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In Camera Podcast

Business & Economics Podcasts

Weekly insider legal marketing tips that will help you grow your practice. Liel Levy from Nanato Media and Grace Montealegre from Persist / Gacovino, Lake & Associates, present actionable takeaways that solve law firm marketing and business problems, all while promoting a multicultural and inclusive approach. Subscribe and join the legal marketing conversations nobody has invited you to participate in before.

Weekly insider legal marketing tips that will help you grow your practice. Liel Levy from Nanato Media and Grace Montealegre from Persist / Gacovino, Lake & Associates, present actionable takeaways that solve law firm marketing and business problems, all while promoting a multicultural and inclusive approach. Subscribe and join the legal marketing conversations nobody has invited you to participate in before.

Location:

United States

Description:

Weekly insider legal marketing tips that will help you grow your practice. Liel Levy from Nanato Media and Grace Montealegre from Persist / Gacovino, Lake & Associates, present actionable takeaways that solve law firm marketing and business problems, all while promoting a multicultural and inclusive approach. Subscribe and join the legal marketing conversations nobody has invited you to participate in before.

Language:

English


Episodes

F*ck it, Mask Off

5/10/2021
On the tenth anniversary of the Trial Lawyers Summit, The National Trial Lawyers' most sought after event, and one of the most popular conferences for lawyers and legal industry business in the year, took place from May 4th to 7th in Miami and In Camara Podcast was there to tell you all about it. After 14 long months since we last covered a live legal conference, we got our masks, our branded swag, and what is left of our in-person skills and ventured to Miami Beach to spend a week in the...

Duration:00:38:04

Your Logo Must Past

5/3/2021
One of the best feelings is the one of seeing your Law Firm's logo for the first time, and you know that "that is the one." But like all things, your logo has an expiration date. The good news is that you don't have to throw away your logo; you have to update it. In this week's conversation, we discuss when and why you should consider updating your logo or even rebranding your entire law firm. From the process that leads you to identify a rebranding need, to the actual rollout of the new...

Duration:00:31:39

LinkedIn, Camera, Action!

4/26/2021
You probably stop by LinkedIn a few times a week to see what your competitors are doing, who in your network has something to share, and maybe share a link or comment on somebody else's post. But have you considered posting your own video? Like in most social networks, in LinkedIn, video content outperforms any other type of post. And the best news is that you don't need to go out of your way to create good and converting content that can help you expand your network, get more visibility and...

Duration:00:30:46

Automate Automation

4/19/2021
One of the main reasons law firms don't leverage automation to save time, resources and reduce errors is that they think automation is too complex, and they are not wrong. It can be. In this week's conversation, we explore some of the least known software solutions that law firms could leverage to increase their team's productivity and save money along the way. We talk about auto dialers, voicemail drops, affiliate marketing solutions, and email processors. Plus, we discuss the recent ruling...

Duration:00:46:54

Under the Radar - 2021 Q1 Mass Torts

4/12/2021
The world of mass torts is ever-changing, and while some torts can take years to develop, others can lose their momentum in the blink of an eye. In this week’s conversation, we review which mass torts have captured our attention in 2021 and which old ones continue to remain relevant and gain even more interest. While RoundUp, Talcum Poder, and Hernia Mesh are not showing any signs of going away anytime soon, other mass torts have come and gone without having made much of an impact, and in...

Duration:00:45:00

The Key to the Door of Resistance

4/5/2021
If you are like most lawyers, the referrals you get from clients or people in your network are critical to your law firm’s growth strategy, maybe your primary source of new cases. But have you ever stopped to think if you are doing enough to nurture the sources from where your referrals come from or plant seeds to create new ones? https://www.linkedin.com/in/staceybrandall/ (Stacey Brown Randall) joins us for a conversation that demystifies the complexities behind referral generation and...

Duration:00:50:36

Flag the Review and Carry On

3/29/2021
Most lawyers can agree that one of the most threatening emails ever to hit their inbox is announcing a new one (1) star review for their law firm. And while it is a horrible situation to be, now more than ever, there are multiple ways to handle the situation to turn around things. Our conversation explores the recent updates Google My Business has introduced in an attempt to improve and expedite the handling of fraudulent or inappropriate reviews registered in your Google My Business...

Duration:00:35:50

Take a Chance Hire Me

3/22/2021
Being in a position of growing your team is always great news. But finding the right candidate for your organization, budget and needs can be far more complex than you ever imagine. Grace explains why creating a job description outlining the responsibilities and daily tasks are essential for creating a job listing and searching for candidates with the right skills and experience. The conversation explores the value of personality assessments and how you could use online job sites to leverage...

Duration:00:49:13

LegalBots

3/15/2021
A law firm website with live chat is as common as a website that offers form submissions as a preferred conversion method. And while this has met users' needs for some time now, it could soon enough not meet your website visitors' expectations. https://www.linkedin.com/in/josephruotolo/ (Joe Ruotolo) joins this week's conversation on why bots designed and programmed for law firms can increase productivity, save costs, and, most importantly, get your potential clients on a path to conversion...

Duration:00:54:11

Parler au Clubhouse

3/8/2021
You probably recall hearing about a “new” social media platform called Parler that became popular for all the wrong reasons. But all things aside, does the platform carry any potential, and should your law firm care? What about Clubhouse? Have you heard about this even newer platform that turns one year this month and has already received a valuation of one billion dollars? With so many new social media platforms and more features being added to the ones you already use, it’s hard to keep up...

Duration:00:39:09

Hijackin' Content

3/1/2021
As we continue the get closer to the much-feared "page experience update," we explore why law firms still need to prioritize the quality of their content over any other technical SEO optimization. And it's not only us who think that way; Google does too. Our conversation picked where we left last week, discussing the explosion in demand and interest resulting from the Texas power grid failure to Google's outage that thankfully left little repercussions. OK, so content is king, but you don't...

Duration:00:40:00

Blackout

2/22/2021
his past week Texas experienced the consequences of what is being called a https://www.texastribune.org/2021/02/18/texas-power-outages-ercot/ (one-in-a hundred years winter storm). And in this week's conversation, we review what lessons we learned from the event and what opportunities are emerging out of it. Liel explains what measures helped Nanato Media remain operational and swiftly make decisions regarding their clients' campaigns in light of the Texas winter storm events, from keeping...

Duration:00:39:14

The Match +Type Game

2/15/2021
If you are running Google Ads for your Law Firm professionally, the chances are that broad match modifier match type is playing a critical role in running your campaigns efficiently. But with Google's recent announcement that this match type will soon be gone for good, are your law firm's campaigns ready for the transition? Liel explains why the new Phrase Match type's arrival can improve your campaigns, providing that you have reliable data for your ad accounts and an impeccable campaign...

Duration:00:39:04

Hanging on the VoIP

2/8/2021
“Hello, hello? Can you hear me?” That's any caller’s worst nightmare, but unfortunately, it could be happening at your law firm every single day. And while there is not one single answer to how to get telephone systems right, in this week’s conversation, we explore a few that can make this nightmare go away, and in fact, increase a lot the productivity of your team. Grace explains why some of the most efficient telephone systems are the ones that are already integrated into the solutions in...

Duration:00:29:38

The M Dilemma

2/1/2021
January 2021 will forever be marked for the events that took place on social media, from the Twitter bans to the Facebook plots to the Redditors' rise. And all along, law firm ads are in the midst of all of this. But not for much longer. We discuss why that is. It has been six months since LSA ads were widely made available to the legal industry nationwide. What has happened since their launch? Have they been as revolutionary as it was initially expected? We explore what we know so far. You...

Duration:00:38:01

Keep People Out of Court

1/25/2021
What is a lawyer to do in an industry set in old ways? Follow or disrupt. This week, we welcome https://www.linkedin.com/in/thealikatz/ (Ali Katz) from the New Law Business Model to discuss why the new model is the way forward. In our conversation, Ali shares her journey, graduating top of her class from Georgetown University Law Center. She quickly became disillusioned with the legal industry's status quo in the late 90s, and that drove her to, against all odds, reimagine the way law firms...

Duration:01:05:24

Should My Ads Stay or Should They Go

1/18/2021
If 2021 has already put into test your marketing plan, then this episode is for you. Responding to times of crisis goes beyond just your law firm's overall operations and has an impact on your marketing. It would be best if you were planning ahead of time not to regret not having taken action. Last week Apple finally released its latest iOS update for iPhones, iOS 14. While you may not notice anything new on your device, Facebook has been panicking about Apple's latest update since it was...

Duration:00:37:01

The SMITH

1/11/2021
It's 2021, which means that it's time to deal with reality, and while 2020's shadow is still casting upon us. But it's a new year, and there are plenty of legal marketing opportunities to explore if you are up for a challenge to take your law firm to the next level. Google ended 2020 by releasing another massive core update in the first half of December. Like it often happens during and after core updates, law firms can experience fluctuations in their website organic rankings. Our...

Duration:00:32:01

Google Predicts

12/28/2020
We have heard many marketing predictions for 2021, and most lists mention the importance of having visibility in search engines, notably Google. And while you may have a broad or deep understanding of what it takes to rank right now, it is worth considering what Google has to say about the future, particularly 2021. In this episode, we will review Google's marketing predictions for 2021 and why law firms should bet on a more inclusive, client-centered, and community-oriented strategy. We...

Duration:00:43:38

Under a Cyber Attack (Threat)

12/21/2020
As if there weren't enough new trends for law firms' businesses and marketing, this week, we are throwing to the mix the cybersecurity trends that law firms should carefully consider during 2021. It's not a secret that some of the most significant changes, good changes that 2020 brought to law firms, are here to stay. From showing up to a hearing from home and meeting with clients from anywhere via video conference to ditching the morning commute, they are all in the mix. But all of this...

Duration:00:36:29