Game Changers | SQAD POD-logo

Game Changers | SQAD POD

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The team at SQAD POD are delivering news, insights, trends, and reports that impact the advertising industry. We find the trend-setting stories, and interview professionals from across the industry to discuss media planning, advertising, ad costs, and much more. We've made a quick check of the hottest trending topics around the advertising industry and created an 6 min podcast to get you up to speed. Checkout the website for links to all the stories we cover each episode.

The team at SQAD POD are delivering news, insights, trends, and reports that impact the advertising industry. We find the trend-setting stories, and interview professionals from across the industry to discuss media planning, advertising, ad costs, and much more. We've made a quick check of the hottest trending topics around the advertising industry and created an 6 min podcast to get you up to speed. Checkout the website for links to all the stories we cover each episode.
More Information

Location:

United States

Description:

The team at SQAD POD are delivering news, insights, trends, and reports that impact the advertising industry. We find the trend-setting stories, and interview professionals from across the industry to discuss media planning, advertising, ad costs, and much more. We've made a quick check of the hottest trending topics around the advertising industry and created an 6 min podcast to get you up to speed. Checkout the website for links to all the stories we cover each episode.

Twitter:

@SQAD_LLC

Language:

English

Contact:

914-524-7600


Episodes

5 Game Changers Every Advertiser Must Know in July 2018

7/24/2018
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For the month of July, we’re talking about AT&T’s advertising strategies, Facebook and transparency, HQ Trivia, text message advertising, and giving passive billboards true analytics.

Duration:00:09:59

5 Game Changers Every Advertiser Must Know in May 2018

5/24/2018
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This month, we’re exploring Facebook’s clear history tool, transparency around political ads, Amazon’s next big move, the power of proving ROI, and Netflix's eye on out-of-home advertising.

Duration:00:10:53

5 Game Changers Every Advertiser Must Know in April 2018

4/26/2018
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This month, we’re talking about brands partnering with nonprofits to increase impressions, how data privacy concerns are transforming advertising, YouTube and Hulu’s plans to act like broadcast networks, P&G’s shakeup of their agency models, and NBCUniversal’s new combined metric.

Duration:00:10:22

5 Game Changers Every Advertiser Must Know in March 2018

3/21/2018
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This month we're talking about cutbacks on primetime ads, local OTT advertising, even more media mergers, sponsored direct messages on Facebook Messenger, and advertising in the era of Time’s Up.

Duration:00:09:55

5 Game Changers Every Advertiser Must Know in February 2018

2/27/2018
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This month, we’re talking about a possible CBS/Viacom merger, the mobile revolution of live sports, Facebook Watch versus YouTube, how brain studies could optimize advertising, and Salon becoming a mining operation.

Duration:00:08:38

5 Game Changers Every Advertiser Must Know in December 2017

12/21/2017
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As 2017 drifts off into the winter sunset, we're taking a look at some game changing trends in the advertising industry including Disney’s new deal with 21st Century Fox, net neutrality, Kroger’s venture into retail media, Condé Nast upfronts, and how cryptocurrencies will change advertising transactions.

Duration:00:09:33

5 Game Changers Every Advertiser Must Know in November 2017

11/18/2017
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This month, we’re talking about the potential for AppNexus to take on the great the Facebook/Google duopoly, the new Twitter Promote feature, Big News from Cheddar, a possible ad-supported version of Amazon’s Prime Video, and the increasing use of web-based virtual reality.

Duration:00:07:52

5 Game Changers Every Advertiser Must Know in October 2017

10/16/2017
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This month, we’re talking about Google’s new Insight Engine Project and Stamp tools, Amazon’s full-court press as an advertising platform, the ability to read minds and manipulate consumers, and Adobe’s programmatic platform for connected TV ad targeting.

Duration:00:09:12

5 Game Changers Every Advertiser Must Know in September 2017

9/28/2017
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This month, we’re taking a closer look at Facebook’s new video service, the vending machine renaissance, the growing number of brands shifting to in-house advertising teams, NFL’s ban on alcohol advertising, and Apple’s attack on ad tracking.

Duration:00:08:26

5 Game Changers Every Advertiser Must Know in August 2017

8/15/2017
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This month, the surf is up in the world of advertising as we look at virtual reality ads, the Discovery-Scripps merger, Amazon’s amped up advertising game, voice-based search, and advertising’s return to TV.

Duration:00:07:51

5 Game Changers Every Advertiser Must Know in July 2017

7/24/2017
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This month, we’re diving into the pool of native advertising, the growing power of podcasts, how a “brandless” brand is trying to shake things up, the Facebook and Google duopoly, and the rise of A.I. (Artificial Intelligence).

Duration:00:08:27

5 Game Changers Every Advertiser Must Know in June 2017

6/26/2017
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This month, we’re looking at the fusion of traditional and new platforms, the new six-second ad format, the rise of ad blockers, blockchain technology, and more.

Duration:00:08:08

5 Game Changers Every Advertiser Must Know in May 2017

5/11/2017
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This month, we’re talking about updates to Google’s AdSense, how advertisers are leveraging image recognition to target ads, customer service chat bots, and more. These are the 5 Things Every Advertiser Must Know for May 2017.

Duration:00:10:24

5 Game Changers Every Advertiser Must Know in January 2017

1/18/2017
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We’re starting the year off with a dive into advertising revenue and trends from the past year. We’ll also take a look at Instagram’s new measurable ads for its Stories feature; Google’s Accelerated Mobile Pages product; a mediocre NFL viewership season; and digital metrics standards.

Duration:00:06:45

5 Game Changers Every Advertiser Must Know in October 2016

10/24/2016
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This month we are taking a look at differentiation between social media viewing metrics, Netflix’s plans for the future, audio inventory for programmatic advertising, a new RBC report about programmatic naysayers, and interactive advertisements.

Duration:00:06:42

5 Game Changers Every Advertiser Must Know in September 2016

9/26/2016
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This month we’re taking a closer look at Carat’s annual global forecast for projected advertising spend, how a change of agency by McDonalds may have changed the ad game too; we’ll also dive into how click fraud and bot traffic are reshaping the online advertising landscape, and more.

Duration:00:07:02

5 Game Changers Every Advertiser Must Know in August 2016

8/23/2016
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It may be the hottest month of the year but there’s no time to cool off if you want to stay on top of your ad game. This month we’ll take a closer look at display advertising, the not-so-golden ratings in Rio, Facebook targeted Ads, and where Trump and Clinton ad spends are swinging big for Election 2016.

Duration:00:05:14