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Impact Pricing

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The mission of the Impact Pricing Podcast is to help you improve your business through an understanding of pricing and value. Executives and entrepreneurs will find this especially helpful in many aspects of your company. Sales leaders will learn what value really is and how to capture more of it. Product managers will learn how to create value. Marketers will learn how to talk about value. Pricing is about creating, communicating and capturing value.

The mission of the Impact Pricing Podcast is to help you improve your business through an understanding of pricing and value. Executives and entrepreneurs will find this especially helpful in many aspects of your company. Sales leaders will learn what value really is and how to capture more of it. Product managers will learn how to create value. Marketers will learn how to talk about value. Pricing is about creating, communicating and capturing value.
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Location:

United States

Description:

The mission of the Impact Pricing Podcast is to help you improve your business through an understanding of pricing and value. Executives and entrepreneurs will find this especially helpful in many aspects of your company. Sales leaders will learn what value really is and how to capture more of it. Product managers will learn how to create value. Marketers will learn how to talk about value. Pricing is about creating, communicating and capturing value.

Language:

English


Episodes

David Richards –Talk About Value: Understanding Value Through Its Five Elements

10/21/2019
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Why you have to check out today’s podcast: Learn about the five interrelated elements of value creation Know how to build your communications strategy and messaging so your prospects and customers can see you, like you and buy more from you Understand why you need to work with your customers to understand what they value so you can match what you’re selling… to what they want to buy. David Richards is the managing director at Talk about Value , a company that helps entrepreneurial...

Duration:00:25:41

Accelerate Your Subscription Business: Impact Pricing’s New Online Course

10/14/2019
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Why you have to check out today’s podcast: Get into grips with the latest thinking on assessing and formulating subscription pricing strategies Challenges of people and companies in understanding, creating and talking about pricing and value to the customers Learn how the Accelerate Your Subscription Business course can help your business create and capture more value in your business Why don't you win deals at higher prices? You don't get paid enough for the value you create. Or do you...

Duration:00:07:48

Damon Burton – Building Brand Value and Reputation

10/7/2019
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Why you have to check out today’s podcast: Learn an insight on what goes into an SEO service that SEO National offers Important considerations to take into account for SEO building and his unique pricing strategy that truly adds value How SEO creates more organic sales than paid ads Damon Burton helps companies show up higher on Google for words that they can monetize. Damon’s clients include the Utah Jazz and businesses that have been featured on Shark Tank and recognized by Inc. In...

Duration:00:24:46

Vignesh Thiyagarajan – Becoming a Pricing Champion

9/30/2019
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Why you have to check out today’s podcast: Learn what are the key things you have to learn to become a pricing champion Know why listening to your market is a key thing to deliver value Discover the critical role of a pricing manager Vignesh Thiyagarajan has been a strategy and pricing manager at Sears Holding Corporation. And is now doing the same for a large German company named Trelleborg Sealing Solutions. He got his MBA from the Fisher College of Business at Ohio State University. In...

Duration:00:26:58

Samuel Saavedra – Why You Should Not be Afraid to Raise Your Prices

9/16/2019
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Why you have to check out today’s podcast: How to come up with good pricing for cloud-based products The goal of waterfall analysis and why companies should do it Why you should not be afraid to raise prices Samuel Saavedra is a pricing professional and commercial deal architect with strong supplementary skills in contract negotiations, contract management, program management, bid management, and proposal response. His strongest industries are Fintech – Financial Services, Telecom – Data...

Duration:00:23:09

Valentin Radu – Why Your Website is Leaking Sales

9/16/2019
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Why you have to check out Today’s podcast: Check out what market segmentation is Know the strategies used to get information from customers without the survey questions feel Learn why it is essential to communicate and know the problems of persons inside your client’s company and help them improve their jobs Valentin Radu is the founder and CEO of OmniConvert, a growth enabler for mid-size eCommerce websites looking to become customer-centric. It is being used by top companies worldwide,...

Duration:00:30:40

Bill Wilson – Close More Deals by Arming Them with Interactive and Intelligent Pricing

9/9/2019
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Why you have to check out today’s podcast: Learn the two mistakes Bill encountered in his journey in pricing and avoid making them Know how the sales enablement tool works during the late-stage deals Discover how SaaS salespeople were compensated Bill Wilson is the co-founder and CEO of SalesRight. Over his two decades of working in the Canadian software industry, he has closed millions of dollars in deals — all driven by his dedication to enhancing Canada’s software industry. Bill’s...

Duration:00:24:36

Jay Nathan – Customer Success as the New Growth Plan to Grow Faster

9/2/2019
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Why you have to check out today’s podcast: Learn how to achieve better outcomes for your customers and products through a customer-first approachUnderstand how you can harness data to produce insights you can use to reduce customer churn and increase satisfaction and upselling opportunitiesDiscover why Customer Success is the new growth plan for your company to grow faster Jay Nathan is a B2B SaaS executive with a deep focus on revenue growth, customer experience and driving customer...

Duration:00:26:13

Mark Stiving – What’s New with Impact Pricing: Community and Courses

8/26/2019
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Why you have to check out today’s podcast: Learn how Mark discover his pricing superpower through a heartbreak What it is with LinkedIn’s algorithm that made him decide to build a close-knit community of pricing experts called Champion of Value’ Find-out what subscription value management is all about Today, we have no guests. It’s just going to be Mark talking about the far better things ahead with Impact Pricing. Listen in to hear the exciting things that Mark has in store for...

Duration:00:11:33

Stacy Sifleet – How Does Data Analytics Impact Pricing Strategy?

8/19/2019
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Stacy Sifleet is a consultant whose expertise includes pricing strategy, business process improvement, change management, inventory, S&OP, advanced problem solving, strategic planning and procurement. In this episode Stacy shares how using data analytics, correctly, identifies value levers for customized pricing, especially in the B2C market. “I think it is important that once you figure out what you want your pricing strategy to be, figure out how to make it easy for your team...

Duration:00:24:02

Kerri Salls – 3X Value Growth: Build Companies with Value

8/12/2019
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Why you have to check out today’s podcast: Learn how pricing audit relates to growing a company’s value You will learn why there is a need to document processes to increase a company’s valuation Understanding the role of an exit strategist and value growth advisor in terms of the goals the company wants to achieve Kerri Salls, MBA, CVGA is a certified value growth advisor, author, and speaker. She works as a value growth advisor to underperforming and closely held businesses by helping...

Duration:00:24:28

Adrienne Gordon – Empowering You To Achieve Pricing Excellence

8/5/2019
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Why you have to check out today’s podcast: Understanding the complexities each organization have involving pricing and zeroing in on how to capture a product’s full value Understanding Fear and Competence when talking about value pricing, digging deep into how to do it (increasing prices) side by side with the confidence to do it Getting an overview of a masterclass about value pricing and what value can you get from it Adrienne Gordon has a passion for the power of pricing. She has...

Duration:00:23:52

Rhondalynn Korolak – businest®: Get The Answers You Need To Run Your Business Better, Grow Profitably And Boost Cash Flow

7/29/2019
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Why you have to check out today’s podcast: Rhondalynn Korolak is the Managing Director of businest, a simple and effective tool for greater time focus and profitable growth. Rhondalynn is a lawyer, chartered accountant, best-selling author and business coach. She has a wealth of 20 years of senior management and business coaching experience, which enabled her to uncover the secrets of business success. She was able to produce a simple, step-by-step process to boost sales, bottom line and...

Duration:00:22:12

Blair Enns – Pricing Creativity Applied to Products

7/22/2019
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Why you have to check out Today’s podcast: Learn the rules and tactics to charge more for new work and run a more profitable business Know the pricing training his company offers to creative companies and how it benefits them Discover and learn the four conversations in a sale and how to successfully apply it to boost your sales conversation and presentation Blair Enns is the author of The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable...

Duration:00:36:34

Laura Fay – Why the Product Team Must Own Pricing

7/15/2019
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Why you have to check out today’s podcast: Laura Fay is currently the VP Research & Advisory of XAAS Product Management for Technological Services Industry Association (TSIA) and founding member of Health Tech Capital. Laura is a technology industry veteran with over 30 years of experience driving business growth in the enterprise software industry via leadership roles in product management, general management, product development, and customer success. In this episode, Laura, who is a...

Duration:00:30:56

Liz Heiman – Why Pricing Should Focus on Sales Processes

7/8/2019
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Why you have to check out Today’s podcast: Learn how pricing and sales process are connected Discover what sales team needs from the product or marketing team to help them sell value Know who in charge in prospecting Summary Liz Heiman is the Chief Strategy Officer and Sales Leadership Coach at Alice Heiman, LLC wherein they help B2B companies grow rapidly by developing strategies that drive revenue and sales organizations to support it. In this episode, Liz will give us an...

Duration:00:28:02

Ed Kless – Without the Conversation, There is No Value Pricing

7/1/2019
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Why you have to check out today’s podcast: You can't do value pricing without having a conversation about the prospects problems and pain points. The way you talk to customers has a significant impact on your brand, and nothing delivers customer satisfaction quite like consistently valuable communication. Ed Kless is an expert in value conversation, the Senior Director of Partner Development and Strategy at Sage - a SaaS-based product company, and the co-host The Soul of Enterprise with...

Duration:00:29:12

Reed Holden – Know Your Worth, Change the Selling Game

6/24/2019
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Why you have to check out today’s podcast: Reed Holden is an author, keynote speaker, coach, and founder of Holden Advisors– a team of seasoned practitioners that provides B2B pricing and negotiating advice to clients builds go-to-market strategies. Reed specializes in helping sales teams avoid the procurement buzz saw by implementing strategies to recognize and counter margin-reducing buying tactics. Today’s episode steers on the definition of value and the different methods to analyze...

Duration:00:28:36

Chris Street – B2G Sales: How to Sell to Governments

6/17/2019
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Why you have to check out today’s podcast: Chris Street is a value expert, an experienced analyst within the aerospace and defense sector. He can be found driving the implementation of Position-to-Win and Value-Based Pricing across Thales UK with occasional cameos in Paris. He earned his Business Studies at the University of Brighton. In this episode, Chris shares his expertise when it comes to Business to the Government (B2G) procurement process. He will also give us an overview of the...

Duration:00:26:01

Alexander Shartsis: Artificial Intelligence for Pricing

6/10/2019
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Why you have to check out today’s podcast: Alexander Shartsis is the co-founder and CEO of Perfect Price, an artificial intelligence (AI) company empowering companies to make better decisions about pricing, profitability, and utilization. He is an entrepreneur and executive with a background in business development, sales, product, and engineering. He is a member of the Forbes Technology Council. He wrote a book called The Ultimate Guide to Pricing Strategy: A Playbook for Behavior-Based...

Duration:00:31:30