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How Would You Beat?

Business & Economics Podcasts

A podcast that shows you how to use jobs-to-be-done (JTBD) innovation methods. This podcast is designed for product, marketing, and sales teams that want to learn how to use the JTBD methods to build, market, and sell products that will win in your market. We use the world's leading companies as our example competitors to show you how to use JTBD methods to beat even the most successful competitors in your markets.

A podcast that shows you how to use jobs-to-be-done (JTBD) innovation methods. This podcast is designed for product, marketing, and sales teams that want to learn how to use the JTBD methods to build, market, and sell products that will win in your market. We use the world's leading companies as our example competitors to show you how to use JTBD methods to beat even the most successful competitors in your markets.

Location:

United States

Description:

A podcast that shows you how to use jobs-to-be-done (JTBD) innovation methods. This podcast is designed for product, marketing, and sales teams that want to learn how to use the JTBD methods to build, market, and sell products that will win in your market. We use the world's leading companies as our example competitors to show you how to use JTBD methods to beat even the most successful competitors in your markets.

Twitter:

@thrvapp

Language:

English

Contact:

415-727-1885


Episodes

How would you beat Microsoft?

2/18/2020
In this episode, we look at how to use Jobs-to-be-Done innovation methods to beat Microsoft. Specifically, we will look at how to use JTBD to beat Microsoft Word. Word is one of the most successful products in history and as part of Office, it has helped fueled Microsoft's success for decades. Imagine you are on a product team and your mission is to beat Microsoft Word. How would you do it? How would you create product roadmap to generate revenue and profitability growth?

Duration:00:32:36

How would you beat Facebook?

12/5/2019
Facebook is a fierce competitor. In this episode, we will look at how you could use Jobs-to-be-Done (JTBD) Innovation methods to beat Facebook. We explain how to define markets using JTBD, which is the critical first step in figuring out how to beat a competitor like Facebook. Your customer's job-to-be-done is your market. This episode will show you how to define your customer's job-to-be-done.

Duration:00:23:59

Introducing How Would You Beat?

12/3/2019
Introducing the How Would You Beat podcast. Learn Jobs-to-be-Done (JTBD) innovation methods to beat your competitors.

Duration:00:02:31