#FlipMyFunnel Podcast-logo

#FlipMyFunnel Podcast

Business & Economics Podcasts >

The Flip My Funnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. On this show, you’ll find a mix of interviews with sales and marketing experts, keynotes from Flip My Funnel events, conversations about staying aligned across an entire organization, fundamental leadership principles, and commentary on great content that’s been published on the Flip My Funnel blog. Ultimately, this podcast is dedicated to helping B2B marketing, sales, and customer success professionals become masters of their craft. Each episode features topics like: leadership, sales and marketing alignment, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B marketing, B2B sales, customer success, strategic partnerships, agile marketing, buyer personas, content creation and promotion, social media and more.

The Flip My Funnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. On this show, you’ll find a mix of interviews with sales and marketing experts, keynotes from Flip My Funnel events, conversations about staying aligned across an entire organization, fundamental leadership principles, and commentary on great content that’s been published on the Flip My Funnel blog. Ultimately, this podcast is dedicated to helping B2B marketing, sales, and customer success professionals become masters of their craft. Each episode features topics like: leadership, sales and marketing alignment, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B marketing, B2B sales, customer success, strategic partnerships, agile marketing, buyer personas, content creation and promotion, social media and more.
More Information

Location:

United States

Description:

The Flip My Funnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. On this show, you’ll find a mix of interviews with sales and marketing experts, keynotes from Flip My Funnel events, conversations about staying aligned across an entire organization, fundamental leadership principles, and commentary on great content that’s been published on the Flip My Funnel blog. Ultimately, this podcast is dedicated to helping B2B marketing, sales, and customer success professionals become masters of their craft. Each episode features topics like: leadership, sales and marketing alignment, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B marketing, B2B sales, customer success, strategic partnerships, agile marketing, buyer personas, content creation and promotion, social media and more.

Language:

English


Episodes

273: Part 4 of the Bezos Letters: Why It’s Always Been Day 1 At Amazon

1/23/2019
More
“Day 2 is … followed by death. That’s why It will always be day 1 at Amazon.” — Jeff Bezos Here it is: The final chapter of our 4-part series on Jeff Bezos’ letters to his shareholders. We saved the best for last. In this #FlipMyFunnel podcast, we unpack Bezos’ philosophy of day 1. There’s never been a day 2 at Amazon. Bezos has made sure of that. He knows that to be successful, you have to double down on customer delight and eliminate inefficient processes. There are 3 specific ways...

Duration:00:12:00

272: 4 Simple Tweaks That Will Radically Increase Your Daily Productivity w/ Bryan Wish

1/22/2019
More
Often, it’s not the small things, but the big things that truly determine our daily productivity. The smallest tweaks can have the largest impact. Bryan Wish is the kind of guy who knows exactly what we’re talking about. He’s a pro at efficiencies, helping executives get the most out of the day. James Carbary interviewed him on this #TakeoverTuesday episode of the #FlipMyFunnel podcast. On this episode, Bryan gives 4 super easy, super practical tips that can have dramatic impact on your...

Duration:00:16:23

271: How to Be Humble and Run Amazing Social Media Campaigns w/ Caitlin Angeloff

1/21/2019
More
Most companies are using social media, but that doesn’t mean they are using it correctly. There’s no single secret formula to having successful social media campaigns, but there are some methods you can use to increase your likelihood of success. We spoke with Caitlin Angeloff in this episode of the #FlipMyFunnel podcast about modern companies embracing social media, a solid social media framework, and the types of social media that work best for B2B companies.

Duration:00:41:17

270: Passion Trumps Resume

1/18/2019
More
Is it better to hire or choose partners who have an impressive CV, or who will roll up their sleeves and do whatever needs to be done to bring a project to fruition? Sangram Vajre, chief evangelist and co-founder of Terminus, knows the answer. “Passion trumps resume. Every day and twice on Sunday.” “Passion is something that can cut through fear and create love for who we are and what we do. It’s an important idea for anyone who’s in any kind of leadership role that requires...

Duration:00:04:14

269: Flashback - How to Double Your Win Rate with ABM w/ Daniel Oxenburgh

1/17/2019
More
What one area in B2B Marketing should you focus on for the greatest impact, that by focusing on in it for the next 6 months, your win rate will double? Meet Daniel Oxenburgh. He’s the Co-Founder & Managing Director at Ox Consulting, who’s one focus is to help tech companies strike a balance between foundation & growth using ABM. Most people’s immediate hunch when switching to ABM is to run a demand generation campaign and go from there. But that won’t have the greatest impact; pipeline...

Duration:00:17:31

268: Jeff Bezos & His Philosophy on the Employee as an Owner

1/16/2019
More
Mission, People, & Culture: They form what Sangram calls the magic triangle. Every company has to address these 3 issues, and few address them quite like Amazon. Dive into our third installment of a 4-part series on Jeff Bezos’ shareholder letters. Co-hosts James Carbary and Sangram discuss how Jeff Bezos thinks and acts differently within Amazon. Sangram spent the holidays pouring over a mound of letters Jeff has sent to his shareholders every year, and this week Sangram continues to...

Duration:00:14:56

267: How to Instantly Connect with Your Future Customers w/ Logan Lyles

1/15/2019
More
Deals don’t come easily. The days of cold-calling and spray-and-pray emails are quickly fading. What’s a salesperson to do in today’s climate of increased noise, and decreased acceptance? Collaborate. Logan Lyles came on a #TakeoverTuesday episode of the #FlipMyFunnel podcast to discuss selling in today’s climate. He’s the director of partnerships at Sweet Fish Media and has over a decade of experience in B2B sales. Since hopping on board at Sweet Fish, he’s been crushing deals, and he...

Duration:00:22:20

266: What An NFL Pro Thinks About Leadership, Trust, and Small Wins w/ Reggie Rivers

1/14/2019
More
What if you didn’t have to wait until you were “in charge” to lead those around you? Authority doesn’t always equal leadership. Regardless of your position, you can start leading now. Reggie Rivers is a former running back for the Denver Broncos and currently a keynote speaker for his company Corporate Kickoff. In this episode of the #FlipMyFunnel podcast, Reggie joined us to talk about leadership, trust, and celebrating small wins.

Duration:00:21:20

265: Joy Is Forever; Happiness Is Temporary

1/11/2019
More
Most of us chase temporary happiness, when we should be chasing everlasting joy. What does that really mean? Sangram unpacks the entire concept on this #OneBigIdea episode of the #FlipMyFunnel podcast. Using examples from everyday life, like an individual’s career, school, relationships, and yes, even pets, Sangram shows how we can shift our focus from temporary happiness to a feeling that can’t be taken away.

Duration:00:05:57

264: Flashback - 3 Things B2B Marketers Can Learn From The B2C Sphere w/ Bryan Brown

1/10/2019
More
In this episode, we brought in our very own Bryan Brown, Chief Product Officer at Terminus, to chat about the difference between B2B and B2C marketing and what we, as B2B, can learn from the B2C sphere.

Duration:00:15:13

263: Jeff Bezos’ Philosophies on Customer Obsession - Part 2

1/9/2019
More
Welcome to part 2 of our 4-part series on the philosophies of Jeff Bezos. These episodes are based on Jeff’s letters to his shareholders over the last 21 years (you can find all of the letters here.) This week, it’s all about Jeff’s customer obsession. In business, we constantly hear that we must be “customer-centric, customer-focused, customer-first …” the list goes on. But no one’s obsessed with their customers like Jeff Bezos is — he’s been talking about it since 1997, and not on a...

Duration:00:12:07

262: 3 Specific Ways to Make Your Organization More Productive w/ Andrew Hurley

1/8/2019
More
For summer reading what sounds better? Inching along on 16 unfinished books? Or reading 3 great ones cover to cover? Obviously the second. So why are we so tempted to run our business operations the other way? In this episode of #FlipMyFunnel James Carbary of Sweet Fish Media takes over to talk with Andrew Hurley the Director of Operations about 3 specific ways to make your organization more productive. James and Andrew describe Sweet Fish before Andrew came along as a messy bedroom....

Duration:00:19:10

261: How to Build World Class Teams w/ Corinne Sklar - CMO Bluewolf, An IBM Company

1/7/2019
More
Everybody company wants it, but not every company gets it. In fact, of the tens of thousands of companies out there, few ever quite get to say that they’ve truly got a world class team. Anybody can hire world class talent, but it takes a special organization to ensure all of that world class talent seamlessly and cohesively forms into a world class team. So what does it take? Humans are the users of all of the technology that your company puts out there. They’re the ones that are making...

Duration:00:26:00

260: How Consistency Creates Massive Outcomes

1/4/2019
More
When you exercise or start learning a new skill or a new language, there’s one major element that determines the outcome of that endeavor: Consistency. If you only work toward your goal once or twice a year, or every now and then, the action is random and it’s unlikely anything will come of it. It becomes a hobby you don’t really care about, rather than a goal you want to achieve. But if you work on it daily, weekly, or monthly, on whatever consistent schedule works for you, then you can...

Duration:00:05:33

259: How Thomson Reuters Runs Their ABM Program at Scale With These 5 Strategies w/Jillian Gartner

1/3/2019
More
95%. That was her 2018 win rate. When she used ABM, she won, 95% of the time. Jillian E. Gartner doesn’t leave ABM deals on the table. She’s so good in fact, ABM’s in her title: She’s the Director of Account-Based Marketing at Thomson Reuters. She came on this episode of the #FlipMyFunnel podcast to discuss her incredible 5 step process that led to this amazing win-rate. Jillian works with every part of her company to ensure #OneTeam, pulling from her experience in sales and global...

Duration:00:24:37

258: Jeff Bezos & His Philosophy on Growth – Part 1

1/2/2019
More
This is part one of a four-part series reviewing the Amazon shareholder letter written by Jeff Bezos in 1997 and his big idea around Day 1. Take a look at all of his letters here: http://www.zachpfeffer.com/single-post/2017/10/21/Links-to-all-of-Jeff-Bezos-Letters-to-Shareholders-1997---2017 Amazon started in 1994 and by 1997, it went public with $147 Million in revenue growth and 1.5 Million customers. Today, Jeff Bezos is the richest man in the world having sold 100 million products...

Duration:00:11:53

257: The 4-Part SEO Framework That Helped This Marketer Outrank Wikipedia w/ Gaetano DiNardi

1/1/2019
More
We all know about the importance of ranking well on Google. A potential customer goes onto the trusted search engine to find a solution to their problem… and you want the honor of being that solution for them. So what do you do? You build an effective SEO plan for your content to drive more traffic to your site. Welcome to Gaetano DiNardi’s world over at Nextiva where he’s the director of demand generation for the Arizona-based cloud communications company. Gaetano is a seasoned...

Duration:00:33:31

256: Building a Moat, Finding Your Fit’s Source, and Playing the Long Game for Yourself w/ Rand Fishkin

12/31/2018
More
Companies are hard to build and hard to sustain. They require protection from competition in the form of a moat. They require intelligence data on their ideal clients. It’s important to know who your ideal client is and what they like, but you also need to know where they go to consume it and how to engage with them there. In addition to that, founders face extreme pressure that comes from a number of sources most often generated by the ideas of the culture in which their company operates....

Duration:00:22:20

255: Best of 2018 - 3 Things to Know About Pitching ABM to Your Board w/ Megan Lueders

12/21/2018
More
Megan Lueders has led the marketing team at Zenoss into a new phase of account-based marketing. She shares how to successfully look at this new approach and layer it on top of the historical responsibilities of brand awareness, demand generation and acquisition. By aligning with Sales and Customer Success, she has been able to help their board and executive team see the value and progress of their ABM efforts. A unique, collaborative dashboard in Salesforce helps everyone stay in alignment...

Duration:00:23:38

254: Best of 2018 - Glass Balls vs Rubber Balls w/ Meg Zelman

12/20/2018
More
Meg Zelman is one of our rockstars at Terminus. As a new mom, Meg has a lot on her plate. She likes to think of everything on her to-do list as either a glass ball or a rubber ball. Glass balls will break if they’re dropped. Rubber balls will bounce for a little while. At the end of the day, far more things are rubber balls than glass ones. Give yourself some grace once in a while.

Duration:00:17:26