INspired INsider Podcast

Eitan Chitayat is the Founder of Natie, an international branding agency. With living experiences in prominent cities like Hong Kong, London, Tel Aviv, New York, and Boston, Eitan brings a global perspective to his work. He has served as a judge in advertising's finest competition, the One Show, and has learned from industry-leading organizations such as BBDO, Ogilvy and Mather NYC, and Arnold Worldwide in Boston. His client list boasts illustrious names including Apple, Target, AT&T, and Google. Eitan created the viral video “I’m that Jew” viewed over 10 million times and has delivered a TEDx talk on why he created it. He is also a founding chapter member of the Entrepreneurs’ Organization Israel. In this episode… What are the challenges in the world of building brands internationally? How do you effectively create eye-catching brands? Delve into Eitan Chitayat’s approach to branding — understanding the specific thought process that lies behind every successful branding project. Know what’s behind Eitan’s decision to keep his agency Natie small, sharing the benefits of this approach, including his ability to be a hands-on, approachable, and present leader. Glean insights into the world of global branding in this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Eitan Chitayat, the Founder of Natie. Eitan shares stories from his journey including launching Gmail in Africa, rebranding The Jewish Agency for Israel, and the branding of Sweet Victory. Listen as Eitan dismantles common misconceptions about Israel, taking down erroneous claims of genocide and apartheid while shedding light on the country's multicultural reality.

James Lindsay is the Founder and CEO of Rap Snacks, a snack foods company that features hip-hop artists on its products. The brand has partnered with some of the most recognizable names in the rap game, including Cardi B, Migos, Lil Boosie, Rick Ross, Master P, and Romeo, making it one of the most visible hip-hop geared snack products over the last few decades. James has also expanded his business to include beverages, collaborating with Lil’ Baby to launch Oowee Lemonade, a five-flavored lemonade line. He has appeared on various media outlets, such as CBS Morning Show, ABC’s The Jimmy Kimmel Show, BET, Fox News, People Magazine, The Tavis Smiley Show, Black Enterprise, Forbes, and Entrepreneur Magazine In this episode… Launching and growing a snack brand is no easy feat. It takes more than just having a quality product with great flavors. So, how can you be strategic and innovative to thrive in this competitive industry? Imagine your snack brand associating with the biggest names in the music industry, like Cardi B, Migos, Lil Boosie, Rick Ross, Drake, and others. James Lindsay says one key tactic for thriving in the snacks industry is collaborating with some of the most recognizable artists in the music game. Not only does partnering with them help elevate your brand's image, but it also opens up doors to new audiences, and you gain valuable exposure and recognition in the market. He shares how he creates limited edition flavors, rap-focused packaging, and music videos with renowned artists in the rap game to showcase his brand uniquely and engagingly. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz interviews James Lindsay, Founder and CEO of Rap Snacks, to discuss his entrepreneurial journey in the snacks industry. James talks about Rap Snacks and its products and flavors, forming partnerships with well-known artists, and the challenges he faced growing his company.

Cole Schaefer is the Co-founder of SMACKIN’ Sunflower Seeds, jumbo-flavored sunflower seeds roasted and seasoned to perfection. He is a self-starting college entrepreneur dedicated to creating products and services that improve the lives of others. Previously, Cole served as the Co-founder and Managing Partner of Blueprint Brands, a Venture Capital Analyst at Atland Ventures, and a Digital Marketer at Homi Inc. He holds a BS in marketing from the University of Minnesota. In this episode… Are you a fan of sunflower seeds? Are you interested in finding sunflower seeds that offer unique and delicious flavors? Sunflowers contain healthy fats, essential plant compounds, and several vitamins and minerals that can help reduce the risk of common health problems such as high blood pressure, heart disease, and cholesterol. Sunflower seeds are becoming increasingly popular for snacking straight from the bag, in trail mix, multi-grain bread, and nutrition bars. However, finding unique and delicious flavors can be a challenge. This propelled Cole Schaefer to create a brand of better-tasting and better-for-you sunflower seed snacks people can enjoy. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Cole Schaefer, Co-founder of SMACKIN’ Sunflower Seeds, to share his entrepreneurial journey in creating a sunflower seeds brand. Cole talks about SMACKIN’, the evolution of its products, tips for growing your online presence as a brand, and the challenges he faced.

Grace Erickson is the CEO of Zing Bars, a chocolate brand that creates nourishing wellness bars for health-conscious consumers. She has a wealth of experience in general management, marketing, operations, accounting and finance, and HR/IT. Grace has a proven track record of creating, planning, and building processes, metrics, and projects for small and medium businesses. She also serves on the board of directors at American Licorice Company. In this episode… Do you have a sweet tooth for chocolate? As a mindful nosher, where can you get healthy and delicious chocolate bars you can enjoy? Nowadays, people are becoming cautious of what they consume. Health-conscious snackers are increasingly seeking nutrient-dense snacks. However, most of the available healthy snacks are less tasty. Grace Erickson shares their journey of creating wellness bars that are low-glycemic and free from wheat, gluten, soy, and any artificial ingredients or additives to provide a tasty and satisfying snack that's perfect for people on the go. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Grace Erickson, CEO of Zing Bars, to discuss their nourishing wellness chocolate bars. Grace talks about Zing Bars' process of creating healthy nutrition bars with tasty flavors, its rebranding journey, and the challenges it faced during the pandemic.

Christopher Warman Sr. is the CEO of Chocolate Moonshine, a gourmet fudge, chocolate, and hand-painted truffle bar manufacturer. Using traditional cooking methods, Chocolate Moonshine uses French and Belgian chocolate, Madagascar vanilla, and pure sugar cane ingredients to make delicious confections. Chris began a career in confectionery in 1983 and has since been recognized as a leader in the fudge category. He also has over three decades of experience in manufacturing, retail, and wholesale distribution. In this episode… Do you have a sweet tooth for chocolate? Are you looking for the best places to buy delicious fudge and chocolate? Despite the growing awareness of potential health issues, people still crave delicious food. For chocolate lovers, Christopher Warman Sr. recommends purchasing confections from brands that prioritize healthy, pure, and fresh ingredients in their fudges. He shares his journey of becoming a leading figure in the gourmet fudge and truffle bar industry. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Christopher Warman Sr., CEO of Chocolate Moonshine, about his journey as a gourmet fudge and chocolate manufacturer. Chris talks about Chocolate Moonshine, its alcohol-infused and non-alcoholic products, and the challenges he faced in his entrepreneurial journey.

Shane Robbins is the Owner of Bulk Wild Bison, a brand that produces high-quality bison meat that's healthy and incredibly tasty. He is an industry expert in bison production and spends most of his time caring for his herds. Before Bulk Wild Bison, Shane worked for Coca-Cola as a merchandiser salesperson for 15 years. Michael Goldstein is the Co-founder and President of Shrewd Food, a brand that offers hi-protein, low-carb, low-fat, and keto-friendly snacks across the globe. He is a dynamic, multi-faceted professional and leader with over 25 years of experience in product development, commercialization, co-packing, global key account sales management, budgeting, forecasting, and strategic planning. Michael is also a partner at Clever Cookie Corp and has a culinary and pastry background that adds to his resourceful executive skills. In this episode… Are you aspiring to be an entrepreneur in the food and beverage industry? What can you learn from experts to help you thrive in this space? Starting a food brand can be both exciting and challenging. With the market already saturated with different brands, it can be difficult to stand out and make a name for yourself. However, with the right strategy, you can overcome these challenges and grow your brand. Shane Robbins and Michael Goldstein share how they are scaling their food brands by attending exhibitions like the Sweets and Snacks Expo. They recommend them as the ideal platforms for food businesses to showcase their products, interact with potential customers, and network with other industry players. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz welcomes Shane Robbins, Owner of Bulk Wild Bison, and Michael Goldstein, Co-founder and President of Shrewd Food, to discuss their entrepreneurial journey in the food industry. They explain how they started their companies, their product and flavor evolution, the challenges they've faced growing their brands, and the value of attending expos.

Carly Schildhaus is the Director of Public Affairs and Communications at the National Confectioners Association, the leading trade organization representing the US confectionery industry. The association promotes the unique role of chocolate, candy, gum, and mints in a happy and balanced lifestyle. Previously, Carly worked as an Associate Director of Development at The George Washington University, but now she serves as an outside reader. She holds an MA in media and public affairs from The George Washington University. Theresa Bostic is the Co-founder of Kayla's Italian Ice, a brand that provides premium frozen desserts that are gluten, dairy, and soy-free, made with cane sugar. Her role in the company includes providing leadership development in business and training for potential franchise owners. Theresa also serves as an OE (Operating Experience) Trainer and Brand Ambassador of Delta Air Lines. She holds a bachelor's degree in human resources and an MBA in project management from Brenau University. Allison Lin is the Co-founder and COO at Like Air, a family-run brand that makes delicious and gluten-free puffcorn that melts in your mouth. Before Like Air, she was a Global Product Owner at HSBC. Allison holds a master's degree in international relations from the University of Nicosia and a BS in foreign service from Georgetown University. Tessa Porter is the Founder of Norma's Snacks, a brand that offers a range of natural fruity snacks for those who crave something delicious. With a background as a candy scientist and R&D leader, she has a proven track record of success in the CPG industry. Tessa is also the Owner of Sprinkk, a candy development business supporting confectioners from idea to manufacturing. In this episode… Are you an entrepreneur in the snack and candy industry? Where can you get the secrets to thrive in this space? The snack and candy industry is a highly competitive market constantly evolving to meet the changing needs of consumers. With so many brands vying for attention, it can be challenging to stand out from the crowd. That's where the Sweets and Snacks Expo comes in. Learn how this event is the perfect opportunity for brands in the snack and candy industry to showcase their products and connect with potential customers. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Carly Schildhaus, Theresa Bostic, Allison Lin, and Tessa Porter as they showcase their brands and products at the Sweets and Snacks Expo. They share their brands' genesis stories, snacks and candy trends, the challenges they've encountered, and their proudest moments growing their brands.

David Staley is the Co-founder and President of Digible, a company providing advanced digital marketing and technology solutions for the multifamily housing industry. He has extensive experience in digital strategy, has built businesses from the ground up at three start-up companies, and has led digital strategy initiatives for Hearst, Verizon, and Digital First Media. David has worked with some of the largest multifamily portfolios in the industry to develop digital solutions that not only drive leasing velocity but also increase NOI. He has been recognized for several prestigious awards, including the 2021 Top Workplace Awards, AdWeek's Fastest Growing Company, and the Guinness Book of World Records for the Greatest Distance Run on a Treadmill in 12 Hours. Reid Wicoff is the Co-founder and CEO of Digible. He has rich expertise in digital media, organizational change, leadership development, and enterprise strategy. Before Digible, Reid held high-level leadership positions at several Fortune 500 companies, including CBS Radio, Cox Media Group, and Digital First Media. He has been recognized for several prestigious awards, including the 2021 Top Workplace Award, Adweek’s Fastest Growing Agency of 2021, and the Guinness Book of World Records for the Shortest Distance on a Treadmill in 12 hours. In this episode… Do you want to thrive in the multifamily housing industry? What can make you stand out? In today’s digitally driven world, effective tech and marketing strategies are essential for business growth. However, the efficacy of tech and marketing approaches applied varies by industry. Seasoned digital strategy professionals David Staley and Reid Wicoff share that for those in the multifamily housing industry, partnering with a marketing agency is vital for business growth. Marketing agencies cater to your company with an understanding of the unique needs and challenges of the multifamily housing space. They provide cutting-edge digital marketing and technology solutions exclusive to the industry, enhancing your success. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz sits down with David Staley and Reid Wicoff, Co-founders of Digible, to discuss their journey of building a tech and digital marketing agency in the multifamily housing industry. They talk about digital marketing solutions for apartment buildings, tech investment and outsourcing for real estate agencies, the experience of starting a business amidst legal challenges, and how they hire and maintain employees.

Nir Zavaro is the Founder, CEO, and Chief of Happiness at Streetwise, an agency specializing in outsourced marketing services. Founded in 2011, the company has worked with hundreds of brands in Israel and abroad. Nir is a speaker and the author of F*ck the Slides. He is also a partner in a few ventures, a mentor in various accelerators, and a lecturer on branding, sales, marketing, and storytelling. In this episode… In today's fast-paced digital landscape, it's more important than ever to have a strong brand story. But do you have what it takes to create a great story about your brand? A good story can help you connect with your audience and differentiate your brand from the competition. However, crafting a compelling story is easier said than done. It requires a deep understanding of your target audience, your brand's values, and the emotions you want to evoke. Nir Zavaro says hiring an agency specializing in storytelling can make all the difference. They can help you craft a narrative that resonates with your audience, evoke emotion, and inspire actions. Don't underestimate the power of a great story — it can be the key to unlocking your brand's full potential. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Nir Zavaro, Founder and CEO of Streetwise, to discuss how brands can thrive through storytelling. Nir talks about the importance of storytelling, common mistakes people make with storytelling, storytelling techniques for effective communication, and how to create a three-minute pitch that sells. He also shares his thoughts about conflicts and wars and the dangers of hatred and propaganda in the media.

Scott Donnell is the Founder of GravyStack, the world's first gamified banking platform designed to help parents teach their kids and teens financial skills. He is also the Founder of Apex Leadership Co., a fundraising company developing fundraising plans that more effectively mobilize students and community members. His companies have equipped over six million kids nationwide with leadership, fitness, and financial competency skills. Scott is also the Founder of Hapbee, a biotech company integrating physical fitness and mental wellness. He is a best-selling author of Value Creation Kid and hosts the Smart Money Parenting podcast, where he shares practical financial literacy tools for kids. In this episode… Are you worried about your child’s financial future? Do you want to equip your children with financial skills to help them grow into financially competent adults? You are not alone. According to Scott Donnell, financial literacy and value creation expert, financial literacy skills prepare kids for their future. Financial literacy for kids and teens is at an all-time low as most schools do not teach money skills. Scott discovered that kids learn through play and healthy struggles. He shares his journey of creating an educational bank account app that plays as a game, teaching kids how to earn, save, spend, share, invest, and manage their money wisely. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Scott Donnell, Founder of GravyStack, to discuss how kids can achieve financial literacy. Scott talks about financial lessons from wealthy families that helped birth GravyStack, the three types of value creation, GravyStack’s 3Es home economy system, and the healthy struggles your children need to succeed.

Jon Tsourakis is the President and Chief Revenue Officer of Oyova, an application development and marketing agency specializing in integrating marketing and technology to create efficiencies and growth for clients. He also owns the Digital Mastermind Group, a community of digital agency owners and leaders who believe in the power of the mastermind concept to elevate the industry. Jon is a seasoned leader, strategist, and marketing expert whose entrepreneurial record includes having created two companies that averaged 4X ROI for businesses with branding and marketing models. He is extensively skilled in his industry and shines as a marketing strategist and sales developer. In this episode… Agencies and businesses need to stay relevant and competitive in order to thrive in today’s dynamic marketplace. How can you face market challenges and stand out as competition through your agency’s strategies? According to Jon Tsourakis, a seasoned marketing strategist and sales developer, hiring a team of experts specializing in custom software, marketing, development, and IT consulting services gives you a competitive edge. Experience and expertise in marketing and technology enable you to streamline your strategies, setting you apart from the competition. Jon shares his journey of building an application development and marketing agency that helps entrepreneurs enhance their businesses. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz welcomes Jon Tsourakis, President and Chief Revenue Officer of Oyova, to discuss how agencies thrive by integrating marketing and technology. Jon talks about the genesis of Oyova through a merger, the services they offer, growth-hindering mistakes that agencies make, and Oyova’s business and hiring models.

Raphael Paulin-Daigle is the CEO of SplitBase, an ecommerce conversion optimization agency for fashion, luxury, and lifestyle brands. SplitBase combines rigorous customer research with A/B and AI testing to enable long-term growth for DTC luxury brands. SplitBase is at the forefront of conversion optimization, generating revenues of over $1 million for famous brands like Kiehl's and its parent company L'Oréal, and increasing conversions by double digits for many DTC brands like DIFF Eyewear and Dr. Squatch. Before founding SplitBase, Raphael led special projects at Blockstream and was a digital marketing consultant. Raphael also hosts the Minds of Ecommerce Podcast, where he interviews founders and executives of highly successful brands on their top growth strategies. In this episode… Are you looking to increase your website’s conversion rate and revenue growth? What support can help you realize this? Website conversion is an effective way to increase your sales. However, it requires expertise to build a fully optimized website and to figure out what works and what does not for your website. Conversion optimization expert Raphael Paulin-Daigle recommends hiring a conversion optimization agency for your e-commerce business needs. Agencies utilize tools and approaches such as customer research, A/B testing, and fully managed conversion optimization programs that improve different components of your website. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Raphael Paulin-Daigle, CEO of SplitBase, to discuss website optimization tips. Raphael talks about conversion optimization challenges that e-commerce brands face, the components of conversion optimization, landing page optimization tips, navigation, cart, collection page, and product page recommendations.

Chris Heivly is the Co-founder of MapQuest, a pioneering online mapping service that has refashioned how we experience navigation and geographic information systems. He has rich experience in entrepreneurship, including company-building experience, startup expertise, and venture capital investment as an early-stage investor. Chris is a best-selling author of the Build the Fort series — a renowned guide for startup community builders. He is also a prolific blogger on his website — www.heivly.com, a contributing writer for INC.com, and a sought-after public speaker on startups, startup communities, corporate innovation, and entrepreneurial ecosystem development. In this episode… Launching and nurturing a successful entrepreneurial venture takes effort. Whether you are a seasoned entrepreneur or embarking on your entrepreneurial journey for the first time, building a thriving business requires constantly learning new ropes and evolving your processes. Chris Heivly, a seasoned entrepreneur and renowned “startup whisperer,” emphasizes the importance of creativity in entrepreneurship. Fearless idea-sharing and unshackling from self-doubt are critical drivers of entrepreneurial success. In addition, finding valuable collaborators, nurturing connections, and building a supportive network is also an art that amplifies your chances of growth. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Chris Heivly, the Co-founder of MapQuest, to discuss his entrepreneurial journey and successful startup building. Chris delves into the five key lessons in his book Build the Fort. He emphasizes the importance of sharing ideas without fear, finding collaborators, utilizing existing assets, keeping the scope small, and taking the first action.

Lee Benson is the Founder and CEO of Execute to Win (ETW) and EXECUTE™ MasterMINDs — companies dedicated to helping businesses create value effectively. With over 30 years of experience in business, including experience founding seven companies with exits ranging from a few million dollars well into nine figures, he is a value creation expert. Lee developed the innovative MIND Methodology (Most Important Number and Drivers Methodology) — a business operating methodology designed to strengthen teams by aligning every action with their core objectives — which has seen teams he works with accelerate their growth and impact. He is also a sought-after speaker, best-selling author, and a strong advocate for continuous improvement and innovation. In this episode… What actionable steps can you take to improve your processes and help your team work better to accelerate your growth as a business? According to Lee Benson, a seasoned expert in value creation, traditional goal-setting does not stand the test of time when it comes to realizing business core objectives. Many traditional goal-setting approaches, such as using OKRs, often get diluted or completely lost within company or organizational teams. As such, it is critical to determine approaches that drive productive behaviors and connect your team to core objectives. Lee’s MIND Methodology (Most Important Number and Drivers Methodology) — an approach rooted in aligning individual action to a company’s desired outcomes, whether profit or impact — provides actionable steps to nurture value creation culture for your business. In this episode of the Inspired Insider Podcast host, Dr. Jeremy Weisz sits down with Lee Benson, Founder and CEO of Execute to Win (ETW) and EXECUTE™ MasterMINDs, to discuss innovative value creation. Lee talks about creating a culture of value creation within families — the idea of the “Value Creation Kid,” the Most Important Number (MIN) in business goal-setting, and approaches that drive team collaboration when executing core objectives.

Marquel Russell is the Founder of Client Attraction University, a marketing consultancy helping businesses attract clients on auto-pilot and scale up while working 50% less. Before establishing Client Attraction University, he had a thriving entertainment company that helped clients with artist management and club promotion, building renowned organizations in the network marketing industry. Marquel also hosts The School of Client Attraction podcast, where he shares how he has helped clients generate billions of ad impressions, millions of leads, and over $250 million in revenue. In this episode… What does attracting more clients and growing your business consistently and predictably take? Where can you get the support to realize this productively? Client acquisition is a challenging part of business. Entrepreneurs find themselves overworked trying to gain clients to grow their revenues. However, client attraction expert Marquel Russell believes it is possible to experience rapid growth without feeling chained to your business. He shares how he helps create predictable, reliable, and automated client attraction systems for companies, enabling them to scale up, all while cutting their work time in half. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz welcomes Marquel Russell, Founder of Client Attraction University, to discuss how to attract clients on auto-pilot and scale a business. Marquel talks about Client Attraction University's services, its business model, the platforms it uses to help companies get clients, and tips for moving up in the business world.

Nathan Bailey is the Founder and CEO of We Are Ideation, a company renowned for its trailblazing promotional strategies. With a background in pharmaceutical sales, Nathan founded Ideation in 2009 and has grown it into a powerhouse that delivers impactful marketing and branding experiences for businesses through crafting unique promotional products. Having collaborated with industry giants like Intel and Oracle through Ideation, Nathan is an innovator reshaping the landscape of promotional marketing. In this episode… Innovative customer acquisition and brand promotional strategies impact business growth in powerful ways. They fuel business success by creating memorable and impactful brand experiences for customers, top-talent hires, and industry leaders. How so? According to Nathan Bailey, a visionary in the marketing industry, customized branding material, such as gift packages, enables business success by enhancing your brand’s visibility and forging meaningful connections. In addition, executing your marketing strategies with technological expertise can boost lead generation and conversions, giving you a competitive edge. Nathan shares his journey from salesperson to CEO and offers insights on transforming entrepreneurial paths and elevating a brand. In this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, he sits down with Nathan Bailey, CEO of We Are Ideation, to discuss the art of evolving a brand and the strategies that work to grow it. They explore Ideation’s transformation from a seedling concept to an industry juggernaut. Nathan highlights pioneering customer acquisition approaches, crafting unique gift experiences, and leveraging technology for market success.

Jonathan Peress is the President and CEO of ProMedia, a full-service, tech-enabled marketing agency specializing in cost-per-acquisition, direct-response, and alternative media.Under his leadership, ProMedia's annual revenue has grown by more than 120% each year, earning the agency the 10th Fastest Growing Small Business in America award from Entrepreneur Magazine and recognition in the Inc 5000 list of fastest-growing businesses for three consecutive years. Before ProMedia, Jonathan was a member of Viacom’s industry, leading the DRTV sales team and working closely on Comedy Central, Spike TV, LOGO, and Vh1. In 2020, he was named one of South Florida’s Top 40 under 40 by the South Florida Business Journal. In this episode… Having a well-built online presence has become critical for business success. How can you effectively employ direct-response marketing as a growth strategy? According to Jonathan Peress, a leader in tech-enabled marketing and alternative media, creating an effective direct-response campaign is challenging but highly rewarding. With the right campaign, you can grab your audience’s attention and drive results, but this requires expertise and experience. Therefore, Jonathan recommends hiring a direct-response agency to help craft messages that resonate with your target audience and compel them to take action. A direct-response agency can also offer advice on suitable media channels — online ads, TV spots, or direct mail — and manage your campaigns, from creative development to media buying to campaign optimization. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Jonathan Peress, President and CEO of ProMedia, to discuss how to thrive using direct-response marketing. Jonathan explains ProMedia's services, the critical elements of a good ad, the call-to-action mistakes people make, and how to advertise effectively on multiple channels.

Phil Alves is the Founder and CEO of DevSquad, a boutique consulting firm specializing in strategizing, designing, and developing SaaS products. A SaaS aficionado, Phil has led the build of 100-plus software products for bootstrapper founders, VC-funded fast-growing startups, and big enterprises such as ADP, Box, and the US ski team. In addition, he is the Founder of DevStats, a developer analytics tool that helps product and engineer leaders optimize data and improve how they measure performance metrics to build healthier teams. Phil also hosts The SaaS Origin Stories Podcast, where he sits with founders to explore their SaaS journeys and share insights on navigating the world of SaaS. In this episode… Are you aiming to thrive in the SaaS world as an entrepreneur? How can you create a SaaS product that meets your expectations and exceeds the expectations of your users? Many SaaS entrepreneurs have intelligent ideas for creating new products, revamping existing ones, and writing custom software to transform their businesses. Still, they often need more skills to implement them successfully. Furthermore, with many competitors in the market, it is challenging to stand out and gain traction with your target audience. Phil Alves recommends partnering with a consulting firm to help you strategize, design, and develop SaaS products. With consulting advice, you can take your SaaS company to the next level and achieve your desired success. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz welcomes Phil Alves, Founder and CEO of DevSquad, to discuss how to build a successful SaaS company. Phil talks about his companies, how to balance innovation and growth in SaaS startups, and the mistakes people make while building a SaaS company.

Ashton Shanks is the Founder and CEO of Hemon Media Group, a boutique direct-response agency specializing in testing and feedback looping to scale medium and large accounts with precision and maximum ad efficiency. Ashton is the Founder of HemonX, which teaches marketers how to manage ad spending, and also the Founder of Hemon Staffing, which connects skilled marketers with businesses that need their help. Ashton has been honored as a speaker at AdWorld, Affiliate World, and GeekOut, where he has shared his unique approaches to digital marketing with other founders and marketers. He previously served as the CEO of Traffic and Funnels, which helps high-level consultants, coaches, and experts develop lead-generation machines to scale their businesses to seven figures a year. In this episode… Are you looking to take your marketing to the next level? Direct-response marketing may be what you're looking for. This type of marketing is all about eliciting a specific response from your audience and can be highly effective if done correctly. Direct-response marketing can help you reach prospective customers wherever they spend their time, increasing your chances of success. However, without the right expertise, executing direct-response marketing can be challenging. Ashton Shanks, a seasoned marketing professional, recommends hiring an agency to help you. He shares his journey running a direct-response marketing agency that helps businesses drive results and achieve their goals. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz welcomes Ashton Shanks, Founder and CEO of Hemon Media Group, to discuss how to run a direct-response marketing agency. Ashton talks about the Hemon Media Group and what it offers, hiring mistakes entrepreneurs make, best hiring practices, tips for using paid media and YouTube ads, marketing strategies, and understanding customer psychology.

Lauren Von is the Founder and CEO of Quintessa Marketing, a firm that delivers comprehensive marketing services for client acquisition to attorneys and law firms. Lauren has extensive experience in the legal marketing and advertising industry. She is skilled in personal injury lead generation, intake training and development, and customer relationship management. As a successful entrepreneur, Lauren is known for her passion for supporting women in business. In this episode… As an attorney or law firm, do you need help with client acquisition? Where can you get marketing support to attract and retain clients? According to Lauren Von, partnering with a marketing agency is crucial for law firms' success. Marketing experts help those seeking legal assistance find you and, in turn, help you turn them into clients. However, it is challenging to find agencies that deliver these services exceptionally. Lauren shares her journey building an agency, cultivating a loyal client base, and establishing a reputation as a trusted and reliable marketing partner for law firms. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Lauren Von, Founder and CEO of Quintessa Marketing, to discuss lead generation tips for law firms. Lauren explains how Quintessa helps with lead acquisition for personal injury, its hiring process, pricing model, and intake process optimization.