought out books about being better at business and at life in general. And here are the most influential seven of all… [01:39]...

Duration:00:12:28

The Five Principles To Designing Your Fee Schedule

8/8/2019
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Today we are talking about the five principles to follow when designing your fee schedule and your services so that you can see a transformational shift in how well and easily you can provide your professional services to your clients. If you incorporate these five principles into the fee schedule you present to your prospects, you will entirely shift how prospects work with you and will finally be able to systematize your services to make your business more effective, more efficient, and...

Duration:00:18:57

Top 3 Reasons You're On The Free Consultation Carousel

8/1/2019
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Today we are diving into the top three reasons you’re still on the free consultation carousel without enough clients to show for it, and how to get off it right now. I know you are probably asking: What is this carousel? If you’re holding free consultations that more often than not, or more often than they should, end with your prospect saying, “Let me think about it and get back to you” – then that’s the carousel. You’re going in circles, not moving forward. Your prospects could be...

Duration:00:21:41

The Six People You Have To Meet

7/24/2019
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The legendary marketer Dean Jackson did a study once about the timeline it takes consumers to purchase, of all things, faucets. He then applied what he learned to see if it held true across other industries and found that it did. What did he find? He found something that could transform your professional practice. By applying Dean Jackson’s findings to what you do as a professional service provider, you can increase your new client engagement rate SIX-fold. Did you hear that? You can...

Duration:00:15:35

How To Craft Your Perfect Welcome

7/17/2019
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Your “Perfect Welcome” makes ALL the difference in setting the right tone for your prospects immediately upon scheduling their free consultation. No more radio silence between the time of scheduling and the time they show up. Today in this episode, I dive into my “Perfect Welcome” Worksheet – part of my signature three-tier Educate To Engage online training program that has been responsible for generating multi-millions of dollars in revenue and helping me achieve my lifestyle dreams and...

Duration:00:24:16

7 Reasons Professional Service Providers Should Educate Prospects Before Meeting | Episode 1

7/13/2019
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Chances are, you know a thing or two about meetings. But do you feel stuck in an endless cycle of free consultations that cut into your profits but lead nowhere? Today, we’re sharing why service providers should educate prospects before they step foot into the meeting room for a free consultation. Doing so can help set expectations from the onset and clear the path for a brief and productive meeting that wastes no one’s time. YOU, as the business owner, are responsible for understanding...

Duration:00:19:45