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Growth Colony: Australia's B2B Growth Podcast

Business & Economics Podcasts

We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between. Each week we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and much more! Hosted by Shahin Hoda Produced by Shahin Hoda & Alexander Hipwell from xGrowth

We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between. Each week we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and much more! Hosted by Shahin Hoda Produced by Shahin Hoda & Alexander Hipwell from xGrowth

Location:

United States

Description:

We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between. Each week we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and much more! Hosted by Shahin Hoda Produced by Shahin Hoda & Alexander Hipwell from xGrowth

Language:

English


Episodes

How to Turn Webinars Into a Revenue Engine

10/5/2022
Shahin chats with Kylie Wing, CMO at ApprovalMax about how they have turned webinars into a primary source of pipeline creation. Kylie is an inquisitive and strategic leader with 15 years of marketing insights. Her areas of expertise are encouraging marketing teams to become truly data-driven, understanding funnel metrics, optimising processes, and communicating how marketing is positively impacting business revenue. She is passionate about creating tighter alignment between Marketing and...

Duration:00:32:32

Founder Series: How to Build Your Sales Team

9/28/2022
Shahin chats with David Schlosberg, Business Advisor at Ferguson Alliance about how to start building your sales team at your organisation As a former sales executive for several large family agribusiness companies, he has substantial experience serving on leadership teams and leadership committees - developing the vision and strategic plans for business development and revenue growth. Most of David’s career experience has been in sales and business development as well as product...

Duration:00:28:15

How to Market to the Public Sector Like Google

9/21/2022
Shahin chats with Scott Combes, Head of JAPAC Public Sector Marketing at Google Cloud about how marketers should think about marketing to the public sector. Being a Senior SaaS Marketing Leader who thrives on bringing Sales and Marketing organisations together to deliver results, Scott’s key focus is on using cutting-edge digital campaigns and marketing technology to drive real ROI. He has extensive experience in B2B marketing throughout Australia and the Asia-Pacific region by leading...

Duration:00:32:52

How to Progress into Marketing Leadership Roles

9/14/2022
Shahin chats with Nick Flude, CMO at Sekuro about how to plan your career progression as a marketer. As CMO, Nick has overall accountability for the company’s marketing strategy and execution; as well as leading and inspiring a talented and motivated marketing team. Prior to his role at Sekuro, Nick was CMO for Secure Code Warrior, a hyper-growth VC funded cyber security start-up, and has held a variety of Marketing roles at vendors, integrators, tech start-ups, and major Telcos in the UK...

Duration:00:43:13

How Micro Changes Can Transform Your Marketing

9/7/2022
Shahin chats with Kelly Harvey, Head of Marketing at IntelliHR about how to leverage micro changes to completely transform marketing output and hit your KPIs one after another. A natural-born storyteller, Kelly knows what it takes to build a B2B brand. Her career spans 15 years driving results across the full gamut of strategic marketing, public relations and communications. Having spent the last ten years working in SaaS she's a big believer in making data-driven marketing decisions and...

Duration:00:33:16

Karina Guerra: Conversations You Need to Have With Your CFO

8/31/2022
Shahin chats with Karina Guerra, Global Group GM - Customer Intelligence & Marketing at Xref about how marketing leaders should set themselves up for success when dealing with the Chief Financial Officer of their company in regards to showing ROI, asking for budget, and more. With over 20 years of experience across multiple industries, Karina has always adopted a hands-on approach to reaching audiences with meaningful messages. She has also developed great analytical skills that have become...

Duration:00:31:56

Oren Cohen: How to Calculate Your Lifetime Value (LTV)

8/24/2022
Shahin Hoda chats with Oren Cohen, COO at Voyantis, about how marketers in SaaS companies should calculate the lifetime value of their customers and what pitfalls they should avoid. Using ML to activate zero- and first-party data, and target the right customers from the onset, Voyantis have shown some remarkable success with substantial players such as Miro and Notion, and as Oren attests, this is just the beginning. Before joining Voyatis, Oren was the VP of Demand and Operation at Iron...

Duration:00:41:53

What can Account-Based Marketers in APAC learn from other regions

8/17/2022
Listen to our second session further unpacking the State of Account-Based Marketing in APAC Report — the first in-depth study focusing on ABM in the APAC region. Get your copy here to find out how APAC's top B2B growth teams approach Account-Based Marketing. You will learn: ​We are joined by special guests Leanne Chescoe from Demandbase and Ljubica Radoicic from Autodesk to dive into ABM learnings from other geographies APAC marketers can use – what works, what doesn’t and what needs to...

Duration:00:58:42

The State of Account-Based Marketing in APAC

8/10/2022
Listen to unpack the State of Account-Based Marketing in APAC Report as we analyse the results from the first in-depth study focusing on ABM in the APAC region. Get your copy here to find out how APAC's top B2B growth teams approach Account-Based Marketing. ​Our panel will discuss the results from the report, the best practices for rolling out ABM in APAC, how to optimise, and how to deal with the biggest pain points in the region. Joining us on the panel includes Ronan Bray from Draft,...

Duration:00:56:22

Tim Rowell: The Challenges Facing the Publishing & Media Sector

8/3/2022
Discover the State of Account-Based Marketing in APAC with xGrowth's State of ABM in APAC Report. Get your copy here to find out how APAC's top B2B growth teams approach Account-Based Marketing. _________________ Shahin chats with Tim Rowell, General Manager, APAC at Piano.io about what is happening in the media and publishing industry and the challenges the sector is facing. Tim has worked in and around the digital media business for 20 years. He began his career as a business...

Duration:00:34:25

Paul Gibson from Demandbase: How to Recession-Proof Your Marketing Strategy With ABX

7/27/2022
Discover the State of Account-Based Marketing in APAC with xGrowth's State of ABM in APAC Report. Get your copy here to find out how APAC's top B2B growth teams approach Account-Based Marketing. _________________ Shahin chats with Paul Gibson, Vice President International at Demandbase about how to recession-proof your marketing strategy with ABM and ABX. Paul is passionate about helping businesses harness the power of technology. With over 15 years in the digital martech space and a...

Duration:00:36:38

Ronan Bray from Drift: The Role of Conversational Marketing in ABM

7/20/2022
Discover the State of Account-Based Marketing in APAC with xGrowth's State of ABM in APAC Report. Get your copy here to find out how APAC's top B2B growth teams approach Account-Based Marketing. _________________ Shahin Hoda chats with Ronan Bray, Head of Marketing (APAC) at Drift about the role of conversational marketing and ABM. With over 15 years of experience in B2B tech with a focus on growth, automation, digital and strategy, Ronan has founded three companies, two of which he...

Duration:00:30:20

Roey Balbus: What You Need to Know About Marketing Operations

7/13/2022
Shahin chats with Roey Balbus, Chief Operations Officer at TradeSquare, about everything marketing operations. Known for his unrelenting passion for people, marketing and strategy, Roey connects industry professionals, specifically in retail and healthcare, with Australia’s biggest brands through learning, collaboration and strategic partnerships. With years of experience in brand development, operations, strategy, partnerships, sales and people management, it has led Roey to do what he...

Duration:00:31:05

Greg Nutter: How Marketers Should Approach Complex Sales

7/6/2022
Shahin chats with Greg Nutter, Principal Consultant and Founder of Soloquent Inc., about Marketing in complex sales environments and what marketers should know from the sales side of the equation. Greg helps business owners and senior sales and marketing executives solve revenue growth problems through direct, indirect, or multi-channel sales models. With over thirty-five years of experience, he has worked with a wide range of companies to develop strategies, programs, processes, and tools...

Duration:00:28:42

Tim Beveridge: How to Choose Between an Agency or Client-Side Role

6/29/2022
Shahin chats with Tim Beveridge, Founder and CEO of Modern Marketing Group and CMO of Versent about whether you should choose an agency role or work on the client side. Tim is an innovative and commercially focused marketing consultant with 20+ years of experience helping deliver consumer centric and profitable growth. His experiences include leveraging his skills through digital experience agencies, creative advertising agencies, MarTech businesses, media agencies, and client-side roles...

Duration:00:45:25

Soumyajit Dey from Thoughtworks: How to Phase Out Regional Silos

6/22/2022
Shahin chats with Soumyajit Dey, Global Head, Digital Experience Optimisation at Thoughtworks, about how marketing leaders can eliminate regional silos. With over 19 years of experience in marketing and communications, Soumyajit is passionate about digital marketing in the technology B2B space. He's worked with leading global technology companies such as Google, Accenture, IBM and Amazon, and has been responsible for working on and spearheading various digital marketing projects, building...

Duration:00:38:51

Vincent Cotte: How to Plan Your GTM Strategy the Salesforce Way

6/15/2022
Shahin chats to Vincent Cotte, Senior Director Go-To-Market Marketing ANZ at Salesforce about how the team at Salesforce approaches designing go-to-market strategies and what other marketers can learn from the process. Vincent is responsible for Salesforce’s sales, analytics and platform go-to-market across the Asia-Pacific. Working to ensure an open line of communication between customers and product management, as well as educating the market on the opportunities possible using...

Duration:00:33:16

Daniel Priestley: How to Get Oversubscribed for Your Next Campaign

6/8/2022
Host Shahin Hoda chats with Daniel Priestley, Co-Founder of Scoreapp, about how B2B marketers can create campaigns that will generate interest from their target audience, sustain that interest and then turn it into business metrics. Starting with nothing, Daniel has built valuable and scalable businesses in Australia, the UK, the US, Canada and Singapore. Daniel’s Mission is to develop entrepreneurs who stand out, scale-up and make a positive impact in the world. Daniel Priestley is the...

Duration:00:35:23

Rebroadcast | EP#41 Eric Wittlake: How to Sell Account-Based Marketing to the Sales Team

6/1/2022
In this episode, Shahin is in discussion with Eric Wittlake, Senior Analyst at TOPO about how marketing should go about selling account-based marketing to the sales team to get full buy-in from them. Eric Wittlake leads TOPO’s account-based strategy research and works directly with revenue and marketing leaders to drive growth through repeatable best practices that increase customer value, improve customer acquisition, and drive expansion. Read the show notes:...

Duration:00:36:30

Rebroadcast | EP# 51 Malcolm Hamilton: Why IT Businesses Are Getting Serious About Marketing

5/25/2022
In this episode, host Shahin Hoda chats with Malcolm Hamilton, Global Marketing Director at SAP, on why IT businesses worldwide are now taking marketing very seriously. Malcolm talks about the importance of having marketing at the leadership table, guiding decisions about what accounts and prospects to target. He also highlights the importance of having a strong understanding of the overall buyer’s journey and encourages IT leaders to be patient while expecting ROI from marketing...

Duration:00:46:38