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How Would You Beat?

Business & Economics Podcasts

A podcast that shows you how to use jobs-to-be-done (JTBD) innovation methods. This podcast is created by thrv.com for product, marketing, and sales teams that want to learn how to use the JTBD methods to build, market, and sell products that will win in your market. We use the world's leading companies as our example competitors to show you how to use JTBD methods to beat even the most successful competitors in your markets. You can listen on YouTube on our JTBD Channel as well: https://www.youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w

A podcast that shows you how to use jobs-to-be-done (JTBD) innovation methods. This podcast is created by thrv.com for product, marketing, and sales teams that want to learn how to use the JTBD methods to build, market, and sell products that will win in your market. We use the world's leading companies as our example competitors to show you how to use JTBD methods to beat even the most successful competitors in your markets. You can listen on YouTube on our JTBD Channel as well: https://www.youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w

Location:

United States

Description:

A podcast that shows you how to use jobs-to-be-done (JTBD) innovation methods. This podcast is created by thrv.com for product, marketing, and sales teams that want to learn how to use the JTBD methods to build, market, and sell products that will win in your market. We use the world's leading companies as our example competitors to show you how to use JTBD methods to beat even the most successful competitors in your markets. You can listen on YouTube on our JTBD Channel as well: https://www.youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w

Twitter:

@thrvapp

Language:

English

Contact:

415-727-1885


Episodes

How Would You Beat Steve Jobs Using Jobs-to-be-Done?

6/20/2022
Why was Steve Jobs so successful? He is a legendary figure in technology and innovation. He was the founder of Apple, he was famously fired, and went on to found Next Computers and then came back as CEO of Apple in 1997. He's widely considered to be one of the most successful innovators of all time. Depending on the day Apple is still often the most valuable company in the world. Throughout the history of Apple, he's been there for major three big changes: the arrival of the PC and the...

Duration:00:37:29

How Would You Beat Netflix Using Jobs-to-be-Done?

6/7/2022
Netflix is obviously a dominant player in the streaming industry, but their market cap is down 70% year to date with the market being down as well. But they've also had a net loss of 200,000 subscribers in q1, they forecast losing 2 million subscribers in q2, competition and lifting pandemic restrictions has obviously impacted their business and subscription sharing as well. And interestingly, they lost 700,000 subscribers in Russia after the war in Ukraine. So still performing well there...

Duration:00:35:32

How Would You Beat Your Roadmapping Culture Using Jobs-to-be-Done? With Guest David Subar

5/18/2022
Today we have a special guest, David Subar. David is the Founder and Managing Partner of Interna. A firm that helps technology companies make better products faster. And David has worked with organizations of various sizes from small six member startups to large companies such as Pluto, which was sold to Viacom. Lynda.com, which was sold to LinkedIn and the Walt Disney Company. So today we're going to discuss how to beat your roadmapping culture. What does that mean? Well, every company has...

Duration:00:39:57

How Would You Beat Uber Using Jobs-to-be-Done?

5/10/2022
In this episode, we will look at how you could beat Uber. Uber currently has a market cap of about $60 billion. Its peak share was around $60 or so. They famously disrupted the taxi industry. But if you open the app, you can see what else they're getting into such as food delivery, rental cars, mass transit, and package delivery. Their main direct competitor is Lyft. So what has Lyft done to take share and differentiate? They targeted different needs at one point, for example, safety and...

Duration:00:32:25

How Would You Beat Twitter Using Jobs-to-be-Done?

5/2/2022
In this episode, we will look at how you could beat Twitter using Jobs-to-be-Done. Twitter, of course, has been in the news because Elon Musk has entered an agreement to buy the company and possibly transform it into something else. But what we want to ask is, regardless of what happens with Elon Musk, what would you do to beat Twitter? What is Twitter's real function in the world? Why are people hiring Twitter? If you took the perspective that Twitter was actually a competitor, and you...

Duration:00:37:32

How Would You Beat Airbnb Using Jobs-to-be-Done?

4/28/2022
In this episode, we're going to look at how you would beat Airbnb using Jobs-to-be-Done (JTBD). Airbnb has obviously become a major company. In the travel industry, its market cap is about 110 billion just to put that into perspective. Marriott, obviously a leading provider of hotels and hospitality, has a market cap of about 50-60 billion or so. Airbnb is almost twice as big as Marriott. So what explains this? And additionally, what are the threats to Airbnb? If Marriott, another...

Duration:00:36:57

How Would You Beat Peloton Using Jobs-to-be-Done?

4/12/2022
In this episode we will look at how you could beat Peloton using Jobs-to-be-Done. Peloton has been in the news because they have made some big mistakes and even plan to layoff 40% of their sales and marketing team. Their stocks down about 75% since its peak. So can Jobs-to-be-Done methods help explain what happened to Peloton and how companies can avoid the same fate? And how would you beat peloton in the exercise and health domain? Let's find out... 👉 Download our JTBD Cheat Sheet for...

Duration:00:35:55

How Would You Beat Lead Scoring Using Jobs-to-be-Done?

4/5/2022
In this episode, we'll look at how you can beat lead scoring. lead scoring is a process that companies and sales teams use to assess their customer leads. We will explain why lead scoring is something product teams should understand as well, and how you can enhance lead scoring based on your product strategy and your marketing messages. The goal of enhanced lead scoring is to help your company accelerate your growth with the innovations your product team builds and launches into the...

Duration:00:32:51

How Would You Beat Equity Value Using Jobs-to-be-Done?

3/29/2022
In this episode, we're going to look at how you can beat your equity value multiple. So why is this important if you're a CEO and investor or board member, or a team member? And what is your equity value multiple? How does this work? And how does it relate to jobs to be done? Let's discuss these things! 👉 Download our JTBD Cheat Sheet for free here: https://welcome.thrv.com/learn-jobs-to-be-done Key moments from today's topic on how you would beat equity value: 00:00 What exactly is...

Duration:00:45:15

How Would You Beat Your Own Product Ideas Using Jobs-to-be-Done?

2/15/2022
In this episode we’ll look how you can beat your own product ideas using Jobs-to-be-Done. Can you create even better ideas that will create even more value for your customers? Can you improve your team’s product ideas in your roadmap? 👉 Download our JTBD Cheat Sheet for free here: https://welcome.thrv.com/learn-jobs-to-be-done Key moments from today's topic on how you would beat Apple with Jobs-to-be-Done: 00:00 Jay and Jared talk about how it is important to beat your own product...

Duration:00:33:05

How Would You Beat? Guest Christian Crumlish and “Product Management for UX People” | Jobs-to-be-Done

2/8/2022
We are really excited to have our guest today, Christian Crumlish. Christian is a veteran of UX and product management, who has led organizations, and been an individual contributor for over 20 years. And here, we're going to talk about Christian’s new book “Product Management for UX People” 👉 Download our JTBD Cheat Sheet for free here: https://welcome.thrv.com/learn-jobs-to-be-done Link to Christian’s book: https://rosenfeldmedia.com/books/product-management-for-ux-people/ Key...

Duration:00:44:19

How Would You Beat Apple Part 2: Getting to $3 Trillion | Jobs-to-be-Done

1/12/2022
In 2014, we used Jobs-to-be-Done innovation theory to demonstrate that Apple was worth over $3 trillion. This past week, Apple became the first company in history to cross the $3 trillion mark. In this podcast, we explain the method we used to value Apple and how product teams can use the same method when analyzing their product roadmaps. 👉 Download our JTBD Cheat Sheet for free here: https://welcome.thrv.com/learn-jobs-to-be-done Key moments from today's topic on how you would beat...

Duration:00:29:59

How Would You Beat? Guest Steven Johnson and the "Adjacent Possible" | Jobs-to-be-Done

1/4/2022
In this episode we talk with special guest Steven Johnson. Steven is a New York Times bestselling author of 13 books, including books on the history of innovation. He is the host of AdjacentPossible.substack.com. We discuss innovation, the history of ideas, and what Steven calls the "Adjacent Possible." The podcast includes practical ideas and method product teams can use to improve their success. 👉 Download our JTBD Cheat Sheet for free here:...

Duration:00:50:01

How Would You Beat Amazon Using Jobs-to-be-Done?

3/23/2021
In this podcast, we look at how you could use Jobs-to-be-Done innovation methods to beat a fierce competitor like Amazon. Amazon is a true business behemoth. They dominate in their markets, and they have transformed industries with their power. So how would you beat Amazon? 👉 Download our JTBD Cheat Sheet for free here: https://welcome.thrv.com/learn-jobs-to-be-done Key moments from today's topic on how you would beat Amazon with Jobs-to-be-Done: 00:00 Jay Haynes and Jared Ranere give a...

Duration:00:40:43

How Would You Beat Apple Using Jobs-to-be-Done?

3/15/2021
In this episode, we look at how you could beat Apple using Jobs-to-be-Done innovation methods. Apple is the most successful company in the history of business. As Fortune reported in December of 2015, Phil Schiller, Apple's long-time Senior Vice President of Product Marketing has said that Jobs-to-be-Done is the Grand Unified Theory of Apple. What does this mean and how can product teams learn from Apple's success to build great products that customer's will love? 👉 Download our JTBD Cheat...

Duration:00:41:35

How Would You Beat Retailers Using Jobs-to-be-Done? Featuring Matt Bjornson from Target

2/22/2021
In this episode, we have a special guest: Matt Bjornson, who was Director of Product Mangement at Target from 2016-2020. Matt is an expert at implementing JTBD methods at large companies. He had tremendous success using JTBD to grow Target's Registry product. In this episode, we discuss how to use JTBD with Matt and why JTBD is very useful in extremely competitive markets. 👉 Download our JTBD Cheat Sheet for free here: https://welcome.thrv.com/learn-jobs-to-be-done Key moments from...

Duration:00:35:30

How Would You Beat Home Depot Using Jobs-to-be-Done?

2/16/2021
In this episode, we look at a few different elements of Jobs Theory using Home Depot. How would you beat a huge retailer like Home Depot? What job are they being hired by customers to do? Would product strategy would you use to beat Home Depot? Is there even a market opportunity to compete? 👉 Download our JTBD Cheat Sheet for free here: https://welcome.thrv.com/learn-jobs-to-be-done 00:00 Intro to Home Depot and the Jobs-to-be-Done people are hiring them to do. 06:58 Jay talks about the...

Duration:00:24:45

How Would You Beat Comcast Using Jobs-to-be-Done?

2/8/2021
In this episode, we look at a few different elements of Jobs Theory using Comcast. How would you beat a cable and media monopoly like Comcast? They have built-in advantages that seem insurmountable. Can Jobs-to-be-Done methods help you beat Comcast? 👉 Download our JTBD Cheat Sheet for free here: https://welcome.thrv.com/learn-jobs-to-be-done 00:00 Intro to Comcast and how would you beat their internet brand, Xfinity, with Jobs-to-be-Done 02:50 Jared talks about who Xfinity's customers...

Duration:00:21:04

How Would You Beat Trumpism Using Jobs-to-be-Done?

1/18/2021
With the events of January 6th, 2021, we thought we would do a different type of episode and ask "How Would You Beat Trumpism" using Jobs-to-be-Done Innovation? Is this even possible? And importantly, beyond canceling donations to politicians who supported insurrection, what is the role of companies in defeating Trumpism? Can innovation theory help us understand the causes of Trumpism? Can JTBD help find a solution to Trumpism and the belief in lies? 👉 Download our JTBD Cheat Sheet for...

Duration:00:32:36

How Would You Beat United Airlines Using Jobs-to-be-Done?

7/31/2020
👉 Download our JTBD Cheat Sheet for free here: https://welcome.thrv.com/learn-jobs-to-be-done 00:00 Intro to United Airlines and how you would beat them with Jobs-to-be-Done 08:30 How to create a functional "job" and how Zoom is getting the job done better than airlines for meetings. 20:27 Jay uses the example of Apple who diversified to get more jobs done outside their original product Website: https://www.thrv.com/ Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w Linkedin:...

Duration:00:31:14