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Household Name

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Surprising stories about how the biggest, household name brands affect our lives and culture — for better or worse. Host Dan Bobkoff finds tales of tragedy, love, strange histories, unintended consequences, and accidental success. More information at www.businessinsider.com/household-name

Surprising stories about how the biggest, household name brands affect our lives and culture — for better or worse. Host Dan Bobkoff finds tales of tragedy, love, strange histories, unintended consequences, and accidental success. More information at www.businessinsider.com/household-name
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United States

Description:

Surprising stories about how the biggest, household name brands affect our lives and culture — for better or worse. Host Dan Bobkoff finds tales of tragedy, love, strange histories, unintended consequences, and accidental success. More information at www.businessinsider.com/household-name

Language:

English


Episodes

39: Scoot Over?

11/13/2019
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About two years ago, companies like Bird and Lime deposited thousands of dockless electric scooters in San Diego. Some people loved them… and some people hated them. While city officials considered what to do, two guys decided they’d had enough and took matters into their own hands. What followed were lawsuits, a physical alteration, and a growing new business. Plus, in a new segment, we learn what a beloved brand of chocolate has to do with inflation in the U.K. Sign up for our...

Duration:00:36:04

38: The Coed Scouts of America

11/6/2019
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The Boy Scouts of America (BSA) caused a stir when it reversed its “no girls allowed” rule for the Boy Scouts last year. But it turns out, this isn’t the first time the BSA has gone coed. We take a closer look at what happened, and one Sea Scout reflects on how gender affected her experience in the Scouts. Subscribe to our newsletter: https://bit.ly/2FIXysC CORRECTION: An earlier version of this episode made reference to new Boy Scout (now known as Scout BSA) troops including girls and...

Duration:00:39:09

37: Battle of the Brands: Leo Fender vs Les Paul

10/30/2019
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When Leo Fender and Les Paul met, they didn’t have much in common — one was an introverted tinkerer, the other a rising star. But their electric guitars defined the sound of rock ‘n’ roll. Buddy Holly, Carl Perkins, Eric Clapton, and Jimi Hendrix brought Fender and Paul’s rivalry alive onstage in a “battle of the brands” that spanned decades. Sign up for our newsletter: https://bit.ly/2FIXysC

Duration:00:33:09

Trailer: Household Name becomes Brought To You By...

10/23/2019
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Meet our new host, Charlie Herman, and hear what’s in store next week, when we return with a brand new episode of Brought To You By… Coming up this season: a decades-long guitar battle, the first time the Boy Scouts of America went coed, and an electric scooter uprising in San Diego. Sign up for our newsletter: https://bit.ly/2FIXysC

Duration:00:01:56

Introducing: Lost at the Smithsonian

9/26/2019
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Household Name will be back with brand new episodes soon! But in the meantime, check out "Lost at the Smithsonian," a new podcast from Stitcher. Comedian and pop culture fanatic Aasif Mandvi gets up close and personal with the most iconic artifacts at the National Museum of American History. Sign up for our newsletter Subscribe to "Lost at the Smithsonian" in Apple Podcasts CORRECTION: An earlier version of this episode misstated the name of Jim Henson, the creator of "The Muppets."

Duration:00:07:03

36: A town called DISH

6/12/2019
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When a small town in Texas changed its name to DISH, the satellite TV company gave its residents free TV for a decade. What DISH Network didn’t know was that the name change was a way for one local politician to get revenge on another. PLUS: we take to the phones and answer your questions on our Customer Service line. Sign up for our newsletter: https://bit.ly/2FIXysC

Duration:00:46:16

35: You've got Enron mail!

6/5/2019
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Enron collapsed nearly 20 years ago, but chances are something you use today was affected by emails sent by 150 of the company’s top employees. These emails — about meetings and energy markets but also affairs, divorces, and fraud — have helped create new technologies, fight terrorism, and added to our understanding of how we communicate. But should these emails have been released in the first place? PLUS: “Uncut” reveals Enron’s former CFO’s second act. Sign up for our newsletter:...

Duration:00:41:39

34: The Legend of the Atari Burial

5/29/2019
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Was Atari’s E.T. video game the worst of all time? Did it sink the entire video game industry in the early 1980s? Did Atari really bury thousands of copies in a New Mexico desert to cover it up? We dig into the old legend and uncover some answers. Sign up for our newsletter: https://bit.ly/2FIXysC

Duration:00:34:44

33: Muzak listening, and Alexa eavesdropping

5/22/2019
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We have two stories this week: first, the surprising history "elevator music." Turns out, Muzak was a real company. And then we reveal how much Amazon's Alexa and other smart speakers are really listening — and remembering what we do and say. Sign up for our newsletter: https://bit.ly/2FIXysC

Duration:00:37:05

32: Who owns the Oakland A's?

5/15/2019
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In the 1970s, the Oakland A’s were the most bonkers team in baseball. They had bright yellow and green uniforms, iconic handlebar mustaches, and a live donkey for a mascot. It was an eccentric owner's way of getting attention. But those gimmicks didn't win fans in Oakland. Instead, they started a generation of fights between fans and owners, until both sides learned that success in Oakland means embracing Oakland. Sign up for our newsletter: https://bit.ly/2FIXysC

Duration:00:37:37

31: Bill Nye the GMO Guy

5/1/2019
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Back in 2014, Bill Nye The Science Guy was skeptical of genetically modified foods, or GMOs. It raised some eyebrows when he abruptly changed his mind after visiting Monsanto - the huge biochemical agriculture company that was acquired by Bayer. What changed his mind on the trip? Are GMOs good or bad? Plus: in our Customer Service segment, how Vicks VapoRub became a much-loved "cure-all." Sign up for our newsletter: https://bit.ly/2FIXysC

Duration:00:37:21

30: What does a brand sound like?

4/24/2019
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Companies spend a lot of time and effort perfecting the look of their brands. But now what a brand sounds like matters just as much. We trace the history from songs to jingles to what's called sonic branding, following the creative process that led to AT&T’s iconic four-note sound logo. And we'll explore what comes next: multi-sensory marketing. Can sound change how beer tastes? Sign up for our newsletter: https://bit.ly/2FIXysC

Duration:00:34:29

29: LaCroix, Canada Goose, and Carhartt are cool. Why?

4/17/2019
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Some brands aren’t cool no matter how hard they try. Others start out cool, but lose their cachet over time. Then there are the brands that somehow, surprisingly turn cool. Without really changing their products, LaCroix, Canada Goose, and Carhartt became the hottest things around. How did that happen? Sign up for our newsletter: https://bit.ly/2FIXysC

Duration:00:37:11

28: Victoria's Secret is Out

4/10/2019
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For decades, two men at Victoria's Secret have had immense power. One built the chain into a powerhouse. The other ran the Victoria's Secret Fashion Show, handpicking the models called "angels." Then many started to question its standards of beauty. So what happens when the company won't change? PLUS: Why is there a company called Big Ass Fans? Sign up for our newsletter: https://bit.ly/2FIXysC

Duration:00:36:48

27: Harley-Davidson Rides to Live

4/3/2019
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Harley-Davidson spent more than a century branding its motorcycles as the bikes for rebels and macho cowboys. They’re made in America, for Americans. But Harley’s core customers are aging and before long will die out. Younger generations aren't stepping up to take their place. If it wants to keep selling motorcycles, Harley-Davidson is going to have to look outside the U.S. for new buyers, and become a little less American in the process. But that isn't sitting well with its customer base....

Duration:00:36:31

26: The Best a Woman Can Gillette

2/27/2019
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Cristen Conger and Caroline Ervin always figured razor companies convinced women to start shaving. But when they looked into it, they discovered the question of why women shave is much more complicated than they thought. The answer involves painted on nylons, some deadly rat poison, and a war that changed everything.

Duration:00:35:42

25: The VW Beetle's Dark Past

2/20/2019
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The Volkswagen Beetle is a symbol of peace, love, and harmony. It’s also a product of Nazi Germany. The story of how the Beetle transformed from Hitler’s car to the Love Bug involves a British army major and a surprising team of advertisers.

Duration:00:37:42

24: An International Amazon Mystery

2/13/2019
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Danielle wanted a copy of "Pride and Prejudice," so she clicked the top result on Amazon. The book that came in the mail was too big with type that was too small. The introduction was laughable. The story of how this book came to be took us halfway around the world.

Duration:00:36:02

23: Apple 1984

2/6/2019
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In the third quarter of Super Bowl XVIII, Apple ran a commercial that changed the Super Bowl and Apple forever. But it almost never aired. Featuring original interviews with Apple co-founder Steve Wozniak, former CEO John Sculley, and the ad's creators, this is the story of Steve Jobs vs the board, a scary casting call involving actual skinheads and a highly skilled discus thrower, plus a legacy that defined Apple and its users for decades. Read more at www.businessinsider.com/1984

Duration:00:37:42

22: Martha Stewart in the Middle

1/30/2019
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Less than a decade after Martha Stewart left prison, she was in court again. It was a three-way fight between Martha, Macy's, and JCPenney that could have played out in a middle school cafeteria. And the fight raised an intriguing question: What exactly is a store? PLUS: One listener tells us why Scrubbing Bubbles was banned from her home. CORRECTION: An earlier version of this episode misstated the current owner of bathroom cleaner Scrubbing Bubbles. It is S.C. Johnson & Son, not Johnson &...

Duration:00:35:52