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Impact Pricing

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The mission of the Impact Pricing Podcast is to help you improve your business through an understanding of pricing and value. Executives and entrepreneurs will find this especially helpful in many aspects of your company. Sales leaders will learn what value really is and how to capture more of it. Product managers will learn how to create value. Marketers will learn how to talk about value. Pricing is about creating, communicating and capturing value.

The mission of the Impact Pricing Podcast is to help you improve your business through an understanding of pricing and value. Executives and entrepreneurs will find this especially helpful in many aspects of your company. Sales leaders will learn what value really is and how to capture more of it. Product managers will learn how to create value. Marketers will learn how to talk about value. Pricing is about creating, communicating and capturing value.
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Location:

United States

Description:

The mission of the Impact Pricing Podcast is to help you improve your business through an understanding of pricing and value. Executives and entrepreneurs will find this especially helpful in many aspects of your company. Sales leaders will learn what value really is and how to capture more of it. Product managers will learn how to create value. Marketers will learn how to talk about value. Pricing is about creating, communicating and capturing value.

Language:

English


Episodes

Coaching HAAS Alert

5/13/2019
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Why you have to check out Today’s podcast: Jeremy Agulnek is the Vice President of Connected Car at HAAS Alert since October 2017. His start-up company offers real-time collision prevention system on roadways through its HAAS Alert Safety Cloud technology. He brings in years of sales and product management expertise from the various technology companies he joined in the past. Jeremy earned a BS in Electrical Engineering from the University of Pennsylvania and graduated with Honors from...

Duration:00:38:30

Ryan Glushkoff – Why Subscriptions are the Future of B2B: Why & How to Take Advantage

5/6/2019
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Why you have to check out today’s podcast: Ryan Glushkoff founded Fraction8, a consulting firm focused on delivering pricing and product marketing expertise for business to business (B2B) software companies. He worked in the software industry for a massive 20 years and has relevant experience in both pre-sales and post-sales for the mass-market and custom-enterprise type of software companies. These opportunities gave him an advantage in understanding how SaaS (software as a service)...

Duration:00:28:39

Mark Boundy – Value Selling: How to Sell Value Rather than Price

4/29/2019
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Why you have to check out today’s podcast: Mark Boundy is a business builder, sales leader, author, coach, and consultant. He has grown businesses in a variety of industries by his relentless focus on uncovering customer value and delivering high-value results. Currently, he works as the Advisor to CXOs at the C-Suite Network since 2017, and for eight years now, he is the Sales Performance Consultant of a sales and service performance company called Miller Heiman Group, combining the...

Duration:00:26:44

Ron Giuntini – Aftermarket Solutions Expert

4/22/2019
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What You’ll Learn from this Episode Ron Giuntini is the Principal of Giuntini & Company, Inc. since 1990. He is in charge of overseeing the day to day business operations, managing various consultants, and heading the business development. He also founded G35 Software, Inc. in 2016 where they employ a start-up, cloud-based, subscription-free application software which enables B2B sales teams to Configure & Price a Quote (CPQ) engaged in Aftermarket solutions. In this episode, Ron shares...

Duration:00:27:55

Impacting the Future of Pricing and Subscription

4/15/2019
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Where is Impact Pricing heading? What are our goals? Many questions have been raised to us when we started the company. What is the company doing? How do we run our business? How do we make money? But the question I like the most is about defining our goals. In today’s podcast, I’ll discuss more of it with the hope that it’ll spark more of your interest in pricing. “Our vision is to build a company focused on educating other companies about pricing and value.” – Mark Stiving, Chief...

Duration:00:10:50

Jason Carley – Price and Value Communication- Convince Subscription Customers to Pay More

4/8/2019
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What You’ll Learn from this Episode Jason Carley is one of the world’s leading pricing advisors. He is a Senior Director in Simon-Kucher’s Sydney Office, a firm that helps clients grow their revenues and profits faster, better and more sustainably than anyone else. He has over 10 years of experience with Simon-Kucher, working out of the London and Boston offices before the establishment of the Sydney office. In this episode, we will hear Jason share his pricing and subscription expertise...

Duration:00:25:05

Darren LaCroix – How a Smart Subscription Pricing Strategy Improves Retention (And Eliminates Upsell Friction)

4/1/2019
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Why you have to check out today’s podcast: How to reach for your dream however hard it may be The tips and tricks of running a subscription business Revenue buckets you have to focus on to keep a steady stream of clients/customers Summary Darren LaCroix is a world champion public speaker in 2001 at Toastmaster’s International. Since that victory, Darren has traveled the world demystifying the process of creating a powerful speech and teaching it to people through his speaker training...

Duration:00:37:50

Mark S A Smith – Subscription Model: the Future of your Business

3/25/2019
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Why you have to check out today’s podcast: Advantages of subscription pricing: why brands like Amazon and Uber chase the subscription model Get an expert’s analysis on the subscription model of several companies How the subscription business model impacts the growth of a company's revenue growth Summary Mark S A Smith is an author, podcaster and a business growth strategist. He helps companies grow their business as fast as possible by teaching them how to sell their services at a higher...

Duration:00:32:24

Natalie Louie – Product Marketing and Pricing Expert

3/18/2019
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What You’ll Learn from this Episode Natalie Louie is the Director of Product Marketing at Hired a subscription-based business. Her experiences and specialties focus on improving operations, revenue, profits, integrations, partnerships, managing, SaaS pricing and packaging, product marketing, planning, and development. In this episode, Natalie shares her pricing expertise, how the right subscription model makes your life easier and how scaling the pricing metric benefits her growing...

Duration:00:30:25

Peter Zotto : SaaS Pricing Expert

3/11/2019
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What You’ll Learn from this Episode Peter Zotto is the General Manager of ProfitWell, a business intelligence solutions company which aims to improve retention and monetization automatically through unmatched subscription intelligence. He is one of the stars of the hit show, Pricing Page Teardown. He’s also a huge NBA junkie and he used to play at University of New Hampshire (UNH) in Durham, New Hampshire. In today’s episode, Peter talks about an interesting relationship between value and...

Duration:00:27:18

Jim Geisman – Subscription Pricing Expert

3/4/2019
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What You’ll Learn from this Episode Jim Geisman is founder and president of Software Pricing Partners. His firm is primarily focused on pricing strategies, processes, and tactics. Engagements also focus on the financial impact on the client company and the impact on the sales, marketing and development functions. In this episode, Jim tackles what subscription pricing is all about, the structured process of product and service packaging to fully address customer segments and needs, and the...

Duration:00:24:42

Maree McMinn – The Pricing Rebel

2/25/2019
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What You’ll Learn from this Episode Summary Maree McMinn, known as the Pricing Rebel, is a pricing practitioner for about 12 years. Currently, she’s the Indirect Procurement Manager of Valvoline. Maree has experience across a wide variety of industries including consumer packaged goods, retail, distribution, manufacturing, and software. She's built several disciplines from the ground up including, pricing, competitive intelligence, business intelligence, supplier diversity, and indirect...

Duration:00:23:32

Scott Francis – Strategic Pricing Solutions

2/18/2019
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What You’ll Learn From This Episode: Summary Scott Francis formed SPS in 2005 after an extensive career improving profitability in the senior leadership of corporate finance and marketing entities, including CFO and SVP Marketing & Pricing. Find out in this episode how Scott Francis helps clients improve profitability with behavioral economics and data-driven pricing. “Make sure you're paying attention to how customers actually behave as opposed to what they say they're going to...

Duration:00:22:02

Michael Hurwich – The Joy of Pricing

2/11/2019
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What You’ll Learn from this Episode Summary Michael Hurwich is the global president of SPMG, a pricing strategy, and consulting services. He has consulted to major Fortune 500 and mid-sized firms for the past 15 years. He is one of the foremost pricing consultants known around the globe for his hands-on, pragmatic approach integrating Value-Based Pricing practices within an organization to Strategy development and tactical pricing. He started his consulting career at Braxton...

Duration:00:15:26

Mike Wilkinson – The Seven Challenges of Value

2/4/2019
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What You’ll Learn from this Episode Summary Mike Wilkinson is the Value Selling Expert. He works worldwide with clients across a diverse range of industries and business sectors focusing on value and value selling. He has worked in a wide range of senior sales positions and has experience of fast-moving consumer goods as well as business-to-business sales. In this episode, Mike shares how he helps people find new ways of understanding and communicating value so money is not left on...

Duration:00:23:08

Mark Stiving – Impact Pricing: Will I or Which one

1/31/2019
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What you’ll learn from this episode Summary Mark Stiving, our host has a Ph.D. in Pricing from UC Berkeley. For over 25 years he has studied, helped and led businesses through the lens of pricing, a radically different approach from other business experts. In this episode, Mark shares the backstory how he started into the pricing career, the decision-making process of a customer right before they buy a product and the process how he helps companies discover how buyers perceive value...

Duration:00:26:52

Kirk Bowman – Art of Value

1/28/2019
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What You’ll Learn from this Episode Summary Kirk Bowman is the founder and Visionary of Value and the Art of Value, a pricing consultancy in Dallas, TX. His podcast, the Art of Value Show, is one of the most shows for knowledge professionals. He has spoken at numeration conferences on pricing including QuickBooks Connect and Scaling New Heights. In 2011, he was appointed a Practicing Fellow at the VeraSage Institute, the think tank founded by Ron Baker. His software company, MightyData,...

Duration:00:20:52

Welcome to Impact Pricing Podcast

1/12/2019
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Welcome to Impact Pricing. The podcast where we discuss pricing, value, and the intricate relationships between them. I'm Mark Stiving and I'll be the host. I love pricing. I love that it's quantitative. Eventually, it has to become a number. You can measure it. I also love that it's qualitative. The goal is to figure out how much people value your offer which of course is impossible to do. It's a continuous puzzle. I love that most companies don't understand pricing so there's huge value...

Duration:00:01:51