In Camera Podcast

In this week's episode, Grace and Liel unravel the case of the revamped Bard and Google's AI bot, presenting their first impressions and conducting a courtroom showdown with the formidable ChatGPT. They dig deep into the AI realm, weighing the risks versus the undeniable benefits that can turn you and your team into legal eagles of productivity. Prepare your briefs as they tackle the hot topic of Montana's state-level ban on TikTok. Will it hold water or crumble like a poorly constructed contract? Tune in to find out! But hold your objections! They also reveal the legal magic behind YouTube TV's incorporation of 30-second TV ads powered by AI brilliance. Witness the tremendous results that have lawyers and marketers rejoicing. So sit back, relax, and join their no-nonsense private legal marketing conversation that will leave you craving for more. Resources mentioned in our episode: Montana issues ban on TikTokYouTube offers 30-second unskippable TV adsComparing Bard against ChatGPT Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com. Episode notes powered by ChatGPT

Grace and Liel reunite after what feels like a century, and they have some juicy updates to spill! Liel is excited to share the launch of his new book, "En Español También es Marketing," which is basically the secret sauce to help Spanish-speaking Latinos dominate the business world. Move over, competition! Grace spills the tea on her recent presentation at Mass Torts Made Perfect, where she schooled everyone on how to manage a team remotely. And, of course, she's got some insider info on all the juicy gossip that was exchanged during the cocktail receptions. And if that's not enough, Grace has a list of seven signs that your leadership skills need some work, all thanks to her attendance at the Fireproof Summit in Detroit. Don't worry, folks; she's got your back. Tune in now! Resources mentioned in our episode: "En Español También es Marketing," Liel’s new bookJ&J’s efforts to protect their latest ventureFireproof by Mike Morse Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com. Episode notes powered by ChatGPT

In this week's episode, Grace and Liel dissect the recent Florida Tort Reform bill. They delve into how this will impact law firms in Florida and the murky waters of insurance savings that supposedly "benefit everyone," but let's be real, insurance companies always come out on top. But wait, there's more legal drama! Johnson & Johnson's offer to settle talcum powder lawsuits for a paltry $9 billion has law firms questioning the sincerity of their apologies. With over 60,000 cases to settle, that offer is like trying to buy a mansion with couch cushion change. In a refreshing turn of events, Grace and Liel offer up some sage advice on how mastermind groups can serve as invaluable partners in your law firm growth strategy. These groups provide support in navigating tough times, uncharted territories, and new unreasonable laws while also allowing you to share insights and experiences with fellow lawyers. And if that's not enough to pique your interest, this episode takes an unexpected detour into the world of Formula One. Who says legal podcasts can't be thrilling? Resources mentioned in our episode: Governor Ron DeSantis Signs Comprehensive Legal Reforms into LawJohnson & Johnson offers to pay $8.9 billion to settle talcum powder lawsuitsThe Power of Masterminds Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com. Episode notes powered by ChatGPT

In this week's episode, Grace and Liel are throwing a party, and the theme is AI. They'll be discussing social media and the Google dilemma on how to compete with Chat GPT in a way that doesn't result in them getting blown out of the water. It's like Congress had a piñata party, and the CEO of TikTok was the piñata. Members of Congress from both sides of the aisle took turns beating up TikTok, but did they really accomplish anything? We'll discuss it. While Google's release of Bard was met with all the excitement of a soggy piece of toast, Chat GPT 4 is making waves. It's so smart; it can pass the bar and make it to the top 10% of scores, but does that qualify it to write your website’s content? We will find out. Join us for a conversation that's equal parts informative and witty as we explore the state of legal marketing and AI. Resources mentioned in our episode: Join Grace’s presentation at MTMP in Las Vegas on April 11th at 3 pmThe Verge hands-on with BardCEO TikTok hearing, the human piñata experienceChat GPT 4, the bar exam challenge Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com. Episode notes powered by ChatGPT

As TikTok’s future in the U.S. is up in the air due to potential bans, the platform is still making big marketing moves by entering the search ads market and challenging Google and Microsoft. Is it time to get down with the kids and embrace TikTok search? Competition breeds innovation, and this week’s episode is all about exploring new marketing trends from the tech giants. How will Google adjust to keep advertisers on its platform? We can only expect more exciting developments in the search advertising space. Remember that while TikTok may be the shiny new toy on the block, you shouldn’t throw all your eggs in one basket just yet. Another wise business move we strongly recommend is to claim your Employee Tax Retention Credit. If you’re a business owner who had at least three full-time employees during the pandemic and retained them, you may be eligible for the ERTC. To learn more about this credit and whether your business qualifies, visit ertcadvisors.org. Resources mentioned in our episode: TikTok enters the search ad market, challenging Google and MicrosoftDuckDuckGo Enters the AI Race with DuckAssistWhat is Employee Retention Tax Credit (ERTC)? IRS issues renewed warning on Employee Retention Credit claims Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.

This week's episode is a legal blockbuster packed with exciting updates and insights from Grace and Liel. First, they examine the evolution of remote work versus office work, digging into whether the pandemic has permanently shifted our views on traditional work arrangements. Will the office become a thing of the past, or are we destined to return to the grind of the daily commute? But wait, there's more! The hosts also explore the potential fallout of a TikTok ban, looking at how law firms who rely on the platform for lead generation can prepare for such a scenario. And if that weren't enough, they remind us to keep an eye on current events like train derailments and wildfires, which could quickly develop into mass torts. This episode is a legal tour de force, offering listeners a strong dose of tech, legal marketing, and mass torts updates. So get ready to dive deep into the legal world and stay ahead of the curve with Grace and Liel. Resources mentioned in our episode: Biden approved deciding fate of TikTok OpenAI’s ChatGPT & Whisper API Now AvailableMark Zuckerberg says Meta now has a team building AI tools Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.

Move over, Kardashians, the race between Microsoft and Google for AI dominance is the new reality TV drama! With The New Bing showing impressive performance improvements compared to ChatGPT, it's like watching the underdog coming out of nowhere to challenge the champ. Meanwhile, Google's own Bard prototype seems to be taking a nap, proving that even tech giants need a power nap every now and then. On this week's episode, Grace and Liel discuss the juicy details of the ongoing AI showdown, predicting how search engines are likely to evolve with these new advancements. They also dive into the legal world, where hair relaxers are causing more drama than a bad dye job. The filing of 57 lawsuits in federal court has propelled this young mass tort forward. And J&J's recent attempt to wriggle out of talcum powder claims has hit a setback. Who needs Hollywood when you have tech giants and legal battles keeping us on the edge of our seats? This episode summary is courtesy of ChatGPT by OpenAI Welcome to our conversation. Resources mentioned in our episode: The market does not welcome well BardThe New Bing is here57 hair relaxer lawsuits have been filed in federal courtsJ&J loses Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.

In this week’s episode, we continue debating what ChtatGPT can and can't do for your law firm. Grace and Liel revisit one of the hottest topics during the National Trial Lawyers Summit in Miami and share updates on the general consensus among legal marketing experts and law firm owners. Google's earnings call was mainly focused on sharing updates on their efforts to integrate ChatGPT functionality and user experience into their platforms, which can mean that soon we may see a new update to the way the world's most used search engine showcases search results. Lastly, we get an update on the latest major mass tort to hit the market, hair relaxer, and we also discuss the downfall of Camp Lejeune cases demand, what are the reasons behind it, and how to see beyond the hype of new mass torts now that the industry has evolved into a new era. Welcome to our conversation. Resources mentioned in our episode: Sundar Pichai confirms Google is working on an AI search featureOpenAI releases a tool to detect AI-generated textChtatGPT PlusBad PR, thanks to Camp Lejeune campaigns Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.

In this week’s episode, Grace and Liel do a reality check on the benefits and shortcomings of ChatGPT, from how it can improve your process and client experience at your law firm to where it should be used with caution to avoid damaging your reputation. As we settle in 2023, Grace walks us through some of the latest updates in the Tylenol Mass Tort, also known as the "Acetaminophen Lawsuit." Grace also discusses the details of an emerging class action that primarily affects women who use hair-relaxing products. Join our conversation and hear what happens when you put ChatGPT-3 on the bench, why 2023 is having a solid start on the Mass Torts front, and also get a sneak peek of what is taking place this week in Miami during Trial Lawyers Summit. Resources mentioned in our episode: Mass tort launched for claims that acetaminophen caused autismChemicals in Hair Straightening Products2023 National Trial Lawyers Summit in Miami Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.

In the four-year anniversary of In Camera Podcast, we’re kicking off the new year by looking at the digital marketing panorama and all the exciting opportunities to innovate. In this week’s episode, Grace and Liel discuss Forbes’ list of digital marketing trends that we can anticipate in 2023 during an unpredictable economy. Especially in relation to the business of law, it’s all about taking the bull by the horns and being creative during the looming recession. Listen to the full episode to know whether you should and how to introduce these trends into your legal marketing strategy this year. Let us know in the replies if you will be trying out any of these trends. Resources mentioned in our episode: Forbes’ Digital Marketing Trends to Watch in 2023 During an Unpredictable Economy Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.

When you focus on building a strong work culture, you can become a high-performance legal team. That’s what Benjamin Sachs argues in his new book “All Rise: Practical Tools for Building High-Performance Legal Teams.” Benjamin sits down with Liel in a profound discussion that analyzes current misconceptions and structural problems with work culture that prevent law firms from becoming high-performance teams. Taking from his experience working in Big Tech companies, Benjamin offers a systematic approach to team-building that starts with building trust and encouraging vulnerability. As we transition from a post-COVID environment and return to our offices, Benjamin encourages lawyer CEOs to reflect on their work culture and prioritize team-building for more collaborative and productive law firms. Resources mentioned in our episode: Buy “All Rise: Practical Tools for Building High-Performance Legal Teams” on AmazonCheck out the book’s toolkit Work with The Landing Group, Benjamin’s business consulting firmConnect with Benjamin on LinkedIn Let us know that you enjoy the show by subscribing and leaving us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.

As 2022 quickly comes to an end, many small businesses are still attempting to recover from the economic disaster the COVID-19 pandemic left behind. Not all is bleak and hopeless for 2023, though. The IRS’s Employee Retention Tax Credit is just what you need to start the next year on a high note. In this week’s episode, Grace and Liel sit down for a conversation with Michael Blom from the Lake Law Firm, who shares a comprehensive guide on how business owners can claim their ERTC and reinvest the money in their business. The deadline to apply is fast approaching, however. If you are a business owner and qualify for the Employee Retention Tax Credit, what better expert than a lawyer with years of experience who will help you get the maximum recovery amount and reinvest the credit back into your business? Call The Lake Law Firm at (888) 987-9071 for a free consultation. Resources mentioned in our episode: COVID-19-Related Employee Retention Credits: General InformationClaim your Employee Retention Tax Credit with The Lake Law FirmMichael Blom’s LinkedIn profile Let us know that you enjoy the show by subscribing and leaving us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.

“Content is king” is a popular expression in the marketing sphere to emphasize that the quality of content is far more important than quantity. Google has reinforced that idea by clarifying that the number of links within a piece of content will not affect the page’s Google Search ranking. This week, we take a deep dive into the importance of creating high-quality content that provides value to your target audience in order to rank higher on Search. Despite an apparent recession on the way, there are also new marketing strategies to try out in 2023, including Google Ads frequency target for YouTube campaigns. Grace also shares important updates from the most popular mass torts that every attorney should know: Camp LeJeune, RoundUp, and CPAP lawsuits. As these cases keep brewing, it’s more relevant than ever to keep a close eye on them. Resources mentioned in our episode: Google Ads frequency target for YouTube campaignsGoogle Search ranking algorithm and linksCamp LeJeune Water Contamination LawsuitMonsanto’s Roundup LawsuitPhilips Respironics’ CPAP Device Lawsuit Let us know that you enjoy the show by subscribing and leaving us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.

Amid the rising popularity of mass torts, Camp LeJeune’s Water Contamination Lawsuit has caught the attention of many law firms and, most recently, big corporations. In fact, it seems that Wall Street is more invested in the entire mass tort operation than lawyers themselves. Why is that? After attending the Women En Mass and Mass Torts Made Perfect (MTMP) conferences this fall, Grace and Liel reflect on mass torts and the importance of putting people first. While mass torts are the perfect opportunity to promote your law firm and increase your caseload, it’s also an opportunity to get to know your clients and keep open communication. Audio ads as a marketing strategy are gaining traction, and seizing every chance to make your brand known is more important than ever. The episode explores new updates coming to Google ads, including audio ads, that will open your law firm to a wider market and audience. Resources mentioned in our episode: Get started with Google’s audio adsAmazon Alexa lawsuitCamp LeJeune mass tort updatesWomen En Mass 2022Mass Torts Made Perfect 2022 Let us know that you enjoy the show by subscribing and leaving us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.

How do you speak directly to your target market? For Chris Dreyer, CEO, and founder of Rankings.io, the key is specialization–In other words, “niching up.” After discovering his passion for digital marketing, Chris has built a successful SEO agency for personal injury lawyers. He found his niche. In this week’s episode, Chris joins Grace and Liel to discuss the main takeaways from his upcoming book “Niching Up: The Narrower the Market, the Bigger the Prize” and the perks of building a business with a specialized market focus. They also dive deep into Chris’s journey as a digital marketer, an unexpected turn of events, as you will soon find out. Listen to the full episode to learn from Chris’s expertise. While he doesn’t claim to be a professional gambler, his marketing strategy hits the jackpot! Resources mentioned in our episode: Rankings.ioConnect with Chris DreyerNiching Up: The Narrower the Market, the Bigger the Prize Let us know that you enjoy the show by subscribing and leaving us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.

There is no doubt that Google Search will continue to dominate the Internet search space for the foreseeable future—Even more so after they unveiled upcoming updates to the user experience during their Search On 22 event. Liel and Grace go over Google’s announcements: Improvements to the Google Search mobile experience, an upgraded version of the auto-complete feature, and a more dynamic "multisearch" experience to satisfy all your queries. These and more features show that the exciting future of search is here. Amid conference season, Grace shares interesting updates from this year’s Women En Mass conference and the infamous Monsanto mass tort involving a herbicide that has been proven to cause certain types of cancer. Resources mentioned in our episode: Google’s Search On 22 eventMonsanto’s RoundUp mass tortWomen En Mass 2022 conference Let us know that you enjoy the show by subscribing and leaving us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.

Your actions speak louder than your marketing. With Hispanic Heritage Month come many inauthentic marketing campaigns that claim cultural awareness, even as their actions say otherwise. When celebrating Latino culture and heritage, you can’t just show up for a month and expect your Hispanic community to trust you. In this week’s episode, Grace and Liel share practical tips for law firms to celebrate Latinx culture beyond Hispanic Heritage Month. As the U.S. Latino population steadily grows, you cannot do the bare minimum and expect your firm to stay relevant. Being authentic in your actions and marketing is the first step to building a strong connection with your Hispanic clientele. The discussion also looks at Google’s announcement on their upcoming core update. As a rule of thumb, pay close attention to Google core updates, especially if you’re doing Black Hat SEO tactics that will damage your website’s ranking. Resources mentioned in our episode: How Law Firms can Celebrate Hispanic Heritage Month in 2022Stanford Law School's "Spanish for Lawyers" courseSouthern Methodist University's "Spanish for Legal Professionals" certificate Enjoy the show? Don't forget to subscribe, tell your coworkers, and leave us a review! Send us your questions and comments at ask@incamerapodcast.com.

Kye Bachus has seen and done it all; building a law firm from the ground up to become one of Colorado’s largest personal injury law firms, checked. Become a nationally renowned personal injury lawyer specializing in wrongful death cases, checked. Amazon bestseller author checked. Experience the pain and agony of losing his own mother when she was struck and killed in by a distracted driver in a commercial vehicle, unfortunately, checked. The result of these life experiences? An incredible compassionate and committed attorney that is changing the way lawyers treat and handle the cases of wrongful death victims. Kyle joins Liel and Grace for a profound conversation where he discusses how when the unthinkable happened to him and his family, even after 25 years of experience dealing with this type of circumstance, his life was turned upside down. And how now he has completely restructured the process in which his law firm handles wrongful death cases like the one he went through. From understanding the mindset and priorities of victims at every step of their painful journey to the role you and your team need to be ready to assume and the resources, you should be able to provide. The conversation goes on to discuss the way Bachus Schanker reinvented their marketing strategy and message for one that puts the needs and priorities of victims first, to develop an Elite team of professionals dedicated to doing everything they can to help victims of wrongful death cases, and when Kyle says everything, he really means it. Resources mentioned in our episode: Unthinkable: Real Answers For Families Confronting Catastrophic Injury or Death by J. Kyle BachusThe Elite Litigation Group at Bachus & SchankerForbes List of 7 Books On Financial And Mental Wealth Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

Love them or hate them, there is no denying that LSAs have changed the way law firms advertise on Google and have significantly impacted the number of cases any law firm relying on Google advertising for increasing their caseload. Grace and Liel discuss why Local Service Ads are letting down users and advertisers due to the limited step Google takes to ensure that users get presented with quality and legitimate firms. The conversation also looks at the recent development around Camp Lejeune and what we expect will happen next. Resources mentioned in our episode: Leonard Raleigh article on spam and LSAsGoogle Local Service Ads Seeing A Lot Of Fake ReviewsGoogle Tests More Local Service Ads In SERPs Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

Grace and Liel open the show with an update on Camp Lejune as things seem to be moving on a path forward after some turbulent weeks of uncertainty and challenges. The conversation goes on to discuss the advantages and disadvantages the plugins have for law firm websites and why you should pay attention to what gets implemented on your law firm site. Just as Google announced new E.A.T factors, Neeva shared their search ranking factors for technical queries, and while much of their consideration mirrors what Google considered a ranking factor, there is one particular differentiator that has a massive impact on user experience; this and more in this week’s episode. Resources mentioned in our episode: Neeva shares search rating guidelines for technical queriesVulnerability Found In WordPress Gutenberg Plugin? Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!