Ignite Your Business® Podcast presented by GREENCREST

Is your business using its tools and resources to build strong corporate athletes that add value to your business? In our latest Ignite Your Business Podcast episode, Laura Cooke, founder and CEO of Positive Foundry, explains why business owners should think of their employees as athletes in need of the proper training and development, and how they can best utilize the 4 different types of energy to ensure team members become positive corporate athletes. https://greencrest.com/ignite-your-business-podcast/

Let’s be honest…many of us spend hours a day on our phones and computers! For B2B companies, this presents an opportunity to create a digital marketing plan that is engaging, informative and attracts new customers. In our latest Ignite Your Business Podcast episode, GREENCREST CEO and chief strategy officer Kelly Borth reveals the 5 digital marketing KPIs that can be used to measure digital marketing success and improve ROI for your business. https://greencrest.com/ignite-your-business-podcast/

How can business leaders incorporate diversity, equity and inclusion into the moral fabric of their organization? Find out in this Ignite Your Business Podcast episode, where featured guest Courtnee Carrigan, founder and CEO of Raising the Bar Performance Group, sheds insight into the importance and value of DEI initiatives in the workplace: https://greencrest.com/ignite-your-business-podcast/

In an increasingly digital world rife with cybersecurity threats and online scams, how can businesses establish online credibility? Find out in our latest Ignite Your Business Podcast episode, where GREENCREST CEO and chief strategy officer Kelly Borth discusses best practices to build online trust and gain the confidence of customers. https://greencrest.com/ignite-your-business-podcast/

Many business owners fall into the trap of equating profit with value. In this Ignite Your Business Podcast episode, Tom Jordan, MSFS, CEPA, CVBA of Exodus Complink, explains why this way of thinking puts your company at risk and can lead to challenges when it’s time to sell: https://greencrest.com/ignite-your-business-podcast/

In this Ignite Your Business Podcast episode featuring GREENCREST CEO and chief strategy officer Kelly Borth, discover our top 3 rules for graphic design that keep customers engaged and provide the best representation of your brand. https://greencrest.com/ignite-your-business-podcast/

We are thrilled to have Derek Grosso, CEO and founder of Columbus Young Professionals Club, return to the Ignite Your Business Podcast! Listen as Derek fills us in on the changes that have fueled the organization’s growth since he last spoke to us in 2020, what he believes business owners can do to engage young professionals and why Columbus is a great place for young professionals to establish roots: https://greencrest.com/ignite-your-business-podcast/

For business owners, losing website traffic can be very concerning. In this Ignite Your Business Podcast episode featuring GREENCREST CEO and chief strategy officer Kelly Borth, we provide a step-by-step guide on how to diagnose and evaluate website traffic loss, and how to implement a strong plan to recover from the loss and get back on track. https://greencrest.com/ignite-your-business-podcast/

In this Ignite Your Business Podcast episode, we interview Kathy Sullivan, a geologist, oceanographer, US Navy officer and former NASA astronaut. Learn more about her fascinating life and accomplishments, and key takeaways from her experiences that you can apply to successfully running your business.

Love and marriage. PR and…SEO? Many business owners are not aware that strategic SEO is an effective way to help PR efforts stand out online. In this Ignite Your Business Podcast episode featuring GREENCREST CEO and chief strategy officer Kelly Borth, discover why this great marriage achieves top results online. https://greencrest.com/ignite-your-business-podcast/

What is said about your company when you aren’t around? Find out why Regan Walsh, executive coach, speaker and author of Heart Boss, defines that conversation as your “whisper” brand and the implications it has for future success in this episode of the Ignite Your Business Podcast.

Summertime is perfect for grilling up hot dogs, hamburgers…and exceptional marketing strategy! In this Ignite Your Business Podcast episode featuring GREENCREST CEO and chief strategy officer Kelly Borth, discover techniques that will add spice and sizzle to your marketing efforts, and potentially some new fans and customers as well! https://greencrest.com/ignite-your-business-podcast/

Can smaller banks better meet the needs of small business owners? How can small business owners mitigate economic challenges? Find out the answers to these questions and more in our latest Ignite Your Business Podcast episode featuring Ilaria Rawlins and Lisa Berger of Fortuna Bank, which is one of fewer than 20 women-owned banks in the United States. https://greencrest.com/ignite-your-business-podcast/ #podcast #smallbusiness #banking #economy #finances #business #advertising #marketing #strategy #ColumbusOhio #Lifein614 #asseenincolumbus

The release of ChatGPT has caused business owners to analyze how they can use AI to streamline their business and marketing strategy. In this Ignite Your Business Podcast episode 125, featuring GREENCREST CEO and chief strategy officer Kelly Borth, discover the pros and cons of how AI can enhance your marketing efforts https://greencrest.com/ignite-your-business-podcast/

The pandemic forced many organizations to adapt to changing needs, changing demographics and new trends. In part 4 of our Ignite Your Business Podcast series discussing lessons learned from the pandemic era, find out how taking smart, calculated risks can help your business stand strong when faced with rapid change. https://greencrest.com/ignite-your-business-podcast/

In part 3 of our Ignite Your Business Podcast series discussing lessons learned from the pandemic era, GREENCREST CEO and chief strategy officer Kelly Borth discusses how staying flexible and trusting data provides business owners with a competitive advantage that puts them in a better position for the future. https://greencrest.com/ignite-your-business-podcast/

From managing employee benefits to developing a well-executed business succession plan, business owners have many important things to consider in order to keep the financial well-being of their business healthy and sustainable. In this Ignite Your Business Podcast episode, Traci Born, Senior Financial Advisor at Raymond James, provides insight into the current economic state of the country and what business owners should consider when making financial decisions that directly impact their business. https://greencrest.com/ignite-your-business-podcast/ The branch address is: 8351 North High Street Suite 210 Columbus, Ohio 43235 The branch phone number is 614-547-1751 Securities offered through Raymond James Financial Services, Inc., member FINRA / SIPC. Investment advisory services offered through Raymond James Financial Services Advisors, Inc.. The financial institution and Born Investment Group, LLC are not registered broker/dealers and are independent of Raymond James Financial Services. Investment products are: not deposits, not FDIC/NCUA insured, not insured by any government agency, not bank guaranteed, subject to risk and may lose value. Any opinions are those of Traci Born and not necessarily those of RJFS or Raymond James. The information contained in this report does not purport to be a complete description of the securities, markets, or developments referred to in this material. There is no assurance any of the trends mentioned will continue or forecasts will occur. The information has been obtained from sources considered to be reliable, but Raymond James does not guarantee that the foregoing material is accurate or complete. Any information is not a complete summary or statement of all available data necessary for making an investment decision and does not constitute a recommendation. Investing involves risk and you may incur a profit or loss regardless of strategy selected. Membership is based on prior fiscal year production. Re-qualification is required annually. The ranking may not be representative of any one client’s experience, is not an endorsement, and is not indicative of an advisor’s future performance. No fee is paid in exchange for this award/rating. The Woman of Distinction Award is designed to recognize a woman advisor that has served as a role-model to other advisors or service associates in her branch or the industry. Through mentoring and coaching, she’s supported the professional growth of women by sharing her experiences, knowledge, ideas and feedback. In addition to these qualities, nominations should also include a woman who is actively involved in her community through volunteer hours, and board participation. The ranking may not be representative of any one client's experience, is not an endorsement, and is not indicative of an advisor's future performance. No fee is paid in exchange for this award/rating.

Post-pandemic, society as a whole suffered from a lack of trust, be it for the government, businesses or each other. In part 2 of our Ignite Your Business Podcast series discussing lessons learned from the pandemic era, GREENCREST CEO and chief strategy officer Kelly Borth explores why building trust with customers and employees is crucial for business owners, and how it creates a significant long-term advantage. https://greencrest.com/ignite-your-business-podcast/

In this Ignite Your Business Podcast episode, we welcome back David Staley, associate professor of History and Design at The Ohio State University and president of Columbus Futurists. In this episode, Staley analyzes how economic and business trends have played out since we spoke with him 5 years ago, his thoughts on current hot-button topics such as the impact of Intel, inflation and the hiring crisis, and the trends business owners should be aware of that could shape the future. https://greencrest.com/ignite-your-business-podcast/

For business owners, one thing is clear – the pandemic triggered a new wave of obstacles, from supply chain issues to the threat of a recession. In this Ignite Your Business® Podcast episode, GREENCREST CEO and chief strategy officer Kelly Borth explains why investing in resilience for your business is crucial to standing the test of time. https://greencrest.com/ignite-your-business-podcast/ #podcast #pandemic #resilience #advertising #marketing #strategy #ColumbusOhio #Lifein614 #asseenincolumbus