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In Camera Podcast

Business & Economics Podcasts

Weekly insider legal marketing tips that will help you grow your practice. Liel Levy from Nanato Media and Grace Montealegre from Persist / Gacovino, Lake & Associates, present actionable takeaways that solve law firm marketing and business problems, all while promoting a multicultural and inclusive approach. Subscribe and join the legal marketing conversations nobody has invited you to participate in before.


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Weekly insider legal marketing tips that will help you grow your practice. Liel Levy from Nanato Media and Grace Montealegre from Persist / Gacovino, Lake & Associates, present actionable takeaways that solve law firm marketing and business problems, all while promoting a multicultural and inclusive approach. Subscribe and join the legal marketing conversations nobody has invited you to participate in before.




The Vibe Factor

As TikTok’s future in the U.S. is up in the air due to potential bans, the platform is still making big marketing moves by entering the search ads market and challenging Google and Microsoft. Is it time to get down with the kids and embrace TikTok search? Competition breeds innovation, and this week’s episode is all about exploring new marketing trends from the tech giants. How will Google adjust to keep advertisers on its platform? We can only expect more exciting developments in the...


TikTok Ban-anza!

This week's episode is a legal blockbuster packed with exciting updates and insights from Grace and Liel. First, they examine the evolution of remote work versus office work, digging into whether the pandemic has permanently shifted our views on traditional work arrangements. Will the office become a thing of the past, or are we destined to return to the grind of the daily commute? But wait, there's more! The hosts also explore the potential fallout of a TikTok ban, looking at how law firms...


Bard the Google Bastard

Move over, Kardashians, the race between Microsoft and Google for AI dominance is the new reality TV drama! With The New Bing showing impressive performance improvements compared to ChatGPT, it's like watching the underdog coming out of nowhere to challenge the champ. Meanwhile, Google's own Bard prototype seems to be taking a nap, proving that even tech giants need a power nap every now and then. On this week's episode, Grace and Liel discuss the juicy details of the ongoing AI showdown,...


Open and Transparent AI

In this week’s episode, we continue debating what ChtatGPT can and can't do for your law firm. Grace and Liel revisit one of the hottest topics during the National Trial Lawyers Summit in Miami and share updates on the general consensus among legal marketing experts and law firm owners. Google's earnings call was mainly focused on sharing updates on their efforts to integrate ChatGPT functionality and user experience into their platforms, which can mean that soon we may see a new update to...


O.K. Robot (Kind of)

In this week’s episode, Grace and Liel do a reality check on the benefits and shortcomings of ChatGPT, from how it can improve your process and client experience at your law firm to where it should be used with caution to avoid damaging your reputation. As we settle in 2023, Grace walks us through some of the latest updates in the Tylenol Mass Tort, also known as the "Acetaminophen Lawsuit." Grace also discusses the details of an emerging class action that primarily affects women who use...


Take the Bull by the Horns

In the four-year anniversary of In Camera Podcast, we’re kicking off the new year by looking at the digital marketing panorama and all the exciting opportunities to innovate. In this week’s episode, Grace and Liel discuss Forbes’ list of digital marketing trends that we can anticipate in 2023 during an unpredictable economy. Especially in relation to the business of law, it’s all about taking the bull by the horns and being creative during the looming recession. Listen to the full episode...


All Rise

When you focus on building a strong work culture, you can become a high-performance legal team. That’s what Benjamin Sachs argues in his new book “All Rise: Practical Tools for Building High-Performance Legal Teams.” Benjamin sits down with Liel in a profound discussion that analyzes current misconceptions and structural problems with work culture that prevent law firms from becoming high-performance teams. Taking from his experience working in Big Tech companies, Benjamin offers a...


Last Call: Full ERTC

As 2022 quickly comes to an end, many small businesses are still attempting to recover from the economic disaster the COVID-19 pandemic left behind. Not all is bleak and hopeless for 2023, though. The IRS’s Employee Retention Tax Credit is just what you need to start the next year on a high note. In this week’s episode, Grace and Liel sit down for a conversation with Michael Blom from the Lake Law Firm, who shares a comprehensive guide on how business owners can claim their ERTC and...


Content is King

“Content is king” is a popular expression in the marketing sphere to emphasize that the quality of content is far more important than quantity. Google has reinforced that idea by clarifying that the number of links within a piece of content will not affect the page’s Google Search ranking. This week, we take a deep dive into the importance of creating high-quality content that provides value to your target audience in order to rank higher on Search. Despite an apparent recession on the way,...


People Before Corporations

Amid the rising popularity of mass torts, Camp LeJeune’s Water Contamination Lawsuit has caught the attention of many law firms and, most recently, big corporations. In fact, it seems that Wall Street is more invested in the entire mass tort operation than lawyers themselves. Why is that? After attending the Women En Mass and Mass Torts Made Perfect (MTMP) conferences this fall, Grace and Liel reflect on mass torts and the importance of putting people first. While mass torts are the perfect...


Niching Up

How do you speak directly to your target market? For Chris Dreyer, CEO, and founder of, the key is specialization–In other words, “niching up.” After discovering his passion for digital marketing, Chris has built a successful SEO agency for personal injury lawyers. He found his niche. In this week’s episode, Chris joins Grace and Liel to discuss the main takeaways from his upcoming book “Niching Up: The Narrower the Market, the Bigger the Prize” and the perks of building a...


The Future of Search

There is no doubt that Google Search will continue to dominate the Internet search space for the foreseeable future—Even more so after they unveiled upcoming updates to the user experience during their Search On 22 event. Liel and Grace go over Google’s announcements: Improvements to the Google Search mobile experience, an upgraded version of the auto-complete feature, and a more dynamic "multisearch" experience to satisfy all your queries. These and more features show that the exciting...


Setting the Right Tone

Your actions speak louder than your marketing. With Hispanic Heritage Month come many inauthentic marketing campaigns that claim cultural awareness, even as their actions say otherwise. When celebrating Latino culture and heritage, you can’t just show up for a month and expect your Hispanic community to trust you. In this week’s episode, Grace and Liel share practical tips for law firms to celebrate Latinx culture beyond Hispanic Heritage Month. As the U.S. Latino population steadily grows,...


Death to Wrongful Marketing

Kye Bachus has seen and done it all; building a law firm from the ground up to become one of Colorado’s largest personal injury law firms, checked. Become a nationally renowned personal injury lawyer specializing in wrongful death cases, checked. Amazon bestseller author checked. Experience the pain and agony of losing his own mother when she was struck and killed in by a distracted driver in a commercial vehicle, unfortunately, checked. The result of these life experiences? An incredible...


Local Spam Ads

Love them or hate them, there is no denying that LSAs have changed the way law firms advertise on Google and have significantly impacted the number of cases any law firm relying on Google advertising for increasing their caseload. Grace and Liel discuss why Local Service Ads are letting down users and advertisers due to the limited step Google takes to ensure that users get presented with quality and legitimate firms. The conversation also looks at the recent development around Camp...


Plug Out

Grace and Liel open the show with an update on Camp Lejune as things seem to be moving on a path forward after some turbulent weeks of uncertainty and challenges. The conversation goes on to discuss the advantages and disadvantages the plugins have for law firm websites and why you should pay attention to what gets implemented on your law firm site. Just as Google announced new E.A.T factors, Neeva shared their search ranking factors for technical queries, and while much of their...


Q2 Highs and Deep Lows

In this week’s episode, Grace and Liel look at the earning call results from Meta, Google, and Microsoft and review what this signals regarding marketing opportunities for law firms. The conversation discusses the transition from Google My Business to Google Business Profile and what this means for your law firm and another mass tort coming together. For tech companies, 2022 just hasn't been a great year. Particularly for Meta, which has seen drops at all levels and announced that things...


Stop it now!

In the early 1980s, it was discovered that the water at Camp Lejeune was contaminated with a number of chemicals, including trichloroethylene (TCE), perchloroethylene (PCE), and benzene. Fast forward to today, and victims of water contamination at Camp Lejeune are still waiting for justice, but things are about to change. This week's podcast features Grace and Liel discussing the most recent mass lawsuit to go viral on television, Camp Lejeune. However, because all of this premature...


Turn the Tables

On this week's podcast, Grace and Liel discuss Google's continuing algorithmic problems, new creative possibilities for display advertising, and why Google Data Studio dashboards are your law firm's best friends. They also look at Instagram's Subscriptions, a revenue tool for creators, and how it might signal a change in how social media platforms function. And if you're still unsure whether or not to start your own podcast at your law firm, there are some tips on what software to use to...


At The Big Easy

The 2022 Pilmma Supper Summit took place last week in New Orleans, where it has lived since 2019 despite being unable to host the event for the previous two years. This week's discussion included a recap of some of the topics and insights presented at this year's conference and why it continues to be one of the best legal conferences. The conversation begins with an overview of the Lake Law Firm's retreat in New Orleans, which took place the week before Pilmma's summit, and Grace explains...