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How to Stay Relevant in Business: 3 Tips to Remain Competitive

How do some companies stay on the top while others go out of business? The answer is change. If you want to move forward in business you have to embrace adaptation. In fact, it's always been this way. Technology is just advancing at a faster pace than ever now. In this episode, we're joined by branding expert Allen Adamson. He explains what steps companies need to take to stay relevant, how to successfully evolve with the times, and why diversity matters when it comes to your team. We...


User-Centered Design & Analytics: 3 Ways to Deliver a Better Customer Experience

What is user-centered design and why should we care about it? It's the ways to understand your customer and design an experience from their perspective. Today, we have Dana DiTomaso on the podcast to share her in-depth process for creating a user-centered design. You’ll learn how to discover the key problems in your user experience and what steps can fix them. We covered: Resources: Kick PointClaire Suellentrop on How to Use Jobs to be DoneContent Consumption: Go Beyond PageviewsWhy...


5 Proven Methods for Positioning Your New Product

How can we get customers to understand the value of our product when it’s new in the market? That’s where your product positioning comes in. In this episode, we’re joined by April Dunford to talk about how to get a new product in front of your target audience. She’s a keynote speaker and a consultant for growth-stage startups in the tech industry. April has worked on 16 successful product launches and shares her lessons learned from the experience in this interview. We...


Seth Godin's Marketing Secrets [Replay]

We are replaying our most popular episode of the show this week. My interview with Seth Godin has been download over 6,000 times and it's packed with value. I believe it's worth listening to again (even if you've already heard our conversation). Seth Godin shares a lot of unconventional ideas in this episode and his key takeaways can take some time to digest. What would Seth Godin do if he had to launch a brand new business from scratch, anonymously, with only $1,000? What are Seth Godin's...


Q&A - Part 2

Welcome to another special episode. Last week I answered your questions on topics about the podcast and the Everyone Hates Marketers brand. Today's episode is dedicated to answering your marketing questions. You all want to know more about subjects like freelancing, networking, startup marketing, and more. Let's dive in. In this episode: Resources Seth Godin's altMBAHow to Build a Growth Marketing Team with Ferdinand GoetzenMarketing Week Mini MBA3 Steps to Write Copy that Converts with...


Q&A - Part 1

We're going to switch things up this week. Last month I asked if you had any questions for me. Quite a few of you reached out to me via LinkedIn, Twitter, and email. Now I'm going to spend some time answering everything you submitted over the next two weeks. I'll cover what you want to know about the podcast, dig into some marketing topics and discuss the future of Everyone Hates Marketers. In this episode:


Storytelling Marketing Strategy: Tell Your Business Story in 6 Steps

What does it take to develop a captivating story? How can we use story in our marketing strategy and drive business? Storytelling is a skill just like anything else. All it takes to write a mesmerizing story is understanding the key elements of a good story and some practice. In this episode, we're joined by master storyteller Michael Hauge. He's an author and story expert who has coached on countless Hollywood movie scripts since 1985. Michael dives into his 6-step storytelling formula in...


How to Grab Attention: Kevin Rodger’s 60-Second Sales Hook

Want to learn how to write a sales hook for your business in 60 seconds? Former stand-up comedian and copywriting coach Kevin Rogers joins the podcast to talk about personality marketing and how to use humor to capture your customers’ attention. Not only does Kevin share his four-step system for creating an enticing sales hook, but he covers how you can apply this powerful storytelling formula to your business--even if you don’t have a story to share yet. Resources Copy ChiefThe Truth...


How to Do User Research (Even if You’re on a Budget)

Want to create a better user experience for your customers? Start with user research. Before you develop a user experience design you need to understand what your customer really wants. In this episode, Els Aerts joins us to explain what user research is, why it’s important, and how you can complete user research on a budget. We covered: Resources Buyer Persona: Your Guide to Create 100% Accurate & Detailed OnesModerating with Multiple Personalities: 3 Roles for Facilitating Usability...


Finding Social Media Influencers The No-BS Way in 7 Steps

Who are social media influencers and how can they help your business? In this episode, Tyler Farnsworth joins the podcast to cover a marketing topic we haven’t dug into yet: influencer marketing. We talk about the role influencers play in marketing today, finding the right social media influencer for your campaign, and how you should reach out to them. We discussed: Resources August UnitedLumanuGrin.coPurple CowHey, Whipple, Squeeze ThisThe Storytelling EdgeContagiousCall To Action...


Brand Positioning 101: How to Tell a Memorable Story

How can your brand stand out in an oversaturated market today? If you’re a frequent listener, you already know we talk a lot about branding on this podcast. It’s because I believe that branding is the core of marketing. Without a solid foundation in place, your marketing strategy will flop. In today's episode, Rebecca Vogels and I chat about the connection between branding, storytelling, and your personal brand. We covered: Resources All of the Abovet3n - digital pioneersHow to Use...


Neville Medhora on How to Craft Better Copy (Even If You’re Not a Writer)

Want to find the best way to learn copywriting? Neville Medhora from Kopywriting Kourse stopped by the podcast to talk about website copy and his framework for content marketing. If you're ready to conquer your fear of writer's block and face the blank page, this episode is for you. In this episode, we covered: Resources Kopywriting KourseAirtableSwipe FileAbsurd Calls to ActionHow to Create an Amazing “About Us” PageThe Boron Letters The Adweek Copywriting Handbook


Why Your Promotions Get Ignored (And How to Fix This) with Jack Born

Scarcity and urgency are powerful persuasion triggers, but are they ethical? We’ve all seen companies misuse urgency with fake limited time offers. They sell “live” webinar replays with only 20 seats left or slap a countdown timer on their sales page that resets when it hits zero. How can we use urgency in sales funnels without being sleazy? In episode 72, Jack Born joins the podcast to discuss the misconceptions of deadlines, marketing automation, and more. Resources Deadline Funnel...


How to Optimize Your Website for Conversions Without Sacrificing SEO or Speed

You want your website to rank high on Google, right? You’re in a constant battle to bring in organic traffic and provide a phenomenal user experience. It might even feel like you have to abandon a beautiful design in order to optimize your website for higher conversions or search engine results. In episode 71, I teamed up with SEO and conversion expert Nick Eubanks to bust these familiar myths. Nick shares his knowledge on how to use SEO techniques to design a conversion-focused...


26 Ways to Stand Out In Your Customer’s Mind with Ulli Appelbaum

Why should companies and marketers care about brand positioning? Positioning is one of those “marketing buzzwords” that gets tossed around a lot. But if you dig into what the term really means, it’s about making your company occupy a distinct place in people’s minds. My guest in episode 70 is Ulli Appelbaum. He’s lead the strategy departments for some of the world’s biggest marketing agencies over the last 20 years and has created a brilliant method for determining your positioning:...


Why the “Jobs to be Done” Framework Creates Better Products: Alan Klement

What motivates customers to buy? Conventional marketing techniques get it backward. These outdated methods focus on the product first, not the human buying it. They use data to justify the need for a product, like analyzing the demographics of a target market. But we really buy products and services to help us solve problems in our lives. This is where the Jobs to be Done framework comes in. Alan Klement joins the podcast to explain the process behind Jobs to be Done and how we can use it...


3 No-BS Principles for Unforgettable Marketing with Margo Aaron

Why are so many marketers bad at marketing themselves? This episode of the podcast tackles an issue most entrepreneurs face at some point: the art of self-promotion. When it comes to marketing ourselves we get uncomfortable. Nobody wants to be another asshole selling our products or services online. That’s why when I came across Margo Aaron’s website, I knew I had to get her on the podcast. She’s a copywriter who fell into marketing by accident after beginning her career in psychological...


Social Media Is Bullshit and Here's Why with BJ Mendelson

Most companies get the customer experience all wrong—they're too busy drowning in marketing data to see the bigger picture. In episode 67 of the podcast, author BJ Mendelson stopped by to discuss his views on why most consumer data is worthless and how marketers should take a step back to focus on the product when it comes to building a thriving brand. We covered: Resources Social Media is Bullshit Privacy: And How to Get it BackOnline Advertising Is Dead; Long Live Traditional...


The Most Effective Way to Generate Demand with Jeanne Hopkins

Most marketers focus on lead generation but it is enough? There's another step in your marketing system that comes first: demand generation. While lead generation is a system focused on collecting contact information from potential customers, demand generation is about building brand awareness and creating demand for your products or services. I asked lead generation expert Jeanne Hopkins to join the show and share her process on setting up a marketing campaign that generates demand and...


4 Original Ways to Jumpstart a Career You Love with Jennifer Dziura

Why is it so damn tough to design a fulfilling career? How do you get the job you want and earn enough money to stop worrying about the next paycheck? This week we're joined by Jennifer Dzuira. She's the founder of GetBullish.com and the annual Bullish conference, where she dishes out advice on feminism and careers. We explored the steps toward developing your career path in the corporate world and navigating the road to entrepreneurship. If you've ever struggled to discover what job is...