The FlipMyFunnel Podcast-logo

The FlipMyFunnel Podcast

Business & Economics Podcasts

The #FlipMyFunnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. On this show, you’ll find a mix of interviews with sales and marketing experts, keynotes from Flip My Funnel events, conversations about staying aligned across an entire organization, fundamental leadership principles, and commentary on great content that’s been published on the Flip My Funnel blog. Ultimately, this podcast is dedicated to helping B2B marketing, sales, and customer success professionals become masters of their craft. Each episode features topics like: leadership, sales and marketing alignment, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B marketing, B2B sales, customer success, strategic partnerships, agile marketing, buyer personas, content creation and promotion, social media and more. 301313

The #FlipMyFunnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. On this show, you’ll find a mix of interviews with sales and marketing experts, keynotes from Flip My Funnel events, conversations about staying aligned across an entire organization, fundamental leadership principles, and commentary on great content that’s been published on the Flip My Funnel blog. Ultimately, this podcast is dedicated to helping B2B marketing, sales, and customer success professionals become masters of their craft. Each episode features topics like: leadership, sales and marketing alignment, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B marketing, B2B sales, customer success, strategic partnerships, agile marketing, buyer personas, content creation and promotion, social media and more. 301313

Location:

United States

Description:

The #FlipMyFunnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. On this show, you’ll find a mix of interviews with sales and marketing experts, keynotes from Flip My Funnel events, conversations about staying aligned across an entire organization, fundamental leadership principles, and commentary on great content that’s been published on the Flip My Funnel blog. Ultimately, this podcast is dedicated to helping B2B marketing, sales, and customer success professionals become masters of their craft. Each episode features topics like: leadership, sales and marketing alignment, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B marketing, B2B sales, customer success, strategic partnerships, agile marketing, buyer personas, content creation and promotion, social media and more. 301313

Language:

English


Episodes

645. How Can We Join the Fight Against Systemic Racism? w/ Nikki Ivey

7/6/2020
When the news of George Floyd’s death broke, I was trying to stay positive and hopeful for the future. That’s who I am. I was called out on it. And rightly so. I wasn’t thinking very deeply about it. I was taking it lightly. Nikki Ivey, Co-Founder at SDRDefenders, was the one to call me out and through that, we had a call. And I’m so grateful for that conversation. It led me to ask the question I really should be asking more: What should I do? Nikki said I should use my platform to...

Duration:00:50:47

644. Trends in Sales and Marketing

7/6/2020
In this throwback episode, Kaitlin Lutz discusses trends in sales and marketing. ------ Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE. Here's the one-click invite: https://evt.mx/mSGV4Ka8

Duration:00:11:35

643. Optimizing ABM Execution To Outperform Organizational Expectations

7/6/2020
One of the highlights for us at B2BMX was a panel discussion where four experts talked about ABM strategies they’ve deployed at their companies. The panel featured Som Puangladda, VP of Global Marketing at GumGum, Adam Goyette, VP of Marketing at G2 Crowd, Eric Martin, Senior Director of Demand Gen at SalesLoft, and Justin Gray, the well-known founder of LeadMD. Som, Adam, Eric, and Justin joined forces to address topics like deployment, personalization, scalability, measurement, and...

Duration:00:47:24

642. Do You Have A Beginner’s Mindset?

7/1/2020
In a small company, it’s easy to know what to do next. The approval process is small -- your boss has a desk right next to you and you ask them, “Hey, here’s my idea, what do you think?” Two days later, you’re up and going. That’s the attitude we should always have -- the beginner’s mindset. Sometimes as our company grows or we grow personally, we can get up in the routine. Today we talk about how to keep that beginner’s mindset, let the ideas flow, and don’t paralyze yourself with...

Duration:00:19:42

641. What It Really Means to be a Leader Taking Action

7/1/2020
The point of leadership is to produce some desired and intended end result. To actually get something done. Think about the word “executive”. The word “execute” is right there at the heart of it. Leadership is all about taking action — and getting your team to take action, too. So, what are the keys to getting it done? How can you encourage your team to be productive and efficient? That’s exactly what we talked about on the latest #FlipMyFunnel episode. We’ve been doing a mini-series on...

Duration:00:29:10

640. How to Successfully Use the TEAM Approach in Your ABM Strategy

6/29/2020
One thing about a pandemic: It’s a great time for trying new things. And it’s never been a better time to start on your ABM strategy. But where do you begin? The TEAM approach. Today I’m fielding your questions on LinkedIn Live and going over why the TEAM approach is the best way to get started with ABM. -------- Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE. Here's the...

Duration:00:27:38

639. How to Build a Killer B2B Brand

6/29/2020
The B2B and SaaS worlds aren’t known for being brand centric. Why not? Because most people associate brand building and brand marketing with fluff. According to Edward Ford, they couldn’t be more wrong. ----------- Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE. Here's the one-click invite: https://evt.mx/mSGV4Ka8

Duration:00:15:14

638. Bringing Oracle’s Account-Based Strategy To Life: A Tale Of Two Campaigns

6/29/2020
The closing session at the B2B Marketing Exchange was really fantastic. It was all about ABM — specifically how Oracle brought their ABM strategy to life. During the session Jungah Lee, Senior Digital Marketing Manager, Oracle Cloud for Finance, and Lynn Barnhart, Senior Director, Demand Generation for Human Capital Management Cloud Solutions at Oracle, talked about how they successfully deployed their ABM strategy through two very different campaigns. The campaigns focused on two different...

Duration:00:47:25

637. What Makes a Great Chief Marketing Officer

6/24/2020
In this throwback episode, Alex Gobbi, CMO at Secureworks, and Kira Mondrus, CMO of QASymphony, discuss their important role at their respective companies. They share their expertise on what it means to be a modern chief marketing officer, and how others can implement their tips in their own companies. ------------- Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE. Here's the...

Duration:00:29:20

636. The Power of Communication For Success In Leadership

6/24/2020
Communication is the single most important activity for any leader, professional, or executive, but why is that? How does effective communication lead to more success? According to Joe Yazbeck, the best-selling author of No Fear Speaking, it’s because communication is the tool that connects people, creates agreement with ideals and ideas and projects, and makes for a productive function within an organization. Listen in as Joe Kerner interviews Joe Yazbeck in part 2 of why communication...

Duration:00:26:13

635. How to Be a Great Leader While Working Through Mental Health

6/22/2020
Since the COVID crisis began, social isolation is on everyone’s mind. But for those with social anxiety, it doesn’t take a crisis to feel the harmful effects of social isolation. How do you lead and succeed when mental health concerns feel like a constant weight holding you down? To answer that question, I caught up with Mark Metry, Host of the Humans 2.0 Podcast and Author of Screw Being Shy. Mark has overcome mental health issues himself and has some sound, scientific ways to take...

Duration:00:43:03

634. A Peek Into Marketing Skillsets & Tech

6/22/2020
It can be hard to hire people in marketing because the skill sets requirements are so different. It’s not like hiring in sales where the skill sets are a bit more straightforward. So how do you go about hiring in a marketing organization? In a conversation with Justin Keller , VP of Marketing at Sigstr, and Kyle Lacy ,VP of Marketing at Lessonly, they both revealed surprising skill sets they look for when hiring for their marketing team. Justin and Kyle also shared the technology they...

Duration:00:13:36

633. How To Take Your Marketing From Good To Great

6/18/2020
I gave a talk about this topic of taking your marketing from good to great at several different events, but one of the events in Phoenix, Arizona, B2BMX, sent me a recording of it and I thought it'd be a really cool idea to play it on our podcast. In this talk, I explain why it’s so important to reevaluate what you’re focusing on as a company, how to cut marketing efforts that aren’t working, why you need to stop buying more marketing tools, and so many more tips to help you take your...

Duration:00:35:06

632. 4 Winning Attributes of a Top Marketer

6/18/2020
Jumping into a new marketing position, or taking marketing leadership in a new industry? What should you focus on in the first few days in your new position? Thankfully, we have Robby Gulri. Robby is within his 45 days as the CMO at Engage Talent.He left his previous position as CMO in an entirely different industry -- marketing and sales optimization. His new position? Talent acquisition. This jump provided Robby with a huge learning curve, and gave us a giant opportunity to hear from a...

Duration:00:21:31

631. Leadership Quality Communications

6/18/2020
What’s your biggest fear? If you’re anything like the rest of the world, public speaking is probably one of your top three. But what if that was one thing holding you back from taking your business to the next level? Would you do something about it? Would you finally lead the staff meeting, write that book or say yes to that speaking engagement? Joe Yazbeck wrote No Fear Speaking to help leaders get over this common fear. As a leadership and public speaking trainer, he helps people master...

Duration:00:26:20

630. 3 Ways to Be a More Effective Leader Right Now

6/15/2020
First, COVID-19 altered the world, perhaps forever. Now waves of understandable protest and anger engulf the country. The only good news is it seems like we may have skipped the murder hornets... And those crises give leaders a time to prove themselves. Today, I’m joined by Patrick Lencioni, who has already proven himself as a leader as Founder & President of The Table Group and author of The Five Dysfunctions of a Team. Here’s what we’re unpacking today: How to be exceedingly...

Duration:00:44:51

629. 3 Things to Know About Pitching ABM to Your Board

6/15/2020
Megan Lueders has led the marketing team at Zenoss into a new phase of account-based marketing. She shares how to successfully look at this new approach and layer it on top of the historical responsibilities of brand awareness, demand generation and acquisition. By aligning with Sales and Customer Success, she has been able to help their board and executive team see the value and progress of their ABM efforts. A unique, collaborative dashboard in Salesforce helps everyone stay in alignment...

Duration:00:23:38

628. How Do You Go from Immigrant to Sales Leader in a Few Years?

6/15/2020
Want some inspiration? Want to see if the American dream is alive and well? Just speak with Lyuda Rogers. As an immigrant to the US, she had to create a mindset that would allow her to make her own opportunities. Rogers joined us on the #FlipMyFunnel podcast to talk about how her immigrant experience has helped shape her into one of Terminus’ top Sales Development Representatives. ------- Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat...

Duration:00:13:48

627. Think and Grow Rich Company Culture

6/11/2020
In order to cultivate exceptional company culture, you need to think and grow rich. In this throwback episode, Sangram sits down with Katie Burke, Chief People Officer of Hubspot, to talk about the importance of company culture. ------ Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE. Here's the one-click invite: https://evt.mx/mSGV4Ka8

Duration:00:14:30

626. Marketing Automation Unleashed

6/9/2020
Marketing automation platforms can be complex. There is a specific process to follow for set up, and then once the technology is set up it’s time to dig in! But what happens when the training period is over, and your team is left to actually utilize the thing? Teams are tapping into only 30% or less of their platform's capabilities, and Casey Cheshire, Founder & CMO of Cheshire Impact really wants to help change that. What we talked about: Marketing automation implementation Tapping into...

Duration:01:01:42