In this episode, or "groove," I name the brands that I have found to be most relevant in the product and service categories in the AR ecosystem. The home of this ecosystem is Seattle, WA. A sample of Rose Royce "Ohh Boy" is played in this groove. I end my comments by suggesting listeners watch Michael Abrash's "Why VR will matter to you," which can be found here https://youtu.be/XVCthGEFwHw
In this groove I return to my normal job as business professor and explore the importance of augmented reality for business strategy. Michael Porter and James Heppelmann's "Why every organization needs an augmented reality strategy" serves as the intellectual basis for this episode. A sample from Way's "All Day Music" is played.
Today more and more firms depend on strategic alliances for the support of their business model. Ironically, researchers have found that most of these alliances fail to meet their goals. This podcast will cover the stages of alliance formation and also define what it means for a firm to have an alliance "capability." Features a sample of "Disco Nights" by the band GQ.
This episode discusses the importance of an industry as a level of analysis. It ends with a reflection on firms structure and its relationship to industry structure. There is reference to Michael Porter's "The five competitive forces that shape strategy" from Harvard Business Review. There is a sample of "This Place Hotel" by the Jackson's from their 1980 Triumph album
Value chain analysis is fundamental to a leader's articulation of a firms sustainable competitive advantage. This episode provides the basics of value chain analysis and shows its importance in informing strategic action. "Note on the Value Chain" by Robert Kennedy is mentioned in the episode. A sample from the song "Stay" by Chaka Khan and Rufus from their Live: Stomping at the Savoy record is included.