In Camera Podcast

In the latest episode of the In Camera Podcast, Grace and Liel tackle the evolving landscape of employment retention tax credits with new insights from a recent conference. They unravel the complexities of IRS processing challenges, fraud impacts, and the potential for claim closures and re-openings, delivering essential updates for the legal sector. Shifting focus, they also dissect the intricacies of legal marketing, emphasizing ethical lead generation and the nuanced regulations surrounding veterans' settlements. The dialogue is a call to action for law firms to prioritize transparency and compliance in their marketing strategies. Listeners are treated to vital takeaways on leveraging financial incentives like tax credits, the importance of ethical marketing to maintain a law firm's integrity, and the need for proactive adaptation to regulatory changes. This episode is a treasure trove for legal professionals aiming to navigate the intricate dynamics of tax opportunities and marketing ethics in today's legal environment. Welcome to our conversation. Resources mentioned in our episode: ERTC UpdatesLearn Mass Torts Latest Camp Lejeune Lawsuit Updates Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.

Harnessing the power of AI in the legal field has never been more vital, and ChatGPT-4 Turbo is leading the charge. Law firms are finding themselves at a pivotal juncture where adapting to technological advancements isn't just beneficial; it's essential for staying competitive. In this week's episode, Liel and Grace take a deep dive into how ChatGPT-4 Turbo is revolutionizing law firm operations. They discuss its remarkable ability to access and utilize local state regulations and legislation, a feature that proves invaluable for content creation and strategy formulation in legal practices. The conversation also touches upon the multifaceted role of AI as a supplementary tool in the legal industry. From enhancing content creation to aiding in document reviews, image creation, and audio voiceovers, AI's utility in modernizing law firm operations is underscored. This episode is a must-listen for law firms looking to leverage AI technology to boost their efficiency and maintain a competitive edge in an evolving legal landscape. Resources mentioned in our episode: The 2023 Business of Law Conference OverviewChatGPT-4 Turbo new updates and features If you enjoy the show, subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.

In the modern era of legal practice, the influx of fake leads poses a significant challenge. As law firms navigate this digital landscape, understanding and guarding against lead fraud and TCPA violations becomes paramount. In the latest episode, Grace and Liel dive deep into the pressing issue of fake leads and the rising concerns around TCPA lawsuits. They also shed light on the upcoming National Trial Lawyers Association's Business of Law Conference. Adding to the mix, they discuss the news about PowerPort chemo ports by Bard leading to injuries and subsequent lawsuits, highlighting the implications for the legal community. Through their expert lens, they unveil strategies to discern genuine leads from fraudulent ones. Law firms seeking to shield themselves from lead fraud and anticipate TCPA-related legal challenges will discover essential guidance and strategies. Resources mentioned in our episode: Rise in Fake Leads, Lead Fraud and TCPA Lawsuits Sparks Concern for Plaintiff Law Firms, ZeroRisk Cases, Offers SolutionsThe Business of Law Conference OverviewPowerPort Chemo Ports By Bard Lead To Injuries And Lawsuits If you enjoy the show, subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.

Business automation tools are revolutionizing the way law firms operate, offering a blend of efficiency and innovation. As the legal sector grapples with the challenges of modernization, these tools are emerging as the linchpin for success. In this week’s episode, Grace and Liel navigate the myriad of automation tools tailored specifically for law firms. They delve into the nuances of CRM systems, emphasizing the transformative potential of platforms like Zapier. The conversation also touches on the power of communication tools and the significance of automating marketing campaigns for a more streamlined outreach. But it's not just about the tools; it's about the impact. The episode sheds light on the tangible benefits these tools bring to the table, from enhanced client communication to efficient task management. For law firms looking to elevate their operations and stay competitive, this episode offers a roadmap to the future of legal practice. Resources mentioned in our episode: Thomson Reuters Institute’s ChatGPT & Generative AI within Law Firms report If you enjoy the show, subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.

Navigating the maze of software options can feel overwhelming, especially when you're trying to find the perfect fit for your law firm. But don't worry, we've got you covered! In this week's episode, Grace and Liel get real about the software that can take your law firm to the next level. Forget the jargon; we're talking about what actually works. From case management to document automation, we break down the tools that can make your life easier and your practice more efficient. And it's not just about the tech. We also dive into how to pick the software that vibes with your firm's unique needs. Whether you're flying solo or part of a bustling practice, there's a game-changing solution out there for you. Tune in to learn more! Resources mentioned in our episode: For 2023, which tech tools might help your law firm flourish?Top Tech Tools for Lawyers in 2023Zoho CRM If you enjoy the show, subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.

Twitter's radical rebrand to "X" has left us wondering about the implications for the social media landscape. Alongside this, the rise of AI in the legal field is creating new opportunities for lawyers to enhance their skills and leverage cutting-edge technologies for their marketing strategies. In this week's episode, Grace and Liel delve into the impact of Twitter's rebranding and what it means for users. They also discuss the growing importance of AI courses for lawyers, highlighting how these courses can equip legal professionals with the knowledge and tools needed to stay ahead in a rapidly evolving industry. Keeping up with the latest AI news? We explore the potential of AI technologies like gaze redirect, which can be used to create more engaging and personalized marketing content. By understanding and exploring these technologies, lawyers can boost their marketing efforts and connect more effectively with their target audience. Resources mentioned in our episode: Pilmma AI WorkshopTwitter Rebrand ExplainedGaze Redirect If you enjoy the show, subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.

In this week’s episode, Anna Dean Kamins, a big name at The Lake Law Firm and an expert in mass torts, is joining Grace and Liel to discuss key takeaways from this year’s American Association of Justice Convention. She also shares how she got started in mass torts and gives out practical advice on how other lawyers can embark on mass tort litigation. But that's not all. Want to know about the hottest mass torts that lawyers should have their eyes on? Anna, Grace, and Liel dive into it, making sense of all the legal complexities. From the big rulings to the emerging challenges, they cover it all. If mass torts have ever felt like a mystery to you, this episode is your key to understanding. Whether you're in law yourself or just fascinated by it, Anna's insights will get you thinking, and our hosts, as always, will make sure it's a fun ride. Buckle up! Resources mentioned in our episode: AAJ 2023 Annual ConventionMass Torts Made PerfectPublic Citizen If you enjoy the show, subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.

In this week's episode, Grace and Liel dive into the explosive launch of Threads and its implications for Meta, causing quite a disruption in the Twitterverse. It seems Twitter has been hemorrhaging users and advertisers since last year, and this latest incident takes the cake. Grace enlightens us on Meta's hasty go-to-market strategy, which has left them scratching their heads over how to tackle the European market. Currently, their platform offers limited exploration options, but this will most likely change in the coming months. Meanwhile, Liel points out that delaying interests and hashtags might actually force users to focus on following more individuals, a clever way to customize their timeline. When it comes to law firms, threading the needle between Threads and Instagram is a breeze. Setting up an account can be accomplished with just a couple of clicks, and the best part? Growing your community doesn't require months or years, but mere days. Threads presents a promising opportunity in the social media marketing landscape for law firms, and in this conversation, we'll reveal how to hit the ground running and prepare for the influx of ads. Here are the resources we mentioned in our episode: Did Threads lose its momentum? Features of the Meta Threads AppClio’s Threads Guide for Lawyers Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com. Episode notes powered by ChatGPT

Welcome to "In Camera Podcast" with your hosts, Grace and Liel! In this captivating episode, they kick things off by unraveling the latest scandal involving tech giant Google. Hold onto your seats because Google has found itself in a bit of a pickle yet again. This time, they're being accused of miss-selling video ads, disregarding their own standards a whopping 80% of the time. Talk about a slip-up! According to a jaw-dropping Analytics study, advertisers from small businesses to Fortune 500 companies and even the U.S. Federal Government may have forked over premium prices for a service that Google allegedly failed to deliver. We're talking billions of digital ad dollars potentially down the drain! The True View ad product, which you've probably seen on YouTube and third-party websites, is under fire for not living up to its promised standards, like playing audio and appearing in high-value locations. The claims are denied by Google, of course, who defends the effectiveness and viewability of their Google Video Partners network. Who will come out on top in this ad showdown? But wait, there's more! Grace and Liel then transition into guiding you through the intricate process of launching a new PPC search campaign in a foreign market. They've got some expert advice, and this time they're putting on their law firm hats. Tune in as they share seven invaluable steps to help you conquer uncharted marketing territories like a pro. From estimating search volume and setting realistic budgets to strategically targeting local queries with regional keywords, they've got the inside scoop. They'll also delve into the importance of customizing ad copy and landing pages to resonate with your new audience, checking conversion tracking and tagging to ensure accurate results, researching local competitors for bidding and messaging opportunities, and the power of integrating other channels to bolster your branding efforts. Remember, success in a new market hinges on proper planning and careful monitoring. Ready to dive into this captivating episode? Go ahead and hit that play button now, and be sure to subscribe for more exciting episodes of "In Camera Podcast." Resources mentioned in our episode: Google TrueView may have misled dozens of advertisers and violated its own guidelinesAdalytics TrueView Report7 PPC planning tips when entering a new geographic market Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com. Episode notes powered by ChatGPT

Get ready for an electrifying episode as Grace and Liel plunge headfirst into the thrilling world of Google Marketing Live 2023! Brace yourself as they uncover the jaw-dropping announcements made by Google concerning Google Ads. With AI at the helm of creativity, they'll explore the exhilarating debate: should you entrust your creative work to the digital geniuses or risk being lost in a sea of mediocrity? It's a high-stakes game where your brand's distinction hangs in the balance! But hold on tight, because the excitement doesn't end there! Grace spills the beans on the latest developments in the talcum powder mass torts, revealing the twists and turns that keep us on the edge of our seats. And that's not all—prepare for a mind-blowing comeback as the 3m earplugs mass torts resurface from the depths of legal limbo. Just when you thought it was game over, they're back in action, proving that persistence pays off! And if that's not enough to get your heart racing, get ready for a game-changer in the digital realm. Your law firm's Google Business Profile has transformed into a supercharged powerhouse. Say goodbye to the sidelines and hello to the spotlight! With enhancements and the chance to claim a featured block in the new search generative experience, you'll leave your brand competitors eating your dust. It's a thrilling race to the top, where every click and search can make or break your success. Resources mentioned in our episode: Your GBP can be the key to SGEGoogle Marketing Live - Everything you need to know Vista Law Firm Leadership Summit Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com. Hey, loyal listeners! We're aware of some audio quality gremlins that have been causing trouble in our recent sessions. We want to assure you that we're on it, and we're determined to get back to our usual recording standards. Thanks a million for your patience and continued support. We promise to make your listening experience top-notch again soon! Episode notes powered by ChatGPT

In this week's episode, Grace and Liel fearlessly dissect the 2023 Wordstream Google Ads Benchmarks for the Search network. Brace yourselves for a rollercoaster ride of click-through rates, conversion rates, costs per click, and costs per lead. We'll reveal what's been climbing up and what's been taking a nosedive and how it all affects your prestigious law firm. But wait, there's more! Our conversation will equip you with the top-notch lingo and terminologies you need to effortlessly translate the insights from this year's report into cold, hard projections for your law firm. Or, better yet, use them to size up your firm against those fancy benchmarks in the report. And that's not all! Liel will uncover the juicy secrets behind the winners and losers in this captivating report. Prepare to have your mind blown as he unravels the mysteries of how the search platform has evolved thanks to the ever-changing whims of consumer behavior. Oh, and don't worry, he won't leave you hanging—Liel will dish out practical tips on how your law firm can conquer the brave new world of AI-powered search. So buckle up, dear listeners, because this episode will take you on a wild, witty ride through the intriguing world of Google Ads benchmarks and the enchanting realm of legal marketing. Resources mentioned in our episode: Google Ads Benchmarks 2023Can someone please run these numbers for me? Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com. (Over-the-top) Episode notes powered by ChatGPT

In this week's episode, Grace and Liel unravel the case of the revamped Bard and Google's AI bot, presenting their first impressions and conducting a courtroom showdown with the formidable ChatGPT. They dig deep into the AI realm, weighing the risks versus the undeniable benefits that can turn you and your team into legal eagles of productivity. Prepare your briefs as they tackle the hot topic of Montana's state-level ban on TikTok. Will it hold water or crumble like a poorly constructed contract? Tune in to find out! But hold your objections! They also reveal the legal magic behind YouTube TV's incorporation of 30-second TV ads powered by AI brilliance. Witness the tremendous results that have lawyers and marketers rejoicing. So sit back, relax, and join their no-nonsense private legal marketing conversation that will leave you craving for more. Resources mentioned in our episode: Montana issues ban on TikTokYouTube offers 30-second unskippable TV adsComparing Bard against ChatGPT Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com. Episode notes powered by ChatGPT

Grace and Liel reunite after what feels like a century, and they have some juicy updates to spill! Liel is excited to share the launch of his new book, "En Español También es Marketing," which is basically the secret sauce to help Spanish-speaking Latinos dominate the business world. Move over, competition! Grace spills the tea on her recent presentation at Mass Torts Made Perfect, where she schooled everyone on how to manage a team remotely. And, of course, she's got some insider info on all the juicy gossip that was exchanged during the cocktail receptions. And if that's not enough, Grace has a list of seven signs that your leadership skills need some work, all thanks to her attendance at the Fireproof Summit in Detroit. Don't worry, folks; she's got your back. Tune in now! Resources mentioned in our episode: "En Español También es Marketing," Liel’s new bookJ&J’s efforts to protect their latest ventureFireproof by Mike Morse Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com. Episode notes powered by ChatGPT

In this week's episode, Grace and Liel dissect the recent Florida Tort Reform bill. They delve into how this will impact law firms in Florida and the murky waters of insurance savings that supposedly "benefit everyone," but let's be real, insurance companies always come out on top. But wait, there's more legal drama! Johnson & Johnson's offer to settle talcum powder lawsuits for a paltry $9 billion has law firms questioning the sincerity of their apologies. With over 60,000 cases to settle, that offer is like trying to buy a mansion with couch cushion change. In a refreshing turn of events, Grace and Liel offer up some sage advice on how mastermind groups can serve as invaluable partners in your law firm growth strategy. These groups provide support in navigating tough times, uncharted territories, and new unreasonable laws while also allowing you to share insights and experiences with fellow lawyers. And if that's not enough to pique your interest, this episode takes an unexpected detour into the world of Formula One. Who says legal podcasts can't be thrilling? Resources mentioned in our episode: Governor Ron DeSantis Signs Comprehensive Legal Reforms into LawJohnson & Johnson offers to pay $8.9 billion to settle talcum powder lawsuitsThe Power of Masterminds Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com. Episode notes powered by ChatGPT

In this week's episode, Grace and Liel are throwing a party, and the theme is AI. They'll be discussing social media and the Google dilemma on how to compete with Chat GPT in a way that doesn't result in them getting blown out of the water. It's like Congress had a piñata party, and the CEO of TikTok was the piñata. Members of Congress from both sides of the aisle took turns beating up TikTok, but did they really accomplish anything? We'll discuss it. While Google's release of Bard was met with all the excitement of a soggy piece of toast, Chat GPT 4 is making waves. It's so smart; it can pass the bar and make it to the top 10% of scores, but does that qualify it to write your website’s content? We will find out. Join us for a conversation that's equal parts informative and witty as we explore the state of legal marketing and AI. Resources mentioned in our episode: Join Grace’s presentation at MTMP in Las Vegas on April 11th at 3 pmThe Verge hands-on with BardCEO TikTok hearing, the human piñata experienceChat GPT 4, the bar exam challenge Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com. Episode notes powered by ChatGPT

As TikTok’s future in the U.S. is up in the air due to potential bans, the platform is still making big marketing moves by entering the search ads market and challenging Google and Microsoft. Is it time to get down with the kids and embrace TikTok search? Competition breeds innovation, and this week’s episode is all about exploring new marketing trends from the tech giants. How will Google adjust to keep advertisers on its platform? We can only expect more exciting developments in the search advertising space. Remember that while TikTok may be the shiny new toy on the block, you shouldn’t throw all your eggs in one basket just yet. Another wise business move we strongly recommend is to claim your Employee Tax Retention Credit. If you’re a business owner who had at least three full-time employees during the pandemic and retained them, you may be eligible for the ERTC. To learn more about this credit and whether your business qualifies, visit ertcadvisors.org. Resources mentioned in our episode: TikTok enters the search ad market, challenging Google and MicrosoftDuckDuckGo Enters the AI Race with DuckAssistWhat is Employee Retention Tax Credit (ERTC)? IRS issues renewed warning on Employee Retention Credit claims Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.

This week's episode is a legal blockbuster packed with exciting updates and insights from Grace and Liel. First, they examine the evolution of remote work versus office work, digging into whether the pandemic has permanently shifted our views on traditional work arrangements. Will the office become a thing of the past, or are we destined to return to the grind of the daily commute? But wait, there's more! The hosts also explore the potential fallout of a TikTok ban, looking at how law firms who rely on the platform for lead generation can prepare for such a scenario. And if that weren't enough, they remind us to keep an eye on current events like train derailments and wildfires, which could quickly develop into mass torts. This episode is a legal tour de force, offering listeners a strong dose of tech, legal marketing, and mass torts updates. So get ready to dive deep into the legal world and stay ahead of the curve with Grace and Liel. Resources mentioned in our episode: Biden approved deciding fate of TikTok OpenAI’s ChatGPT & Whisper API Now AvailableMark Zuckerberg says Meta now has a team building AI tools Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.

Move over, Kardashians, the race between Microsoft and Google for AI dominance is the new reality TV drama! With The New Bing showing impressive performance improvements compared to ChatGPT, it's like watching the underdog coming out of nowhere to challenge the champ. Meanwhile, Google's own Bard prototype seems to be taking a nap, proving that even tech giants need a power nap every now and then. On this week's episode, Grace and Liel discuss the juicy details of the ongoing AI showdown, predicting how search engines are likely to evolve with these new advancements. They also dive into the legal world, where hair relaxers are causing more drama than a bad dye job. The filing of 57 lawsuits in federal court has propelled this young mass tort forward. And J&J's recent attempt to wriggle out of talcum powder claims has hit a setback. Who needs Hollywood when you have tech giants and legal battles keeping us on the edge of our seats? This episode summary is courtesy of ChatGPT by OpenAI Welcome to our conversation. Resources mentioned in our episode: The market does not welcome well BardThe New Bing is here57 hair relaxer lawsuits have been filed in federal courtsJ&J loses Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.

In this week’s episode, we continue debating what ChtatGPT can and can't do for your law firm. Grace and Liel revisit one of the hottest topics during the National Trial Lawyers Summit in Miami and share updates on the general consensus among legal marketing experts and law firm owners. Google's earnings call was mainly focused on sharing updates on their efforts to integrate ChatGPT functionality and user experience into their platforms, which can mean that soon we may see a new update to the way the world's most used search engine showcases search results. Lastly, we get an update on the latest major mass tort to hit the market, hair relaxer, and we also discuss the downfall of Camp Lejeune cases demand, what are the reasons behind it, and how to see beyond the hype of new mass torts now that the industry has evolved into a new era. Welcome to our conversation. Resources mentioned in our episode: Sundar Pichai confirms Google is working on an AI search featureOpenAI releases a tool to detect AI-generated textChtatGPT PlusBad PR, thanks to Camp Lejeune campaigns Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.

In this week’s episode, Grace and Liel do a reality check on the benefits and shortcomings of ChatGPT, from how it can improve your process and client experience at your law firm to where it should be used with caution to avoid damaging your reputation. As we settle in 2023, Grace walks us through some of the latest updates in the Tylenol Mass Tort, also known as the "Acetaminophen Lawsuit." Grace also discusses the details of an emerging class action that primarily affects women who use hair-relaxing products. Join our conversation and hear what happens when you put ChatGPT-3 on the bench, why 2023 is having a solid start on the Mass Torts front, and also get a sneak peek of what is taking place this week in Miami during Trial Lawyers Summit. Resources mentioned in our episode: Mass tort launched for claims that acetaminophen caused autismChemicals in Hair Straightening Products2023 National Trial Lawyers Summit in Miami Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.