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Digital Marketing That Puts People First

Business & Economics Podcasts

Demystifying the ever-changing world of digital marketing. In every episode, we’ll bring you content and conversations designed to build clarity around digital marketing. We want to help you build a deeper understanding of how it works within your business and why it’s important that your marketing puts people first. You’ll get to know James, our deep-diving Managing Director and Jess, our many-talented Sales and Marketing Manager. Be a fly on the wall as they swap stories and fun-facts while sharing valuable marketing advice. Plus, from time to time you’ll hear from other experts within TheOnlineCo., as they share their own wisdom and experience in their particular areas of digital marketing.

Demystifying the ever-changing world of digital marketing. In every episode, we’ll bring you content and conversations designed to build clarity around digital marketing. We want to help you build a deeper understanding of how it works within your business and why it’s important that your marketing puts people first. You’ll get to know James, our deep-diving Managing Director and Jess, our many-talented Sales and Marketing Manager. Be a fly on the wall as they swap stories and fun-facts while sharing valuable marketing advice. Plus, from time to time you’ll hear from other experts within TheOnlineCo., as they share their own wisdom and experience in their particular areas of digital marketing.
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Location:

Australia

Description:

Demystifying the ever-changing world of digital marketing. In every episode, we’ll bring you content and conversations designed to build clarity around digital marketing. We want to help you build a deeper understanding of how it works within your business and why it’s important that your marketing puts people first. You’ll get to know James, our deep-diving Managing Director and Jess, our many-talented Sales and Marketing Manager. Be a fly on the wall as they swap stories and fun-facts while sharing valuable marketing advice. Plus, from time to time you’ll hear from other experts within TheOnlineCo., as they share their own wisdom and experience in their particular areas of digital marketing.

Language:

English

Contact:

1300651527

Episodes

Ep 4 | 6 Steps to Understanding your Customer

8/9/2022
Have you ever tried marketing to “get some leads?” And did it perhaps not work out so well? One of the most common reasons for this is because your marketing didn’t resonate with actual humans. So don’t go looking for “leads”, go looking for “people” that you can genuinely help with a fair exchange of trade. Marketing is a people business first, technology comes second and in this episode of Digital Marketing that Puts People First we talk about possibly the most important part of any...

Duration:00:26:55

Ep 3 | Should I DIY Facebook Ads?

7/12/2022
Have you ever considered running your own Facebooks ads? Maybe you’ve already given it a shot and thought that they weren't very successful, or perhaps they are performing well and you’re wondering if they could be doing better? In this episode of Digital Marketing That Puts People First we ask the question ‘Should I DIY Facebook Ads?’ Now we know we’re an agency that provides this service, but we promise to give you an unbiased perspective on when you can and should DIY your Facebook...

Duration:00:45:39

Ep 2 - Are Your Competitors Beating You?

6/16/2022
How do you truly know who your competitors are and whether or not they’re out performing you? In this episode of Digital Marketing That Puts People First we ask you the question ‘Are your competitors beating you?’ And what we mean by that is, do you know who your actual competitors are and do you know what their strengths and weakness are? Over the years we’ve developed a process for identifying and assessing the competition and today we want to share that process with you so that you...

Duration:00:33:25

Ep 1 - 3 Tools To Keep People On Your Website Longer

5/24/2022
Do you know if your website actually gets you any business? In this episode of Digital Marketing That Puts People First we ask you the question ‘Is your website telling people to bugger off?’ And by that we mean, is it clear to visitors to your site exactly what it is that you do? If it isn’t then perhaps your site is (accidentally) telling people to go elsewhere. As a rule of thumb, you have less than 10 seconds to convince people to stay on your website, and there are 3 psychological...

Duration:00:34:52

Bonus Ep. 3: 7 SEO Action Items To Do Today

3/20/2022
Have you ever thought of SEO as a bit of a mystery? Have you ever wanted to know which SEO tasks you should be doing? In this episode, we talk about the hugely important and mysterious topic that is SEO. SEO stands for Search Engine Optimisation and is the process of making your website friendly to Google (and other search engines). As always, you'll hear from James Parnwell Founder and Managing Director of TheOnlineCo. - plus our special guest Rich Brown, Head of SEO here at...

Duration:00:35:32

Bonus Ep. 2: The Top 15 Mistakes to Avoid Making in Google Ads

2/1/2022
Ever made a mistake running Google Ads? Wish you knew how to avoid making those mistakes? We've been running Google Ads for clients for well over a decade now and so it's pretty safe to say we know what makes for a successful campaign. In today's episode, we discuss the top 15 mistakes people usually make when running Google Ads, and how you can avoid making them. Learn more from Heidi Jones (Google Ads expert and SEM manager at TheOnlineCo.) and James Parnwell (Founder and Managing...

Duration:00:37:22

Bonus Ep. 1: The Top 7 Questions About Google Ads

10/14/2021
What’s the fuss about Google Ads? In true marketing fashion, we did a whole stack of keyword research to answer the internet’s top seven most Googled questions about Google Ads. At TheOnlineCo, we've been running Google Ads for clients for about 12 years now, so it’s safe to say we know all the ins and outs of running a successful campaign. In this episode, we demystify all the things you're wondering about Google ads, including when to use it and when not to use it. Learn more from Heidi...

Duration:00:29:04

Season Finale: 9 Business Gems - James & Jess Roundup 9 Lessons Learnt in 22 Interviews

7/3/2021
When we embarked on launching a podcast, we had no idea just how diverse and fascinating the stories of our interview guests would be – or how much wisdom we would glean from them! In this episode, the finale for Season 1 of the podcast, James and Jess roundup the 9 biggest lessons they learnt across 22 interviews with Aussie business owners from around the country. The 9 Big Lessons We Learnt 1 - Formal Education is NOT Linked with Business Success Our interview guests varied wildly in...

Duration:00:27:47

Transforming Lives Through Confidence: Jodie & Anastasia at ‘Rise Women’ Share their Inspiring Story - Ep 22

6/27/2021
If you’ve ever had that little voice in your head saying, ‘I can’t’, Jodie Bruce-Clarke and Anastasia Adams are here to tell you, ‘You can!’ They’re the two women behind the business ‘Rise Women’ – a confidence coaching agency built around a philosophy that confidence isn’t something you’re born with; it’s something everyone can learn. In our interview with the pair, you’ll not only gain valuable business insights. You’ll also learn how Anastasia used to struggle with her confidence and...

Duration:00:54:52

Rebranded and Reborn: Zedu, the Training Co that Faced Down its Giants & Rose from the Ashes - Ep 21

6/20/2021
If there was ever a podcast episode that resembled War and Peace, this one has got to be it. For the ultrasound training company Zedu, there were a few years where it seemed like everything was against them. They faced detractors in the medical industry; identity theft by a competitor; a business ‘divorce’; the 2019 bushfires; and the impact of COVID. But owners Suean Pascoe and Michael Duncan are not quitters. All of these trials have helped them to refine their business, and build a...

Duration:00:41:36

Leverage, Optimise, Focus, Thrive: Day Spa Industry Innovator Vanessa Main Shares Principles that can Turbo-Charge Your Business - Ep 20

6/14/2021
In the early 2000s, as day spas and health retreats were exploding in popularity, Vanessa Main was at the forefront – living a glamorous yet high-pressured, jet setting life, setting up day spas in hotels around the world. These days, she’s back on home turf, applying everything she learned in the first half of her career, to educating business owners in the beauty, wellness and day spa industry. Her business is called LOFT Inc. It stands for Leverage, Optimise, Focus, Thrive; and that’s...

Duration:00:52:53

Bite the Bullet and Specialise: How Financial Planner Phil Thompson went from ‘Just Making It’ Generalist, to Rapidly Growing Specialist – Ep 19

6/6/2021
Phil Thompson has had two career paths that couldn’t be more different: Circus Performing, and Financial Planning! He's the owner of a company called Skye Wealth, specialising in life insurance. You’ll hear why he made such a radical career change; how his first few years in the financial game were spent working very hard, with little reward…. and how a few brave decisions made all the difference! *** Key Moments 03:20 – After a dramatic career change, Phil saw an opportunity and took the...

Duration:00:37:56

Ending Slavery in Australia: How Sally Irwin’s Cafe & Social Enterprise, The Freedom Hub, is Restoring Survivors – Ep 18

5/29/2021
When Sally Irwin moved to Berlin with her husband’s diplomacy work, she had no idea how much it would change her life. There, she came face to face with modern day slavery and the sex trafficking trade, working as a volunteer to help enslaved, abused and traumatised young women. On her return home, she founded The Freedom Hub – a social enterprise that helps survivors of human trafficking, who find themselves trapped in modern day slavery in Australia. Through a Survivor School, young...

Duration:00:56:28

When a Hobby Takes Over: How Campsmart Grew from a Maternity Leave Project, to a Serious Aussie Brand – Ep 17

5/23/2021
Justine Lightowler isn’t the first woman on our podcast who ‘birthed’ her business while she was on maternity leave! It was a family camping trip, and a need for some extra income, that drove Justine to start buying and selling camping gear on eBay. That became a hobby… which turned into an online store… which grew into a business… and today, Campsmart is a serious player in the online caravanning and camping market. In our interview Justine talks about the joys of serving Australia’s...

Duration:00:29:30

‘It’s About Going the Extra Mile’ Entrepreneur Justin Herald on Why Customer Experience is Crucial - Ep 16

5/15/2021
Cast your mind back to the 90s, and you might remember seeing t-shirts and bumper stickers plastered with the word ATTITUDE… They were the work of a young guy named Justin Herald, whose T-shirt slogans struck a chord with Aussies, and his business quickly went national, then global. But surprisingly, he started the brand quite by accident, with less than $50 to his name. Several million dollars later, he sold Attitude, and became a highly sought after speaker and trainer, through his...

Duration:00:49:58

“Just Be Your Authentic Self!” The Yoga Teacher & Circus Arts Trainer Who’s Smashing Stereotypes - Ep 15

5/9/2021
Today's interview guest has possibly the most colourful story we've had on the podcast so far. She's Annika Saigi, owner of a busy network of yoga studios in Western Sydney called Nin Yoga – and her journey has been a bit like a roller coaster ride in a theme park... It started at a video game arcade, with a detour into the circus arts, then adventures in India, and – just as she was launching a yoga studio – there was that painful little thing called the COVID pandemic. Thankfully, Annika...

Duration:00:45:44

Future-Proofing the Next Generation: Rowan Kunz, Edu-Preneur and Founder at Art of Smart - Ep 14

5/1/2021
In today’s episode you’ll get to know a young man who started his entrepreneurial journey before he’d even finished uni: he is Rowan Kunz, the director of Art of Smart, a student coaching and mentoring college in Sydney. Rowan’s a big-picture thinker: his team doesn’t just help kids with study techniques and maths exams, (although that’s a part of it)…. They are on a far greater mission: to help a generation of young people discover their passions, set some life goals—and achieve them! But...

Duration:00:49:52

Scaling Fast, Keeping Quality: The Young, Agile Company That’s Blazing a Trail in Disability - Ep 13

4/25/2021
For Kara Foscholo and Amanda Semaan, running a complex and multi-layered business wasn't even slightly on their radar, when they first embarked on a uni degree together. But when a research opportunity came their way, enabling them to invest in discovering better disability care, their passion took over. And as they say, the rest is history! When Active Ability was founded, it was the first of its kind – mobile therapy, specifically for those with intellectual disability, brain injury and...

Duration:00:42:20

Special Edition: Burnout in Business - How to Prevent it, How to Recover, with ‘Dr Burnout’ Valerie Ling - Ep 12

4/17/2021
When we sat down to hear the story of psychologist and burnout expert Dr Valerie Ling from the Centre for Effective Living, we had a feeling it was going to be one of our most helpful episodes yet—and we weren’t disappointed. In this episode, (the second in a two-part series), Valerie dives into her expertise on the treatment and prevention of burnout – a path many business leaders often (sadly) travel. Valerie’s an expert on the topic, has been given the nickname ‘Doctor Burnout’, heads...

Duration:00:33:45

“I Had to Get My Name Out of the Business” – ‘Dr Burnout’ Valerie Ling & the Centre That’s Changing Lives – Ep 11

4/10/2021
When a series of difficult life experiences left psychologist Valerie Ling suffering from burnout - she knew it was time to get help in her business. And so began the growth of a busy psychology practice called the Centre for Effective Living. In this episode Valerie – who’s now an expert in the treatment and prevention of burnout – tells the story of her lifelong entrepreneurship streak - and her passion to build organisations that make the world a healthier, happier place. (This two-part...

Duration:00:45:55

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