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The FlipMyFunnel Podcast

Business & Economics Podcasts

The #FlipMyFunnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. On this show, you’ll find a mix of interviews with sales and marketing experts, keynotes from Flip My Funnel events, conversations about staying aligned across an entire organization, fundamental leadership principles, and commentary on great content that’s been published on the Flip My Funnel blog. Ultimately, this podcast is dedicated to helping B2B marketing, sales, and customer success professionals become masters of their craft. Each episode features topics like: leadership, sales and marketing alignment, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B marketing, B2B sales, customer success, strategic partnerships, agile marketing, buyer personas, content creation and promotion, social media and more. 301313

The #FlipMyFunnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. On this show, you’ll find a mix of interviews with sales and marketing experts, keynotes from Flip My Funnel events, conversations about staying aligned across an entire organization, fundamental leadership principles, and commentary on great content that’s been published on the Flip My Funnel blog. Ultimately, this podcast is dedicated to helping B2B marketing, sales, and customer success professionals become masters of their craft. Each episode features topics like: leadership, sales and marketing alignment, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B marketing, B2B sales, customer success, strategic partnerships, agile marketing, buyer personas, content creation and promotion, social media and more. 301313

Location:

United States

Description:

The #FlipMyFunnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. On this show, you’ll find a mix of interviews with sales and marketing experts, keynotes from Flip My Funnel events, conversations about staying aligned across an entire organization, fundamental leadership principles, and commentary on great content that’s been published on the Flip My Funnel blog. Ultimately, this podcast is dedicated to helping B2B marketing, sales, and customer success professionals become masters of their craft. Each episode features topics like: leadership, sales and marketing alignment, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B marketing, B2B sales, customer success, strategic partnerships, agile marketing, buyer personas, content creation and promotion, social media and more. 301313

Language:

English


Episodes

951: Pay The Price, Reap the Rewards: Tips for Positioning

9/24/2021
Are you effectively positioning yourself to grab your audience’s attention? Unless you’re finding a way to solve your audience’s problems before they even have to ask, you may be doing something wrong. Make sure you stand for something. We speak with Seth Godin, Founder and CEO of Do You Zoom, about positioning and how to effectively stand out rather than be generic. Seth covers: Check out this additional resource mentioned in the episode: This Is Marketing by Seth Godin This is a...

Duration:00:22:27

950: Indefinite Momentum: Steps For Post-Launch

9/23/2021
What makes for a good business launch? Is it when the vision plans match the outcome? Or is it about the learnings along the way — realizing all the ways the company has come together and how to stay on track into the future? In this final episode of this takeover miniseries, Jonathan Gandolf, Co-Founder & CEO, and Brett McGrath, VP of Marketing of The Juice, join the show to discuss some insight on launch planning and keeping the business momentum rolling indefinitely. Jonathan and Brett...

Duration:00:31:52

949: The 7 Key Elements of Marketing Strategy

9/22/2021
Taking a look at your annual marketing plan, you may be apprehensive to uproot it, even in favor of a slightly improved plan. So what can a marketing team do in lieu of timely restructuring? Improve the template rather than replace it. We speak with Pam Didner, Founder at Relentless Pursuit, about the 7 key elements of marketing strategy and how to integrate them into existing marketing plans or to give a framework for those who have yet to adopt a plan. Pam covers: This is a...

Duration:00:29:46

948: How To Build Momentum Before & After Launch

9/21/2021
Building business launch momentum is one thing; but, keeping that momentum rolling after launch is another. When momentum is so intangible, are there specific strategies a company can use or is it a guessing-game? Jonathan Gandolf, Co-Founder & CEO, and Brett McGrath, VP of Marketing of The Juice, join the show to discuss momentum — touching on it in a previous episode, Jonathan and Brett take a deep dive, looking at momentum before and after launch. Jonathan and Brett cover: This is a...

Duration:00:29:19

947: How To Switch To a Demand Unit Waterfall

9/20/2021
Switching from a traditional demand waterfall to a demand unit waterfall comes with its fair share of challenges. Reaching out to the community for additional support is a good way to ease the transition — allowing activation of the entire buying committee within target accounts. Joining the show from Bazaarvoice, Jen Leaver, Senior Global ABM Manager, and Kate Hahn, Director of Global Demand Generation and Retention, discuss current challenges and how to solve them. In this episode: This...

Duration:00:47:44

946: How to Become “Indistractable”

9/17/2021
It’s a fact of life: we all get distracted. Think of all the times you’ve watched television instead of exercising like you said you would; or, thinking about lunch instead of the meeting you’re in the middle of. Why do we make so many promises that we seem unable to keep? We speak with Dr. Nir Eyal, Author of Hooked and Indistractable, about his strategies for controlling attention to get more out of our workplace and personal experiences. Dr. Nir covers: Check out this additional...

Duration:00:27:24

945: Launch Momentum: Insight & Strategies

9/16/2021
The launch of a company is a big deal, but if preparation hasn’t been taken to build momentum up to that launch, you’re wasting valuable time. Think of every musical artist that leaked a few songs to hype up their upcoming album. Jonathan Gandolf, Co-Founder & CEO, and Brett McGrath, VP of Marketing of The Juice, join the show to discuss why launch should never be just a one-day event. Jonathan and Brett cover: This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or...

Duration:00:24:07

944: A How-To Guide to Sales & Marketing Alignment

9/15/2021
We all know that aligning marketing and sales is a surefire way to improve the ability to close deals and retain customers. So, why aren’t more people doing it? To say it plainly: finger pointing. We speak with Melton Littlepage, Former SVP of Marketing at Tenable and current CMO at Outreach, and Kate Adams, Former VP of Marketing at Drift and current SVP at Validity Inc., about why we’re getting stuck and missing out on the advantages of alignment and strategies to curb this. Melton and...

Duration:00:30:02

943: A Few Great Customers: The Importance of Pre-Launch Relationships

9/14/2021
In the early stages of company growth, it might feel like your attention is being pulled in a million different directions; but don’t let that distract you from the benefit that a few great customers can give during pre-launch. We speak with Jonathan Gandolf, Co-Founder & CEO of The Juice, about his experience in the early days at The Juice and just how valuable customer relationships really are to the success of the business. Jonathan covers: This is a #FlipMyFunnel podcast. Check us out...

Duration:00:28:27

942: Marketing Mistakes: How To Pivot & Succeed

9/13/2021
We all make mistakes and marketing is no exception; but, learning from those mistakes, adjusting for the future, and implementing future strategies is the difference between failure and success. In this special Q&A episode, we speak with various members of the PEAK community about marketing mistakes, Q1 wins, and strategies to improve upon moving forward. We discuss: This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here. Listening on a desktop & can’t see the...

Duration:01:06:08

941: Pumping Up Performance in the Workplace

9/10/2021
What kind of employee would you want in your business? A person unhappy with their job but stays because of the paycheck and security? Or a person who quits, knowing that the position isn’t right for them? We all want better performance in the workplace, but becoming frustrated at the steps to get there, like letting talented yet unhappy employees quit, is counterintuitive. We speak with Bob Glazer, Founder & CEO at Acceleration Partners, about performance in the workplace, acknowledging...

Duration:00:28:35

940: A How-To Guide to Finding Your Brand’s Message

9/9/2021
The message of your business plays a big part in developing connections with your audience. But, where do you turn for inspiration when choosing your message? Listening to your audience and letting them define your message is the best way to reflect their needs. We speak with Jonathan Gandolf, Co-Founder & CEO of The Juice, about early initiatives in creating the brand message and best practices for finding that message. Jonathan covers: This is a #FlipMyFunnel podcast. Check us out on...

Duration:00:24:21

939: Finding Your Best Customers w/ Predictive Orchestration

9/8/2021
What if I said you have a hidden funnel of buyers under your radar — the ones doing research before ever reaching out to you? Now what if I said there’s an automated solution to identifying those leads? That’s what our guest today is here to talk about. We speak with Andrew Mahr, Chief Customer Officer at Triblio, about predictive orchestration — what it means and how it can help unmask potential customers with marketing campaigns before they ever reach out. Andrew covers: Check out this...

Duration:00:28:19

938: Being Intentional About Your Brand Message

9/7/2021
We’ve all had to deliver a speech sometime in our lives; and, over time, the more we publicly speak, the better we get. But, once we step down from the stage, that confidence doesn’t always stick around. How, then, do we build that confidence to deliver a brand message? We speak with Monique Russell, Training & Communication Consultant | Leadership & Relationship Development Coach at Clear Communication Solutions, LLC, about how confidence in communication is an internal struggle rather...

Duration:00:53:43

937: Revenue Rules: A Step by Step Guide

9/6/2021
Gone are the days when the marketing budget and revenue aren’t measured closely. In today’s world, revenue is the standard by which every marketer stands by; and because it’s so important, our guest has put together a revenue how-to. We speak with Cody Ward, Senior Director, Demand Generation Marketing at Conexiom, as he explains his 30 revenue rules and why they’re crucial to marketers. Cody covers: Check out these additional resources mentioned in the episode: What Got You Here Won’t...

Duration:00:49:27

936: Why Great Leaders Serve Others First

9/3/2021
What does being a leader really mean? Is it the title? Is it the responsibilities? Is it the number of people you’re in charge of? Determining your definition of a leader could help you serve people better and, ultimately, make a bigger impact. In this episode of #FMF, I catch up with my good friend Patrick Lencioni. Patrick is the founder and president of The Table Group, a firm dedicated to helping leaders improve their organizations’ health. He’s also the author of numerous books...

Duration:00:58:33

935: The Power of Podcasting as a Business Development Tool

9/2/2021
The COVID-19 pandemic has changed many aspects of everyday life. One of the biggest: how we communicate with each other. The surge in recent podcasts is no surprise as we scramble to connect with our friends and peers. And while the fee for entry into the podcasting world is cheap, you have to have a passion for it to succeed. We speak with Adam Posner, Founder & President at NHP Talent Group, who shares his experience in podcasting and advice on the digital age of talent recruitment. Adam...

Duration:00:52:10

934: How to Create Contagious Kindness in Business

9/1/2021
As a business, how do you hire? For talent? For experience? What about kindness? What if leading with kindness and mindfulness helps employee retention, brand loyalty from customers, and creates a team where everyone feels trusted? Alicia Esposito, Director, Content + New Media @ G3 Communications, talks with Cole Baker-Bagwell, Founder & Chief Kindness Advisor at Cool Audrey, Inc, about her experience working in an environment that prioritizes kindness and mindfulness and all the benefits...

Duration:00:33:28

933: The Guide to Creating Transparent & Connected Leaders

8/31/2021
Anyone can be a good leader, but what does it take to be a great leader? Knowing exactly how to step up your leadership game can be challenging if you’re not sure where to focus your energy. Luckily, our guest today knows all the tips and tricks. In this takeover series episode, Amber Khan speak with Angela Raub, Chief Executive Officer at fieldXperience, who shares insight into what she considers the defining characteristics of a great leader and how to become one if you’ve fallen...

Duration:00:58:04

929. Modern Strategies to Align Sales & Marketing

8/31/2021
Removing the departmental silos within any organization should be a top priority for any business; but it’s easier said than done. What are some measurable processes that organizations can integrate and objectively benefit from? In this episode, Jeff Davis, Associate Director of Business and Brand Strategy at AbbVie, discusses how to align sales and marketing more effectively to add value to every stage of the buyer’s journey. Jeff covers: Check out these resources mentioned during the...

Duration:00:32:14