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#FlipMyFunnel Podcast

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The Flip My Funnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. On this show, you’ll find a mix of interviews with sales and marketing experts, keynotes from Flip My Funnel events, conversations about staying aligned across an entire organization, fundamental leadership principles, and commentary on great content that’s been published on the Flip My Funnel blog. Ultimately, this podcast is dedicated to helping B2B marketing, sales, and customer success professionals become masters of their craft. Each episode features topics like: leadership, sales and marketing alignment, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B marketing, B2B sales, customer success, strategic partnerships, agile marketing, buyer personas, content creation and promotion, social media and more.

The Flip My Funnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. On this show, you’ll find a mix of interviews with sales and marketing experts, keynotes from Flip My Funnel events, conversations about staying aligned across an entire organization, fundamental leadership principles, and commentary on great content that’s been published on the Flip My Funnel blog. Ultimately, this podcast is dedicated to helping B2B marketing, sales, and customer success professionals become masters of their craft. Each episode features topics like: leadership, sales and marketing alignment, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B marketing, B2B sales, customer success, strategic partnerships, agile marketing, buyer personas, content creation and promotion, social media and more.
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Location:

United States

Description:

The Flip My Funnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. On this show, you’ll find a mix of interviews with sales and marketing experts, keynotes from Flip My Funnel events, conversations about staying aligned across an entire organization, fundamental leadership principles, and commentary on great content that’s been published on the Flip My Funnel blog. Ultimately, this podcast is dedicated to helping B2B marketing, sales, and customer success professionals become masters of their craft. Each episode features topics like: leadership, sales and marketing alignment, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B marketing, B2B sales, customer success, strategic partnerships, agile marketing, buyer personas, content creation and promotion, social media and more.

Language:

English


Episodes

227: How Your Business and Brand Become the Most Trusted Voice w/ Marcus Sheridan

11/13/2018
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Sales teams make more money than marketers for one crazy simple reason: They speak the same language as the business owners. Marketers are great at describing their value in marketing terms, such as positioning, value prop, and image. Meanwhile, the entire sales team shrugs their shoulders and says things like “driving revenue” and “ROI.” This sales language is the same bottom-line language of the CFO & CEO. Marcus thinks it’s time marketers made some communication changes, and started...

Duration:00:25:24

226: 3 ABM Truths and a Lie w/ Katie Bullard

11/12/2018
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“When we first decided to get serious about ABM, we were amazing at it.” “That’s the one lie I will tell you.” Everything else, was action-packed truth. For this episode, We listened in on Katie Bullard’s presentation at the #FlipMyFunnel Conference, and have the breakdown here. In 6 powerful minutes she threw out 3 fundamental truths every marketer needs to understand ( and she even gave an easy math formula to determine the ideal mix of ABM vs. Inbound strategy). Katie is the Chief...

Duration:00:09:16

225: How a 4-Time CMO Says You Should Create Your Ideal Customer Profile w/ Kirby Wadsworth

11/9/2018
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ABM is easy as soon as soon as you define your original ideal customer profile. But that’s just like the old Steve Martin answer on how to be a millionaire: “First step: Get a million dollars.” So how do you get that million dollars? Or, in this case, how do you define your ideal customer profile? Our advice, listen to this guy: Kirby Wadsworth. If that name is familiar to you, it’s because he’s an author of an Amazon 5-Star book, he was featured in Forbes’ Most Influential CMOs on...

Duration:00:17:04

224: How an SDR Created a Makeshift ABM Playbook and Landed at Our Door w/ Kenny Brady

11/8/2018
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“Funny story: I was going through your open positions to pitch you on our staffing services. Instead, I think you have a position that was written just for me.” Those were the opening lines Kenny Brady sent our VP of Customer Success. Now, Kenny is one of our Terminators, crushing it as a Customer Service Manager. It’s easy to love this guy: He’s a volunteer with Habitat for Humanity, and he was working for Hire Heroes USA, when he found us at Terminus. Before coming on board, Kenny...

Duration:00:14:41

223: 5 Ways to Be Productive as a Travel Warrior

11/7/2018
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Here are five ideas for maximizing your time and energy on the road: 1) Don’t drink 2) Eat salads 3) Work out in the morning 4) Sleep early 5) Read more on flights with no WiFi

Duration:00:12:35

222: Creating Video Content: 4 Reasons You've Probably Never Considered w/ Ethan Beute

11/6/2018
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Most of the crazy community in #ABM believes passionately in the problems we solve and the value we deliver. We love what we’re doing, and we’re excited to share because we know we can solve our customers’ pain points. Maybe it’s time we became more familiar with a method of communication that delivers the excitement we have about the product we represent. Let’s dive a little deeper into personalized video content. I brought in a pro from BombBomb, where fun is literally one of their core...

Duration:00:25:38

221: The Perfect Marriage of Automation & Personalization w/ Kyle Porter

11/5/2018
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Empathetic listening, one-on-one conversations, and building amazing, personal touches are vital to your customer experience. Creating scalable, repeatable, and automated sales strategies is crucial to your company’s growth. Personal v. Scalable Most companies struggle to be personal or to scale. A few companies may accomplish one. But the truly successful companies have learned to do both. That’s what differentiates the best companies from all the others, according to SalesLoft CEO,...

Duration:00:19:55

220: How To Practice Fearlessness In Marketing w/ Madison Bennett

11/2/2018
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Fearlessness is taking the keys to the Ferrari. That’s one of our core values at Terminus. But what does it look like to be fearless in marketing? Marketing Operations Coordinator at Terminus, Madison Bennett, says it’s about being unafraid to challenge people and processes at any turn. When it comes to marketing operations, you want the best accounts to be your customer. Period. When you find the best accounts for your sales team, that customer is going to flow through your deal cycle so...

Duration:00:10:29

219: Mindful Leadership: How It Brings Your Life Into Balance w/ Alex Latraverse

11/1/2018
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We all like honest people. People who can inspire us with their successes, and expose their downfalls. But when those people can communicate what they’ve gained, package it, and redeliver it in way we can benefit? Those aren’t just people we like, they’re people we want to be like. Someone that I think everyone should be like is Alex Latraverse. He’s one of our Terminators (what we call our star team members here at Terminus). He is full of successes in his leadership role as VP of...

Duration:00:15:14

218: Forcing Functions: Why Every Organization Needs Them

10/31/2018
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Forcing function are the greatest reason why innovation happens in companies at a rapid scale. Think annual conferences like salesforce - the teams know that they have to a whole new messaging, product, acquisitions, and many other things to make the event stay relevant. Can u imagine salesforce not launching anything new at Dreamforce? Think steve jobs unveiling the new new iPhone as the world watches him. But there a forcing functions that can help you do just that in in your role and...

Duration:00:12:13

217: Flashback - The 5 Factors of Success in Entrepreneurial Leadership w/ Godard Abel

10/30/2018
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In this one we talk to Godard Abel, Co-founder and Executive Chairman at G2 Crowd and CEO at SteelBrick before he sold it to Salesforce, about how there are many different factors in determining the success or failure of a leader or business.

Duration:00:16:21

216: 4 Controversial B2B Marketing Trends You Need to Start. Yesterday. w/ Peter Weinberg

10/29/2018
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We have some “contrarian” advice for all B2B Marketers, and it comes straight from LinkedIn: First piece of advice: The only advantage you can gain is in going against the crowd (be contrarian). Second piece of advice: Listen to Peter Weinberg, LinkedIn’s Global Brand Strategy Lead. You may not agree with everything he has to say, but you need to listen anyways: He’s one of the people who’s working behind the scenes, changing the landscape for LinkedIn, where a growing amount of B2B...

Duration:00:23:43

215: 3 Mergers And Acquisitions To Watch

10/26/2018
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News flash! Things are heating up from a mergers and acquisition standpoint in the marketing space. From owning the B2B space to improving personalization in content marketing, these mergers and acquisitions are sure to shakes things up. This week, we’re talking three major moves to watch, plus one piece of surprise news for female entrepreneurs.

Duration:00:10:24

214: Authenticity and Ferraris: One Employee’s Final Thoughts on His Time at Terminus

10/25/2018
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There comes a time in the life of every founder when they have to say goodbye to a team member. It’s never fun to lose people, but it’s especially bittersweet to lose someone who you not only consider a fantastic team member, but also a member of the family. Unfortunately, that time has come at Terminus as we say goodbye to one of our Senior Customer Success Managers, JJ Atherton. JJ has been with Terminus since 2016, and has done incredible things in the Customer Success space, helping...

Duration:00:14:21

213: 5 Things We Learned From HYPERGROWTH

10/24/2018
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We love conferences and events at #FlipMyFunnel. They’re incredible places to hear from the best leaders in the industry, network and build lifelong relationships, and get inspired on the next big thing. But, let’s be honest, we can’t attend them all, especially when you’re don’t live in a big, urban city. James and Sangram recently attended HYPERGROWTH in Boston. They brought home so much inspiration on how to take events to the next level and felt compelled to share with those who...

Duration:00:18:23

212: How to Be an Amazing Fractional CMO w/ Dave Knox

10/23/2018
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Fractional CMOs are new in marketing, and it makes sense. A perfect fulltime CMO may not be what the company needs right now, but a proven marketing expert that can solve real time issues? Every business needs that. Enter in Dave Knox. Dave had just finished his stint as CMO at Rockfish after turning it into one of the fastest growing agencies in the country. Simultaneously, Dave co-founded the Brandery, one of the top startup accelerators in the country. In his spare time, Dave combined...

Duration:00:22:46

211: Turn Your Pitch Into Your REASON w/ Dale Dupree

10/22/2018
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Surface level stuff is bullcrap. Prospects hear the same stuff everyday. “My product can save you 15% or more.” “This tool could really benefit your business.” Blah blah blah. It’s all the same. To stand out, you need to create a connection. Enter the Copier Warrior aka Dale Dupree, but you can call him the Copier Warrior. At the #FlipMyFunnel conference, Dale gave great insight into how to make an impression with your prospects. How? By turning your pitch into your REASON. Let’s...

Duration:00:13:05

210: Flashback - What It Takes To Be A Modern CMO w/ Kyle Lacy & Justin Keller

10/19/2018
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Modern CMOs wear a bunch of different hats. And that involves being an expert in several different fields. They have to be obsessed with the entire customer journey from prospect to upsell. They have to balance lead generation and brand management. And they have to measure results when they can, but simultaneously be comfortable investing in marketing activities that can’t be measured. When should they invest in their brand? In demand gen? Across different parts of the sales funnel? Today...

Duration:00:11:54

209: 3 Reasons Why Sales Should Care About ABM w/ Alex Latraverse

10/18/2018
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In this one, Sangram talks to Alex Latraverse, VP of Enterprise Sales at Terminus, about the relationship between sales and ABM.

Duration:00:20:40

208: 5 Things I Learned From the Conex Conference

10/17/2018
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I was recently lucky enough to attend Conex, a content experience conference put on by UberFlip. It was 3 days of incredible speakers, life lessons, and even a little axe throwing (if you’ve never done axe throwing, I highly recommend it.) Once I was finally able to come home and decompress, I sat down with one of the show’s producers for a discussion on my biggest takeaways from the event. I learned a ton and wanted to make sure I got it all down. So without further adieu, here are my 5...

Duration:00:17:55