
The Harvest Growth Podcast
Business & Economics Podcasts
Listen to inspirational stories from successful inventors and entrepreneurs as our host, Jon LaClare, founder of Harvest Growth, leads interviews targeted at helping aspiring inventors and market-leading entrepreneurs alike. If you’d like to see how Harvest Growth can help grow your product business, click below.
Location:
United States
Description:
Listen to inspirational stories from successful inventors and entrepreneurs as our host, Jon LaClare, founder of Harvest Growth, leads interviews targeted at helping aspiring inventors and market-leading entrepreneurs alike. If you’d like to see how Harvest Growth can help grow your product business, click below.
Language:
English
Contact:
7202103658
Email:
jon@harvestgrowth.com
Episodes
Intellectual Property Survival Guide with Chi Universe's Bobbi Hamilton
12/1/2023
In today's episode, we explore the critical issue of intellectual property (IP) protection and the alarming trend of larger companies threatening the survival of smaller startups. Our guest, Celebrity Yoga Instructor and Founder of Chi Universe, Bobbi Hamilton, opens up about her battles to safeguard her creations and shares invaluable advice for entrepreneurs on how to guard their brands and products early on. Today, her company, Chi Universe, is a promising startup with an expanding customer base and several well-loved products.
While she may not be an attorney, Bobbi's experience with IP attacks in a cut-throat industry will teach all you should know before going to market - knowledge you can only get from walking in the moccasins of an entrepreneur. This interview highlights her mission to enhance physical and mental health in kids and families and her passion for empowering clients to train their bodies and minds. Our episode will leave you inspired by Bobbi's dedication and armed with the know-how to protect your startup from IP theft and unfair competition.
We enjoyed every minute of this episode; Bobbi is a fun guest whose generosity with her knowledge quickly turns this episode into a fine masterclass. We believe you will enjoy it too. Join us now.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
● Easing your transition to entrepreneurship in an industry where you have professional expertise.
● Why IP protection is crucial for new startups and innovations.
● Why you should constantly monitor the market for counterfeits or competitors' products that infringe on your IP.
● Best steps to take when your idea has been stolen.
● Common traps that make it hard to enforce IP rights immediately and to benefit from current sale opportunities.
Need to enhance your physical and mental well-being in a fun way? Then visit www.chiuniverse.com to learn more about their energizing Chi Yoga Mat and how it can help you align your body while enjoying the fun of Yoga!
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Duration:00:38:50
Pacing for Success: The Marathon of Entrepreneurship - Runbell
11/17/2023
Your phone rings again. Being one of the first calls since your breakthrough product launched last week, you smile, hoping it's another sale. Instead, it's a partner calling. She asks if you have heard about the several new products in potential foreign markets similar to yours - all copycats. The news hits like a ton of bricks, leaving you shocked, disappointed and worried. Although you have a patent, you're not ready for a copyright war so early in your entrepreneurial journey.
Today's guests, Tomoko and Kevin Nadolny, encountered a similar problem shortly after launching their first product, Runbell, ten years ago and gaining impressive media coverage in Japan, the US, Australia, and other markets. Competing with counterfeits of your newly-launched product can hurt revenue, stagnate growth and cause distress. How they managed the challenge, overcame other ups and downs and continued growing their business is a story that will motivate you to keep building innovative solutions in the face of uncertainty.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
● How to successfully manage product copycats and imitators.
● How constant product innovation can expand your pool of customers and grow revenue.
● How to capitalize on national media exposure for long-term growth.
● How the mindset of a marathon runner is crucial to entrepreneurial success.
● And so much more!
Are you a runner or jogger who runs in crowded places - or do you know someone who does? Are you tired of shouting to alert people when you are approaching? Then, you will love Runbell, the stylish wearable bell for runners to alert pedestrians with a clear ring. Visit www.run-bell.com to learn more and get a 20% site-wide discount that lasts through the end of 2023.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Duration:00:32:12
The Power of Service: Mike Martin's Inspirational Journey of Invention and Business Growth
11/9/2023
Doing social good through your business can help you live a more fulfilling life - both as an entrepreneur and as a person. It can also do the same for your employees, helping to increase their productivity and dedication to your mission. Today's guest, Mike Martin, has benefited from social entrepreneurship in many ways; he is an inventor and product designer whose altruism has helped him overcome personal challenges.
His recent innovation, the Coolin Curve, is a beautifully designed curved-bottom wine bucket that solves the problems of the standard wine buckets, and a portion of the proceeds goes toward Mike's Capitalism For Cause efforts in supporting cancer patients and charitable organizations.
Mike shares with us his previous struggles with heart issues, addiction and family challenges prior to inventing Coolin Curve. Now, since turning his gaze outward by serving others, he has realized this approach helps minimize stress and keep you happier on a day-to-day basis.
Join us now to hear this incredibly uplifting and positive interview as Mike shares his fascinating journey of finding happiness in the grind of running a business through service and how it has also helped his business to grow.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
● How social entrepreneurship benefits everyone
● Finding innovative product ideas in saturated markets
● Why customer service can make or break startups and young businesses
● And so much more!
Visit www.coolincurve.com to learn more about these unique wine buckets and to order one. To contact Mike for any questions or thoughts, call him at 281-687-1263.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Duration:00:26:31
Thrive in Fast-paced, Tech-Driven Markets by Becoming Flexible and Adaptable - Lever Gear
11/3/2023
Today we talk with Mike Scully, Founder of Lever Gear - a company that makes beautiful compact multitools and gadgets for conveniently carrying your must-have tools (pills, toothpicks, phone chargers, etc.) everywhere you go. Now set to make at least 1 million dollars in annual revenues by 2024, Lever Gear's recent success has not come on a platter - they have had to overcome several obstacles and restrategize. Mike shares all these experiences - including their consistent crowdfunding success on Kickstarter - in this eye-opening episode packed with insights on building and scaling a company in a fast-paced, digital world.
In today’s episode of Harvest Growth Podcast, we’ll cover:
● How to increase sales and referrals by prioritizing superior product design and user experience.
● How refocusing your business's attention can lead to higher profits and higher growth.
● Improving marketing and publicity efforts through new product development and product iterations.
● Tips for constantly launching successful crowdfunding campaigns.
● And so much more!
Visit www.levergear.com to learn more about their innovative multitools and gadgets - and how they can help you solve common problems anywhere (open boxes, tighten loose screws, etc.) while carrying fewer tools. And because they look beautiful, Lever Gear products will also make great holiday gifts for your employees - you can get them for a 10% discount by emailing Mike at mike@levergear.com and mentioning the "Harvest Growth podcast."
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Duration:00:24:57
How to Stop Sourcing From China Without Losing Sleep, Money or Customers - Moglix
10/20/2023
If you want to stop manufacturing in China or need to diversify (and need reliable overseas suppliers), look to India. The country is currently rising as a manufacturing hub - even Walmart now spends $10 billion annually in sourcing from India - and may become the preferred alternative to China. But what makes India such a good option for entrepreneurs? We discuss all that on this podcast episode with Yash Mahendra, the Vice President and North American Leader of Moglix, as our guest.
He reveals how you can source from India reliably, affordably and on time regardless of your situation, whether you know little about the Indian market or want custom manufacturing.
Moglix is the largest B2B commerce company in India, with a valuation of $2.6 billion. It has 40 warehouses across India, a network of over 20,000 suppliers and boasts deep connections within 25 manufacturing hubs. We really enjoyed this episode and know that you will find it a great resource. Join us now.
In today’s episode of Harvest Growth Podcast, we’ll cover:
● How to outsource your manufacturing to India when you know little about Indian suppliers.
● Ensuring that your preferred manufacturers are not affected by common economic issues (like low access to capital).
● Getting the desired product quality through ethical, high-quality manufacturing processes from your Indian suppliers.
● And many more!
To start sourcing from India without friction, visit the U.S. version of the Moglix website at www.zoglix.com and learn more.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Duration:00:20:54
From Executive to Entrepreneur: Mastering the Transition to Entrepreneurship - Supergut
10/13/2023
On today’s episode, our guest shares a unique perspective on how the daily 9-5 grind, despite its hurdles, can be the perfect launchpad for entrepreneurial success.
Mark Washington is the Founder and CEO of Supergut, a company that makes great-tasting products with gut-balancing nutrition for better digestive health. Since launching, they have sold over three million products. During the episode, Marc clarifies the short-term benefits of Supergut, such as appetite suppression and improved digestion, and discusses the long-term advantages that come from consistent use. He also opens up about the personal motivation that led him to launch Supergut, as he honors his late sister's memory by helping others take control of their health.
Before Supergut, Washington worked as an executive at McKinsey & Company, Beachbody, Pom Wonderful, and Fiji Water, helping his former clients and employers grow their businesses to greater heights. Today, he reveals how that experience has been valuable to his entrepreneurial journey - and also shares lessons from his business that have led to faster growth and success. Don't miss this captivating episode as Marc Washington imparts his wisdom and experience, providing valuable strategies and inspiration for growing your business and running it efficiently.
In this episode of Harvest Growth Podcast, we will cover:
● How working in traditional jobs can prepare you for entrepreneurship.
● Why product authenticity is crucial to business growth and success.
● Why entrepreneurs need a good team at all stages of business growth.
● The value of content marketing in selling technically advanced products to consumers.
● And many more!
Visit www.supergut.com now to learn more about their great-tasting shakes, fiber mix, and bars products and see how they improve wellness, weight loss, digestive health, and reduce blood sugar.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today.
Duration:00:23:13
The "Fast Factory" Method for Building Fast-Growing, Profitable Products - M.C. Squares
10/6/2023
Today's guest started his company by doing what most entrepreneurs do - outsourcing manufacturing to China. But after this nearly affected his product's quality and production rate, he started looking for affordable ways to manufacture at home. What he found opened the floodgates to more opportunities - he could launch more successful products by shipping faster and testing the market quickly, a system he calls "fast factory." Since then, he has successfully launched many more products.
Join us now as our guest, Anthony Franco, Founder of MC Squares and inventor of the Reusable Sticky Note, shares the ideas behind his winning method, his marketing wins and misses, and lessons from his experiences. It is a fun interview; you will be glad you clicked the play button.
In today’s episode of Harvest Growth Podcast, we’ll cover:
● The drawbacks of manufacturing in China and why you may need a backup plan.
● How retailers can hamper product innovation and why you may need to start preparing ahead.
● Benefits of quickly shipping new products to test the market.
● The power of influencer marketing and what it entails.
● And many more.
MC Squares are inventors of the Reusable Sticky Note and also the manufacturers of other reusable products for home and office use. Their products have been featured on Shark Tank, where they secured a deal, and on USA Today, Wired, Daily Beast, Buzzfeed and Bloomberg. Visit www.mcsquares.com to get great deals on these products now.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Duration:00:28:35
How Two Moms Built a Fast Growing International Business During Maternity Leave
9/29/2023
Amy Livingstone and Julie Wilson started designing and manufacturing baby products to make childcare less stressful while they were both on maternity leave. Today, their company, Cheeky Chompers, has sold over three million products in thousands of retail stores across 30 countries excluding the US, having just launched in the US market through Amazon. Livingstone and Wilson join us on the podcast to share their unique journey as mompreneurs and leave us with tips on how to find entrepreneurial success in tough situations.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
● The mindset you need to succeed as an entrepreneur in tough conditions.
● The benefits of consumer shows and trade shows for product development and marketing.
● The unique struggles and advantages of being a mom inventor and entrepreneur.
● Expanding your business in international markets.
● How to leverage awards and special recognitions.
● And so much more!
Visit www.cheekychompers.com to see how their innovative and beautiful baby products are helping parents care for babies with less stress. Use the discount code, "HarvestGrowth10" to receive a 10% discount at checkout.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Duration:00:27:20
How Courage and Perseverance Helped This Entrepreneur Succeed - AnkleSTONE®
9/22/2023
Dr. Marien Zanyk is the CEO and Founder of Zaneez, a company that produces unique health and fitness products such as AnkleSTONE®. While her products are a remarkable invention, Dr. Zanyk spent her early days as an entrepreneur doing all her marketing alone, self-funding her business, and seeking free business resources. Today, she has progressed to securing a deal with the NBA and other professional sports leagues for her products. Join us now to hear her unique story!
In today’s episode of Harvest Growth Podcast, we’ll cover:
● Why it’s important for entrepreneurs to be resourceful.
● How to get mentorship from successful entrepreneurs through free resources.
● Qualities that you need to succeed as an entrepreneur.
● And much more!
Visit anklestone.com to order this unique therapeutic product for keeping your feet and ankles pain-free while enhancing flexibility.
Follow and connect with Marien Zanyk onLinkedIn.
To be a guest on The Harvest Growth Podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit Harvest Growth to set up a free consultation.
Duration:00:19:02
How this Entrepreneur Is Waking Up The Sleep Industry By Prioritizing Customer Needs - Snooze Mattress Co.
9/15/2023
Matt Smith
Founder and CEO, Snooze Mattress Co.
Today's guest is disrupting his industry by doing what no one had done before - listening to the customers. For years, high return rates plagued the sleep industry as customers complained that many mattresses didn't help them sleep better. Our guest, Matt Smith, was determined to solve this problem.
Despite having several years of experience in the industry and being familiar with customers' needs, his first step was delving into customer research. He tested every available product on the market and studied commonly used raw materials firsthand before developing his first product.
Today, he doesn't just make and sell mattresses. The Snooze Mattress Company uses advanced technological systems in 45 fast-growing franchise stores to scan, analyze and solve sleep problems while building a personalized sleep system for each customer. Its sister company, The Snooze Sleep Company, makes a highly customizable mattress that can serve any need - whether soft, firm, warm or cool bedding. It also comes with a 122-year warranty, and the return rates are very low.
On today's episode, Smith brings fun and energy to the conversation while sharing useful knowledge on entrepreneurship and marketing. He also shares what he picked up from working with Grant Cardone on The Undercover Billionaire show. You don't want to miss this!
In today's episode of the podcast, we'll cover:
● The unique system that is helping The Snooze Mattress Company grow quickly without forsaking good management.
● Why being omnipresent in marketing is non-negotiable.
● Why Founders should be a visible part of marketing communications.
● Why you should strive for work/life balance.
● And many more!
Is poor sleep affecting your quality of life and work productivity? Visit snoozemattresscompany.com to find out how you can sleep better using advanced technology that's trusted by the Mayo Clinic, NASA and BMW.
If you want a bed that delivers the perfect customized comfort for all sleepers, then get the 4-in-1 Snooze Flip mattress now at snoozesleep.com. Visit now to get great discounts!
Would you like to be a guest on our next podcast episode, or know somebody who would? Contact us today.
To listen to more episodes by The Harvest Growth Podcast, click the link here.
Duration:00:25:54
How Resilience Powers Entrepreneurial Success with The Shade Wagon
9/1/2023
In many inspiring entrepreneurial stories, you often hear “fast forward to…” and then learn about all the success they’ve achieved. But in reality, there is no such thing as fast forward in entrepreneurship. The journey through building a successful business is not linear and is showered with adversity, challenges and successes along the way. In today's episode, we talk with Saul Ryan, Founder of The Shade Wagon. He shares with us all the stories that we usually miss in the “fast forward” versions, including several adversities that he has faced and overcome. If your business is facing similar challenges, you’ll enjoy listening to this inspiring episode.
In today's episode of the Harvest Growth podcast, we'll cover:
● How to prove an idea is viable before investing time and money.
● The power of an effective minimum viable product (MVP) for early-stage entrepreneurs.
● Maintaining product quality when working with overseas manufacturers.
● The importance of resilience in entrepreneurship.
● Importance of thoroughly vetting prospective business suppliers and partners.
● Why you should network with accomplished entrepreneurs.
● And so much more!
Please visit www.theshadewagon.com now if you would like to have a shading device that is portable, can be set up by one person in seconds, and has a 360° canopy spin and 180° canopy tilt that can be adjusted in any direction to keep the sun rays out.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Set up a free consultation with us today!
Duration:00:27:46
Mastering Google Ads: Ground Rules for Winning More Customers and Sales Online - Ten26 Media
8/25/2023
Today we talk with Jason Zotara, Founder and Managing Partner of Ten26 Media, an advertising agency that's helped many small businesses and Fortune 500 brands succeed through Google Ads and paid media. Having spent more than 20 years in marketing overseeing the spend of millions of dollars in paid media campaigns, Zotara shares with us his deep wealth of knowledge in Google Ads that has skyrocketed many of his clients' businesses to success. This is a must-watch interview if you want to discover the little-known basics that can make or mar your Google Ads.
In today’s episode of Harvest Growth Podcast, we’ll cover:
● Why many Google Ad campaigns fail and how you can be different.
● Marketing fundamentals that every Google advertiser must be familiar with.
● How staying in touch with other Google advertisers can become beneficial for you.
● Tips for staying on top of Google trends.
● And so much more!
To learn more about how Google Advertising can help your business grow, visit Jason Zotara's website at advertisewithpurpose.com.
Do you have a brand that you’d like to launch or grow? Harvest Growth has helped to successfully launch hundreds of brands that now total over $2 billion in revenues. Set up a free strategy call with us today!
Duration:00:19:46
Reinventing Everyday Essentials: How Xero Picks Revolutionized Toothpicks
8/18/2023
Todd Rosenbaum
Founder, XeroPicks.com
Our guest on today’s episode built a million-dollar business on Amazon by reinventing toothpicks, turning an everyday essential into an exciting, highly sought-after asset. His toothpicks, infused with stimulating flavors and hydrating active ingredients in each unique variant, now help with dry mouth, bad breath, cigarette cravings and other unique needs.
This meant he could expand outside the "toothpicks" niche and venture into the wellness, relaxation, brain boost and nicotine spaces. Today, over 50% of his buyers are female, many of whom love fashionable and chic oral care products. Also, his company Xeropicks has more than 90 Stock Keeping Units (SKUs) thriving in multiple sales regions on Amazon.
Join us now to learn from our guest, Todd Rosenbaum, about his entrepreneurial journey and experiences on Amazon.
In today's episode of the Harvest Growth podcast, we'll cover:
● Growing your business to 7 figures on Amazon.
● Why identifying competing alternatives outside your industry can be the catalyst for fast growth.
● Growing and managing different successful product lines.
● How a customer-first approach to product development can boost marketing and sales.
● Finding the sales market that’s right for you and maximizing it.
● And so much more!
To learn more about these novel toothpicks, visit www.xeropicks.com and use the discount code harvestgrowth for 20% off when you make a purchase.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Set up a free consultation with us today!
Duration:00:29:11
How NUTR Harnessed Organic TikTok Marketing to Grow Their Business to $11 Million
8/4/2023
After months of investing in Facebook and Google advertising, Alicia Long decided her company needed a low-cost alternative that could grow her business rapidly. She and her team searched for a while and discovered the power behind TikTok. "Facebook and Google are largely pay-to-play," she tells us, "but TikTok is all organic."
And once she started creating content on TikTok, the results were immediate - sales for her company NUTR grew to $11 million in just 20 months as paid marketing costs fell. Today, Long has become an expert at TikTok marketing and joins us on the podcast to help you excel at TikTok.
Whether you're a novice at social media or have failed at TikTok marketing before, this episode will help you thrive at organic TikTok marketing in 2023 and beyond.
In today's episode of the Harvest Growth podcast, we'll cover:
● The right way to market your business organically on TikTok for the best results.
● Succeeding at TikTok even if you're uncomfortable with creating online videos.
● Serious errors to avoid when setting up a new TikTok profile for organic marketing.
● How the TikTok algorithm encourages non-paying content creators and businesses.
● Benefits of staying current with new trends and innovation in marketing.
● The power of influencer marketing.
● And so much more!
Want more actionable insights on TikTok marketing? Then go to newecommera.com/checklist and get your free comprehensive guide and checklist on the key steps you must follow to succeed. Today's guest, Alicia Long, developed this to help other product marketers and entrepreneurs find success through her experience.
Visit NUTR to learn more about Alicia Long's widely loved alternative milk machine.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Set up a free consultation with us today!
Duration:00:23:58
Take Your Business From Ideation to Tremendous Sales Growth - HelloPluie.com
7/21/2023
Guest: Addie Gundry, Founder and CEO of HelloPluie.com
After building a unique product to help parents easily change their babies' diapers in public spaces, today's guest faced a steep marketing task - convincing owners of public buildings to adopt her invention. Although there was a need for the product, most establishments notoriously treated diaper changing tables as an afterthought.
However, 2023 tells a different story. Today, that product - Pluie Diaper Changing Tables can be found in the restrooms of hundreds of public spaces across 20 states nationwide. It is also the recipient of several notable awards including the TIME Best Invention of 2021, Fast Company 2021 World Changing Idea, and a Chicago Innovation Award Winner. Our guest and Pluie’s Founder and CEO, Addie Gundry, was also recently named to Inc. Magazine’s prestigious Female Founders 100 list of trailblazing women.
If you're currently trying to dominate a market that's stagnant or regarded as an afterthought, or you're about to start developing a new business idea, then join us on the podcast now. Addie Gundry's inspiring story will keep you on the path to success.
In today's episode of the Harvest Growth podcast, we'll cover:
● What it takes to go from product and business ideation to successful execution.
● Possible benefits of awards and industry recognitions for product entrepreneurs.
● Ensuring B2B marketing success by getting in the minds of prospective business clients.
● Doing market research in the right way.
● Pros and cons of manufacturing in the US.
● And so much more!
Whether you want to change your baby's diapers on the go or you’re a public space administrator who wants parent-customers to comfortably change diapers in your restroom (and become regulars), Pluie has something for you. Visit www.hellopluie.com now and use the discount code: harvestgrowth for 15% off.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Set up afree consultation with us today!
Duration:00:28:31
Harnessing TV for Rapid Business Growth In The Digital Era - Flip Lok
7/14/2023
Guest: Nikko Regar, Marketing and Sales Director, Flip Lok
Is there a place for TV Advertising in today's internet-first economy? Is it still justifiable to launch national TV campaigns when you can reach millions of people for a fraction of the cost on Facebook? For today's guest, the answer is an enthusiastic yes.
That guest is Nikko Reger, Marketing and Sales Director for Flip Lok, the most secure and simplest-to-install door lock in the country. He joins us to share how the company's decision to scale their Facebook advertising efforts to a full-fledged national TV campaign skyrocketed their business. Listen to the episode now to find out if this process can work for your business too.
In today's episode of the Harvest Growth Podcast, we'll cover:
● Benefits of TV Ads in a digital-first economy.
● How to take digital ad campaigns to TV.
● Boosting B2B sales by increasing product awareness among B2C buyers.
● A daily habit and mindset guaranteed to help you become a better product marketer.
● And so much more!
Are you sick of deadbolts? Then visit FlipLok.com to learn more about the essential safety lock that's ten times stronger.
Also, click here to learn the unique story and vision behind Flip Lok from Founder Anna Reger. It's all in an earlier episode on the show.
To learn more about Flip Lok’s marketing success, read their case study on our blog here.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Set up a free consultation with us today!
Duration:00:22:21
Building a Multi-Million Dollar Business from a Garage: Separating the Truth from Myths | InstaTrim.com
6/30/2023
Greg Amundson
President & Inventor, InstaTrim.com
Today we talk with Greg Amundson, a trailblazing inventor and entrepreneur whose story will inspire you to keep working hard when all the chips are down. Greg began his company, InstaTrim, in the midst of the 2008 housing market crisis and grew it into a multi-million dollar business.
"The idea came to me in the middle of the night," he says, "And when I woke up, I immediately made a prototype of the product idea." The market feedback was positive, signaling that his product had commercial potential. What followed next was the start of a company that has today become a successful business. But Greg's success story is more than just the invention of a great product. It's also about how he constantly failed and learned on the job intelligently, found unique advantages where others failed, and worked hard to improve InstaTrim's marketing.
Greg's experiences will keep you motivated while unveiling insights on entrepreneurship, business, and marketing for both new and seasoned entrepreneurs or product marketers.
In today's episode of the Harvest Growth podcast, we'll cover:
● How InstaTrim started manufacturing their products locally, instead of in China.
● The value of networking at every stage of the entrepreneurial journey.
● The importance of failing quickly, and failing on a small scale.
● Why it is essential to believe in your product.
● And so much more!
Are you tired of using messy caulks on home improvement projects? Then visit www.instatrim.com to get great deals and discounts on Greg Amundson's InstaTrim, the bestselling trim solution on Amazon. You can also order a sample kit to try it out before buying.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Set up a free consultation with us today!
Duration:00:23:33
Surviving the AI Revolution: Strategies for Navigating Uncertainty in Business and Career
6/16/2023
Chet W. Sisk
Futurist, Author, Keynote Speaker
In the past few years, we've witnessed a global pandemic, an energy crisis, the effects of climate change and several other global woes, but nothing has quite prepared us for the dawn of new AI technology. Since ChatGPT's launch in late 2022, this superhuman technology has transcended the realm of science fiction and is now feared by many to potentially disrupt millions of jobs and industries. A sci-fi thriller movie, it seems, is about to unfold before us.
But today's guest on the show urges us to have a more positive outlook. He is Chet W. Sisk, a futurist, author and keynote speaker who helps companies navigate their future uncertainties with calculated insights. For Sisk, AI will change the fundamentals of business in the near future and only proactive persons or companies will stay relevant. To find out what this means for you, listen to the episode now.
In today's episode of the Harvest Growth podcast, we'll cover:
● The power of having the right mindset in a world shaped by AI.
● How AI can become an asset if we know how to harness it.
● Dealing with anxiety and depression from the uncertainty of the future.
● What to do with your skill and expertise to remain relevant against new AI technology.
For actionable steps and one-on-one guidance on how to be successful in an AI-defined future, set up a call to speak with Chet Sisk at www.universalbasicresources.com.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Set up a free consultation with us today!
Duration:00:35:15
Is Your Marketing Failing? Here's Why That's A Good Thing And What To Do About It.
6/9/2023
If you're having sleepless nights because your 3-week-old YouTube Ad is not pulling in leads or your budget seems too small to run a marketing campaign, this episode is for you! Join us now as your host, Jon LaClare, shares the unique processes, techniques and mindset that's helped Harvest Growth attract millions in revenue for many small businesses. It is a throwback to HG’s very first podcast - an earlier interview with LaClare by the business leader Carmine Denisco from the Investors Launchpad podcast.
In today's episode of the Harvest Growth Podcast, we'll cover:
● A detailed explanation of Harvest Growth's "secret sauce" for successfully launching products.
● Why marketing failures and flops are good for product marketers.
● How to turn around stagnant marketing campaigns.
● How to prepare effectively for a marketing campaign.
● The right mindset to have if you're marketing a product on digital channels.
● Why data gathering, analysis and constant iteration are central to marketing success in a digital age.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Set up a free consultation with us today!
Duration:00:47:26
Achieving a 300% Growth Rate Despite a Highly Competitive Market and Gender Bias - FunkkOFF!
5/26/2023
Sonia Hounsell & Joelle Flynn
Co-Founders FunkkOFF.com
Today we speak with Joelle Flynn and Sonia Hounsell, two ambitious entrepreneurs helping women live happier, healthier lives through their product, FunkkOFF! FunkkOFF! is a teeth refresher that goes the extra mile - it is uniquely designed to aid women in cleaning their teeth anywhere, even in public, and at any time without worrying about their lipstick or about people's glances. And women love it.
This year, Flynn and Hounsell's company has grown three hundred times larger than it was at this point in 2022. They are also getting requests from large retailers and were recently invited on Shark Tank, an appearance that led to a demand frenzy. They've done this in a market that's led by big brands and corporate behemoths. Part of the reason for their success, our guests enthuse, is that FunkkOFF! is a "badge" product; a product that people can happily show off and use confidently. But that's not all. To find out all the reasons for their success, listen to the podcast now.
In today’s episode of the Harvest Growth Podcast, we’ll cover the following:
● Why you may need multiple patents, domestically and internationally.
● The importance of having experts on your team - from legal to branding.
● How to make every PR moment count.
● How in-person marketing complements online efforts in driving leads and sales.
● Why LinkedIn networking can make a difference for struggling entrepreneurs and product marketers.
● And so much more!
Don't miss out on FunkkOFF! Use the promo code HARVESTGROWTH30 now to claim your 30% discount on your purchase.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today.
Duration:00:25:20