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What Politicians Know About Marketing That You Don't

What can politics teach us about marketing strategy? Political expert Phillip Stutts joins us for this episode of the show, where he shares how using political principles can help businesses get more out of their marketing. It's a unique perspective on how to run campaigns and build more human connections. We discussed: Resources Fire Them Now Survey Monkey PanelPollfishTractionProfit FirstDriven to DistractionKeith CunninghamMorning Pages


How to Talk to Customers and Validate Your Business Idea (When Everyone Is Lying to You)

Will your next startup be a success? The truth is, you can never be 100% certain until you test your idea — but you can save yourself 12 months of time by talking to your customers first. In this episode, Rob Fitzpatrick joins us on the podcast to share how you can validate your business idea by getting better feedback. We discussed: Resources: The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About ItThe Mom Test BookRobFitz.comHow to Do User Research (Even if...


How to Do SEO Yourself: A Comprehensive Guide to Keyword Research (With Examples)

Is keyword research still relevant to SEO? Do backlinks matter anymore? Find out the answer in today's episode. My guest is Tim Soulo, the CMO and the Head of Product Strategy at Ahrefs. Listen in as we deep dive into the technical side of ranking higher on Google -- and exactly how to approach keyword research right now. We discussed: Resources Ahrefs - SEO Tools & Resources To Grow Your Search Traffic Ahrefs.com/Tim Ahrefs Academy: Blogging for Business @TimSoulo LouisSlices


How to Do Video Marketing: 9 Effective Tips on Getting Started

Video has exploded on social media in the last couple of years. Are you using video marketing in your business yet? My guest is Jason Hsiao, the founder of the Animoto video maker. In today's episode, Jason shares how to leverage video to build relationships and sell more (without tons of technical knowledge or expensive equipment). We discussed: Resources https://animoto.com/everyonehatesmarketersJason Hsiao on TwitterRadical Candor: Be a Kick-Ass Boss Without Losing Your HumanityThe...


Marketing Psychology: 5 Little Known Facts About Consumer Behavior in Advertising

What is marketing, really? When it comes to digital marketing it's easy to drown ourselves in endless data analytics, campaign results, and market research. But marketing boils down to one thing only--humans. That's why understanding behavioral science and how people make decisions is a must. My guest today is Richard Shotton, the author of The Choice Factory: 25 Behavioral Biases That Influence What We Buy. In this episode, he digs into consumer psychology and the science of...


How to Increase Organic Traffic: 7 No-Fluff, Practical Methods

Tons of companies are turning to paid advertising to drive traffic to their websites. You might be considering whether or not this is a good solution for your business too. What's the problem with paid traffic? The costs begin to stack up fast. My guest Nat Eliason is the founder of Growth Machine, a digital marketing agency providing SEO-focused content to grow massive blogs. Today, Nat shares how you can grow your traffic for free and start bringing in thousands of visitors to your...


How to Become a Marketing Strategy Expert (Starting from Scratch)

In this episode, you will learn how to set up a one-year strategic marketing plan and lead your team to success. My guest today is Kevan Lee, the Director of Marketing at Buffer. Tune in to hear us discuss your big picture gameplan, how to lead a team effectively, and Kevan's personal career path. He reveals insight into the transition from content writing to strategy and what happened when he tried to take marketing shortcuts in the past. We covered: Resources Buffer Simplified One Page...


How to Prepare for Automation in Digital Marketing

Should we be afraid of automation in digital marketing? We hear some scary predictions about what automation will do to our jobs. In this episode, you'll learn how much technology will impact the future of advertising. My guest today is Shawn Twing, one of the top paid traffic specialists in the world. He joins us to talk about the common mistakes he sees in paid traffic, how to prepare for the future of automation, and the one thing technology can never take from humans. We...


How to Scale Content Creation Without a Team

Do you want to learn how to scale content creation without a team? In this episode, we're joined by Tracey Wallace, the Editor in Chief at BigCommerce. She gives us a breakdown of everything content marketing, and how you can rank faster on Google without using any tools. Tracey explains the exact steps she took to help grow the BigCommerce blog into the leading ecommerce marketing blog today--with zero budget and a small team. We covered: Resources: BigCommerce BlogMarketMuseAhrefsThe...


Marketing Without a Budget: Grow Your Revenue with Zero Credibility or Advertising

If you've ever wondered how to grow your business when nobody has an idea who you are, this episode is for you. Here's the thing: I know what it's like to start a business and have to market yourself on a small budget. What steps do you take when you don't have the money to spend on advertising and nobody cares about you yet? Ryan Kulp explains his strategy and more inside today's episode. We covered: Resources: Fomo@RyanCKulp on Twitter@usefomo on TwitterRyanCKulp.comAll Marketers are...


Content Distribution Plan: An In-Depth Process for Driving More Traffic

Are you struggling with content marketing? Well, get ready for this one. I guarantee your perspective will change after listening to today’s guest. In this episode, we’re joined by Ross Simmonds. He’s an entrepreneur and strategist who provides B2B marketing strategies for founders and marketers--but what’s unique about Ross is his online presence. He reaches hundreds of thousands of people each day by experimenting with sharing content on tons of platforms. Today, Ross is going to explain...


How to Stay Relevant in Business: 3 Tips to Remain Competitive

How do some companies stay on the top while others go out of business? The answer is change. If you want to move forward in business you have to embrace adaptation. In fact, it's always been this way. Technology is just advancing at a faster pace than ever now. In this episode, we're joined by branding expert Allen Adamson. He explains what steps companies need to take to stay relevant, how to successfully evolve with the times, and why diversity matters when it comes to your team. We...


User-Centered Design & Analytics: 3 Ways to Deliver a Better Customer Experience

What is user-centered design and why should we care about it? It's the ways to understand your customer and design an experience from their perspective. Today, we have Dana DiTomaso on the podcast to share her in-depth process for creating a user-centered design. You’ll learn how to discover the key problems in your user experience and what steps can fix them. We covered: Resources: Kick PointClaire Suellentrop on How to Use Jobs to be DoneContent Consumption: Go Beyond PageviewsWhy...


5 Proven Methods for Positioning Your New Product

How can we get customers to understand the value of our product when it’s new in the market? That’s where your product positioning comes in. In this episode, we’re joined by April Dunford to talk about how to get a new product in front of your target audience. She’s a keynote speaker and a consultant for growth-stage startups in the tech industry. April has worked on 16 successful product launches and shares her lessons learned from the experience in this interview. We...


Seth Godin's Marketing Secrets [Replay]

We are replaying our most popular episode of the show this week. My interview with Seth Godin has been download over 6,000 times and it's packed with value. I believe it's worth listening to again (even if you've already heard our conversation). Seth Godin shares a lot of unconventional ideas in this episode and his key takeaways can take some time to digest. What would Seth Godin do if he had to launch a brand new business from scratch, anonymously, with only $1,000? What are Seth Godin's...


Q&A - Part 2

Welcome to another special episode. Last week I answered your questions on topics about the podcast and the Everyone Hates Marketers brand. Today's episode is dedicated to answering your marketing questions. You all want to know more about subjects like freelancing, networking, startup marketing, and more. Let's dive in. In this episode: Resources Seth Godin's altMBAHow to Build a Growth Marketing Team with Ferdinand GoetzenMarketing Week Mini MBA3 Steps to Write Copy that Converts with...


Q&A - Part 1

We're going to switch things up this week. Last month I asked if you had any questions for me. Quite a few of you reached out to me via LinkedIn, Twitter, and email. Now I'm going to spend some time answering everything you submitted over the next two weeks. I'll cover what you want to know about the podcast, dig into some marketing topics and discuss the future of Everyone Hates Marketers. In this episode:


Storytelling Marketing Strategy: Tell Your Business Story in 6 Steps

What does it take to develop a captivating story? How can we use story in our marketing strategy and drive business? Storytelling is a skill just like anything else. All it takes to write a mesmerizing story is understanding the key elements of a good story and some practice. In this episode, we're joined by master storyteller Michael Hauge. He's an author and story expert who has coached on countless Hollywood movie scripts since 1985. Michael dives into his 6-step storytelling formula in...


How to Grab Attention: Kevin Rodger’s 60-Second Sales Hook

Want to learn how to write a sales hook for your business in 60 seconds? Former stand-up comedian and copywriting coach Kevin Rogers joins the podcast to talk about personality marketing and how to use humor to capture your customers’ attention. Not only does Kevin share his four-step system for creating an enticing sales hook, but he covers how you can apply this powerful storytelling formula to your business--even if you don’t have a story to share yet. Resources Copy ChiefThe Truth...


How to Do User Research (Even if You’re on a Budget)

Want to create a better user experience for your customers? Start with user research. Before you develop a user experience design you need to understand what your customer really wants. In this episode, Els Aerts joins us to explain what user research is, why it’s important, and how you can complete user research on a budget. We covered: Resources Buyer Persona: Your Guide to Create 100% Accurate & Detailed OnesModerating with Multiple Personalities: 3 Roles for Facilitating Usability...