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Influence

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Influence is a documentary podcast, hosted by WeTransfer CCO Damian Bradfield, that takes a deep dive into the good, bad, and ugly of the advertising industry. How did we get to where we are today? What does the current environment in which consumers experience advertising tell us about our culture, our economy, and our world? Through in-depth interviews, dramatic retellings, and archival ads, Influence provides a critical history of advertising that seeks to answer the question: how has advertising transformed our economy and our world, and what can we do about it?

Influence is a documentary podcast, hosted by WeTransfer CCO Damian Bradfield, that takes a deep dive into the good, bad, and ugly of the advertising industry. How did we get to where we are today? What does the current environment in which consumers experience advertising tell us about our culture, our economy, and our world? Through in-depth interviews, dramatic retellings, and archival ads, Influence provides a critical history of advertising that seeks to answer the question: how has advertising transformed our economy and our world, and what can we do about it?
More Information

Location:

United States

Description:

Influence is a documentary podcast, hosted by WeTransfer CCO Damian Bradfield, that takes a deep dive into the good, bad, and ugly of the advertising industry. How did we get to where we are today? What does the current environment in which consumers experience advertising tell us about our culture, our economy, and our world? Through in-depth interviews, dramatic retellings, and archival ads, Influence provides a critical history of advertising that seeks to answer the question: how has advertising transformed our economy and our world, and what can we do about it?

Twitter:

@wetransfer

Language:

English


Episodes

Episode 8 - The birth of modern PR

12/9/2019
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In this episode, Damian explores how the godfather of modern PR, Edward Bernays, mastered the art of spin. From soap to cigarettes, Damian chats with author Larry Tye on how Bernays dramatically changed the way we live.

Duration:00:39:06

Episode 7 - Advertising enters the home

12/2/2019
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Damian talks with Kari Shimmel, Chief Strategy Officer at Campbell-Ewald, about how the introduction of TV ads after World War II completely transformed consumer culture.

Duration:00:29:41

Episode 7 - Advertising enters the home

12/2/2019
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Damian talks with Kari Shimmel, Chief Strategy Officer at Campbell-Ewald, about how the introduction of TV ads after World War II completely transformed consumer culture.

Duration:00:39:06

Episode 6 - Ads that serve the public good

11/25/2019
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Damian talks about the creation and impact of ads that raise awareness about health, environmental, and other pressing issues with Gail Gallie, co-founder of Project Everyone, a non-profit that helps spread awareness for the UN’s Sustainable Development Goals.

Duration:00:48:42

Episode 5 - Advertising, meet Internet

11/18/2019
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In a wide-ranging discussion about the early days of internet advertising and how it shaped our online experience today, Damian chats with Rick Boyce – a former media buyer and one of the creators of the first ever banner ad.

Duration:00:33:47

Episode 4 - The voice of the consumer

11/11/2019
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The best way to find out what consumers really want? Ask them. This week, journalist and author Liza Featherstone takes us through the history of focus groups, and how their decisions and influence continue to shape the world around us.

Duration:00:38:37

Episode 3 - Does sex still sell?

11/3/2019
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Featuring culture writer and radio host, Kate Hutchinson, this week’s episode looks at the rise and fall of sex in advertising and its ability to sell everything – from chocolate to jeans.

Duration:00:36:49

Episode 2 - Going global without getting lost in translation

11/3/2019
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Damian talks with Pelle Sjoenell, former Worldwide Chief Creative Officer at BBH, about the ins and outs of global advertising – what works, what doesn’t and why it’s so tricky to get it right.

Duration:00:41:09

Episode 1 - Time to Face(book) the music

11/3/2019
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In a fascinating discussion with Nick Thompson, Editor-in-Chief at Wired, Damian unearths the alarming power of Facebook advertising – from its potential disrupt and disable Western democracy, to some surprising reasons to stay logged in.

Duration:00:39:44

Coming Soon: Influence

10/28/2019
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Why does Barbie look the way she does? How did cigarettes become a symbol of women’s liberation? And why do we vote the way we do? Learn the answers to these questions (and more) on Influence - a new podcast about the good, the bad, and the ugly of advertising, hosted by WeTransfer CCO Damian Bradfield. Get ready for a deep dive into how advertising transformed our economy and our world, and what can we do about it. Influence launches on November 4.

Duration:00:02:48