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Globally Speaking Radio

Business & Economics Podcasts

Globally Speaking is a podcast by and for localization professionals. We know what it’s like to be in your shoes, and to face the constant challenges that come with marketing in dozens of different languages and regions. In our podcast you’ll get insights on how global companies can achieve their goals in international markets.

Globally Speaking is a podcast by and for localization professionals. We know what it’s like to be in your shoes, and to face the constant challenges that come with marketing in dozens of different languages and regions. In our podcast you’ll get insights on how global companies can achieve their goals in international markets.

Location:

United States

Description:

Globally Speaking is a podcast by and for localization professionals. We know what it’s like to be in your shoes, and to face the constant challenges that come with marketing in dozens of different languages and regions. In our podcast you’ll get insights on how global companies can achieve their goals in international markets.

Language:

English

Contact:

+42054555222


Episodes

Is Language Operations the Future of Localization

11/24/2021
In this episode of Globally Speaking, Monica Merel connects with Stefan Huyghe, a localization VP and trailblazer in the industry. In this conversation, we explore the evolution of localization and if Language Operations is the right step forward for the industry. Tune in and let us know if you agree or disagree if Language Operations is the next frontier for localization.

Duration:00:32:04

Masterclass in SEO localization with TranslaStars

11/11/2021
In this episode of Globally Speaking, Esther Ashmore connects with Alfonso González Bartolessis, the founder of TranslaStars. Alfonso created an online school that offers many courses for linguists and translators, including a bootcamp course for SEO localization. Tune in and get a masterclass on what is SEO localization, how to be culturally relevant in your SEO strategy, debunking the myths of common SEO best practices, and much more.

Duration:00:27:29

Realities of Implementing Continuous Localization at Dell

8/25/2021
In this episode of Globally Speaking, Andrew Thomas hosts a conversation between two peers from Dell, Scott Cahoon and Fernando Caro. Scott and Fernando take us behind the curtain and share their honest experience upgrading and implementing continuous localization. Tune in and learn all about the benefits and challenges Dell faces moving to a continuous localization model.

Duration:01:41:14

The Past, Present and Future of the Globalization and Localization Association (GALA)

6/10/2021
In this episode of Globally Speaking Radio, we talk to Allison Ferch, Executive Director of the Globalization and Localization Association (GALA). She speaks about the origins of GALA and its important role in supporting its members by addressing the challenges of the localization industry. Tune in to hear all this and more.

Duration:00:58:03

Tactics and Trends in SEO

5/26/2021
In this episode of Globally Speaking Radio, we talk to Aoife Mc Ilraith, Vice President of Marketing at Semrush, an online visibility management platform used by seven million digital marketers worldwide. She talks about the importance of going local with your SEO strategy and tactics and how tools factor into the world of SEO. Tune in to hear all this and more.

Duration:01:02:32

A New Way to Look at Quality

5/17/2021
In this episode of Globally Speaking Radio, we talk to Kirill Soloviev, Co-founder and CEO of ContentQuo, a linguistic quality technology provider. He talks about the importance of language quality, how to change the business perception of a quality programme from a cost to an investment and the effect machine translation (MT) is having on quality. Tune in to hear all this and more.

Duration:01:07:07

Localization Leadership in the Tech Industry

5/3/2021
In this episode of Globally Speaking Radio, we talk to Stephanie Cardwell, Manager of Global Localization at Alteryx, a global leader in data analytics with 18 offices across five continents. She talks about her experience with building a localization program from scratch, working in Japan and her leadership role in the non-profit organization Women In Localization. Tune in to hear all this and more.

Duration:00:53:51

Hyper-personalization and Selling to Markets of One

4/20/2021
In this episode of Globally Speaking Radio, we talk to Jim Compton, Technology Partnerships Manager at RWS, about how to use artificial intelligence (AI) to personalize the customer experience on a global scale. He tells us about the concept of hyper-personalization and outlines its challenges, benefits and pitfalls. Tune in to hear all this and more.

Duration:00:54:18

Getting a Handle on SEO

3/31/2021
In this episode of the Globally Speaking Radio, we talk to Marshall Simmonds, SEO pioneer and founder of Define Media Group, an audience development consulting firm specializing in SEO. He discusses the current trends in SEO, the future of search and how your website can stay “SEO healthy” and at the top the search rankings. Tune in to hear all this and more.

Duration:00:53:06

Accessibility and the Future of Video Localization

3/22/2021
In this episode of Globally Speaking Radio, we’re joined by David Hansfield, Executive Vice President for Global Sales at Dotsub, a translation company that specializes in media content. He talks about accessibility and the importance of subtitles for both foreign and native language versions, as a tool to increase audience engagement and ROI. Tune in to hear all this and more.

Duration:00:49:53

How Planet Word Museum in DC Celebrates Words and Language

3/9/2021
In this episode of the Globally Speaking Radio, we talk to Ann Friedman, founder and CEO of Planet Word, the world’s first museum dedicated to words and language. Based in Washington, D.C., it focuses on promoting literacy and multilingualism and celebrating the diverseness of languages everywhere. Tune in to hear all this and more.

Duration:01:03:55

How User Experience Drove Localization at a Start-up

2/24/2021
In this episode of Globally Speaking, we chat with Mitchell Cox, International Business Operations Manager at Lucid, a visual collaboration software company, about how localization should be tied to accelerating growth, rather than be an afterthought. We also discuss why excellent customer experience (CX) is paramount, how it is impacted by translation and how product adaptation might be required. Tune in to hear more!

Duration:00:46:05

How Translation Reveals the History of a City

2/10/2021
In episode 113 of Globally Speaking Radio, we talk to Dr. Sherry Simon, Distinguished University Research Professor at Concordia University in Montreal, about the role of translation in shaping a city’s history. We look at how people’s perspectives of cities change depending on language, the traces translation leaves on cities and how a traveler should seek to understand a city through ‘ghost signs’. Tune in to hear all this and more.

Duration:00:56:22

Opening China to the Global Market

1/27/2021
In this episode of Globally Speaking Radio, we talk to Arnold Ma, founder and CEO of Qumin, a digital creative agency based in London and Shanghai that focuses on helping western brands understand and expand into the Chinese marketplace. He explains what companies have to do to make an impact in China, why the Chinese consumer is unique and how to be successful in this growing market. Tune in to hear all this and more!

Duration:01:02:57

Tinder Takes Dating Worldwide

1/13/2021
In this episode of Globally Speaking Radio, we talk to Andy Andersen, who is a leader in international growth at Tinder, the world’s largest online dating platform. Andy explains the mindset needed for global growth and gives us his tips on what makes Tinder successful at moving into new markets. He also shares interesting insights into how online dating is changing cultures worldwide. Tune in to hear all this and more.

Duration:00:58:07

Choosing and Implementing a Translation Management System (TMS) at Slack

12/16/2020
In this episode of Globally Speaking Radio, we talk to Mike Harris, Senior Business Systems Developer for Localization at Slack. He recently guided the company through their migration to a new translation management system (TMS) and shares with us what features and functions Slack considered, their migration process and the subsequent benefits to the business. Tune in to hear all this and more.

Duration:00:48:47

Applying Google’s E-A-T Guidelines to Your SEO Program

12/2/2020
In this episode of Globally Speaking Radio, we talk to Lily Ray, the SEO Director at award-winning digital agency [Path Interactive](https://www.pathinteractive.com/). Lily shares her expertise on why Google prioritizes expertise, authoritativeness and trustworthiness (E-A-T) when ranking web pages in their search results. She explains what E-A-T is and how search engine optimisation (SEO) is evolving. Tune in to hear all this and more.

Duration:00:42:42

The Importance of Terminology Work in Machine Translation and Search Engine Optimization

11/18/2020
In this episode of the Globally Speaking podcast, we talk to Klaus Fleischmann, a leading terminology expert, the CEO of eurocom Translation Services and founder and CEO of Kaleidoscope. For 25 years, Klaus has been in the translation, localization and terminology industry and in this episode, he gives great insights into how to effectively use terminology in artificial intelligence (AI), machine translation (MT) and search engine optimization (SEO) strategies. Tune in to hear all this and...

Duration:01:03:05

Employee Profiling for a Better World

11/4/2020
In this episode, we talk to Vanessa Darling, Localization Program Manager at The Predictive Index (PI), a Boston-based provider of talent optimization services. Vanessa plays an integral role in adapting PI’s innovative personality assessments and software products for markets around the world. Tune in to hear Vanessa explain what talent optimization is, how it differs around the world and how better work can make a better world.

Duration:00:30:52

How Video Localization Is All Wrong (and How to Fix It)

10/22/2020
In this episode, we talk to Andre Hemker, the new CEO of translation technology company [Wordbee](https://www.wordbee.com/). Andre is also the founder and CEO of the German-based language service provider Wordcraft. Tune in to hear Andre share his forward-thinking thoughts on video localization, the future of translation technology and more.

Duration:00:48:01