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#FlipMyFunnel Podcast

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The Flip My Funnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. On this show, you’ll find a mix of interviews with sales and marketing experts, keynotes from Flip My Funnel events, conversations about staying aligned across an entire organization, fundamental leadership principles, and commentary on great content that’s been published on the Flip My Funnel blog. Ultimately, this podcast is dedicated to helping B2B marketing, sales, and customer success professionals become masters of their craft. Each episode features topics like: leadership, sales and marketing alignment, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B marketing, B2B sales, customer success, strategic partnerships, agile marketing, buyer personas, content creation and promotion, social media and more.

The Flip My Funnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. On this show, you’ll find a mix of interviews with sales and marketing experts, keynotes from Flip My Funnel events, conversations about staying aligned across an entire organization, fundamental leadership principles, and commentary on great content that’s been published on the Flip My Funnel blog. Ultimately, this podcast is dedicated to helping B2B marketing, sales, and customer success professionals become masters of their craft. Each episode features topics like: leadership, sales and marketing alignment, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B marketing, B2B sales, customer success, strategic partnerships, agile marketing, buyer personas, content creation and promotion, social media and more.
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Location:

United States

Description:

The Flip My Funnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. On this show, you’ll find a mix of interviews with sales and marketing experts, keynotes from Flip My Funnel events, conversations about staying aligned across an entire organization, fundamental leadership principles, and commentary on great content that’s been published on the Flip My Funnel blog. Ultimately, this podcast is dedicated to helping B2B marketing, sales, and customer success professionals become masters of their craft. Each episode features topics like: leadership, sales and marketing alignment, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B marketing, B2B sales, customer success, strategic partnerships, agile marketing, buyer personas, content creation and promotion, social media and more.

Language:

English


Episodes

188: Wake Up Earlier and Supercharge your Day

9/19/2018
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What would your day look like if you were to commit to waking up an hour early? Just one hour earlier than you normally do? What could you get done? The book lays out 6 steps to crafting the Miracle morning.

Duration:00:18:48

187: How community creates bigger book value for your business w/ Anand Thaker

9/18/2018
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Community is the new book value metric for your brand (or business). Anand Thaker joined me for this episode to dive deep into this idea. Besides being a great friend and personal mentor, Anand is the CEO of IntelliPhi. He founded intelliPhi, and built his own community, with the mission of helping growth executives make smarter go-to-market decisions. His mission can be summarized through this equation: Intelligent Systems + Big Data + Experienced Leaders = Insightful Decisions With that...

Duration:00:21:20

186: Aligning Sales & Marketing on the Same Content Map w/ Ryan O'Hara

9/17/2018
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More than ever, sales and marketing need to be on the same page and providing content. In this interview Ryan O’Hara, VP of Growth and Marketing at LeadIQ, talks about alignment and content strategies that work for sales teams.

Duration:00:15:22

185: Flashback - How to Schedule Your Day to Be Exceptional w/ Morgan Ingram

9/14/2018
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For routine jobs, an hourly schedule is perfect for keeping you organized and focused. But, if your job doesn’t support that, you still need some sort of schedule to be exceptional.

Duration:00:24:35

184: Flashback - From Peer to Manager w/ Alex Latraverse

9/13/2018
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When you’re a manager—especially a new one—it’s easy to forget that leaders are at their best when the people under them are at theirs. Here’s how to get back to the basics of building and developing your team members as people first.

Duration:00:20:10

183: Flashback - The Difference Between Giving Up and Letting Go

9/12/2018
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Everybody has those days when it feels like the cards are stacked against them. But how do tell the difference between giving up, and simply deciding to let go? What needs to shift in your mindset to make the change? Sangram is here to tell you.

Duration:00:14:43

182: How to double your win rate with ABM - Daniel Oxenburgh

9/11/2018
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What one area in B2B Marketing should you focus on for the greatest impact, that by focusing on in it for the next 6 months, your win rate will double? Meet Daniel Oxenburgh. He’s the Co-Founder & Managing Director at Ox Consulting, who’s one focus is to help tech companies strike a balance between foundation & growth using ABM. Most people’s immediate hunch when switching to ABM is to run a demand generation campaign and go from there. But that won’t have the greatest impact; pipeline...

Duration:00:17:31

181: Humanizing ABM: The Lifeboat for the Perfect Storm w/ Daniel Gaugler

9/10/2018
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In a world where Netflix and Pandora have set the precedent for ultra personalized content, the job of salesperson and marketer has become harder than ever. The modern B2B buyer abides in what Daniel Gaugler, CMO at PFL, would describe as the “perfect storm”. Let’s be clear. The term “perfect storm” is not positive. It’s super difficult. Once you’re caught in the perfect storm, how do you find your way out? The answer is simple enough: humanize ABM.

Duration:00:11:27

180: Award-Winning Lessons You Need for Your Next Demand Generation Campaign w/ Daniel Englebretson

9/7/2018
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Stop focusing on one thing at a time! If you focus too much on one thing, you’re actually trapping yourself. This episode I sit down with Daniel Englebretson, the winner of the 2018 ABMie for the Best Demand Generation Campaign. One of the greatest lessons he learned is that instead of focusing on one thing first, you’re better off spreading yourself thin in lots of areas and seeing what sticks. Then you’re ready to crush that one thing! Check out the interview to learn the rest of Daniel’s...

Duration:00:16:46

179: Flashback - A Day in the Life of an SDR w/ Jim Tocci and Brad Wilkerson

9/6/2018
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They are organized. They stick to a process. They focus on the wins. They are vital to many organizations. Many times, people within the B2B space do not fully appreciate the role they play. What are “they”? SDRs. Both Jim Tocci and Brad Wilkerson of Terminus joined Sangram on this one to talk about a day in the life of an SDR.

Duration:00:17:56

178: Flashback - 5 Lessons Learned From Doing a Daily Podcast

9/5/2018
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The first two months that this podcast was live blew our mind. After cracking the iTunes charts and over 800,000 LinkedIn views in 2 months, without spending a dime in ad money, Sangram learned a thing or two from podcasting and posting content based on the episodes. Here are the five biggest lessons he learned.

Duration:00:23:43

177: Flashback - 5 Ways to Build A Winning Company w/ Scott Dorsey

9/4/2018
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How do you go from a one-person company to being listed on the NYSE? On this #FlipMyFunnel podcast, we spoke with Scott Dorsey, who spent over a decade building a wildly successful business. He laid out five key ideas for anybody looking to build a winning company.

Duration:00:23:18

176: Humanizing Sales Chat in a Bot Filled World w/ Chris Handy

9/3/2018
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Chris Handy, customer marketing leader at Drift, shares his knowledge about how to conduct sales chat in the world of bots. He wants others to understand how to properly utilize this technology for greater success while allowing room for error and growth.

Duration:00:13:18

175: Personalized Marketing and 1:1 Campaigns in an ABM World w/ Amber Bogie

8/31/2018
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Amber Bogie, senior marketing manager at Planview, Inc., has an amazing amount of insight on 1:1 personalized marketing campaigns. This insight led her to win an ABMie award for the best 1:1 campaign. She shares this insight in an episode of #FlipMyFunnel, encouraging marketing and sales teams to work together for an incredibly personalized account based experience.

Duration:00:18:43

174: Flashback - How to Use ABM to Upsell and Expand Your Business Offerings w/ Chris Reene

8/30/2018
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ABM is not about doing using the same tactics over and over again. It’s about using creative means (cross-selling, upselling, and encouraging expansion) to hit revenue goals. Listen in to hear all this and more from Chris Reene, Enterprise Account Executive at Terminus. Also, learn why Chris stopped wearing socks! Weird...

Duration:00:13:00

173: Using the 7x7 Framework for Communicating Change

8/29/2018
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Have you ever been super excited about change at work? Have you ever been confused, or frustrated, as to why not everyone is on the same page as you? Transition can be overwhelming. Simply announcing the launch of a new platform or core value isn’t going to cut it. That seems like common sense right? Right. But in practice, it’s not uncommon to want to move at a faster pace. Some people can feel ready from the get go. Others need to take time to process and understand what is expected...

Duration:00:17:33

172: What Makes a Great Chief Marketing Officer w/ Alex Gobbi & Kira Mondrus

8/28/2018
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Alex Gobbi, CMO at Secureworks, and Kira Mondrus, CMO of QASymphony, discuss their important role at their respective companies. They share their expertise on what it means to be a modern chief marketing officer, and how others can implement their tips in their own companies.

Duration:00:29:20

171: 3 Tips You Should Use to Master Personalization w/ Matt Heinz

8/27/2018
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In this interview adapted from the B2B Growth Show, Logan Lyles sits down with Matt Heinz, President of Heinz Marketing, who explains the secret of how you can craft truly personalized messages that work in as little as 30 seconds.

Duration:00:10:07

170: How One ABM Strategist Quadrupled Conversion Rates in 6 Months w/ Jeremy Middleton

8/24/2018
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What if you could start over with your ABM Strategy? What if you could rethink the whole process, redesign your toolbox, and refresh the screen? That’s exactly what Jeremy Middleton did. Jeremy has worked at Hewlett Packard and HP Enterprise for years in marketing strategy, and he just celebrated his 1 year anniversary as Senior Director of Digital Marketing at Pramata. Last October, he wanted to rethink their whole marketing strategy. He took the drawing board, and erased it. Former...

Duration:00:12:36

169: Flashback - 3 Questions to Determine Strategy in Business w/ Brian Brown

8/23/2018
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Today, we're replaying an interview with Bryan Brown, Chief Product Officer at Terminus, who shares his wisdom on strategy that has served him during his 17 years of success in the marketing tech industry. There are three important questions to consider when determining strategy. First up: where do you compete? Second: how do you differentiate? And third: can you transform your product into a platform? Using these three questions as a guide, a successful strategy can be created to align...

Duration:00:17:05