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Growth Colony: Australia's B2B Growth Podcast

Business & Economics Podcasts

We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between. Each week we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and much more! Hosted by Shahin Hoda Produced by Shahin Hoda & Alexander Hipwell from xGrowth

We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between. Each week we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and much more! Hosted by Shahin Hoda Produced by Shahin Hoda & Alexander Hipwell from xGrowth

Location:

United States

Description:

We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between. Each week we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and much more! Hosted by Shahin Hoda Produced by Shahin Hoda & Alexander Hipwell from xGrowth

Language:

English


Episodes

How to Make Your HQ Campaigns Regionally Relevant

11/30/2022
Shahin chats with Suzanne Pelizzari, APAC Marketing Director at CSG about how, as an APAC marketer, you can take your HQ campaigns and make them relevant for the region. The episode covers: Suzanne is a proactive, results-focused, global marketing executive who specialises in demand generation and pipeline marketing. She has a track record of achieving results by implementing innovative marketing strategies to help organisations tell their unique story, grow revenue, reach audiences,...

Duration:00:25:45

How to Retain Your Best Talent for Decades

11/23/2022
Shahin chats with Norm Jefferies, Managing Director at Truis about his approach to staff retention. The episode covers: Having joined Truis 30 years ago, fresh out of university, Norm now sits as the Managing Director and respected thought leader within the IT space. He is a committed advocate of bringing change and transformation to the IT industry through his thought leadership, always looking for opportunities to work smarter, improve efficiency, and build a better world. As a leader,...

Duration:00:51:59

How to Build a B2B Acquisition Strategy from Scratch

11/16/2022
Shahin Hoda talks with Theo Nasser, Chief Executive Officer at Right-Hand Cybersecurity about how Right-Hand built its customer acquisition channel and managed to land large enterprise customers as a new startup. Theo is the CEO and Co-Founder of Right-Hand Cybersecurity. Right-Hand provides a modern and interactive security awareness platform to help organisations quantify and reduce their employee cyber risk, build cyber culture and meet compliance standards. Prior to founding Right-Hand,...

Duration:00:34:23

How to Build Your Personal Brand on Social Media

11/9/2022
Shahin chats with James Wrigley, Principal at First Financial about his experience growing an audience on both LinkedIn and TikTok. The episode covers: James has been with the core group at First Financial for over 10 years, and he has worked his way through the planner training system through multiple roles. He primarily works with two demographics of clients; wealth builders in their late 30’s and 40’s who are looking ahead into the future and those who are at or near...

Duration:00:32:34

What You Should Know About Product-Led Growth (PLG)

11/2/2022
Shahin chats with Hamish Grant, Vice President Marketing at SafetyCulture about product-led growth. The episode covers: Hamish is an experienced marketer, strategist and business leader with a passion for new technologies and hyper-growth companies. He specialises in category-defining growth strategies from startup to enterprise, and has held a number of senior leadership roles in technology companies in Australia and around the world. Resources mentioned in this episode: Play Bigger: ...

Duration:00:40:57

How to Roll Out Programmatic (one-to-many) Account-Based Marketing

10/31/2022
Programmatic Account-Based Marketing, or one-to-many, is one of three tiers of ABM, the other two being one to few and one-to-one. It is focused on a large number of accounts and tailoring campaigns at scale. The key to this style of ABM is having the right balance between personalisation and scale. Compared to the other tiers, this one-to-many approach is more reliant on technology. This is because a one-to-many campaign can require targeting and delivering a personalised message to a...

Duration:00:57:00

Daniel McDermott: How Mimecast ANZ Secured Brand Budget from HQ

10/26/2022
Shahin chats with Daniel McDermott, Senior Marketing Director, APAC at Mimecast about how the Mimecast ANZ team secured its own brand budget for the region from their HQ in the UK. With his expert knowledge and insights from 20+ years of experience, Dan drives the highly regarded Get Cyber Resilient blog and podcast. Launched in 2019, he provides specialist advice, threat insights, practical applications and commentary on the brand risks that are associated with cyber-attacks to the local...

Duration:00:32:06

How Narratives Can Help Develop Your Go-to-Market Plan

10/19/2022
Shahin chats with Davinia Simon, Head of Sales and Growth Markets at Stax, about the fundamentals of building go-to-market plans. In her role, she is focused on empowering partners and customers to innovate and expanding the Stax offering into new markets. Davinia is passionate about the power of cloud technology, paving the way for accelerated innovation, helping businesses remain relevant and competitive by lowering costs, and providing the solutions to create and bring services to market...

Duration:00:36:46

Office Hours: How to Build a Successful ABM Campaign

10/16/2022
Shahin chats with Dean McGuinness, ABM Strategist at xGrowth, about where to start with ABM and the foundational elements to make sure your ABM is a success for your organisation. Dean creates, manages and scales ABM programmes for fast-growing companies like Zoom, OutSystems and Commvault. He takes clients on a journey to discover ABM and apply it to their own businesses. In addition to working on the principles of ABM with clients, Dean also has a strong background and knowledge in sales...

Duration:00:25:32

How Dell Boomi Runs Programmatic ABM in APAC

10/12/2022
Shahin chats with APJ Marketing Director, Stephanie Dechamps, from Dell Boomi about running programmatic (one:many) ABM programs in the APAC region. From Journalism to AdTech to MarTech, Stephanie’s career took a new turn when she decided to explore how performance data can drive revenue. Building and leading the APJ marketing team, she also covers all aspects of marketing (events, digital, integrated demand, partner, customer, brand, PR, operations, and product). Stephanie believes in...

Duration:00:33:55

How to Turn Webinars Into a Revenue Engine

10/5/2022
Shahin chats with Kylie Wing, CMO at ApprovalMax about how they have turned webinars into a primary source of pipeline creation. Kylie is an inquisitive and strategic leader with 15 years of marketing insights. Her areas of expertise are encouraging marketing teams to become truly data-driven, understanding funnel metrics, optimising processes, and communicating how marketing is positively impacting business revenue. She is passionate about creating tighter alignment between Marketing and...

Duration:00:32:32

Founder Series: How to Build Your Sales Team

9/28/2022
Shahin chats with David Schlosberg, Business Advisor at Ferguson Alliance about how to start building your sales team at your organisation As a former sales executive for several large family agribusiness companies, he has substantial experience serving on leadership teams and leadership committees - developing the vision and strategic plans for business development and revenue growth. Most of David’s career experience has been in sales and business development as well as product...

Duration:00:28:15

How to Market to the Public Sector Like Google

9/21/2022
Shahin chats with Scott Combes, Head of JAPAC Public Sector Marketing at Google Cloud about how marketers should think about marketing to the public sector. Being a Senior SaaS Marketing Leader who thrives on bringing Sales and Marketing organisations together to deliver results, Scott’s key focus is on using cutting-edge digital campaigns and marketing technology to drive real ROI. He has extensive experience in B2B marketing throughout Australia and the Asia-Pacific region by leading...

Duration:00:32:52

How to Progress into Marketing Leadership Roles

9/14/2022
Shahin chats with Nick Flude, CMO at Sekuro about how to plan your career progression as a marketer. As CMO, Nick has overall accountability for the company’s marketing strategy and execution; as well as leading and inspiring a talented and motivated marketing team. Prior to his role at Sekuro, Nick was CMO for Secure Code Warrior, a hyper-growth VC funded cyber security start-up, and has held a variety of Marketing roles at vendors, integrators, tech start-ups, and major Telcos in the UK...

Duration:00:43:13

How Micro Changes Can Transform Your Marketing

9/7/2022
Shahin chats with Kelly Harvey, Head of Marketing at IntelliHR about how to leverage micro changes to completely transform marketing output and hit your KPIs one after another. A natural-born storyteller, Kelly knows what it takes to build a B2B brand. Her career spans 15 years driving results across the full gamut of strategic marketing, public relations and communications. Having spent the last ten years working in SaaS she's a big believer in making data-driven marketing decisions and...

Duration:00:33:16

Karina Guerra: Conversations You Need to Have With Your CFO

8/31/2022
Shahin chats with Karina Guerra, Global Group GM - Customer Intelligence & Marketing at Xref about how marketing leaders should set themselves up for success when dealing with the Chief Financial Officer of their company in regards to showing ROI, asking for budget, and more. With over 20 years of experience across multiple industries, Karina has always adopted a hands-on approach to reaching audiences with meaningful messages. She has also developed great analytical skills that have become...

Duration:00:31:56

Oren Cohen: How to Calculate Your Lifetime Value (LTV)

8/24/2022
Shahin Hoda chats with Oren Cohen, COO at Voyantis, about how marketers in SaaS companies should calculate the lifetime value of their customers and what pitfalls they should avoid. Using ML to activate zero- and first-party data, and target the right customers from the onset, Voyantis have shown some remarkable success with substantial players such as Miro and Notion, and as Oren attests, this is just the beginning. Before joining Voyatis, Oren was the VP of Demand and Operation at Iron...

Duration:00:41:53

What can Account-Based Marketers in APAC learn from other regions

8/17/2022
Listen to our second session further unpacking the State of Account-Based Marketing in APAC Report — the first in-depth study focusing on ABM in the APAC region. Get your copy here to find out how APAC's top B2B growth teams approach Account-Based Marketing. You will learn: ​We are joined by special guests Leanne Chescoe from Demandbase and Ljubica Radoicic from Autodesk to dive into ABM learnings from other geographies APAC marketers can use – what works, what doesn’t and what needs to...

Duration:00:58:42

The State of Account-Based Marketing in APAC

8/10/2022
Listen to unpack the State of Account-Based Marketing in APAC Report as we analyse the results from the first in-depth study focusing on ABM in the APAC region. Get your copy here to find out how APAC's top B2B growth teams approach Account-Based Marketing. ​Our panel will discuss the results from the report, the best practices for rolling out ABM in APAC, how to optimise, and how to deal with the biggest pain points in the region. Joining us on the panel includes Ronan Bray from Draft,...

Duration:00:56:22

Tim Rowell: The Challenges Facing the Publishing & Media Sector

8/3/2022
Discover the State of Account-Based Marketing in APAC with xGrowth's State of ABM in APAC Report. Get your copy here to find out how APAC's top B2B growth teams approach Account-Based Marketing. _________________ Shahin chats with Tim Rowell, General Manager, APAC at Piano.io about what is happening in the media and publishing industry and the challenges the sector is facing. Tim has worked in and around the digital media business for 20 years. He began his career as a business...

Duration:00:34:25