I Think I Need Marketing
Business & Economics Podcasts
Marketing. It’s a fundamental business activity and a battle cry heard in board rooms throughout the world, yet what is it really and how can it benefit your business? Join Bonnie Taylor as she demystifies marketing, bypassing gimmicks and instead focuses on the steps and tools required to create and run a profitable modern marketing program.brbr Through interviews with industry leaders and answers to listener questions, I Think I Need Marketing will make marketing an approachable business activity. The show will cover topics such as developing a marketing strategy and branding program before moving on to the many traditional and digital options available today. Core actions such as setting budgets, using research, hiring and working with outside consultants, and evaluating results will all be discussed.
Location:
United States
Description:
Marketing. It’s a fundamental business activity and a battle cry heard in board rooms throughout the world, yet what is it really and how can it benefit your business? Join Bonnie Taylor as she demystifies marketing, bypassing gimmicks and instead focuses on the steps and tools required to create and run a profitable modern marketing program.brbr Through interviews with industry leaders and answers to listener questions, I Think I Need Marketing will make marketing an approachable business activity. The show will cover topics such as developing a marketing strategy and branding program before moving on to the many traditional and digital options available today. Core actions such as setting budgets, using research, hiring and working with outside consultants, and evaluating results will all be discussed.
Language:
English
Marketing With a Cause: Understand Mission and Non-Profit Marketing
Duration:00:53:35
Video Marketing: Beyond Lights, Camera, Action!
Duration:00:52:38
How to develop a professional marketing campaign
Duration:00:52:49
Driven by Data: Using Analytics to Improve Marketing's ROI
Duration:00:53:07
Digital Marketing: the rapidly changing tools in marketing today
Duration:00:53:11
Becoming Number 1 in 10,000: Understanding Advertising
Duration:00:54:10
Socially connected: understanding social media marketing
Duration:00:56:57
How much spend is enough? Setting your marketing budge
Duration:00:54:31
Spread the word: effectively communicating your marketing message
Duration:00:44:21
Choosing the right marketing tools for your program
Duration:00:47:51
Branding beyond your logo: how to create a brand culture
Duration:00:55:07
Winning the Marketplace Challenge: Gain Market Share and Grow!
Duration:00:55:08
Marketing: Wielding the Power That's Influencing the World
Duration:00:52:54