In Camera Podcast

The world of mass torts is ever-changing, and while some torts can take years to develop, others can lose their momentum in the blink of an eye. In this week’s conversation, we review which mass torts have captured our attention in 2021 and which old ones continue to remain relevant and gain even more interest. While RoundUp, Talcum Poder, and Hernia Mesh are not showing any signs of going away anytime soon, other mass torts have come and gone without having made much of an impact, and in...

If you are like most lawyers, the referrals you get from clients or people in your network are critical to your law firm’s growth strategy, maybe your primary source of new cases. But have you ever stopped to think if you are doing enough to nurture the sources from where your referrals come from or plant seeds to create new ones? https://www.linkedin.com/in/staceybrandall/ (Stacey Brown Randall) joins us for a conversation that demystifies the complexities behind referral generation and...

Most lawyers can agree that one of the most threatening emails ever to hit their inbox is announcing a new one (1) star review for their law firm. And while it is a horrible situation to be, now more than ever, there are multiple ways to handle the situation to turn around things. Our conversation explores the recent updates Google My Business has introduced in an attempt to improve and expedite the handling of fraudulent or inappropriate reviews registered in your Google My Business...

Being in a position of growing your team is always great news. But finding the right candidate for your organization, budget and needs can be far more complex than you ever imagine. Grace explains why creating a job description outlining the responsibilities and daily tasks are essential for creating a job listing and searching for candidates with the right skills and experience. The conversation explores the value of personality assessments and how you could use online job sites to leverage...

A law firm website with live chat is as common as a website that offers form submissions as a preferred conversion method. And while this has met users' needs for some time now, it could soon enough not meet your website visitors' expectations. https://www.linkedin.com/in/josephruotolo/ (Joe Ruotolo) joins this week's conversation on why bots designed and programmed for law firms can increase productivity, save costs, and, most importantly, get your potential clients on a path to conversion...

You probably recall hearing about a “new” social media platform called Parler that became popular for all the wrong reasons. But all things aside, does the platform carry any potential, and should your law firm care? What about Clubhouse? Have you heard about this even newer platform that turns one year this month and has already received a valuation of one billion dollars? With so many new social media platforms and more features being added to the ones you already use, it’s hard to keep up...

As we continue the get closer to the much-feared "page experience update," we explore why law firms still need to prioritize the quality of their content over any other technical SEO optimization. And it's not only us who think that way; Google does too. Our conversation picked where we left last week, discussing the explosion in demand and interest resulting from the Texas power grid failure to Google's outage that thankfully left little repercussions. OK, so content is king, but you don't...

his past week Texas experienced the consequences of what is being called a https://www.texastribune.org/2021/02/18/texas-power-outages-ercot/ (one-in-a hundred years winter storm). And in this week's conversation, we review what lessons we learned from the event and what opportunities are emerging out of it. Liel explains what measures helped Nanato Media remain operational and swiftly make decisions regarding their clients' campaigns in light of the Texas winter storm events, from keeping...

If you are running Google Ads for your Law Firm professionally, the chances are that broad match modifier match type is playing a critical role in running your campaigns efficiently. But with Google's recent announcement that this match type will soon be gone for good, are your law firm's campaigns ready for the transition? Liel explains why the new Phrase Match type's arrival can improve your campaigns, providing that you have reliable data for your ad accounts and an impeccable campaign...

“Hello, hello? Can you hear me?” That's any caller’s worst nightmare, but unfortunately, it could be happening at your law firm every single day. And while there is not one single answer to how to get telephone systems right, in this week’s conversation, we explore a few that can make this nightmare go away, and in fact, increase a lot the productivity of your team. Grace explains why some of the most efficient telephone systems are the ones that are already integrated into the solutions in...

January 2021 will forever be marked for the events that took place on social media, from the Twitter bans to the Facebook plots to the Redditors' rise. And all along, law firm ads are in the midst of all of this. But not for much longer. We discuss why that is. It has been six months since LSA ads were widely made available to the legal industry nationwide. What has happened since their launch? Have they been as revolutionary as it was initially expected? We explore what we know so far. You...

What is a lawyer to do in an industry set in old ways? Follow or disrupt. This week, we welcome https://www.linkedin.com/in/thealikatz/ (Ali Katz) from the New Law Business Model to discuss why the new model is the way forward. In our conversation, Ali shares her journey, graduating top of her class from Georgetown University Law Center. She quickly became disillusioned with the legal industry's status quo in the late 90s, and that drove her to, against all odds, reimagine the way law firms...

If 2021 has already put into test your marketing plan, then this episode is for you. Responding to times of crisis goes beyond just your law firm's overall operations and has an impact on your marketing. It would be best if you were planning ahead of time not to regret not having taken action. Last week Apple finally released its latest iOS update for iPhones, iOS 14. While you may not notice anything new on your device, Facebook has been panicking about Apple's latest update since it was...

It's 2021, which means that it's time to deal with reality, and while 2020's shadow is still casting upon us. But it's a new year, and there are plenty of legal marketing opportunities to explore if you are up for a challenge to take your law firm to the next level. Google ended 2020 by releasing another massive core update in the first half of December. Like it often happens during and after core updates, law firms can experience fluctuations in their website organic rankings. Our...

We have heard many marketing predictions for 2021, and most lists mention the importance of having visibility in search engines, notably Google. And while you may have a broad or deep understanding of what it takes to rank right now, it is worth considering what Google has to say about the future, particularly 2021. In this episode, we will review Google's marketing predictions for 2021 and why law firms should bet on a more inclusive, client-centered, and community-oriented strategy. We...

As if there weren't enough new trends for law firms' businesses and marketing, this week, we are throwing to the mix the cybersecurity trends that law firms should carefully consider during 2021. It's not a secret that some of the most significant changes, good changes that 2020 brought to law firms, are here to stay. From showing up to a hearing from home and meeting with clients from anywhere via video conference to ditching the morning commute, they are all in the mix. But all of this...

It seems that here at In Camera Podcast, we just can't get enough of talking about what the 2021 legal marketing scope will look like. And while some trends seem to be consistent and indisputable across different prediction lists, some others are debatable at best, and irrelevant at worst. This week we go over thehttps://attorneyatlawmagazine.com/9-legal-marketing-trends-for-law-firms-in-2021 ( 9 Legal Marketing Trends For Law Firms in 2021) according to Attorney At Law Magazine, who took it...

As we approach the 2021 countdown and eagerly look at leaving behind the unpredictability of 2020, we reflect on the legal trends that got accelerated for better or worse in 2020 and are here to stay. Suppose you are one of the law firms that fell in love with video conferencing and remote working. In that case, we have some excellent news for you. A big part of your clients also did and will want you to continue doing it even after everything goes back to normal, and you can sit in front of...

A social media presence has become crucial for law firms, the same as having a website. However, having social media listings won't do anything for you if they're empty, without content, leading to losing lots of new cases for your law firm. In an attempt to post daily on social media, some law firms have taken upon themselves to post about any commemorative day such as National Chocolate Covered Cashews Day - April 21st in case you want to post next time). But what is the right balance...

At In Camera Podcast, fall is one of our favorite times of the year for one particular reason; it’s the time of the year when all legal marketing content creators start to publish their "next year’s trends to look out for" lists, and we love dissecting every one of those. In this week’s conversation, we go over the https://www.cardinaldigitalmarketing.com/blog/top-legal-marketing-trends-to-watch-in-2021/ (2021 legal marketing trends, )according to Cardinal Digital Marketing, which covers...