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Happy Market Research Podcast

Business & Economics Podcasts

Perspectives from Top Brands: The podcast goes deep with today’s top minds in market research including GoDaddy, LinkedIn, and Adobe about tech and industry trends.

Perspectives from Top Brands: The podcast goes deep with today’s top minds in market research including GoDaddy, LinkedIn, and Adobe about tech and industry trends.

Location:

United States

Description:

Perspectives from Top Brands: The podcast goes deep with today’s top minds in market research including GoDaddy, LinkedIn, and Adobe about tech and industry trends.

Twitter:

@happymrxp

Language:

English


Episodes

Ep. 406 – Nadia Masri, founder of Perksy, on how to Navigate a Successful Career in Market Research

4/1/2021
My guest today is Nadia Masri, Founder & CEO at Perksy and Forbes 30 Under 30 in the 2019 Marketing & Advertising division. Founded in 2015, Perksy is a market intelligence platform that leverages mobile to drive real-time insights from hyper-targeted, hyperlocal audiences of Millennials & Gen-Z. Prior to founding Perksy, Nadia founded and operated several companies including Four sixty, a digital marketing platform for e-commerce retailers, and Birdcage Magazine. Find Nadia Online:...

Duration:00:37:56

Ep. 405 – How to Navigate a Successful Career in Market Research

3/23/2021
In this episode, we’ll be providing tips on how to navigate a successful career in market research. Stay tuned for the following weeks to hear the individual episodes of our referenced guests. Referenced Guests: Nadia Masri, serial entrepreneur, founder of Perksy, and on Forbes 30 under 30 list LinkedIn: https://www.linkedin.com/in/nadiagenevievemasri Twitter: https://twitter.com/nadiagenmasri Website: https://www.getperksy.com Whitney Dunlap-Fowler, founder of Insights in Color LinkedIn:...

Duration:00:23:22

Ep. 404 – Two of the Biggest Mistakes Companies Make When Doing Market Research and how to Avoid Them

3/8/2021
My guest today is Ken Roshkoff, President at AMC Global (formerly Attitude Measurement Corporation). Founded in 1989, AMC Global was founded on their proprietary Purchaser Follow-up tool which gathers feedback from REAL PURCHASERS of new or restaged products immediately following launch. Find Ken Online: LinkedIn: https://www.linkedin.com/in/ken-roshkoff-a7b1116 Twitter: https://twitter.com/KRoshkoff Website: https://amcglobal.com/ Find Jamin Online: Email: jamin@happymr.com LinkedIn:...

Duration:00:23:03

Ep. 403 – Steve Kantscheidt, Founder & CEO at Humantel, on how to add Strategy to Market Research

2/23/2021
This episode was recorded in March 2020. My guest today is Steve Kantscheidt, Founder & CEO at Humantel. Founded in 2020, Humantel conducts large scale longitudinal studies designed to uncover hidden motivations of consumers including feedback from 100,000+ people across 50 countries, per channel, per year. Prior to founding Humantel, Steve has held senior research positions at Latitude Research, Universal Music Group, Showtime Networks. Additionally, he founded THREE Group, an independent...

Duration:00:40:54

Ep. 402 – How IPSOS Switched From In-Person to Digital Ethnography

1/29/2021
My guest today is Oliver Sweet, Head of Ethnography, Ipsos MORI. Founded in 1975, Ipsos is a multinational market research and consulting firm with headquarters in Paris, France. In October 2011, Ipsos acquired Synovate, making Ipsos the world’s third-largest research agency. Currently, Ipsos has offices in over 88 countries, employing over 17,000 people. Prior to joining Ipsos in 2007, Oliver served as a Parliamentary Researcher. Find Oliver Online: LinkedIn:...

Duration:00:38:25

Ep. 401 – What is your Outlook for Market Research in 2021

1/11/2021
2020 will be known for many things. Including the rise in the number of podcast. Infact, currently 37% of Americans Listen to Podcasts Monthly and in 2020, for the first time, more than 100 million Americans listen to at least one podcast each month. Today we are going to hear from six podcasters about our outlook for market research in 2021. Referenced Guests: David PaullHosts the Insights Association’s Audible Insights podcast. With quick-take conversations during industry events and...

Duration:00:11:01

Ep. 319 – Kristin Luck, founder of ScaleHouse, on 2021 Global Market Research Outlook

12/28/2020
My guest today is Kristin Luck, founder and managing partner of ScaleHouse. ScaleHouse is a management consultancy that provides a range of advisory services for companies aiming for exponential growth. Prior to founding ScaleHouse, Kristin co-founded OTX, an online research business that was named the fastest growing research firm in the world in 2002 and 2003; and founded Forefront Consulting Group, a research technology firm that was acquired by Decipher. Find Kristin Online: LinkedIn:...

Duration:00:37:00

Ep. 318 – Dominic Carter & Debbie Howard, of The Carter Group, on how to add Strategy to Market Research

12/16/2020
My guests today are Dominic Carter, CEO, and Debbie Howard, Chairman, of The Carter Group. Founded in 1989, The Carter Group is a strategic market research agency that has been helping clients engage with consumers and businesses in Japan. Prior to joining The Carter Group, Dominic served as the Managing Director of Japan for Millard Brown and Debbie is the President Emeritus of the American Chamber of Commerce in Japan. Find Dominic Online: LinkedIn:...

Duration:00:43:12

Ep. 317 – Daniel Stradtman, VP of Consumer & Market Insights at The Lubrizol Corporation, on how to add Strategy to Market Research

12/7/2020
This episode of the Happy Market Research Podcast was recorded in July 2020. My guest today is Daniel Stradtman VP of Consumer & Market Insights at The Lubrizol Corporation, a Berkshire Hathaway Company The Lubrizol Corporation is a provider of specialty chemicals for the transportation, industrial, and consumer markets. These products include many different types of additives from transportation-related fluids like engine oils to personal care products, pharmaceuticals and medical devices...

Duration:00:36:10

Ep. 316 – Aaron Burcell, CEO of methinks, on the Role of Diversity in Consumer Insights

11/23/2020
This episode of the Happy Market Research Podcast was recorded in June 2020. In this episode, we’ll hear from Aaron Burcell, CEO of methinks on his opinions and experiences about diversity in consumer insights. Find Aaron Online: Website: https://www.methinks.io LinkedIn: https://www.linkedin.com/in/aaronburcell Twitter: https://twitter.com/AaronBurcell Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online:...

Duration:01:06:44

Ep. 315 – Adam Froman, Founder & CEO of Delvinia, on how Amplify Summit is Helping Market Researchers Adapt to the New World

11/6/2020
My guest today is Adam Froman, Founder & CEO of Delvinia. Founded in 1998, Delvinia is a Canadian based Group of Companies that provide technology-enabled consumer insight and data collection solutions including Methodify, AskingCanadians, AskingAmericans, and CRIS. Adam a Canadian-based entrepreneur, operator, and investor. According to Adam, we are in the midst of a digital transformation in Market Research that Delvinia has been involved in for over 20 years. He has made investments in...

Duration:00:39:52

Ep. 314 – Dom Boyd, Kantar’s UK Managing Director, on how to add Strategy to Market Research

10/27/2020
My guest today is Dom Boyd, Kantar Managing Director, UK. Kantar was founded in 1992 and characterizes itself as a "data, insights and consulting company." It has more than 30,000 employees working in 100 countries in various research disciplines, including social media monitoring, advertising effectiveness, consumer and shopper behavior, and public opinion. It is part of WPP, and its global headquarters are in London, UK. Prior to joining Kantar, Dom started his career in 1992 as a Content...

Duration:00:35:13

Ep. 313 – How to add Strategy to Market Research

10/20/2020
In this episode, we’ll be providing tips on how to add strategy to market research. Stay tuned for the following weeks to hear the individual episodes of our referenced guests. Referenced Guests: Dan Stradtman, VP, Consumer & Market Insights at Lubrizol Corporation LinkedIn: https://www.linkedin.com/in/danstradtman Twitter: https://twitter.com/insightdanWebsite: https://www.lubrizol.com Dom Boyd, Kantar's UK Managing Director LinkedIn: https://uk.linkedin.com/in/dom-boyd-27068b15 Twitter:...

Duration:00:20:08

MrWeb Series – Tobi Andersson, Chief Product Officer at Confirmit, on Data Visualization

9/17/2020
This episode is in partnership with MrWeb’s Data Visualization segment and was recorded on April 30, 2020. Since then the merger of Dapresy and Confirmit has progressed significantly. Details of the new company's structure and approach will be announced soon – stay tuned. My guest today is Tobi Andersson, Chief Product Officer at Confirmit. Founded in 1999, Dapresy is a data visualization platform for market research and customer experience data. Recently, Dapresy announced a merger with...

Duration:00:27:56

Ep. 312 — Laura Levy & Emma Varjo on the Rise of Esports and how Consumer Insights can Help

9/15/2020
This episode is in collaboration with IIEX’s podcast series. Our guests today are Laura Levy and Emma Varjo. Laura is a human factors psychologist, specializing in how people interact and engage with technology. She works at the Institute for People and Technology and she is Research Director of Gaming and Esports Applied Research at Georgia Tech, where she specializes in esports research, games user research, AR/VR, and human-computer interactions. Laura received her BS in Zoology from the...

Duration:00:52:50

Ep. 311 – Jared Feldman, CEO & Founder of Canvs AI, on how to Navigate a Successful Career in Market Research

9/1/2020
My guest today is Jared Feldman, CEO & Founder of Canvs AI. Founded in 2010, Canvs is a software as a service company focused on measuring emotion. Jared is an experienced entrepreneur and was named in Forbes’s prestigious 30 under 30 which identifies top entrepreneurs under 30 years of age. Find Jared Online: Website: https://www.canvs.ai LinkedIn: https://www.linkedin.com/in/jaredfeldman Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter:...

Duration:00:39:15

Pepper Miller, President of the Hunter-Miller Group, on the Role of Diversity in Consumer Insights

8/25/2020
In this episode, we’ll hear from Pepper Miller, President of the Hunter-Miller Group on her opinion and experiences about diversity in consumer insights. Find Pepper Online: Website: http://www.peppermiller.net LinkedIn: https://www.linkedin.com/in/peppermiller Twitter: https://twitter.com/peppermiller Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn:...

Duration:00:50:22

Ep. 310 – Jonatan Littke – Keys to Success of a Modern Startup

8/20/2020
My guest today is Jonatan Littke, co-founder of Lookback. Founded in 2013, Lookback is a video capture and sharing application used by User Experience professionals to conduct both moderated and unmoderated user research projects that is used by over 1,600 companies globally. Prior to founding Lookback, Jonatan founded several companies including GosuGamers one of the world’s largest eSports websites and Ripple, a UX Consultancy. Additionally, he was one of the original Spotify engineers....

Duration:00:29:00

Ep. 309 – Katrina Noelle & Janet Standen, Founders of Scoot Insights, on User Experience vs. Market Research

8/18/2020
My guest today is Janet Standen, Co-Founder of Scoot Insights; and Katrina Noelle, President of KNow Research and Co-Founder of Scoot Insights. Find Janet Online: Website: https://scootinsights.com LinkedIn: https://www.linkedin.com/in/janetstanden Twitter: https://twitter.com/JanetStanden22 Find Katrina Online: Website: https://scootinsights.com Website: https://knowresearch.com LinkedIn: https://www.linkedin.com/in/katrinanoelle Twitter: https://twitter.com/kat_noelle Find Jamin Online:...

Duration:00:38:07

Ep. 308 – Rick Kelly, Chief Product Officer at Fuel Cycle on how to Navigate a Successful Career in Market Research

8/14/2020
My guest today is Rick Kelly, Chief Product Officer at Fuel Cycle. Founded in 2005, Fuel Cycle was started as a community management platform and has evolved into one of today’s leading experience management platforms. Prior to joining Fuel Cycle, Rick started his career as a Communications Intern for US Senator Mick Crapo and held a senior leader at Survey Sampling International. Find Rick Online: Website: https://fuelcycle.com LinkedIn: https://www.linkedin.com/in/rhkelly Twitter:...

Duration:00:30:11