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Inbound & Down

Business & Economics Podcasts

Inbound & Down: The Art and Science of Inbound Marketing is brought to you by Morey Creative Studios, a Diamond HubSpot Solutions Partner.

Inbound & Down: The Art and Science of Inbound Marketing is brought to you by Morey Creative Studios, a Diamond HubSpot Solutions Partner.

Location:

United States

Description:

Inbound & Down: The Art and Science of Inbound Marketing is brought to you by Morey Creative Studios, a Diamond HubSpot Solutions Partner.

Language:

English


Episodes

Leveling Up (The Book) ft. Eric Siu

1/28/2021
On this episode of 'Inbound & Down,' host Jon Sasala chats with Eric Siu, CEO at ClickFlow and author of "Leveling Up: How to Master the Game of Life." Jon and Eric discuss his reasons for writing the book, what you can learn from it and how you can apply the lessons to your everyday life. Thank you for listening to this season of Inbound & Down! We can't wait to be back with Season 8 in the future. Read the episode transcript here. -- Do you have questions about this episode? Send them to...

Duration:00:31:49

Running a Startup with AustrianStartup's Markus Raunig

1/15/2021
Today on Inbound & Down we have Markus Raunig of AustrianStartups. Jon and Markus discuss the startup culture in Austria/globally and how the startup landscape is changing in the hands of driven people. Plus, Markus shares some tips on growing your business! Read the episode transcript here. -- Do you have questions about startups? Send them to inbound@moreycreative.com. Show Notes: AustrianStartups AustrianStartup's Newsletter Future Weekly Podcast Connect: Facebook Twitter Instagram...

Duration:00:37:45

Bolstering Your Marketing Efforts With Video ft. Wave.video's Kate Skavish

12/18/2020
On this episode of 'Inbound & Down,' host Jon Sasala chats with Kate Skavish, Chief Visionary Officer at Wave.video, an online video editing platform. A few episodes back we spoke to Dave Synder, CEO at Smartacre about utilizing videos in your sales and service processes. One thing we didn’t really touch on however, was videos for marketing. That’s a gap that can be filled with a service like Wave.video. You can create and repurpose short promotional videos, videos for a blog or website,...

Duration:00:30:36

An Inside Look at Recruiting ft. HubSearch's Jason Azocar and Megan Prescott

12/11/2020
On this episode of 'Inbound & Down,' host Jon Sasala talks to Jason Azocar (Founder) and Megan Prescott (Director of Client Services) at HubSearch. You may remember them as our sponsor of last season: the HubSpot Miniseries. HubSearch is a recruiting firm dedicated to the HubSpot ecosystem. Jason, Megan and Jon discussed recruiting best practices, what recruiting is like for agencies and how they specifically recruit with HubSpot in mind. Read the transcript here. -- Do you have questions...

Duration:00:52:35

Growing Your Business With Virtual Assistants ft. Outsource School's Nathan Hirsch

11/19/2020
On this episode of 'Inbound & Down,' host Jon Sasala talks to Nathan Hirsch, Co-Founder of Outsource School, an online education platform dedicated to educating entrepreneurs on how to hire and scale their business with virtual assistants. Nathan walks us through the benefits of virtual assistants, how to best leverage VAs for your business and how to create standard operating procedures that lead to success. Read the transcript here. -- Do you have questions about virtual assistants? Send...

Duration:00:37:10

Brand Strategy + Ideation ft. SmashBrand's Michael Keplinger

11/13/2020
On this episode of 'Inbound & Down,' host Jon Sasala chats with Michael Keplinger, Director of Strategy and Managing Partner for SmashBrand, an Idaho-based agency that designs, tests and optimizes brands and products with real consumers. Michael and Jon discuss—to use our tagline here—the art and science behind the consumer research and strategy that goes into the branding of products. Read the episode transcript here. -- Do you have questions about brand strategy? Send them to...

Duration:00:39:48

The Modern Newsletter ft. Morning Brew's Phoebe Bain

10/30/2020
On this episode of 'Inbound & Down,' host Jon Sasala chats with Phoebe Bain of Morning Brew about the new wave of modern newsletters and growing a dedicated subscriber base. Read the transcript here. -- Do you have questions about video production? Send them to inbound@moreycreative.com. Show Notes: Morning Brew Marketing Brew Emerging Tech Brew Retail Brew Connect: Facebook Twitter Instagram LinkedIn YouTube Blog See omnystudio.com/listener for privacy information.

Duration:00:23:20

Utilizing Video for Sales, Service + Culture ft. SmartAcre's David Snyder

10/22/2020
On this episode of 'Inbound & Down,' host Jon Sasala chats with fellow HubSpot Partner and CEO of SmartAcre, David Snyder, about utilizing video throughout your company processes. Read the transcript here. -- Do you have questions about video production? Send them to inbound@moreycreative.com. Show Notes: NYCHUG Vidyard SmartAcre Connect: Facebook Twitter Instagram LinkedIn YouTube Blog See omnystudio.com/listener for privacy information.

Duration:00:19:35

Accessibility + Accessible Design ft. Regine Gilbert

9/21/2020
On this episode of 'Inbound & Down,' host Jon Sasala chats with accessibility and user experience expert Regine Gilbert, about accessible design and its extreme importance in today's digital world. Read the transcript here. -- Do you have questions about accessible design? Send them to inbound@moreycreative.com. Show Notes: reginegilbert.com Book: Inclusive Design for a Digital World: Designing with Accessibility in Mind Connect: Facebook Twitter Instagram LinkedIn YouTube Blog See...

Duration:00:51:50

Experiential + Interactive Content ft. Ceros' Ryan Brown

9/4/2020
On this episode of 'Inbound & Down,' host Jon Sasala chats with Ryan Brown, Head of Brand Strategy at Ceros—a cloud-based experiential content creation platform—about experiential and interactive content. -- Do you have questions about experiential content? Send them to inbound@moreycreative.com. Show Notes: Ceros Ceros Inspiration Library Standout.club Connect: Facebook Twitter Instagram LinkedIn YouTube Blog See omnystudio.com/listener for privacy information.

Duration:00:39:39

HubSpot Academy and Podcasting ft. HubSpot's Jorie Munroe

8/21/2020
On this episode of 'Inbound & Down,' host Jon Sasala chats with another amazing HubSpotter—one that’s famous in our world—Inbound Professor, Jorie Munroe. Jorie takes us through their journey of beginning at HubSpot, working up through the ranks of the Academy team, and gives us a behind the scenes look at the world of podcasting at HubSpot. -- Do you have questions about getting started with podcasting? Send them to inbound@moreycreative.com. Show Notes: HubSpot HubSpot Academy HubSpot...

Duration:00:40:43

The Basics of PPC ft. OpenMove's Alex Swerdlow

8/6/2020
On this episode of 'Inbound & Down,' host Jon Sasala chats with Alex Swerdlow, PPC Director at OpenMoves. The two cover the fundamentals and best practices for beginning a PPC campaign. This episode of Inbound & Down is sponsored by AudioEye. Their automated technology provides the foundation for barrier-free access to the web. Learn more about AudioEye and the importance of digital accessibility, today. -- Do you have questions about getting started with PPC? Send them to...

Duration:00:41:18

Becoming a Content Marketing Practitioner ft. Agorapulse's Mike Allton

7/24/2020
On this episode of 'Inbound & Down,' host Jon Sasala chats with Content Marketing Practitioner at Social Media Hat/Blogging Brute and Brand Evangelist at Agorapulse, Mike Allton, about becoming a marketing influencer and how he leveraged his interests for professional growth. This episode of Inbound & Down is sponsored by AudioEye. Their automated technology provides the foundation for barrier-free access to the web. Learn more about AudioEye and the importance of digital accessibility,...

Duration:00:53:57

Podcasts ft. Podchaser's Bradley Davis

7/10/2020
On this episode of 'Inbound & Down,' host Jon Sasala sits down with the CEO and Founder of Podchaser, Bradley Davis. Davis explores journey of creating the platform with his co-founder ColevRaven, what Podchaser has in store for the future and shares his take on the state of the podcasting world overall. This episode of Inbound & Down is sponsored by AudioEye. Their automated technology provides the foundation for barrier-free access to the web. Learn more about AudioEye and the importance...

Duration:00:44:25

Marketing Now ft. David Bain

6/26/2020
On this episode of 'Inbound & Down,' host Jon Sasala sits down with marketer, podcaster and author, David Bain to discuss his book Marketing Now, and his experience turning hours of audio/video interviews into said book. This episode of Inbound & Down is sponsored by AudioEye. Their automated technology provides the foundation for barrier-free access to the web. Learn more about AudioEye and the importance of digital accessibility, today. -- Do you have questions about any marketing tips...

Duration:00:34:20

[Bonus] News Beat: Why We Riot

6/8/2020
News Beat's compelling, award-winning examination of the factors that exist when overly-oppressed and tormented communities have finally had enough, and, much like the incidents that lay at the foundation of our democracy, are forced to rise up in rebellion. Featuring Dr. Cornel West, Rosa Clemente, and Lawrence Hamm. Music by The Band Called FUSE, lyrics by Silent Knight. News Beat is an award-winning Morey Creative Studios podcast. See omnystudio.com/listener for privacy information.

Duration:00:50:13

HubSpot's New CMS Hub ft. Luke Summerfield

5/28/2020
On this episode of 'Inbound & Down,' host Jon Sasala sits down with the Go-to-Market Lead (Web & CMS Hub) for HubSpot, Luke Summerfield to chat about the brand new CMS Hub and his Growth Driven Design initiatives. This episode of Inbound & Down is sponsored by AudioEye. Their automated technology provides the foundation for barrier-free access to the web. Learn more about AudioEye and the importance of digital accessibility, today. -- Do you have questions about the new CMS Hub? Send them to...

Duration:00:45:13

Global Accessibility Awareness Day (GAAD) ft. Joe Devon

5/21/2020
On this episode of 'Inbound & Down,' host Jon Sasala sits down with the founder of Global Accessibility Awareness Day (GAAD), Joe Devon, to discuss the event's inception and how individuals and businesses alike can participate. This episode of Inbound & Down is sponsored by AudioEye. Their automated technology provides the foundation for barrier-free access to the web. Learn more about AudioEye and the importance of digital accessibility, today. -- Do you have questions about making your...

Duration:00:45:34

Leveling Up Your Content Output ft. Eric Siu of ClickFlow

5/15/2020
On this episode of 'Inbound & Down,' host Jon Sasala sits down with CEO of ClickFlow, Eric Siu, to discuss strategically increasing your content output. This episode of Inbound & Down is sponsored by AudioEye. Their automated technology provides the foundation for barrier-free access to the web. Learn more about AudioEye and the importance of digital accessibility, today. -- Do you have questions about repurposing your content? Send them to inbound@moreycreative.com. Show Notes: HubSpot...

Duration:00:37:20

HubSpot Academy's Guiding Principles ft. Kevin Dunn

4/8/2020
Our featured guest—Kevin Dunn, manager of HubSpot Academy Education—is a returning guest; you'll remember him from S05 E14: HubSpot Academy's Curated Learning Paths. At the tail end of that episode, we touched on HubSpot Academy's Guiding Principles, which were going through a refresh. The principles piqued our interest, as we have our own Culture Code that we live and work by. We caught up with Dunn after the new principles were unveiled, and he walked us through the updates and explored...

Duration:00:30:37