High-Income Business Writing: Freelance Writing | Copywriting | Content Writing | How to Freelance-logo

High-Income Business Writing: Freelance Writing | Copywriting | Content Writing | How to Freelance

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Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you'll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business — the same systems he has taught his private coaching clients. He'll also show you what’s working for other business writers by bringing you real case studies from the field. And he'll share all this information in an honest and transparent way, with no hype or fluff. Topics covered include: getting better and higher-paying clients; banishing the feast-or-famine cycle; doing more of the work that excites you; how to raise your fees and rates; boosting your productivity; making your business recession-proof; discovering and leveraging your strengths; finding your niche; pricing content writing projects; pricing copywriting projects; writing white papers; writing case studies; writing web copy; writing articles; and much more.

Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you'll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business — the same systems he has taught his private coaching clients. He'll also show you what’s working for other business writers by bringing you real case studies from the field. And he'll share all this information in an honest and transparent way, with no hype or fluff. Topics covered include: getting better and higher-paying clients; banishing the feast-or-famine cycle; doing more of the work that excites you; how to raise your fees and rates; boosting your productivity; making your business recession-proof; discovering and leveraging your strengths; finding your niche; pricing content writing projects; pricing copywriting projects; writing white papers; writing case studies; writing web copy; writing articles; and much more.
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Location:

United States

Description:

Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you'll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business — the same systems he has taught his private coaching clients. He'll also show you what’s working for other business writers by bringing you real case studies from the field. And he'll share all this information in an honest and transparent way, with no hype or fluff. Topics covered include: getting better and higher-paying clients; banishing the feast-or-famine cycle; doing more of the work that excites you; how to raise your fees and rates; boosting your productivity; making your business recession-proof; discovering and leveraging your strengths; finding your niche; pricing content writing projects; pricing copywriting projects; writing white papers; writing case studies; writing web copy; writing articles; and much more.

Language:

English


Episodes

#165: Two Unconventional Options to Traditional Healthcare Insurance: What My Listeners Have to Say

11/16/2018
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November 2017, I dedicated a podcast episode to the topic of alternative healthcare insurance options. A year later, in this episode, I circle back to the topic. I asked my listeners to share their experiences with healthy indemnity plans and/or medical cost sharing over the past 12 months — both good and bad. The feedback I received was enlightening … and might help you with your own healthcare coverage decision making...

Duration:01:12:45

#164: Getting Your Most Important Things Done Every Week without All the Stress and Drama

11/2/2018
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One of the things I focus on with my coaching clients is improving their productivity. Because if you can’t get your work done efficiently, you’re going to struggle. You won’t meet your full earning potential. And you’ll be stressed and unhappy. My guest for this podcast episode is Jordan Baker, a personal productivity expert and the creator of Focuster, an auto-scheduling calendar app. You’ll walk away from this conversation with practical ideas that will help you get your most important...

Duration:00:57:37

#163: James Clear on an Easier Way to Build Good Habits as a Freelancer

10/19/2018
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As a freelance professional, your habits and systems will directly determine your level of success and happiness. But how do you develop and sustain the right habits? Are there tricks and strategies for doing that successfully? That’s the topic of this episode. My guest is James Clear, an expert in the field of behavioral science and habit transformation ... and author of the book Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones James thinks about these topics...

Duration:00:48:59

#162: Copyright Infringement — What Writers Need to Know (with Attorney Richard Chapo)

10/5/2018
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I had a friend who was married to a lawyer. She joked that when she was having trouble falling asleep, she’d ask her husband to talk about copyright law. Apparently, it worked way better (and faster) than taking a melatonin supplement. ;-) In all seriousness, copyright law is an important topic when you’re a freelancer writing for clients. For this podcast episode, I’ve brought in Internet business lawyer Richard Chapo to give us the scoop on how we can protect ourselves from the most...

Duration:01:03:20

#161: How Maggie Patterson Transformed Her Writing Business by Creating Premium Services Built Around Proprietary Processes

9/21/2018
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You can earn a very handsome income working on “transactional” assignments for clients. But for some writers, this model starts to get old. And they often wonder if there’s a better way of doing things. That’s exactly what happened to my guest. Maggie Patterson was making a very good living as a freelance writer. But she was burning out. So she began to offer more comprehensive services that included her own proprietary processes. The idea took hold. In a big way. In this episode, Maggie...

Duration:00:21:41

#160: Selling Your Writing Services When You’re an Introvert — an Interview with Matthew Pollard

9/7/2018
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In this episode, I’m covering a topic that’s extremely relevant and practical for a big part of my audience: How introverts can turn more prospects into clients. My guest is Matthew Pollard. Matthew is an internationally award-winning blogger and contributor to CEO, Entrepreneur, and Top Sales World Magazine. He is a recurring guest on FOX and NBC, and has appeared on top-rated podcasts including Entrepreneur on Fire and Eventual Millionaire. He’s the author of the bestseller The...

Duration:00:44:17

#159: Client Gift-Giving — When You Should Do It ... and How to Make a Big Impact with a Small Budget

8/24/2018
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Should you give your clients a gift? If so, when is the best time to do this? And what should you give them? Holidays? At the end of your first project? Some other time? This episode is a great conversation with my colleague Sarah Greesonbach on this topic. Sarah gave me some great ideas for how make this decision ... which clients you should put on your list ... and how to give gifts that make a huge impact without spending more than $20 or $30. She’s a true gift-giving master! In this...

Duration:00:40:14

#158: A Quick Peek at What Six-Figure Writers Do Differently

8/10/2018
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I love to look for patterns. And recently I’ve been looking for patterns as I’ve talked with coaching clients and peers who’ve reached the six-figure income level. Through those conversations, some interesting patterns emerged. In this episode, I give you a peek into those patterns—because they’ll give you a good idea of what six-figure writers do differently when compared to lower-income writers...

Duration:00:31:01

#157: A Powerful 3-Step Process for LinkedIn Outreach

7/27/2018
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LinkedIn has quickly become one of the most effective marketing tools for writers and copywriters. But one of the downsides of this social platform is that it can feel overwhelming. How should you use it? Where should you start? How should you search for prospects inside? And how do you connect with them? My guest for this episode is Chrissie Wywrot. Chrissie works with clients on their LinkedIn profile and strategy, as well as their online brand, to establish them as experts and resources...

Duration:00:52:18

#156: Jennifer Gregory’s “Audience First” Method for Finding Potential Clients

7/13/2018
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Having a well-defined target audience is a critical first step to freelance success. But it doesn’t end there. Because once you’ve identified your audience you now need to find some prospects to contact. That’s where many writers get stuck. If you’re in that situation now (or if you’ve ever been there), you’re going to get a ton out of this week’s podcast episode. My guest is the brilliant Jennifer Gregory. In this interview, Jennifer details her three-step “Audience First” method for...

Duration:00:36:34

#155: Why You Need to Set Standards in Your Business — and How to Do It Right

6/29/2018
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Interesting fact... The biggest reason writers become (and stay) self-employed is freedom and flexibility — not money. Unfortunately, way too many freelance writers are worse off today than they were when traditionally employed. Too many are struggling to earn a good living. Or they’re working with bad clients on projects they hate. Or they’re working longer hours than they ever have. That’s not freedom! How can you turn that around? It all starts by setting some “standards” for your...

Duration:00:19:20

#154: What’s the Bare MINIMUM You Should Be Charging Your Clients?

6/15/2018
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When it comes to pricing, the most common question I get is, “How much should I charge for _________?” But no one has ever asked me, “What should my floor rate be?” In other words, the bare minimum you should be charging on any given project to make sure you cover your full costs as a freelancer. I’m not a fan of that kind of thinking. But there’s one exception. And that’s when you want to know and understand what your “all in” expenses are ... so you can make better overall pricing...

Duration:00:38:12

#153: Overcoming Analysis Paralysis and Over-Thinking with Shelley Row

6/1/2018
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Many writers I know struggle with analysis paralysis and over-thinking. I see it at all levels of experience and with all types of decisions. It often causes a great deal of stress and anxiety, which leads to poor performance and results ... which reinforces the need for overanalyzing things. And so the cycle goes. If you struggle with analysis paralysis, this podcast episode will help. My guest is Shelley Row, a speaker and consultant who works with leaders who must make fast, insightful...

Duration:00:35:03

#152: Thinking of Writing a Book? Here’s a 6-Point Reality Check

5/18/2018
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Ever thought about writing a book? Maybe a thought leadership book, a lead generator for your writing business ... or even a novel? If so, this week’s podcast episode will be right up your alley. My guest, Susan Baracco, explains what you need to know before you go down that path. It’s part reality check, part encouragement and inspiration. GREAT stuff!

Duration:00:55:17

#151: Jared Kessler on ‘Upleveling’ Your Copywriting Business

5/4/2018
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I just published a podcast episode I think you’ll really enjoy. My guest is copywriter Jared Kessler. Jared just went freelance two years ago. But he’s been able to grow his business like crazy since then! In this interview, he explains how he’s done it. And why “positioning” has played such a critical role in his success. You’ll get some good insights no matter where you are in your journey. But if you’re an established writer or copywriter, this one’s a must-listen!

Duration:00:51:15

#150: What Do You Do When You Have TOO Much Work?

4/20/2018
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Say you can handle about 25 hours of work per week. But your best client suddenly needs your help with a major product launch. And two new clients just hired you to work on some big projects. Oh, boy! When it rains, it pours... Great problem to have, right? ;-) If you’ve been freelancing for some time, you’ve probably experienced this challenge at some point. You know how difficult this situation can be. It’s fun ... until it isn’t. In this interview, Atlanta-based writer Don Sadler explains...

Duration:00:45:01

#149: How to Start Prospecting for Clients When You’re New?

4/6/2018
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One of the most confusing and frustrating aspects of launching your freelance writing or copywriting business is looking for clients. Clients don’t just show up at your door. You have to find them. And when you’re new, you have to work even harder to find a few clients who will give you a chance. Fortunately, there are a few proven ways to land clients faster. And in this episode I’ll share the 6 approaches I teach my coaching clients to prospect for clients when they’re starting out.

Duration:00:38:12

#148: How Ana Lands Clients and New Opportunities with Her Own Lead Magnet

3/23/2018
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I’ve been a big proponent of using a lead magnet in your writing business as part of a comprehensive marketing strategy. It’s no panacea. It’s not going to replace your prospecting efforts. At least not overnight. But it can help you generate a steady stream of quality leads. And that’s reason enough to consider creating one for your business. In this episode you’ll hear Ana Gascon Ivey, a copywriter and copyeditor who wrote and published her own lead magnet a few months ago. She explains...

Duration:00:38:06

#147: How to Position Yourself as an Expert (Without Feeling Like a Fraud)

3/9/2018
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As your business grows, it’s important that you begin attracting prospects and building your authority. There’s nothing like having prospects knocking on your door! Especially when the prospect has read some of your articles or blog posts ... and liked what they saw. In this episode you’ll hear from someone who built their software business on this idea. He’s not a freelancer. But the ideas he shares are directly applicable to what we do ... regardless of your experience level.

Duration:00:38:08

#146: How to Land Writing Contracts in the Public Sector: An Insider’s View

2/23/2018
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I’m often asked about freelance writing opportunities in the public sector . I know the opportunities exist. But until I talked with this week’s guest, I didn’t know what these opportunities looked like or how to go after them. That’s why I’m so excited about this episode. My guest is Katie Taylor, CEO of Untold Content, a writing consultancy based in Cincinnati, Ohio. Katie works with clients in government, healthcare, engineering, industry and science. And a big part of their work over the...

Duration:00:43:58