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Growing Pains Podcast

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Your host, Marc Bitanga is the former Director of Growth Channels at Hootsuite and is now the CEO & Co-Founder of Agencio, a growth marketing agency. Growing Pains brings leaders from high-growth companies to share their stories & lessons on how they helped their companies scale successfully. Season 1 features the following industry leaders: - Mitch Solway, former VP of Marketing at Freshbooks & Lavalife - Steve Johnson, growth executive at Constant Contact, Hootsuite & Vidyard - Jeremy Wallace, former CMO at Unbounce - Lori Bush Shepard, former VP of Marketing at Marketo & Mobify - Julian Lepinski, co-founder of Pano & Cast - Ian Sharpe, co-founder of Promethean TV - Chris Sisco, Associate. Director of Digital Acquisition at Freshbooks - Dave Gerhardt, VP of Marketing at Drift

Your host, Marc Bitanga is the former Director of Growth Channels at Hootsuite and is now the CEO & Co-Founder of Agencio, a growth marketing agency. Growing Pains brings leaders from high-growth companies to share their stories & lessons on how they helped their companies scale successfully. Season 1 features the following industry leaders: - Mitch Solway, former VP of Marketing at Freshbooks & Lavalife - Steve Johnson, growth executive at Constant Contact, Hootsuite & Vidyard - Jeremy Wallace, former CMO at Unbounce - Lori Bush Shepard, former VP of Marketing at Marketo & Mobify - Julian Lepinski, co-founder of Pano & Cast - Ian Sharpe, co-founder of Promethean TV - Chris Sisco, Associate. Director of Digital Acquisition at Freshbooks - Dave Gerhardt, VP of Marketing at Drift
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Location:

Canada

Description:

Your host, Marc Bitanga is the former Director of Growth Channels at Hootsuite and is now the CEO & Co-Founder of Agencio, a growth marketing agency. Growing Pains brings leaders from high-growth companies to share their stories & lessons on how they helped their companies scale successfully. Season 1 features the following industry leaders: - Mitch Solway, former VP of Marketing at Freshbooks & Lavalife - Steve Johnson, growth executive at Constant Contact, Hootsuite & Vidyard - Jeremy Wallace, former CMO at Unbounce - Lori Bush Shepard, former VP of Marketing at Marketo & Mobify - Julian Lepinski, co-founder of Pano & Cast - Ian Sharpe, co-founder of Promethean TV - Chris Sisco, Associate. Director of Digital Acquisition at Freshbooks - Dave Gerhardt, VP of Marketing at Drift

Language:

English


Episodes

#13 This Savvy Entrepreneur had More at Stake than Most Founders | Nicole Smith

5/17/2019
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One of the things I love about doing this podcast is meeting super interesting people. And learning about how they got to where they are today. That’s why today I invited Nicole Smith. Nicole Smith is the founder & CEO of Flytographer a personal photography service when you travel abroad. It’s a really great concept, you should check out their site. I invited Nicole because she didn’t fit the stereotypical startup founder mold. She’s a mother of two boys. She was a successful marketing...

Duration:00:42:08

#12 Getting Your Product Positioning Right the First Time | April Dunford

5/8/2019
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If your company is having difficulty growing past your first 100 customers. Or... Your sales people are struggling to get past the first call. Ornnn Your ideal customers seem disinterested or at worst confused…this is the show for you. All those things I mentioned are symptoms of poor product positioning. Product positioning is a fundamental foundation in your marketing strategy and if you get it wrong…everything down stream suffers including your sales. Today I had a very informative and...

Duration:00:57:28

#11 How to Run a High Performing Ecommerce Marketing Program | Geoff Henshaw

5/1/2019
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Today I invited Geoff Henshaw. Geoff is the VP of Marketing for O2E Brands. He was previously a marketing leader at Clearly.com the innovative ecommerce company that was a pioneer in selling contact lenses & eyeglasses online that rapidly grew to over $300M in revenue. Clearly.com eventually was sold to Essilor International for $445 million. Geoff was also the head of marketing for a short-lived ecommerce shoe retailer shoes.com. Geoff shares how operational excellence set apart Clearly.com...

Duration:00:24:15

#10 How to Convince Leadership to Experiment & Make Big Bets | David McIninch

4/24/2019
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Today on the Growing Pains podcast we have David McIninch. David is the Sr. VP, of Strategy & Marketing at Fiserv a successful B2B Fintech Startup. He was also the VP of Marketing for Jobber where he grew customer acquisition by 300% annually David was also the Chief Revenue Officer at Acquisio an SEM ad management platform that was acquired by Web.com I invited David to the show today, not only because he’s one of the savviest marketers I’ve spoken to, but also because he has a deep...

Duration:00:44:06

#9 The Surprising Marketing Channel That's Contributing to Freshbook's Growth | Chris Sisco

4/17/2019
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Today on Growing Pains, I invited Chris Sisco the Associate Director of Digital Acquisition at Freshbooks. Chris and I share war stories and compare notes on all things digital. We touched on a number different areas of digital marketing from recruiting, experimentation, marketing attribution and the one channel that Chris was surprised to find out was contributing to Freshbook's new customer acquisition. Links: Chris Sisco on LinkedIn I'd like to hear from you: meTwitter...

Duration:00:46:01

#8 How Clio Got Funding During the 2008 Recession | Jack Newton

4/9/2019
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Jack Newton is the Co-Founder and CEO of Clio a leading legal practice management platform. I met Jack a few years ago and immediately noticed how Clio was quite different than a lot of cut-throat, growth at all costs startups. I invited Jack to Growing Pains to share the early days of Clio and why he's so passionate about building a workplace he can be proud of. In this episode we learn why bootstrapping your way to a lifestyle SaaS business can be misguided and why VC funding is...

Duration:00:39:58

#7 How to Evolve Your SEO Strategy in 2019 | Eli Schwartz

4/2/2019
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Eli Schwartz is the Director of Growth & SEO at SurveyMonkey. Eli is a solid SEO with very practical advice on how to succeed in SEO today. On top of that he's a super cool professional and was a pleasure to have on the podcast. Lots of strategic tips in this episode if you want to get your SEO right. Would love to hear what you think. I'm on Twitter @marcbitanga or you can email marc@agencio.ca Links: Eli on LinkedIn Eli's blog I'd like to hear from you: meTwitter @marcbitanga...

Duration:00:35:59

#6 How to get Free PR with Zero Experience | Adrian Salamunovic

3/26/2019
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Adrian Salamunovic is on the show today and he shares with us a do-it-yourself blueprint to get free PR without agency and with zero experience. Adrian shares a ton of actionable tips to get your PR efforts off the ground and delivering results. Links: Buy Adrian's book here: Free PR - How to Get Chased by the Press without Hiring a PR Firm Adrian on LinkedIn I'd like your feedback: me Connect with me: On LinkedIn On Twitter @marcbitanga On Instagram @marcbitanga

Duration:00:23:53

#5 From Startup to Profitable Online Business | Sahil Lavingia

3/20/2019
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Sahil Lavingia is the Founder & CEO of Gumroad. A simple to use ecommerce platform crafted for Creators. Sahil shares his experience as the second hire at Pinterest. He also dives into his venture funded startup journey that ultimately led to cultivating a profitable online business. Sahil shares the ups & downs of startup life as a founder. Plenty of startup and life lessons in this one. Enjoy! Links: Sahil's Essay on Medium: Reflecting on My Failure to Build a Billion-Dollar...

Duration:00:45:50

#4 How to Use Story & Industry Analysts to Win in Enterprise Marketing | Lori Bush Shepard

3/11/2019
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Lori Bush Shepard is the former VP of Corporate Marketing at Marketo & was also the VP of Marketing with Mobify. She successfully placed Marketo in the Gartner Leader Quadrant and achieved an 800% increase in global media coverage for Marketo. And as the Global VP of Marketing with Mobify she grew marketing's influence on the sales pipeline from 47% to 90% in a year. Today we'll learn: I'd like your feedback: me Connect with me: On LinkedIn On Twitter @marcbitanga On Instagram...

Duration:00:50:18

#3 How Unbounce's Content Marketing Strategy Led to Doubling MRR | Jeremy Wallace

2/25/2019
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Jeremy Wallace is the former CMO of Unbounce. Jeremy shares his marketing roots including his role as VP of marketing for an online gaming company where he was responsible for a $50M marketing budget. We’ll also discuss how content marketing was fundamental to Unbounce nearly doubling their MRR. During our talk, we learn about: I'd like your feedback: me Connect with me: On LinkedIn On Twitter @marcbitanga On Instagram @marcbitanga

Duration:00:48:04

#2 Rocketship SaaS Growth & Leadership Lessons | Steve Johnson

2/8/2019
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Steve Johnson has led sales, partners, growth & revenue for a number of SaaS companies such as Constant Contact, Hootsuite, Vidyard & more Steve shares: I'd like your feedback: me Connect with me: On LinkedIn On Twitter @marcbitanga On Instagram @marcbitanga

Duration:00:46:47

#1 How Collaboration & Culture Led to Lavalife & Freshbook's Growth | Mitch Solway

1/29/2019
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Mitch Solway has had a storied career working for well known brands like P&G, Lavalife, Vidyard, Freshbooks and others. He shares gives sage advice to marketing leaders who join as a startup's first VP of Marketing or CMO. During our talk, we learn about: I'd like your feedback: me Connect with Me: On LinkedIn On Twitter @marcbitanga On Instagram @marcbitanga

Duration:01:08:33