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Freactal Startup Marketing

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Marketing your business can be confusing. Should you expand your audience? Double down on Facebook? Or focus on product and service? The Fractal marketing podcast takes questions from listeners and answers them live on air so that everyone who tunes in can learn new and innovative ideas for marketing their business. We cover everything from SEO, affiliates and social marketing to branding, PR and market segmentation. If you are a founder of a startup, or a small business entrepreneur looking for new marketing tactics, then this is the podcast for you. Gerard Doyle brings his 20 plus years of marketing expertise and combines this with the lessons learned from launching three startups, to give entrepreneurs growth hacking tactics that come from real experience.

Marketing your business can be confusing. Should you expand your audience? Double down on Facebook? Or focus on product and service? The Fractal marketing podcast takes questions from listeners and answers them live on air so that everyone who tunes in can learn new and innovative ideas for marketing their business. We cover everything from SEO, affiliates and social marketing to branding, PR and market segmentation. If you are a founder of a startup, or a small business entrepreneur looking for new marketing tactics, then this is the podcast for you. Gerard Doyle brings his 20 plus years of marketing expertise and combines this with the lessons learned from launching three startups, to give entrepreneurs growth hacking tactics that come from real experience.
More Information

Location:

Australia

Description:

Marketing your business can be confusing. Should you expand your audience? Double down on Facebook? Or focus on product and service? The Fractal marketing podcast takes questions from listeners and answers them live on air so that everyone who tunes in can learn new and innovative ideas for marketing their business. We cover everything from SEO, affiliates and social marketing to branding, PR and market segmentation. If you are a founder of a startup, or a small business entrepreneur looking for new marketing tactics, then this is the podcast for you. Gerard Doyle brings his 20 plus years of marketing expertise and combines this with the lessons learned from launching three startups, to give entrepreneurs growth hacking tactics that come from real experience.

Language:

English


Episodes

Jordan Pearce is taking on the Supermarket Oligopoly for the good of the farmers.

9/22/2019
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Australia is the land of the Oligopoly, we have 4 major banks, two major telcos, Two major News holding companies and two major supermarkets. The problem with Oligopolies is that they tend to unconsciously collude and ultimately squeeze their suppliers through their dominate market control. This is a huge problem for Australian Farmers, and consumers […] The post Jordan Pearce is taking on the Supermarket Oligopoly for the good of the farmers. appeared first on Startup marketing consulting...

Duration:00:31:38

Emma Patterson on disrupting the way Brands and Retailers interact and discover each other

9/16/2019
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Retail is increasingly moving online, yet the engagement between brands and retailers is stuck in the physical world of trade shows and face to face meetings.Emma Patterson aims to change this with her App that is the tinder for retail. Emma has created a clear positioning for her business and is using a platform that combines the current flawed approach […] The post Emma Patterson on disrupting the way Brands and Retailers interact and discover each other appeared first on Startup...

Duration:01:03:55

Mackenzie Jackson of Conpago discusses their journey from a WiFi-enabled kettle to an enterprise software suite empowering communities, by staying focused on the problem he was solving

9/8/2019
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When we grow older we want to be surrounded by the people we love, that’s why Conpago has a mission to build thriving communities in aged care, home care and retirement living. In this episode, I talk through the 7 P’s of Startup marketing with Mackenzie Jackson co-founder of Conpago. We hear Mackenzie’s Pitch for […] The post Mackenzie Jackson of Conpago discusses their journey from a WiFi-enabled kettle to an enterprise software suite empowering communities, by staying focused on the...

Duration:01:24:22

Wavve cofounder Baird Hall in discovering his Startup’s real problem and niching down on his target persona

9/1/2019
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As a podcaster, I have a marketing problem, I can’t upload an audio file to Facebook, Linkedin or Instagram. This is where Wavve comes in, Wavve turns audio files into engaging videos for podcast hosts like me. In this episode, I talk through the 7 P’s of Startup Marketing with Baird Hall, co-founder of Wavve. […] The post Wavve cofounder Baird Hall in discovering his Startup’s real problem and niching down on his target persona appeared first on Startup marketing consulting agency based in...

Duration:00:41:12

Fractal Startup Marketing

8/25/2019
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A quick update from me this week rather than a regular episode. Some of you will remember that when I first started this podcast, it was me talking about marketing ideas and answering your questions. Then I pivoted to interviewing marketing professionals. After 20 episodes in that format, I’ve realised that I’m not providing a […] The post Fractal Startup Marketing appeared first on Startup marketing consulting agency based in Brisbane - Fractal.

Duration:00:03:38

Why being clear on the problem you’re solving helps creative innovative solutions with Todd Furneaux

8/18/2019
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A Startup is a company working to solve a problem, where the solution is not obvious, and success is not guaranteed. And when your startup is trying to innovate the way commercial email is consumed, you know you’re going to face an uphill battle. On today’s episode, we’re going to look at the way we […] The post Why being clear on the problem you’re solving helps creative innovative solutions with Todd Furneaux appeared first on Startup marketing consulting agency based in Brisbane -...

Duration:00:40:03

Chatting with Hugh Whitehouse, the man behind the Startup camera lens.

8/4/2019
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It’s not the camera, but the person behind the camera, or so the saying goes. Now let’s look at this from a different perspective. Today, everyone is a photographer because all of us have smartphones that take decent photos. Today, we can slap an Instagram filter on any mediocre photo, and suddenly it becomes artistic. […] The post Chatting with Hugh Whitehouse, the man behind the Startup camera lens. appeared first on Startup marketing consulting agency based in Brisbane - Fractal.

Duration:00:47:32

How you can use Behavioral Economics to improve your Startup with Phil Slade

7/28/2019
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Have you ever noticed how consumers are more willing to take risks in order to avoid losing something? Or how people value items they own, which they have an emotional attachment to, far more than similar items owned by somebody else. These and many other seemingly irrational phenomena can be explained partly, through Behavioral Economics. […] The post How you can use Behavioral Economics to improve your Startup with Phil Slade appeared first on Startup marketing consulting agency based in...

Duration:00:40:13

How to position your business in a commoditised marketplace with Mark Randall

7/21/2019
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Most startups are designed to disrupt an industry, but disruption is hard in a crowded marketplace and even harder when you’re entering with a premium offering. On this podcast, we’re talking to WP Engine whose built a sizable hosting business by focusing on one type of customer in an increasingly commoditised and crowded marketplace. This […] The post How to position your business in a commoditised marketplace with Mark Randall appeared first on Startup marketing consulting agency based in...

Duration:00:30:20

How to make your content work harder for you with Rosie Odsey

7/14/2019
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In our social media-driven world, we are now all content producers and every one of us has the ability to publish. This phenomenon has changed the way we think about brands, brands used to be companies, then they became products and now people have brands. So what are you doing to increase the reach and […] The post How to make your content work harder for you with Rosie Odsey appeared first on Startup marketing consulting agency based in Brisbane - Fractal.

Duration:00:37:55

How do you create a viral video with Jonathan Creek

7/7/2019
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You did it, you finally produced and posted your first series of videos for your startup. You wrote the scripts, filmed them, edited them, and uploaded them to an online platform. And all that’s left to do is to sit back, relax, and watch the views roll in. But of course, they don’t, well not […] The post How do you create a viral video with Jonathan Creek appeared first on Startup marketing consulting agency based in Brisbane - Fractal.

Duration:02:34:14

How to build an audience for your social media profile with Vahe Arabian

6/30/2019
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So you’re making the investment into your marketing content. That podcast is going out each week. Twitter’s running hot, and you’re writing detailed articles on medium pretty frequently. But how do you grow your audience? Are you spending too much time uploading and editing and not enough time on the actual production, and issue content […] The post How to build an audience for your social media profile with Vahe Arabian appeared first on Startup marketing consulting agency based in...

Duration:01:00:12

Why you should, and could be writing a business book with Cori Wamsley

6/23/2019
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I think we all want to secretly write a book, right? Well, we want to write a book that’s a best seller but we’ll settle for a hardcover that sits on a few hundred bookshelves. But two things tend to hold us back. One, what will people think? Will they hate it? And secondly, and […] The post Why you should, and could be writing a business book with Cori Wamsley appeared first on Startup marketing consulting agency based in Brisbane - Fractal.

Duration:00:38:27

Founder Tips for building a personal brand on Social Media with Brendan Kane

6/16/2019
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When you’ve worked on the digital presence for famous artists like Taylor Swift and Rihanna, you get a real sense of what is required to grow and foster a substantial social following. That’s exactly what Brendan Kane was able to do, not just for the famous artists, but also for himself as he grew 1 […] The post Founder Tips for building a personal brand on Social Media with Brendan Kane appeared first on Startup marketing consulting agency based in Brisbane - Fractal.

Duration:00:31:39

Do you need a ‘Mentor’, ‘Coach’ or both for your Startup, with guest Robin Waite

6/8/2019
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As a startup founder, you’ll tend to lean on mentors coaches and consultants for business advice. However, what’s the difference, is one more important than the other. Should I be paying for one or all these different people to help me in my business? Moreover, how can any or all of these people help me […] The post Do you need a ‘Mentor’, ‘Coach’ or both for your Startup, with guest Robin Waite appeared first on Startup marketing consulting agency based in Brisbane - Fractal.

Duration:00:38:39

User-Generated Content – Something Startup founders should be thinking about

6/2/2019
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UGC, which is short for ‘user-generated content’, is the term used to describe any form of content like video, blogs, forum posts, digital images, audio files, and other forms of media that have been created by consumers or end-users of an online system and are publically available to others. Or to put it another way, […] The post User-Generated Content – Something Startup founders should be thinking about appeared first on Startup marketing consulting agency based in Brisbane - Fractal.

Duration:00:24:39

SEO for Startups with James Norquay

5/21/2019
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SEO is completed skill to perfect, but that does not rule it out for Startups, although battling against the authority and brand power of establish brands is not something you want to take ‘head on’. You need to educate yourself in the basics and find your niche. James mentions these tools during the podcast: https://moz.com/beginners-guide-to-seo […] The post SEO for Startups with James Norquay appeared first on Startup marketing consulting agency based in Brisbane - Fractal.

Duration:00:32:07

Paid Search for Startups with Steffen Horst CEO & Co-Founder | Symphonic Digital

5/6/2019
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On this episode, I talk with Steffen Horst CEO & Co-Founder | Symphonic Digital. Steffen is one of the most experienced practitioners of Paid Search having worked in the industry for years, worked in multiple countries and run global search campaigns for the biggest brands in the world. On the episode we cover a range […] The post Paid Search for Startups with Steffen Horst CEO & Co-Founder | Symphonic Digital appeared first on Startup marketing consulting agency based in Brisbane - Fractal.

Duration:00:31:55

Sales for Startups, if you’re a founder you’re in sales

4/28/2019
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Like it or not, if you’re a founder of a Startup company your in sales. In this episode, I chat with Matthew Whyatt of Velocity Selling. Matthew is a successful entrepreneur, having run his own businesses and in particular sales teams since he was 22, regularly outselling the long-established players in a number of markets.Matthews’ […] The post Sales for Startups, if you’re a founder you’re in sales appeared first on Startup marketing consulting agency based in Brisbane - Fractal.

Duration:00:32:02

What Does a UX Designer Actually Do? with Warren Prasek

4/22/2019
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If you work at any Startup you’re going to hear the initialized job title ‘UX Designer’ uttered at least once a day. But what does a US designer actually do? Why are all modern startups seemingly obsessed with UX, how do you ‘do it’, oh, and how is it different from UI? On this episode, […] The post What Does a UX Designer Actually Do? with Warren Prasek appeared first on Startup marketing consulting agency based in Brisbane - Fractal.

Duration:00:30:37