Business Strategy for CPA's-logo

Business Strategy for CPA's

Business & Economics Podcasts

Business Strategy for CPAs: work less and make more. You know how to be an accountant – it’s running your business you need help with. With guests interviews and solo episodes, you will get business strategy every week to help you simplify your practice, get out of the compliance trap, get your time back, and command higher fees. Stop missing out on life: start working less while adding the next six figures of income. Business Strategy for CPA's is the show for you!

Business Strategy for CPAs: work less and make more. You know how to be an accountant – it’s running your business you need help with. With guests interviews and solo episodes, you will get business strategy every week to help you simplify your practice, get out of the compliance trap, get your time back, and command higher fees. Stop missing out on life: start working less while adding the next six figures of income. Business Strategy for CPA's is the show for you!

Location:

United States

Description:

Business Strategy for CPAs: work less and make more. You know how to be an accountant – it’s running your business you need help with. With guests interviews and solo episodes, you will get business strategy every week to help you simplify your practice, get out of the compliance trap, get your time back, and command higher fees. Stop missing out on life: start working less while adding the next six figures of income. Business Strategy for CPA's is the show for you!

Language:

English


Episodes

191 Pricing Mindset: A CPA’s Most Effective Multi-Tool for Profit, with Janene Liston

5/25/2022
Most CPAs struggle with pricing. After all, it’s not a topic that’s commonly taught. Even less frequently discussed is pricing mindset - in short, how to think about pricing. If you don’t think about how you think about pricing, you will run on default thinking. And if you run on default thinking about pricing, you're probably going to leave money on the table. Here today to talk with me about this problem is my guest, The Pricing Lady, Janene Liston. Janene is a Certified Pricing...

Duration:00:30:00

190 Pricing Sweet Spot: Cost < Price < Value

5/18/2022
What is cost, what is price, what is value? First let us clarify how these terms can be used and what they mean. The seller determines the cost, and it is based on the inputs required to produce the service or product. The seller determines the price, and it is simply a choice. The buyer determines the value, which is unique to each person and highly subjective. You can think of designing the “equation” like this: Cost < Price < Value So that: When the cost is less than the...

Duration:00:04:36

189 How CPAs Can More Effectively Lead Their Teams

5/11/2022
When you set out to pursue your CPA, being an amazing manager of people was probably not in your crosshairs. Yet, as your firm grows, the need to become an effective manager of people becomes readily apparent. If you’re not an effective manager of people, one can get bogged down in staff-related headaches, pulling the focus away from working on the business. Here today to talk with me about better managing your team, is my guest, Kris Plachy. Kris is THE Thought Leader and Expert for...

Duration:00:33:21

188 Stop Overcomplicating, Start Simplifying

5/4/2022
Sometimes we overcomplicate our offerings and our services for buyers because: 1. we think it's actually complicated or 2. we want it to sound fancy, or 3. we want the buyer to believe that they need our help and they can't do it on their own. We think if, “I make it simple for them, they won't buy.” Or, “If I make it simple, they’ll just do it themselves.” As if tax returns were just easy-peasy for everyone. But the opposite can be true. If we simplify how we talk about what the buyer...

Duration:00:01:48

187 What to Do When You’re Stuck-in-Indecision

4/27/2022
One place that is all too easy to get stuck as a business owner, is in the land of indecision. As a business owner, I know you know just how many decisions there are to make. Sometimes it can feel like every decision has to be the right one, and often you lack all the information you need to make a clear and confident decision. When you find yourself spinning in Stuck-in-Indecision, there is no more data to be gathered. The only thing to do, the only thing you can do, is make a...

Duration:00:08:16

Special Message for BSforCPAs Listeners

4/21/2022
Are you a CPA who needs a clear plan to work less without giving up revenue? Check out CPA Rebootcamp » a 6-week intensive group coaching program designed to help you fix your pricing issues, get out of niche-indecision, and attract high-value ideal clients. You’ll make a year’s worth of progress in your business in just six weeks. Registration is NOW OPEN, and the deadline to apply is midnight on Saturday April 23rd. Only 5 spots remain; apply now!

Duration:00:02:39

186 A Simple Formula for Writing Copy, to Sell Your Accounting Services More Effectively

4/20/2022
Knowing what to say on your website so that prospects quickly understand that you are (or are not) the right accountant for them can be difficult. Here is a simple structure for writing the content, that goes alongside selling your accounting and tax services. Your buyer needs to know three things: One. That you understand their challenges Two. That you know what they want, instead of what they have Three. That you have a process to get them from where they are now, to where they want...

Duration:00:09:25

185 How to Stop Procrastinating, Self-distracting, and Avoiding Work

4/13/2022
I want to round out this 3-part series on TIME with one more episode on unproductive actions we sometimes take that cost us time. When you can recognize familiar patterns it becomes easier to create a new pattern that’s more productive. I talk about procrastinating, doing “small tasks” and self-distracting — some of the actions that we do - or don’t do - that are counterproductive and keep us working against ourselves. When you begin to understand how your thoughts drive your feelings...

Duration:00:11:03

Special Message for BSforCPAs Listeners

4/7/2022
Are you a CPA who needs a clear plan to work less without giving up revenue? Check out CPA Rebootcamp

Duration:00:02:33

184 How to Stop Feeling Overwhelmed and Pressured by Time

4/6/2022
I want to talk with you today about TIME, because it’s tax season, and if ever there was a time of the year that felt crunched, now is likely it. When you become aware of how you feel about time, it can help you reduce overwhelm, pressure, and stress. It can also help you become more productive, by reducing the time that gets wasted when in a negative state of mind. While the feelings a person might experience are real – the sense of overwhelm, pressure, stress, anxiety – the feelings...

Duration:00:11:46

183 From Billing Hourly to Up-Front Pricing of Legal Work

3/30/2022
Shifting off hourly billing can seem like a daunting task, but if done well, it doesn’t need to be that hard. It does require going against the grain. Right next door, much of the legal profession still uses hourly billing, but not today’s guest. Digby Leigh is the founder of Digby Leigh and Co, a legal firm dedicated to helping good people do great business. He is here today to talk with me about how he helped his firm shift away from hourly billing into pricing ahead of...

Duration:00:36:23

182 Time-Freedom and Productized Services with Paul Klein

3/23/2022
Many service providers, including CPAs, start out as generalists who take on every client who needs their services. With a broad focus and no perceived expertise, it’s hard for them to provide enormous value that would justify high fees. My guest today, Paul Klein, shares how he grew his consulting business by niching down to help an underserved market. Paul is a business consultant and entrepreneur. From his days as 1980s hair band guitarist and lifelong entrepreneur to starting and...

Duration:00:37:54

181 Simplifying Your Expertise with The Sketch Guy, Carl Richards

3/16/2022
Some business owners have yet to learn concepts about accounting and tax that would be useful to them in their businesses. But business owners are - well - busy - and may have little time or interest in wrapping their head information large and small. Yet, when your business-owning clients understand important money and tax concepts more readily, it makes your job easier. How then, to simplify information to make it more readily understood? Here today to talk with me about this challenge...

Duration:00:52:53

180 How CPAs Can Create More Time During Busy Season

3/9/2022
I want to talk with you today about how you relate to time. It's tax season, and if ever there was a time of the year that felt crunched, now is likely it. But if we simply fall into our habits and autopilot thinking around time, we have less free time than we might otherwise. There are ways to free up some of your time simply by becoming aware of how you think about the time that you do have. Have you ever been curious to think about how you think about your time? Having different...

Duration:00:07:05

179 Digital Products, Courses, and 90% Margins with The Real Estate CPA, Brandon Hall

3/2/2022
Many CPAs serve a general population of people, doing accounting for anyone with a business, and taxes for anyone who needs a return. Because they don’t go deep into one subject matter, it makes it hard to provide the enormous value that would warrant high fees. So, rather than grow revenue by increasing value and therefore fees, they grow revenue by increasing volume. This is a sure-fire on ramp to the hamster wheel. Instead, occupying a narrow position in the marketplace can solve the...

Duration:00:40:42

178 Killer Niches for CPAs with Tom Wheelright

2/23/2022
For many CPAs, it feels risky to pick a cross-section of the tax code and burrow in. The fear is around losing clients, having to turn people away, and what if there’s a recession? Consequently, most CPAs work as generalists, and pay the price in the form of seemingly infinite rotations on the hamster wheel. Longtime listeners to this podcast know that I am a HUGE proponent of niching, because it makes business better in countless ways. My guest today has built an exemplary business...

Duration:00:37:32

177 How Money, Automation, and Software Change Tax with Jody Padar

2/16/2022
With so much change happening so quickly when it comes to automation in the tech space, it can be hard to keep up. But keeping up is a minimum requirement. Here today to talk with me about tech and automation innovation is my guest, Jody Padar. Jody is known as the Radical CPA, and enjoys disrupting the profession with innovative best practices for processes and technology. She also pioneered business solutions that would later become known as Advisory. Jody brings her expertise in AI...

Duration:00:28:38

176 Behind the Scenes: What Business Owners Want from CPAs with Shelli Warren

2/9/2022
Many business owners struggle with their financials, especially early on in their businesses when they can lack a basic understanding of financials and can not have the budget to hire quality accounting support. As accountants, listeners to this podcast understand that financials are incredibly important, but what they may have limited insight into is which numbers business owners really need and which they don't and how those numbers fit in context. Here today to talk with me about this...

Duration:00:36:28

175 Paid Strategy Sessions and Half-Day Workshops with Erica Goode, CPA

2/2/2022
The idea of narrowing in on your target market is anathema to many CPAs. The temptation to be available to anyone who needs tax and accounting is strong. But honing in on a segment of the marketplace makes your business so much easier to run. Here today to talk with me about her own experience getting to know her custom-built market-slice is my guest, Erica Goode. Erica is a Certified Public Accountant with 12+ years of experience in Big 4 public accounting, Fortune 50 finance, and small...

Duration:00:35:35

174 More Confidence, Time, & Wealth When You Niche with SaraEllen Hutchison

1/26/2022
Many CPAs serve a general population of people, doing accounting for anyone with a business, and taxes for anyone who needs a return. As a result, their focus is broad, but diffuse, and because they don’t go deep into one subject matter, it makes it hard to provide enormous value that would justify high fees. So, rather than grow revenue by increasing value and therefore fees, many CPAs grow revenue by increasing volume. This is a sure-fire path onto the hamster wheel. Instead, focusing...

Duration:00:29:43