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391 Corporate Innovation, Human Centered Design, and Better Patient Health w/ Sarah Ahmad

How do you catalyze change within a large organization? Sarah Ahmad shares her insights from in the trenches. Sarah is the senior VP of innovation and transformation strategy for Pittsburgh’s Highmark Health, a national health and wellness organization, and America’s second-largest integrated delivery and financing system. Sarah Ahmad leads Highmark Health’s effort to transform health care by developing innovative health solutions and value-based, high-quality health experiences for...


390 Fintech, Innovation, and Corporate Strategy w/ David Passavant, CEO of Numo

David Passavant is the CEO of Numo, a subsidiary company of PNC Bank. Numo is tasked with funding innovative technologies that can meaningfully move PNC’s business forward. In this conversation, Aaron interviews David about what life is life running a corporate-backed financial technology incubator in Pittsburgh and how David found his way into the role. David has been the CEO of Numo for 2.5 years and has recently launched its first two products. Great episode for anyone interested in...


389 How Lily Whispers ASMR Built Her YouTube Channel

Lily D is an ASMR YouTuber. What does that mean? Listen to the podcast to find out. ASMR helps with anxiety and insomnia. Lily started making ASMR videos in 2013 and has racked up over 65 million views of her videos. In this conversation, Aaron and Lily discuss how she got started, the positive & negative messages she receives, and what the future holds for a brand built around an individual. Never miss one of our best episodes by subscribing to the newsletter. Lily’s...


388 $70M in Fundraising, $10k Speaking Fees, and Timeless Business Strategies w/ Dave Nelsen

Dave Nelsen has been a successful CEO in multiple businesses. Two of his startups, CoManage and TalkShoe, raised more than $70 million in angel and venture funding. He has since moved into a full-time speaking career, traveling to country to share his perspective on Social Media for Business and Technology for Executives. In this conversation, Dave and Aaron discuss how Dave went from a large corporation to a startup, where Dave found the ideas for his companies, and how he launched...


387 Journalism & New Media w/ Matt Stroud, founder of Postindustrial Media

Matt Stroud is the co-founder & CEO of Postindustrial Media. His new media startup is aiming to change the tenor of journalism in the Midwest. He’s come a long way since founding a bimonthly magazine, called Deek, out of his basement apartment while enrolled full-time at the University of Pittsburgh. Matt has written short- and long-form journalism for Esquire, Harper’s, The Atlantic, Buzzfeed, Politico, The New York Times, and Reuters, and held staff writer positions with the...


386 Men’s Fashion Reviews, YouTube, and Building a Brand w/ Jon Shanahan

In the past, magazines like Vogue & GQ were exclusively at the epicenter of fashion and style. They alone could play kingmaker to the tastes, trends, and brands clothing of an entire culture. Today, the influence has been disseminated to a broad swath of creators and media outlets with their own perspective. Jon Shanahan saw this opportunity coming and has staked a claim with his brand, The Kavalier. He started a YouTube channel more than 4 years ago and now creates content full-time...


385 Revolutionary Bras w/ Sophia Berman

For half a century, women wore bras that had been designed by men. Sophia Berman knew there had to be a better way. She’s spent that last 3 years launching and growing Trusst Lingerie, a company that has re-engineered the bra for larger-busted women. In this conversation, Aaron and Sophia discuss what she’s learned about running a company, how 3-D printing failed to live up to the hype, and how to develop a product and take customer feedback. Never miss one of our best episodes by...


384 Hannah + Aaron Reflect on 16 Months of Piper Creative

We had a guest no-call/no-show. No fun. HP & I made the best of it by recording a podcast reflecting on Piper Creative being 18 months old, our hardest days of the process, and how great our team is. Hope you have a lovely day.


383 How to Get Ahead in Your Career w/ Zak Slayback

Zak Slayback returns to the podcast after a 317 episode hiatus. He’s here because he’s ready to help even more people with his new book, How to Get Ahead. It builds off of Zak’s talk at the 2018 Going Deep Summit where he laid out his framework for building a great career from scratch. Zak is a career building expert and a Principal at Peter Thiel-backed 1517 Fund. He was one of LinkedIn’s most influential voices on education in 2015 and has been published in Newsweek, the New...


382 Master Vodka Distiller Barry Young

Barry Young used to be a pharmacist. Now he makes vodka and rum. In this interview, you’ll hear how Barry transitioned out of corporate life, what makes some vodka better than others, and why he’s so passionate. Barry’s company, Pennsylvania Pure Distilleries, is based in Glenshaw and has been around for about 10 years. Boyd & Blair Potato Vodka was awarded the Chairman’s Trophy from the Ultimate Spirits Challenge - the beverage industry's most coveted award. Never miss one of...


381 Life as a Fortune 500 CIO w/ Kurt Schnieders

Kurt Schnieders has served as CIO of DICK’S Sporting Goods, L Brands and ING Latin America and worked internationally in corporate America for 35 years. As a steward of digital revolution in large organizations, he has overseen the creation and launch of websites taking in over 1 billion dollars in annual sales. Throughout his career, he has provided executive leadership, business strategy and technology solution delivery across multi-cultural landscapes, working in Dubai, India,...


380 How to Run a Lobbying Firm w/ Joe Kuklis

Ever wonder how bills get passed and how policy gets changed? While elected officials and public servants hold a lot of power, lobbying firms like Wellington Strategies influence the government, too. Joe Kuklis, the founder and president of Wellington Strategies, came on the podcast to talk about how his business works and the challenges of building a lobbying firm. Joe focuses on helping small-to-medium-sized businesses to navigate the government marketplace in Washington and state...


379 Custom Cookies & Raising Prices w/ Jasmine Cho

Yummyholic is a custom cookie & cupcake bakery with distinct, made-to-order designs. Jasmine Cho, the founder, came on Going Deep to discuss her business and how baking can be more creative and therapeutic. She’s learned a lot through launching Yummyholic and you can learn from someone who’s been in the trenches. Jasmine is currently working to pioneer research-based bake therapy by exploring baking as a form of art therapy. Never miss one of our best episodes by subscribing to...


378 VaynerMedia’s Chief Heart Officer Claude Silver

For the last few decades, “Human Resources” was responsible for getting the most out of workers. This meant optimizing for health plans, salaries, and interpersonal conflict. Claude Silver believes there’s another way. She leads with her heart and emotional optimism. She owns the onboarding, recruitment, retention, and graduation of all the people that come through VaynerMedia. She calls upon 20 years of guiding client relationships, global brand strategies, operations, and...


377 Robots, Fundraising, and Company Culture w/ Joel Reed

IAM Robotics named a new CEO in August 2018 and closed a $20M Series A that November. How have they managed so much upheaval? I decided to find out directly from Joel Reed Joel is the CEO of IAM Robotics and calls upon 20 years of experience in strategic planning and business development to lead the company’s commercialization of its innovative products. We discuss the fundraising process, how Joel came to join IAM Robotics, and how he recruits technical talent. Joel previously...


Tammy Thompson on Imposter Syndrome, Poverty, and Overcoming the Odds at the Going Deep Summit 2019

You can get your tickets to Going Deep Summit 3.0 here; https://www.eventbrite.com/e/going-deep-summit-30-tickets-60834779463


"How to Quit your Job" Joe Vennare at the Going Deep Summit

Joe Vennare was the 2nd keynote at the 2019 Going Deep Summit. He shared his story of transitioning from history teacher to serial entrepreneur. It's advice anyone can use. I'm so glad he shared his message at the Summit. We could not have put it on without two of our sponsors. Covalent https://www.wearecovalent.com/ TreeCup https://www.buyateaplantatree.com/


Allen Gannett at the Going Deep Summit 2.0

Allen Gannett, the author of The Creative Curve, spoke at the 2019 Going Deep Summit about how to make moments of "creative genius" less random and more intentional. Most people want to know how to be more creative. Allen explains that thoughtful consumption is a key unlock for aspiring creatives. Allen is the founder of TrackMaven and a bestselling author. Here are videos from the Going Deep Summit on YouTube https://www.youtube.com/playlist?list=PL8REcAy3zwEArtRTmEufaQHo4UQ1bjdrZ


376 Influencer Marketing Origins w/ Cooper Munroe

Cooper Munroe, CEO of The Motherhood, was interviewed by Aaron Watson about the origins of influencer marketing, what the early days of blogging looked like, and how to communicate authentically with your stakeholders. Cooper is an award-winning influencer marketing expert and her firm works with the largest consumer brands, nonprofits, and agencies in the world. She is a specialist in maximizing the effectiveness of campaigns, the reach of content, and measuring the results. She got...


375 Resettling Refugees, Making an Impact, and Launching a Nonprofit w/ Sloane Davidson

Being a refugee in a new country can be scary, confusing, and lonely. While there are agencies in the US that help refugees with resettlement during the first 3 months, resource constraints leave them unable to assist past that point. Sloane Davidson created Hello Neighbor to help connect refugees with friends and mentors in their community who can be a sustainable support system. The families Hello Neighbor supports all have kids under 18 in the home. Mentors range from young...